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Trend Reports Platform 1
Custom Trend Reports
Trend Report Brands

When Target, Nestle & Samsung need to kick-start innovation, here's what they do...

Every day, leading brands rely on our our unrivaled trend report platform to "Find Better Ideas Faster™." With enterprise level tools, exclusive PRO content and specialized access to the world's #1 largest, most-updated database of ideas, they are able to dive deeper, act smarter and make more-informed decisions. Instead of relying on the old-school trend spotters, who effectively rely on gut-instinct, our clients win more often because they benefit from the collective insight of our 100,000,000 person audience (check out our New York Times Bestselling book about it, or watch our innovation keynote speaker videos). And when their projects ramp up, they have the added capability of being just a phone call away from our dedicated trend advisors and custom reports.

2015 Trend Report


2015 Trend Report

150+ pages of need-to-know PRO Trends & 750 examples [SAMPLE]
2015 Trend Report

Per User

Full Trend Report Library

50+ categories of trend reports in powerpoint
3,779 pages of PRO Trends & 18,895 examples
2015 Trend Reports

Per User

$149 / Month
Billed Annually

Trend Hunter PRO

• #1 largest, most-updated, most-powerful consumer trend database
• Full access to all PRO trends, customizable topic tracking, demographic filters, 3,000 elearning videos & 274,000 innovation examples (updated hourly)
Trend Report Elite

$3,288 $1,788
Save 46%

Pay by Invoice / Phone

Combo Deal * MOST POPULAR *

• 2015 Trend Report + Full Library + PRO (1 user, 1 year)
Trend Advisors
12 Custom

Custom Reports & Advisory

• Join the world's top-tier innovators who rely on a dedicated advisor to filter chaos, scope markets and predict change with custom monthly reports & 24 hour turnaround

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Trend Reports

Extra Features

Trend Hunter's crowdsourced consumer insight represents the next generation of trend reports with a series of features that simply do not exist with any other service:

1. Customizable Platform & Tools - Filter through noise with our revolutionary, customizable dashboard, called the "Netflix of New Ideas"/

2. 250,000 Examples, Updated Hourly - Gain professional-level access to the world’s largest database of new ideas - more than 20x larger than the closest competitor.

3. 3,000+ Innovation Videos - Educate your team with our curated collection of the world's most inspiring innovation videos which are categorized, scored, and organized into courses.

4. Award-Winning Innovation Toolkit - We'll help you kick-start innovation with a variety of extra tools, like free PDF copies of our award-winning book, "Exploiting Chaos - 150 Ways to Spark Innovation," and our upcoming book, "BETTER & FASTER - The Proven Path to Unstoppable Ideas."

5. 10,000 Trackable Topics - Track your industry, market, and competitors using custom filters and categories.

6. Searchable Demographics - All PRO Trends™ and examples are now scored on: Popularity, Activity, Freshness, Age Demographics, Gender Balance and Region. These scores are featured on our downloadable presentations and can also be used to filter ideas that are more relevant.

7. Trend Advisory - Allow our team to hunt trends on your behalf, and teach your team cutting-edge methods for identifying opportunity.

8. Innovation Workshops - When the CEO of Sony, Victoria's Secret or IBM require top-tier consulting or 'The Perfect Kickoff', they rely on our CEO, Jeremy Gutsche, and now you are just a phone call away.

Top 6 Advantages

Top 6 Trends Hunter Advantages
1. The #1 Largest and Most Updated Innovation Database
Get relevant content! With DAILY UPDATES, 3779 PRO Trends, 151,160 related examples, and 50+ downloadable reports, Trend Hunter is by far the largest and most updated source for professional consumer trend research.

2. Crowdsourced, Crowd Filtered and Measured
Increase your certainty! Our content is collected by a global network of 166,073 Trend Hunters, the world’s largest trend spotting network. On top of that, with the world's largest audience of trend spotters, we're able to "crowd filtered" using our 2,404,000,000 views of data to identify "the best" micro-trends.

3. Awesome & Inspiring
Love your job! If you actually think innovation and creativity should be fun, Trend Hunter was built for you. We've achieved more than 2 BILLION page views for a reason: we find exciting, inspiring and engaging content that you'll love so much you'll want to share it with your kid just much as you'll want to share it with your CEO.

4. Hyperlinked
Never miss a perfect example! All 151,160 examples link to our online articles, including thousands of videos and galleries.

5. Award-Winning Toolkit
Take your innovation skills to the next level. Trend Hunter is an award-winning business with an award-winning innovation book, award-winning advisors and an award-winning CEO. We're newer to the game, but we are the fastest growing and most disruptive trend company BECAUSE we are based on winning analytics and use an approach that will make you more successful. It's not that our awards need to matter, but they are a reminder that you are working with a platform so next-level that has become the go-to source for trend insight for billionaires, CEOs and competitive media outlets like The New York Times, CNN, WIRED, The Economist, Fast Company, Cosmopolitan, and Entertainment Tonight.

6. Get Custom Research
You might want custom research right away, but even if you don't, you'll be assured that you are just a phone call away from the most customized research one could get with such a fast turn around and low price. When you're in a pinch or are ready to improve your innovation capabilities, we are waiting and ready to help you pounce on your next opportunity.

Trend Hunter's Business Model & Methodology

Sample PRO Trends: The Top 20 Trends in 2015

PRO Dashboard Overview

Client Testimonials

Meet Some of Our Trend Advisors

Pro / Trend Report FAQs

What is a PRO Trend?
A PRO Trend is our term for a cluster of 4-12 examples that appear to be meaningful. We look for PRO Trends in many different industries, but we try to choose PRO Trends based on their ability to inspire ideas across multiple industries. To date, we have identified 3779 PRO Trends using 27970 examples. In our Trend Reports, each PRO Trend is written up on one slide, and each examples is hyperlinked to an article on TrendHunter.com. You can read samples at TrendHunter.com/PRO.

Can I see a sample of your trend reports before I buy?
You bet! Make sure to check out our sample Trend Hunter PRO articles and download a sample of our PPT trend reports. That way you can be confident that our work fill fit your needs and get a chance to test out the little bells and whistles that make our tools more useful. You might also want to watch our Top Trends in 2015 video.

How can I use these trends in my innovation process?
We live in a world where micro-trends and viral innovation surround us. That makes it easy to find new trends, but it also makes inspiration distracting. You already have projects to work on, customer research, deadlines and other stuff to do. The key is to create a system of tools that help you to filter through all the noise. Trend Hunter PRO is one of those tools, and to help you make the most of it, we like to send all our customers a free copy of our award winning book, "Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change." It details more examples that you can use to make your innovation more effective.

There are a lot of places to find trends online, shouldn't I look at them?
For sure, especially if you find niche publications in your industry. The way that our research is different is that we are quantitatively testing crowdsourced micro-trends using 2,404,000,000 views of data. Our goal then is to help companies make sense of all the noise, and better understand the PRO trends that will actually matter.

What is the difference between Trend Hunter PRO and TrendReports.com?
Both services leverage the same 3779 PRO Trends, but Trend Hunter PRO is an online database and TrendReports.com is a library for our 50+ PDF and PPT reports.

Are the industry trend reports different from the regular trend report?
The regular trend report is a full compilation of the individual industry reports. Because it is such a large report, we have broken it down by industry to make it easier for you to locate trends that are relevant to your brand. Note that inspiration can come from many different areas so it is still beneficial to look at industries outside of your own.

How do you identify your trends?
We've developed a proprietary process that uses both crowdsourcing and crowd filtering to uncover patterns in the market. We have the largest trend spotting network crowdsourcing thousands of ideas each month. To uncover “the most popular” trends—the PRO trends—we crowd filter our database looking for meaningful patterns that have the potential to spark innovation.

Why is it better to be crowdsourced?
Crowdsourcing allows us to take ideas directly from our community of trend spotters. Because this lets the consumer’s voice shine through, it provides a more accurate representation of market interests. The large amount of ideas and information made possible through crowdsourcing is also a unique advantage that cannot be met through traditional market research methods.

Why is it so important to ALSO crowd-filter?
The vast number of ideas derived from crowdsourcing only becomes useful to businesses when they are organized into relevant patterns. Trend Hunter crowd-filters its micro-trends, leveraging millions of views to uncover “the best” ideas determined by community choice and popularity. Thus, only the most crowd-relevant ideas and patterns are exposed.

Can I pay by invoice?
Yes. Fill out the invoice form by clicking on “Pay by Invoice/Phone” under the “Order Now” button and our team will send you an invoice shortly. Note that paying by invoice means that you will not receive the trend research until your payment has been confirmed. Alternatively, ordering online means you will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.

Can I call in my order?
Yes, we now accept credit card orders over the phone. Click on “Pay by Invoice/Phone” under the “Order Now” button and fill out the invoice form. An invoice will be sent to you shortly, at which time you can respond requesting a phone payment. You will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.

Who can I share my report and database access with?
Our copyright policy is that you can share the Trend Report and access information to the PRO database only with those on your immediate team. Please do not share, copy and distribute, publish or present the Trend Report or any information found in the PRO database outside of your team. Our system tracks IP addresses and the geolocation of each accounts access to ensure fair use.

Can I reference this work in my own reports?
You may reference the Trend Report in your own reports provided that proper attribution and credit is given to Trend Hunter Research, Inc. Note, however, that you may not copy and distribute, publish or present any part of the Trend Report or any information found in the PRO database outside of your immediate team.

Do you have special access for journalists?
We do have a unique service available for journalists. Just let us know your story and we can provide you with applicable and relevant PRO Trends, as well as relevant quotes for you to use in your story.

Articles & Interviews

  • Continuous Innovation

    Continuous Innovation

    Yasmeen Ansari, Global Estate Agent at ONE Sotheby's International Realty ONE Sotheby’s International Realty is one of over 533 affiliates in 39 countries that are part ... [More]

  • Caffeinated Innovations

    Caffeinated Innovations

    Gennady Jilinski, CMO, Strauss Coffee Strauss Coffee is one of the top ten global coffee companies in the world, with annual revenue of ... [More]

  • Shining with Quality Express Coffee

    Shining with Quality Express Coffee

    Murray McGowan, Managing Director, Costa Express Founded in 1971 by an enthusiastic coffee family, Costa Coffee has absolutely taken off since its ... [More]

  • Innovation During Decline

    Innovation During Decline

    Jeanna Corley, VP Marketing at RadioShack Corporation Jeanna Corley, VP of Marketing, entered RadioShack eight months before the filing of chapter 11 ... [More]

  • Good Ideas Exist Everywhere

    Good Ideas Exist Everywhere

    Robin Ross, Sr. Director of Corporate Marketing at Costco Wholesale Costco was an early pioneer of the wholesale club business model, getting its start in San Diego, ... [More]

  • Not Your Average Suit Company

    Not Your Average Suit Company

    Todd Trombley, National Sales Director, Harry Rosen Harry Rosen has been providing Canadians with high-end men’s apparel for 61 years and is one of ... [More]

  • People are our Competitive Advantage

    People are our Competitive Advantage

    Natalie Morhous & Melanie Isbill, RaceTrac Headquartered in Atlanta, Georgia, RaceTrac operates more than 600 convenience stores throughout the ... [More]

  • Bringing Café Innovations to the West

    Bringing Café Innovations to the West

    Jay Gentile, USA Director, Caffé Nero Founded in 1997, Caffé Nero has fostered great success in the European market since its launch. ... [More]

  • Innovation with a Canadian Twist

    Innovation with a Canadian Twist

    David Manga, President, Outset Media Dave Manga, President of Outset media, has a very hands-on approach when it comes to innovation. ... [More]

  • A Sweet Tooth for Innovation

    A Sweet Tooth for Innovation

    Sharon Duncan, VP & General Manager of North America, Funtastic As VP & General Manager of North America for Funtastic, Sharon Duncan understands that ... [More]

  • Innovation Revolution

    Innovation Revolution

    Frederick Lecoq, Senior VP of Marketing at FGL Sports Ltd. FGL Sports Ltd. is the largest national sporting goods retailer in Canada. The company sells a ... [More]

  • Generational Innovations

    Generational Innovations

    Jacob Jaber, CEO, Philz Coffee Philz Coffee, founded in 2003 by Phil Jaber, started as a small section in what was a grocery store ... [More]

  • A Century of Innovation

    A Century of Innovation

    Robert Cole, VP of Marketing, Royal Cup, Inc. Royal Cup, as a brand, has achieved a milestone that not many companies can take pride in. The ... [More]

  • Innovation Through a Health Craze

    Innovation Through a Health Craze

    John Edmonds, Creative Director, Vega Vega as a company has swept the stage when discussing health-conscious brands. The goal of Vega is ... [More]

  • Leading Innovation Down Under

    Leading Innovation Down Under

    Helen Costello, Innovation Leader, Lion Co Lion is one of Australasia’s largest food and beverage companies, with a proud history dating back ... [More]

  • Energizing Innovation

    Energizing Innovation

    Allan Price, Global Director: Digital Marketing, Monster Energy Being the beverage conglomerate it has managed to become, Monster Energy is one of the most ... [More]

  • Unveiling New Ideas through Old Traditions

    Unveiling New Ideas through Old Traditions

    Peter Harding, COO, Lucozade Ribena Suntory Being two of the largest beverage companies in the UK, Lucozade and Ribena have been beloved brands ... [More]

  • A Natural Commitment to Innovation

    A Natural Commitment to Innovation

    Raegan Moya-Jones, CEO, aden + anais, Raegan Moya-Jones, CEO of aden + anais, has a firm grasp on what it takes to be innovative.  ... [More]

  • Special TEA Innovations

    Special TEA Innovations

    David Segal, Co-Founder, DAVIDsTEA Based out of Montreal, DAVIDsTEA was founded in 2008 by David Segal and cousin, Herschel Segal. ... [More]

  • Consumer-Driven Creativity

    Consumer-Driven Creativity

    Eric Beam, VP/Country Manager, Hamilton Beach's Canadian Operations Hamilton Beach Brands is a leading designer, marketer and distributor of small electric household ... [More]

  • Innovative Coffee Craze

    Innovative Coffee Craze

    Emily Arbour, Consumer Insights & Product Innovation, Community Coffee Emily Arbour joined Community Coffee Company as the Brand Manager of Consumer Insights and Product ... [More]

  • Change In Motion

    Change In Motion

    Eden Goldberg, VP of Marketing and Business Development, InMotion Entertainment As the Vice President of Marketing and Business Development for the largest entertainment and ... [More]

  • Empowering a Vision of Change

    Empowering a Vision of Change

    Olof Lundstrom, Portfolio Manager, Ericsson Throughout Olof’s career at Ericsson he has developed and brought to market a wide variety of ... [More]

  • New Innovations within a Premium Brand

    New Innovations within a Premium Brand

    Matt Lounsbury, Vice President, Stumptown Coffee Roasters Based out of Portland, Oregon, Stumptown originated with its flagship store in 1999. Since then, the ... [More]

  • Modern Mobile Innovation

    Modern Mobile Innovation

    Martijn Ros, Marketing Manager Asia-Pacific, Bugaboo As Marketing Manager for Asia-Pacific at Bugaboo, Martijn Ros is ready for the future.  Bugaboo ... [More]

  • Innovation through an Old Favorite

    Innovation through an Old Favorite

    Jennifer Cue, CEO, Jones Soda Co. Jones Soda Co. is a renowned company that prides itself on its iconic Jones Soda beverage that is ... [More]

  • Finding Inspiration Everywhere

    Finding Inspiration Everywhere

    Theresa Maguire, Director of Private Brands, Boathouse Stores Ever since its beginning in 1973, Boathouse has been a leader in retail innovation; offering the ... [More]

  • History Doesn’t Dictate the Future

    History Doesn’t Dictate the Future

    David Lui, Vice President of Marketing at Mark’s Over the past 37 years, Mark’s has become an iconic Canadian retail brand that’s focuses on ... [More]