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Trend Reports Platform 1
Custom Trend Reports
Trend Report Brands

When Target, Nestle & Samsung need to kick-start innovation, here's what they do...

Every day, leading brands rely on our our unrivaled trend report platform to "Find Better Ideas Faster™." With enterprise level tools, exclusive PRO content and specialized access to the world's #1 largest, most-updated database of ideas, they are able to dive deeper, act smarter and make more-informed decisions. Instead of relying on the old-school trend spotters, who effectively rely on gut-instinct, our clients win more often because they benefit from the collective insight of our 100,000,000 person audience (check out our New York Times Bestselling book about it, or watch our innovation keynote speaker videos). And when their projects ramp up, they have the added capability of being just a phone call away from our dedicated trend advisors and custom reports.

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2016 Trend Report

Per User

Full 2016 Trend Report Library

100+ page 2016 Trend Report with 500+ Examples
50+ categories of premium trend reports [SAMPLE]
4,470 pages of PRO Trends & 22,350 examples
2016 Trend Reports

Per User

= $149 / Month

Trend Hunter PRO

• #1 largest, most-updated, most-powerful consumer trend database
• Full access to all PRO trends, customizable topic tracking, demographic filters, 3,000 elearning videos & 291,000 innovation examples (updated hourly)
Trend Report Elite

$3,288 $1,788
Save 46%

Pay by Invoice / Phone

Combo Deal

• 2016 Trend Report + Full Library + PRO (1 user, 1 year)
Trend Advisors
Starting at
$800 / month

Custom Reports & Full Service * MOST POPULAR *

• Join the world's top-tier innovators who rely on a dedicated advisor to filter chaos, scope markets and predict change with custom monthly reports & 24 hour turnaround

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Trend Reports

Extra Features

Trend Hunter's crowdsourced consumer insight represents the next generation of trend reports with a series of features that simply do not exist with any other service:

1. Customizable Platform & Tools - Filter through noise with our revolutionary, customizable dashboard, called the "Netflix of New Ideas"/

2. 250,000 Examples, Updated Hourly - Gain professional-level access to the world’s largest database of new ideas - more than 20x larger than the closest competitor.

3. 3,000+ Innovation Videos - Educate your team with our curated collection of the world's most inspiring innovation videos which are categorized, scored, and organized into courses.

4. Award-Winning Innovation Toolkit - We'll help you kick-start innovation with a variety of extra tools, like free PDF copies of our award-winning book, "Exploiting Chaos - 150 Ways to Spark Innovation," and our upcoming book, "BETTER & FASTER - The Proven Path to Unstoppable Ideas."

5. 10,000 Trackable Topics - Track your industry, market, and competitors using custom filters and categories.

6. Searchable Demographics - All PRO Trends™ and examples are now scored on: Popularity, Activity, Freshness, Age Demographics, Gender Balance and Region. These scores are featured on our downloadable presentations and can also be used to filter ideas that are more relevant.

7. Trend Advisory - Allow our team to hunt trends on your behalf, and teach your team cutting-edge methods for identifying opportunity.

8. Innovation Workshops - When the CEO of Sony, Victoria's Secret or IBM require top-tier consulting or 'The Perfect Kickoff', they rely on our CEO, Jeremy Gutsche, and now you are just a phone call away.

Top 6 Advantages

Top 6 Trends Hunter Advantages
1. The #1 Largest and Most Updated Innovation Database
Get relevant content! With DAILY UPDATES, 4470 PRO Trends, 178,800 related examples, and 50+ downloadable reports, Trend Hunter is by far the largest and most updated source for professional consumer trend research.

2. Crowdsourced, Crowd Filtered and Measured
Increase your certainty! Our content is collected by a global network of 173,839 Trend Hunters, the world’s largest trend spotting network. On top of that, with the world's largest audience of trend spotters, we're able to "crowd filtered" using our 2,528,000,000 views of data to identify "the best" micro-trends.

3. Awesome & Inspiring
Love your job! If you actually think innovation and creativity should be fun, Trend Hunter was built for you. We've achieved more than 2 BILLION page views for a reason: we find exciting, inspiring and engaging content that you'll love so much you'll want to share it with your kid just much as you'll want to share it with your CEO.

4. Hyperlinked
Never miss a perfect example! All 178,800 examples link to our online articles, including thousands of videos and galleries.

5. Award-Winning Toolkit
Take your innovation skills to the next level. Trend Hunter is an award-winning business with an award-winning innovation book, award-winning advisors and an award-winning CEO. We're newer to the game, but we are the fastest growing and most disruptive trend company BECAUSE we are based on winning analytics and use an approach that will make you more successful. It's not that our awards need to matter, but they are a reminder that you are working with a platform so next-level that has become the go-to source for trend insight for billionaires, CEOs and competitive media outlets like The New York Times, CNN, WIRED, The Economist, Fast Company, Cosmopolitan, and Entertainment Tonight.

6. Get Custom Research
You might want custom research right away, but even if you don't, you'll be assured that you are just a phone call away from the most customized research one could get with such a fast turn around and low price. When you're in a pinch or are ready to improve your innovation capabilities, we are waiting and ready to help you pounce on your next opportunity.

Trend Hunter's Business Model & Methodology

Sample PRO Trends: The Top 20 Trends in 2015

PRO Dashboard Overview

Client Testimonials

Meet Some of Our Trend Advisors

Pro / Trend Report FAQs

What is a PRO Trend?
A PRO Trend is our term for a cluster of 4-12 examples that appear to be meaningful. We look for PRO Trends in many different industries, but we try to choose PRO Trends based on their ability to inspire ideas across multiple industries. To date, we have identified 4470 PRO Trends using 29070 examples. In our Trend Reports, each PRO Trend is written up on one slide, and each examples is hyperlinked to an article on TrendHunter.com. You can read samples at TrendHunter.com/PRO.

Can I see a sample of your trend reports before I buy?
You bet! Make sure to check out our sample Trend Hunter PRO articles and download a sample of our PPT trend reports. That way you can be confident that our work fill fit your needs and get a chance to test out the little bells and whistles that make our tools more useful. You might also want to watch our Top Trends in 2016 video.

How can I use these trends in my innovation process?
We live in a world where micro-trends and viral innovation surround us. That makes it easy to find new trends, but it also makes inspiration distracting. You already have projects to work on, customer research, deadlines and other stuff to do. The key is to create a system of tools that help you to filter through all the noise. Trend Hunter PRO is one of those tools, and to help you make the most of it, we like to send all our customers a free copy of our award winning book, "Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change." It details more examples that you can use to make your innovation more effective.

There are a lot of places to find trends online, shouldn't I look at them?
For sure, especially if you find niche publications in your industry. The way that our research is different is that we are quantitatively testing crowdsourced micro-trends using 2,528,000,000 views of data. Our goal then is to help companies make sense of all the noise, and better understand the PRO trends that will actually matter.

What is the difference between Trend Hunter PRO and TrendReports.com?
Both services leverage the same 4470 PRO Trends, but Trend Hunter PRO is an online database and TrendReports.com is a library for our 50+ PDF and PPT reports.

Are the industry trend reports different from the regular trend report?
The regular trend report is a full compilation of the individual industry reports. Because it is such a large report, we have broken it down by industry to make it easier for you to locate trends that are relevant to your brand. Note that inspiration can come from many different areas so it is still beneficial to look at industries outside of your own.

How do you identify your trends?
We've developed a proprietary process that uses both crowdsourcing and crowd filtering to uncover patterns in the market. We have the largest trend spotting network crowdsourcing thousands of ideas each month. To uncover “the most popular” trends—the PRO trends—we crowd filter our database looking for meaningful patterns that have the potential to spark innovation.

Why is it better to be crowdsourced?
Crowdsourcing allows us to take ideas directly from our community of trend spotters. Because this lets the consumer’s voice shine through, it provides a more accurate representation of market interests. The large amount of ideas and information made possible through crowdsourcing is also a unique advantage that cannot be met through traditional market research methods.

Why is it so important to ALSO crowd-filter?
The vast number of ideas derived from crowdsourcing only becomes useful to businesses when they are organized into relevant patterns. Trend Hunter crowd-filters its micro-trends, leveraging millions of views to uncover “the best” ideas determined by community choice and popularity. Thus, only the most crowd-relevant ideas and patterns are exposed.

Can I pay by invoice?
Yes. Fill out the invoice form by clicking on “Pay by Invoice/Phone” [HERE] or under the “Order Now” button and our team will send you an invoice shortly. Note that paying by invoice means that you will not receive the trend research until your payment has been confirmed. Alternatively, ordering online means you will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.

Can I call in my order?
Yes, we now accept credit card orders over the phone. Click on “Pay by Invoice/Phone” under the “Order Now” button and fill out the invoice form. An invoice will be sent to you shortly, at which time you can respond requesting a phone payment. You will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.

Who can I share my report and database access with?
Our copyright policy is that you can share the Trend Report and access information to the PRO database only with those on your immediate team. Please do not share, copy and distribute, publish or present the Trend Report or any information found in the PRO database outside of your team. Our system tracks IP addresses and the geolocation of each accounts access to ensure fair use.

Can I reference this work in my own reports?
You may reference the Trend Report in your own reports provided that proper attribution and credit is given to Trend Hunter Research, Inc. Note, however, that you may not copy and distribute, publish or present any part of the Trend Report or any information found in the PRO database outside of your immediate team.

Do you have special access for journalists?
We do have a unique service available for journalists. Just let us know your story and we can provide you with applicable and relevant PRO Trends, as well as relevant quotes for you to use in your story.

Articles & Interviews

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    Creating Intelligent Toys

    Donald Coolidge, CEO of Elemental Path In 2014, Donald Coolidge (left) and his colleague JP Benini (right) won the IBM Watson Mobile ... [More]

  • A Truly Social Shopping Experience

    A Truly Social Shopping Experience

    Mark Bozek, CEO of EVINE Live EVINE Live (previously ShopHQ) is a digital commerce company that’s been around for over 25 years. ... [More]

  • Continuing to Celebrate Innovation

    Continuing to Celebrate Innovation

    Kerry Reynolds, Head of Consumer Marketing, PayPal Canada PayPal is the go-to operator when it comes to paying for items online. No other company is as ... [More]

  • Sustainable Ingenuity

    Sustainable Ingenuity

    Barry Sheldon, President & COO, illy caffé North America Barry Sheldon acts as the President and Chief Operating Officer for illy caffé North America, which ... [More]

  • Making Technology Magical

    Making Technology Magical

    Nitin Chawla, VP of Strategy and Business Development, Disney Nitin Chawla has been working to infuse the Internet of Things with imagination. He leads a ... [More]

  • Cross-Pollinating Ideas

    Cross-Pollinating Ideas

    Troy Carter, CEO & Founder, Atom Factory Troy carter is the Founder, Chairman and CEO of Atom Factory—a talent agency and media company ... [More]

  • Prioritizing Our Children

    Prioritizing Our Children's Future

    Owen McDermott, Valley Park Middle School Owen McDermott knows how vital a good breakfast is to daily success – as the recipient of the ... [More]

  • Next Generation Soda

    Next Generation Soda

    Chris Reed, Founder & CEO, Reed’s Inc. Since it was establishment in 1889, Reed’s Inc. has taken off and prides itself on brewing craft ... [More]

  • Adapting to Health and Wellness

    Adapting to Health and Wellness

    Clarence Chia, VP of Marketing, FIJI Water Clarence Chia is the Vice President of Marketing for FIJI Water, part of The Wonderful Company. He ... [More]

  • Reinventing Every Day

    Reinventing Every Day

    Cynthia Kleinbaum, Sr. Director of Marketing at Gilt.com Gilt.com is an innovative online shopping destination that offers its members special access to the ... [More]

  • Finding Inspiration Everywhere

    Finding Inspiration Everywhere

    Andria Tay, Content Marketing Strategy Consultant, Walmart.com Founded in January 2000, Walmart.com is a subsidiary of Wal-Mart Stores, Inc., bringing all the ... [More]

  • Pushing for Change

    Pushing for Change

    Elise Kern, MGR of Loyalty, Insights & Personalized Marketing at Walgreens The Walgreens Boots Alliance was created through the combination of Walgreens and Alliance Boots in ... [More]

  • People as a Competitive Advantage

    People as a Competitive Advantage

    Natalie Morhous & Melanie Isbill, RaceTrac Headquartered in Atlanta, Georgia, RaceTrac operates nearly 400 convenience stores throughout the ... [More]

  • Being Open to Change

    Being Open to Change

    Yasmeen Ansari, Global Estate Agent at ONE Sotheby's International Realty ONE Sotheby’s International Realty is one of over 750 affiliates in 60 countries that are part ... [More]

  • Feeding Growth

    Feeding Growth

    Ian Jankelowitz, Sales Strategy Leader, Lion Co Lion acts as the largest CPG Company in the Australian and New Zealand regions and only continues to ... [More]

  • The Art of Satire

    The Art of Satire

    Rick Hamann, SVP of Content, The Onion Rick Hamann acts as the SVP of Content at The Onion, and is responsible for working with all the ... [More]

  • Farming for Innovation

    Farming for Innovation

    Lewis Goldstein, Vice President of Brand Marketing, Organic Valley The Organic Valley brand is a part of CROPP Cooperative that will generate over $1 billion in ... [More]

  • Blooming Innovations

    Blooming Innovations

    Karen Rono, Technical & Innovation Manager, Finlays Horticulture Finlays is showing no signs of slowing down. The brand is known for its business in horticulture, ... [More]

  • A Taste for Ingenuity

    A Taste for Ingenuity

    Kirsten Schimoler, Principal Food Scientist, Ben & Jerry’s Kirsten Schimoler has been with Ben & Jerry’s since August of 2009. She started her career ... [More]

  • Shifting Perspectives on Food

    Shifting Perspectives on Food

    Janet Jenkins, Creative Director, Applegate With a mission to change the meat we eat, Applegate is leading the way. This includes Applegate’s ... [More]

  • The DNA of Change, Growth and Improvement

    The DNA of Change, Growth and Improvement

    Paul Kaplan, Chief Information Officer at DriveTime With 132 dealerships across 26 states, DriveTime is considered by many to be the nation’s most ... [More]

  • Creating Awareness with Pop Culture

    Creating Awareness with Pop Culture

    Thomas Oh, SVP Marketing, Big Red Inc. Established in 1937, Big Red started in the Southern United States and has become a renowned soda in ... [More]

  • The Future of Beverage Packaging

    The Future of Beverage Packaging

    Dr. Lisa Carroll, Director of Technology, Rexam Dr. Lisa Carroll has been with Rexam for 15 years. She is responsible for global innovation and ... [More]

  • Purely Convenient Innovations

    Purely Convenient Innovations

    Robert Chumley, Sr. VP of Innovation, President 7 Ventures, 7-Eleven Robert Chumley is the Sr. VP of Innovation for 7-Eleven, Inc. at its Dallas headquarters. He has ... [More]

  • New Morning Innovations

    New Morning Innovations

    Rob Streett, Senior Vice President, Scooter’s Coffee Scooter’s Coffee as a company was established in 1998 and now bolsters over 120 locations across ... [More]

  • Merging Progressive Cultures

    Merging Progressive Cultures

    Affan Nurachman, Product Development Specialist, JDE Jacobs Douwe Egberts is a relatively new company, being that it is the product of a merge between ... [More]

  • Cold-Pressed Insights

    Cold-Pressed Insights

    Michael Karsch, Chairman of the Board & Lead Investor, Juice Press Juice Press as a company is known to be one of the largest cold-pressed juicers with multiple ... [More]

  • Care Ecosystems for New Mothers

    Care Ecosystems for New Mothers

    Jill Hunt, Director of Strategic Insights, Medela Inc There aren’t many companies that address a new mother’s needs as innovatively as Medela. ... [More]