Pro / Trend Report FAQs
What is a PRO Trend?
A PRO Trend is our term for a cluster of 4-12 examples that appear to be meaningful. We look for PRO Trends in many different industries, but we try to choose PRO Trends based on their ability to inspire ideas across multiple industries. To date, we have identified 2993 PRO Trends using 23460 examples. In our Trend Reports, each PRO Trend is written up on one slide, and each examples is hyperlinked to an article on TrendHunter.com. You can read samples at TrendHunter.com/PRO
Can I see a sample of your trend reports before I buy?
You bet! Make sure to check out our sample Trend Hunter PRO
articles and download a sample of our PPT trend reports. That way you can be confident that our work fill fit your needs and get a chance to test out the little bells and whistles that make our tools more useful. You might also want to watch our Top Trends in 2014 video.
How can I use these trends in my innovation process?
We live in a world where micro-trends and viral innovation surround us. That makes it easy to find new trends, but it also makes inspiration distracting. You already have projects to work on, customer research, deadlines and other stuff to do. The key is to create a system of tools that help you to filter through all the noise. Trend Hunter PRO is one of those tools, and to help you make the most of it, we like to send all our customers a free copy of our award winning book, "Exploiting Chaos - 150 Ways to Spark Innovation During Times of Change." It details more examples that you can use to make your innovation more effective.
There are a lot of places to find trends online, shouldn't I look at them?
For sure, especially if you find niche publications in your industry. The way that our research is different is that we are quantitatively testing crowdsourced micro-trends using 2,110,000,000 views of data. Our goal then is to help companies make sense of all the noise, and better understand the PRO trends that will actually matter.
What is the difference between Trend Hunter PRO and TrendReports.com?
Both services leverage the same 2993 PRO Trends, but Trend Hunter PRO is an online database and TrendReports.com is a library for our 50+ PDF and PPT reports.
Are the industry trend reports different from the regular trend report?
The regular trend report is a full compilation of the individual industry reports. Because it is such a large report, we have broken it down by industry to make it easier for you to locate trends that are relevant to your brand. Note that inspiration can come from many different areas so it is still beneficial to look at industries outside of your own.
How do you identify your trends?
We've developed a proprietary process that uses both crowdsourcing and crowd filtering to uncover patterns in the market. We have the largest trend spotting network crowdsourcing thousands of ideas each month. To uncover “the most popular” trends—the PRO trends—we crowd filter our database looking for meaningful patterns that have the potential to spark innovation.
Why is it better to be crowdsourced?
Crowdsourcing allows us to take ideas directly from our community of trend spotters. Because this lets the consumer’s voice shine through, it provides a more accurate representation of market interests. The large amount of ideas and information made possible through crowdsourcing is also a unique advantage that cannot be met through traditional market research methods.
Why is it so important to ALSO crowd-filter?
The vast number of ideas derived from crowdsourcing only becomes useful to businesses when they are organized into relevant patterns. Trend Hunter crowd-filters its micro-trends, leveraging millions of views to uncover “the best” ideas determined by community choice and popularity. Thus, only the most crowd-relevant ideas and patterns are exposed.
Can I pay by invoice?
Yes. Fill out the invoice form by clicking on “Pay by Invoice/Phone” under the “Order Now” button and our team will send you an invoice shortly. Note that paying by invoice means that you will not receive the trend research until your payment has been confirmed. Alternatively, ordering online means you will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.
Can I call in my order?
Yes, we now accept credit card orders over the phone. Click on “Pay by Invoice/Phone” under the “Order Now” button and fill out the invoice form. An invoice will be sent to you shortly, at which time you can respond requesting a phone payment. You will be able to download the Trend Report and access the PRO database immediately upon payment confirmation.
Who can I share my report and database access with?
Our copyright policy is that you can share the Trend Report and access information to the PRO database only with those on your immediate team. Please do not share, copy and distribute, publish or present the Trend Report or any information found in the PRO database outside of your team. Our system tracks IP addresses and the geolocation of each accounts access to ensure fair use.
Can I reference this work in my own reports?
You may reference the Trend Report in your own reports provided that proper attribution and credit is given to Trend Hunter Research, Inc. Note, however, that you may not copy and distribute, publish or present any part of the Trend Report or any information found in the PRO database outside of your immediate team.
Do you have special access for journalists?
We do have a unique service available for journalists. Just let us know your story and we can provide you with applicable and relevant PRO Trends, as well as relevant quotes for you to use in your story.