Ideas
Explore the world's #1 largest database of ideas and innovations, with 422,603 inspiring examples.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,798 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,125 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 309,798 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 296,324 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,135 innovation strategy articles, keynote, videos and innovation tools.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 422,603 cutting edge ideas.

Prioritizing Our Children's Future

Owen McDermott, Valley Park Middle School
Thomas Wade-West
September 9th, 2015
Owen McDermott knows how vital a good breakfast is to daily success – as the recipient of the Community Volunteer Services Award and with 25 years of teaching experience under his belt, Owen has been widely recognized for going above and beyond the call of duty. As a teacher in a middle-lower class area of Toronto, Owen sees the ins and outs of child hunger on a daily basis.

4 Questions with Owen:

1. Please tell me more about yourself, your role, and how you became involved with Kellogg?

This is my 25th year teaching. I’ve been at Valley Park Middle School for 25 years. As Canada’s largest middle school with hundreds of students enrolled, there’s a mix of kids from all over. I’ve taught just about everything here—grade 6-8 core, physical education, music, media arts, and more. It was a natural fit to work with Kellogg’s on this program as I am passionate about this issue. As a teacher, I face hungry students all the time and have seen firsthand the positive impact breakfast can have on a child’s day. It really is essential to fuel young minds and set them up for success in the classroom and beyond.

2. Could you tell me a bit more about the hunger issues affecting Canadian classrooms?

Student success is a priority, and talking to them is important. As time goes on, one of the issues is regarding hunger and nutrition. I’ve been involved with the breakfast club at our school, and what I like is that is that it’s the first contact with children before they start their day. Kids were reluctant to attend at first, but as time went on, students were able to notice the caring individuals and teachers at our club. Our numbers have been growing, and it’s making a difference. The breakfast club isn’t only important for the nutritional value but the nurturing value as well. There are many reasons that children come to school hungry. It might be a family struggling to make ends meet, they run out of time to eat breakfast because of the morning rush, or they simply may not feel hungry. Whatever the reason, we all need to work together to help every child reach their full potential.

3. Could you explain more about the Kellogg's Breakfasts for Better Days survey and how it has helped mitigate this issue?

This is the second annual survey they did. Teachers across the country were surveyed. We realized that there is 104 minutes of lost education and that 92% of the kids will be left unlikely to participate. Many students are unable to concentrate and this may lead to misbehaviour in the classroom. This affects the learning of all the other students. The infographic that we came up with is very important. It shows that hunger is still a problem that faces Canadian children and must be solved. The Kellogg Canada Breakfasts for Better Days program is about helping students achieve their full potential inside the classroom and out.

· Kellogg’s Breakfasts for Better Days is a global commitment by Kellogg to donate one billion servings of cereal and snacks, half of which are breakfast, to children and families in need by the end of 2016. As part of the Kellogg’s Breakfasts for Better Days initiative, Kellogg Canada is supporting breakfast programs across the country, along with the thousands of volunteers who are actively working to stamp out hunger in Canadian classrooms.

· In addition to supporting breakfast clubs for more than 10 years, Kellogg is also encouraging Canadians to buy a box and help feed children and families who need it most.

· For every box of cereal sold, Kellogg Canada will donate $0.50, to a maximum of $100,000 to its breakfast partners across the country. This is in addition to the more than one million dollars donated to breakfast clubs from coast-to-coast to date.

4. Looking to the future, what else do you have planned with regard to this initiative and tackling this problem?

The key is in the public’s eye. Through newsletters, the work with the school, with Kellogg to reinforce the idea of the importance of that meal going through the day, we can achieve our goal. We need to make sure letters are going out, newsletters, posters, etc. I’m so happy to be contributing to this. If people are able to share the infographic, speak about it, and keep that in the general discussion we will be moving along nicely. These issues are local, people can get involved, and make a difference for our children.
References: schoolweb.tdsb.on