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Every day, top-tier innovators rely on our idea-filled videos reports to identify new opportunities, make better decisions and deep dive new markets.

About the Videos Report

The Videos Trend Report comprises a plethora of video trends including topics such as video downloads, music videos, viral videos and 3GP videos.

Who It's For

Our research will benefit both small and large brands looking for information on YouTube trends and the realm of viral videos. Companies that want to get ahead in the video and film industry use our research to gain a competitive advantage over those without access to the crowdsourced and crowd-filtered trends provided within our report. The Videos Trend Report will give you the ability to leverage video trends to create better quality products, connect with consumers more effectively and create a strategy that is in line with the constantly changing world of video.

You Might Consider Custom Videos Research...

For as little as $500 per custom deep dive, our team will curate custom Videos reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Videos trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our videos research is based on Trend Hunter's massive database of videos articles and 2,111,000,000 total views of data. [Learn More]

The Videos Report

Last published on Jul 29, 2014, the Videos Report includes 25 PRO Trends (25 Pages) and 125 examples of videos market research and videos consumer trends related to: viral videos, YouTube trends, YouTube videos, video trends, video downloads, music videos, 3GP videos, Google videos and videos trends. The report includes all of our Videos research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 25 Videos PRO Trends = 25 Powerpoint Pages Videos PPT Report
• 125 Videos Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Videos Pro Trends

Each Videos PRO Trend is on its own slide with implications, a quantified score, and examples linked to online videos articles, videos and images. Examples:

DIY Sci-Fi The word "impossible" no longer applies with scientifically advanced home projects Implications - The "geeky" consumer group is growing increasingly tech-savvy, embarking on advanced DIY projects centered around objects that were once deemed fictional. Today's tech consumers is going above and beyond with these DIY projects, creating functional, non-fictional sci-fi tools to defy the laws of physics and prove their status as the future Bill Gates.
DIY Sci-Fi
The word "impossible" no longer applies with scientifically advanced home projects
6 Examples + Score + Implications


Teen Love Envy The public's fascination with young romance is a neverending nostalgic search Implications - Amid climbing divorce rates is a fascination with young love and an influx of teenage romance innovations. This nostalgic search for puppy love takes the consumer back to a time when romance was less complicated, and as more people become—and stay—single, more opt to uncover a dream world of retro romance.
Teen Love Envy
The public's fascination with young romance is a neverending nostalgic search
6 Examples + Score + Implications


Strategic Viral The line between campaign commercial and viral meme continues to blur Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
Strategic Viral
The line between campaign commercial and viral meme continues to blur
7 Examples + Score + Implications


Limitless Indulgence Extreme gluttony frees consumers from calorie counting and restrictive living Implications - From their purse strings to their diets, consumers have grown accustomed to living life within constraints. But with the end of the recession, some are looking for indulgence wherever they can find it. One area is their plates, in which quick-fix comfort foods allow them to forget life’s stresses and former restrictive habits, and once again live life to the very fullest.
Limitless Indulgence
Extreme gluttony frees consumers from calorie counting and restrictive living
8 Examples + Score + Implications


YouTube Spoofvertising Slight variations on YouTube videos are being used for clever commentary Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment.
YouTube Spoofvertising
Slight variations on YouTube videos are being used for clever commentary
7 Examples + Score + Implications


Ageless Inspiration Admiration of seniors who prove age is no limit Implications - Western culture is dealing with conflicting views on aging: on the one hand, there is ageism, but increasingly, age is being seen as an inspirational attribute rather than a limitation. From 82 year old dance competitors to grannies on YouTube, seniors everywhere are proving that age is no limit.
Ageless Inspiration
Admiration of seniors who prove age is no limit
9 Examples + Score + Implications


Political Remixing Turning politics into comedy Implications - After decades of apathy, younger generations are finally developing an interest in politics - largely fueled by the presence of the candidates on the internet. Viral videos are significant drivers of this phenomenon, and often feature slightly offensive comedic remixes or beat boxing.
Political Remixing
Turning politics into comedy
7 Examples + Score + Implications


Mainstream Mockumentary Young adults embrace brands using sarcastic video marketing Implications - Appealing to a very web-based, Millennial demographic, marketing using satire and sarcasm has been turning heads. Organizations ranging from activist groups to Cadbury and Kraft Foods have used tongue-in-cheek faux documentaries to target the young adult market, speaking with them using their own dialect.
Mainstream Mockumentary
Young adults embrace brands using sarcastic video marketing
7 Examples + Score + Implications


Flash Mobbing Choreographed spectacles generate local and global attention on tight budgets Implications - Flash mobs have become favored attention-grabbers as they not only attract attention from passersby but also generate indefinite publicity when videos are posted and promoted online. Leveraging the power of connection and low-cost of self-promotion lends itself well to the creation of viral, budget-friendly marketing efforts that draw attention locally and globally.
Flash Mobbing
Choreographed spectacles generate local and global attention on tight budgets
6 Examples + Score + Implications


Compact Capture Consumers choose smaller and smaller cameras for novelty and convenience Implications - Compact design has been applied to other technology -- such as phones -- but now it is moving into the world of photography and video. Cameras are getting the miniature treatment and becoming smaller and smaller so that even the most sophisticated devices can fit in your pocket. The recent surge in tiny sizing allows for extreme convenience and also balances the existence of larger devices like BlackBerrys, iPhones and iPads.
Compact Capture
Consumers choose smaller and smaller cameras for novelty and convenience
6 Examples + Score + Implications


Publicized Social Experiment Shocking undercover campaigns and pranks spread on the web Implications - The public has a strong affinity for watching genuine displays of emotion, which is one of the reasons why so many videos of social experiments go viral on the web. Looking to dive deeper into the human condition, consumers find this form of entertainment enchanting because of its unabashed honesty.
Publicized Social Experiment
Shocking undercover campaigns and pranks spread on the web
7 Examples + Score + Implications


Targeted Adverseries Brands use special webisodes to reach specific markets Implications - As consumers become less responsive to traditional advertising messages, entertainment becomes the key in getting a brand's message across. Capitalizing on Internet video are brands that are using targeted webisodes to reach their customers. These specialized online miniseries allow for market-specific content, ensuring that brands reach a certain demographic or consumer group and hold their attention for longer than a 30-second commercial.
Targeted Adverseries
Brands use special webisodes to reach specific markets
7 Examples + Score + Implications


PLUS 19 more Videos PRO Trends and 125 examples!



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