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Every day, top-tier innovators rely on our idea-filled leaders reports to identify new opportunities, make better decisions and deep dive new markets.

About the Leaders Report

The Leaders Trend Report foreshadows government trends and political trends, as well as trends among the big figures in the corporate world. As the road to success evolves, leaders in all industries need to stay on top of these trends to retain and increase influence.

Who It's For

Our Leaders Trend Report is for a wide array of companies as it guides industry leaders to properly lead, supervise and communicate – ultimately leading them to success. Whether you are a leader or on the path to become one, you can benefit from the research contained in this report. Trend Hunter’s Leaders Trend Report provides a wealth of information on trends among world leaders and corporate leaders. It offers insight for those in small and large establishments and professionals at all levels who want to pave their way to success.

You Might Consider Custom Leaders Research...

For as little as $500 per custom deep dive, our team will curate custom Leaders reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Leaders trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our leaders research is based on Trend Hunter's massive database of leaders articles and 2,161,000,000 total views of data. [Learn More]

The Leaders Report

Last published on May 08, 2013, the Leaders Report includes 10 PRO Trends (10 Pages) and 50 examples of leaders market research and leaders consumer trends related to: corporate trends, corporate leaders, world leaders, political leaders, supervision, leading, success, leadership and leaders trends. The report includes all of our Leaders research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 10 Leaders PRO Trends = 10 Powerpoint Pages Leaders PPT Report
• 50 Leaders Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Leaders Pro Trends

Each Leaders PRO Trend is on its own slide with implications, a quantified score, and examples linked to online leaders articles, videos and images. Examples:

Idol Dollification Immortalizing popular figures by turning them into figurines Implications - When it comes to celebrities and famous figures, we all want a piece, which explains the gigantic market for celebrity products, ranging from clothes to fragrances to even dirty bath water. Another way consumers can now indulge in their celebrity obsession is by purchasing dolls and toys in the likeness of these famous individuals, such as Kate Middleton, Karl Lagerfeld, Steve Jobs, President Obama and more. While these people may not be action heroes, per se, immortalizing them in such a way points to society's reliance on powerful figures who have the potential and ability to create change and influence our decisions.
Idol Dollification
Immortalizing popular figures by turning them into figurines
7 Examples + Score + Implications


Blasphemous Branding Religious references push the buttons of consumer shock Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
Blasphemous Branding
Religious references push the buttons of consumer shock
6 Examples + Score + Implications


Superhero Reality Real-life superhero innovations give consumers something to believe in Implications - Children have traditionally looked up to superheros, who encourage them to be “brave” during times of despair. Today’s adult consumer isn’t afraid to carry on their vigilante obsession, looking for inspiration anywhere they can during times of extreme stress. Luckily, there is a slew of hero-inspired products available to encourage consumers to stay strong and brave no matter how tough life gets.
Superhero Reality
Real-life superhero innovations give consumers something to believe in
10 Examples + Score + Implications


Neo-Nerdom Glamorized geeks are hailed as celebrities, redefining pop culture Implications - Media that was once populated by traditionally beautiful pop culture figures are being taken over by “neo-nerds,” whose quirky qualities are increasingly being considered beautiful by the general population. The neo-nerd is a strange yet successful person who (unlike their prototypical nerd predecessor) is not only accepted by, but hailed as, a superior in society. Today’s nerds have become symbols in society that question the traditional meaning of “cool.”
Neo-Nerdom
Glamorized geeks are hailed as celebrities, redefining pop culture
9 Examples + Score + Implications


Downplayed Serious Severe historical figures become modern pop culture comedians Implications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy.
Downplayed Serious
Severe historical figures become modern pop culture comedians
7 Examples + Score + Implications


Social Media Stories Consumers love chronicling the rise of the Internet & social media Implications - Infographics are growing steadily in number and many of them are dedicated to recounting the rise and reach of the Internet and social media giants like Twitter and Facebook. Despite social networks being around for a while now—Facebook is 7 years old and Twitter is 5—consumers, especially web users, are still fascinated with their influence and grasp. Thus, they continue to be intrigued by graphic or video depictions that tell the stories behind today’s most influential lifestyle and marketing tools.
Social Media Stories
Consumers love chronicling the rise of the Internet & social media
6 Examples + Score + Implications


Political Schadenfreude Leader distrust and political parody is expressed through mockery Implications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own.
Political Schadenfreude
Leader distrust and political parody is expressed through mockery
6 Examples + Score + Implications


Meme Celebrity Online phenomenons are becoming real-world power influencers Implications - Online memes are now catapulting regular people and pets into fully-fledged stardom. Grumpy Cat, Psy (from Gangnam style) and various other online sensations are launching books, product lines and are even appearing on major broadcast networks. While the lifespan of these web celebrities in pop culture may be short-lived, their influence at the their peak is intense.
Meme Celebrity
Online phenomenons are becoming real-world power influencers
8 Examples + Score + Implications


Hacktivism Digital vigilantism takes on political and special interest adgendas Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web.
Hacktivism
Digital vigilantism takes on political and special interest adgendas
5 Examples + Score + Implications


Social Influencer Obsession Online influencers are connecting with brands to create connections Implications - Those highly connected individuals in the social media realm can have big pull when it comes to driving their network to action. Marketers are finding ways to engage and reward influencers, spawning VIP perks for those with online clout who can drive social media conversations about new launches and brands.
Social Influencer Obsession
Online influencers are connecting with brands to create connections
5 Examples + Score + Implications


PLUS 4 more Leaders PRO Trends and 50 examples!



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