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About the Musical Report

Covering everything from New York plays and Las Vegas shows to Off-Broadway engagements and London’s flourishing theater scene, the Musical Trend Report is a guide to all things relating to the performing arts. Musical theater and live arts have always captured consumer attention, and are now must-see tourist attractions in most major cities around the world. Our report examines the success of long-running plays like The Lion King, Wicked and Les Miserables, as well as the massive success of television shows like Glee and American Idol, and how they are shaping consumer tastes, habits and preferences.

Who It's For

Theater owners, music directors, actors and producers will benefit from our research. Users can use our crowd-sourced research to enhance productions and develop new strategies to hone in on what consumers prefer when they attend a musical performance. Also, our data will help tourism organizations, advertisers and marketing managers that want to broaden the scope of their campaigns, commercials and promotions.

Obtain relevant market analysis from a consumer perspective and identify potential business opportunities with the Musical Trend Report.

The Musical Trend Report, last published on Aug 27, 2014, includes 89 PRO Trends and 445 examples of musical market research and musical consumer trends related to: performing arts, theaters, Broadway, New York plays, Las Vegas shows and musical trends.

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Methodology

Our musical research is based on Trend Hunter's crowdsourced musical articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 89 Musical PRO Trends = 89 Powerpoint Pages Musical PPT Report
• 445 Musical Examples

Online Extras With Full Subscription

• 62 Musical Videos (Online) Musical Videos
• 2,670 Musical Images (Online) Musical Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Musical Pro Trends

Each Musical PRO Trend is on its own slide with implications, a quantified score, and examples linked to online musical articles, videos and images. Examples:

Unexpected Durable Products become more rugged to the delight of scrupulous consumers Implications - While weatherproof designs are typically reserved for intense activity products, we're seeing a rise in the ways brands are augmenting even everyday items to be durable. Traditionally mundane products are receiving a rugged overhaul as consumers become more concerned with how long a product will last.
Unexpected Durable
Products become more rugged to the delight of scrupulous consumers
4 Examples + Score + Implications


Interactive Kitchen Enhancing routine, consumers turn to more engaging cooking devices Implications - Enhancing everyday chores like cooking, devices that encourage play and engagement are rising in popularity. Providing practical kitchenware items in the form of games and sporting equipment, these interactive cooking methods transform routine activities into unexpected forms of entertainment. This reflects a shift towards more playful methods of routine.
Interactive Kitchen
Enhancing routine, consumers turn to more engaging cooking devices
4 Examples + Score + Implications


Digitized Countdown A desire for automated reminders has consumers turning to countdown apps Implications - Taking a technological approach to paper calendars, consumers are turning to mobile apps as an alternative countdown method. Offering celebratory reminders in a more automated manner, these apps combine age-old rituals with a need for more efficient and high-tech methods of everyday routine.
Digitized Countdown
A desire for automated reminders has consumers turning to countdown apps
4 Examples + Score + Implications


Audio Customization As maker culture expands, tech accessories receive a customized overhaul Implications - As the DIY craze continues, traditionally complex, technological devices are getting customized to satiate a need for personalization. DIY sound systems and audio devices offer cost-effective alternatives to typically high-end products, combining a need for tech integration with more sustainable product methods.
Audio Customization
As maker culture expands, tech accessories receive a customized overhaul
4 Examples + Score + Implications


Atypical Audio A desire for individual expression prompts more abstract tech aesthetics Implications - Moving away from minimalist aesthetics, consumers are turning to eccentric audio devices as a mode of expression. Providing speakers and headphones that are reflective of personal tastes and hobbies, these products signify a turn toward more familiar and approachable design, even in contemporary goods.
Atypical Audio
A desire for individual expression prompts more abstract tech aesthetics
7 Examples + Score + Implications


Beyond Visual Technology that crosses senses adds appeal for consumers Implications - Synesthesia, a talent once seen as a disability, is the ability to mentally cross senses. A step further, it has become an inspiration for innovation in the tech realm, as consumers seek more unique forms of entertainment. The appeal of being able to hear an image or smell a sound is not just a novelty, it's a means of using technology to break natural boundaries and ultimately, redefine communication.
Beyond Visual
Technology that crosses senses adds appeal for consumers
5 Examples + Score + Implications


Auto Modification Consumers turn to tech-focused aftermarket mods to update older vehicles Implications - Consumers are looking for a driving experience that's more technology-focused, but as smart vehicles remain out of financial reach for many, aftermarket mods are on the rise. The hardware and apps signify a preference for cost-effective technology integration and customization to maintain control.
Auto Modification
Consumers turn to tech-focused aftermarket mods to update older vehicles
6 Examples + Score + Implications


Curated Play Exhibits turn to elements of play and interaction to diversify audiences Implications - Museums are seeking out a more youthful demographic by incorporating aspects of play and interaction into displays. Utilizing personalization and child-like imagery to turn installations into fun and informative destinations, these venues allow kids to engage with art and culture through participatory yet educational means.
Curated Play
Exhibits turn to elements of play and interaction to diversify audiences
5 Examples + Score + Implications


PLUS 83 more Musical PRO Trends and 445 examples!



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