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About the Musical Report

Covering everything from New York plays and Las Vegas shows to Off-Broadway engagements and London’s flourishing theater scene, the Musical Trend Report is a guide to all things relating to the performing arts. Musical theater and live arts have always captured consumer attention, and are now must-see tourist attractions in most major cities around the world. Our report examines the success of long-running plays like The Lion King, Wicked and Les Miserables, as well as the massive success of television shows like Glee and American Idol, and how they are shaping consumer tastes, habits and preferences.

Who It's For

Theater owners, music directors, actors and producers will benefit from our research. Users can use our crowd-sourced research to enhance productions and develop new strategies to hone in on what consumers prefer when they attend a musical performance. Also, our data will help tourism organizations, advertisers and marketing managers that want to broaden the scope of their campaigns, commercials and promotions.

Obtain relevant market analysis from a consumer perspective and identify potential business opportunities with the Musical Trend Report.

The Musical Trend Report, last published on Jul 30, 2015, includes 121 PRO Trends and 605 examples of musical market research and musical consumer trends related to: performing arts, theaters, Broadway, New York plays, Las Vegas shows and musical trends.

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Methodology

Our musical research is based on Trend Hunter's crowdsourced musical articles and 2,443,000,000 total views of data. [Learn More]

Report Contents

• 121 Musical PRO Trends = 121 Powerpoint Pages Musical PPT Report
• 605 Musical Examples

Online Extras With Full Subscription

• 85 Musical Videos (Online) Musical Videos
• 3,630 Musical Images (Online) Musical Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Musical Pro Trends

Each Musical PRO Trend is on its own slide with implications, a quantified score, and examples linked to online musical articles, videos and images. Examples:

Hyper-Targeted Festival Festivals cater to individual interests and markets to expand interest Implications - Realizing the growing importance of individuality among modern consumers, public events like festivals are evolving to tailor to more niche interests. Moving beyond concerts and musical entertainment, festivals are putting a greater emphasis on everything from religion to sexual orientation to customize experiences. This shift toward hyper-targeted events reflect a growing need for specialization, particularly in the entertainment industry.
Hyper-Targeted Festival
Festivals cater to individual interests and markets to expand interest
5 Examples + Score + Implications


Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Cargo Cycling Contemporary bicycles offer expansive storage features for eco-conscious millennials Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus.
Cargo Cycling
Contemporary bicycles offer expansive storage features for eco-conscious millennials
4 Examples + Score + Implications


Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Incentivizing Sustainability Consumers are enticed to live sustainably with tangible rewards Implications - By gamifying and rewarding sustainable practices, brands and organizations can initiate positive behaviors in consumers and in turn position themselves as catalysts for social change. This market-based approach to the promotion of sustainability is a clever way to equate a single individual's actions to a tangible lesson around the nature of consumption.
Incentivizing Sustainability
Consumers are enticed to live sustainably with tangible rewards
6 Examples + Score + Implications


Social Subscription Subscription models shift to include more interaction Implications - As competition in the world of multimedia subscriptions increases, music streaming services are searching for new ways to set themselves apart. Recognizing that listening to music has become a profoundly social experience, many services are opting to increase interaction, either between members, between artists and fans, or between brands and consumers. The success of this method reveals that consumers are regarding streaming services almost as a next-generation social network.
Social Subscription
Subscription models shift to include more interaction
6 Examples + Score + Implications


Digital Instrument Instruction Digital natives turn to high-tech solutions to learn to play music Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Digital Instrument Instruction
Digital natives turn to high-tech solutions to learn to play music
4 Examples + Score + Implications


PLUS 115 more Musical PRO Trends and 605 examples!



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