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About the Musical Report

Covering everything from New York plays and Las Vegas shows to Off-Broadway engagements and London’s flourishing theater scene, the Musical Trend Report is a guide to all things relating to the performing arts. Musical theater and live arts have always captured consumer attention, and are now must-see tourist attractions in most major cities around the world. Our report examines the success of long-running plays like The Lion King, Wicked and Les Miserables, as well as the massive success of television shows like Glee and American Idol, and how they are shaping consumer tastes, habits and preferences.

Who It's For

Theater owners, music directors, actors and producers will benefit from our research. Users can use our crowd-sourced research to enhance productions and develop new strategies to hone in on what consumers prefer when they attend a musical performance. Also, our data will help tourism organizations, advertisers and marketing managers that want to broaden the scope of their campaigns, commercials and promotions.

Obtain relevant market analysis from a consumer perspective and identify potential business opportunities with the Musical Trend Report.

The Musical Trend Report, last published on Apr 23, 2015, includes 102 PRO Trends and 510 examples of musical market research and musical consumer trends related to: performing arts, theaters, Broadway, New York plays, Las Vegas shows and musical trends.

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Methodology

Our musical research is based on Trend Hunter's crowdsourced musical articles and 2,344,000,000 total views of data. [Learn More]

Report Contents

• 102 Musical PRO Trends = 102 Powerpoint Pages Musical PPT Report
• 510 Musical Examples

Online Extras With Full Subscription

• 71 Musical Videos (Online) Musical Videos
• 3,060 Musical Images (Online) Musical Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Musical Pro Trends

Each Musical PRO Trend is on its own slide with implications, a quantified score, and examples linked to online musical articles, videos and images. Examples:

Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Sound Conversion Consumers convert sound from unexpected objects for creative allure Implications - Moving beyond classic instrumental sounds, brands are turning to conversion technology to transform unexpected elements into one-of-a-kind beats. Using apps and kits to convert everyday household objects and even your own voice into music, consumers are customizing and creating content in an unconventional way.
Sound Conversion
Consumers convert sound from unexpected objects for creative allure
4 Examples + Score + Implications


Appified Beat Seeking accessibility, consumers turn to apps for music-making ease Implications - Bypassing the need for physical instruments, consumers, particularly those keen to mobile technology, are turning to apps as an alternative music-creating solution. Appealing to both music aficionados and those simply looking for digital customization, these apps provide a platform for users to personalize different sounds and beats in a more accessible way.
Appified Beat
Seeking accessibility, consumers turn to apps for music-making ease
5 Examples + Score + Implications


Automated Creation Consumers move from curating to creating with art-encouraging resources Implications - The younger generation is obsessed with avoiding the tedious professions that wreak havoc on their parents, resulting in a need to create. Many online resources and apps have been released as a result. This suits the desire to create, instead of simply curate, artistic content, accelerating the content creation abilities granted to consumers via Twitter and other micro-blogging sites.
Automated Creation
Consumers move from curating to creating with art-encouraging resources
7 Examples + Score + Implications


Robotic Education Robots are enhanced to play a greater role in childrens' development Implications - Reflective of how customizable and interactive robots have become, more and more education-focused models are being developed and implemented. Offering a more interactive and engaging update to educational tech, this shift has huge implications in terms of the future of teaching, particularly with respect to the role of teachers.
Robotic Education
Robots are enhanced to play a greater role in childrens' development
5 Examples + Score + Implications


Socialized Tech Consumers seek out social technology experiences Implications - Despite its intended uses, technology and social media can often produce an isolating effect in consumers. As a result, consumers are placing a greater emphasis on the experience of using and consuming different products and forms of media in a way that counteracts solitary consumption. This shift suggests that consumers are searching for technology and social media that is not only social in nature, but literally communal in its use.
Socialized Tech
Consumers seek out social technology experiences
6 Examples + Score + Implications


Responsible Play Encouraging responsible behavior, parents turn to toys that promote adult tasks Implications - Acknowledging the growing demand among kids to "grow up faster," toy retailers are turning to products that integrate household responsibilities to integrate elements of adulthood. Toys that encourage organization and tidying not only help streamline household tasks, but also helps kids learn about mature behavior in a fun and age-appropriate manner.
Responsible Play
Encouraging responsible behavior, parents turn to toys that promote adult tasks
4 Examples + Score + Implications


Playful Chore Parents turn to playful cleaning products to encourage participation Implications - Delegating household chores can be challenging, particularly with kids, which is why parents are turning to playful cleaning tactics to encourage involvement. Using adolescent aesthetics and toy-like designs, these products make household organization more appealing and create a more engaging and entertaining way to manage day-to-day tasks.
Playful Chore
Parents turn to playful cleaning products to encourage participation
4 Examples + Score + Implications


PLUS 96 more Musical PRO Trends and 510 examples!



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