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About the Musical Report - Covering everything from New York plays and Las Vegas shows to Off-Broadway engagements and London’s flourishing theater scene, the Musical Trend Report is a guide to all things relating to the performing arts. Musical theater and live arts have always captured consumer attention, and are now must-see tourist attractions in most major cities around the world. Our report examines the success of long-running plays like The Lion King, Wicked and Les Miserables, as well as the massive success of television shows like Glee and American Idol, and how they are shaping consumer tastes, habits and preferences.

Who It's For - Theater owners, music directors, actors and producers will benefit from our research. Users can use our crowd-sourced research to enhance productions and develop new strategies to hone in on what consumers prefer when they attend a musical performance. Also, our data will help tourism organizations, advertisers and marketing managers that want to broaden the scope of their campaigns, commercials and promotions.

Obtain relevant market analysis from a consumer perspective and identify potential business opportunities with the Musical Trend Report.

The Musical Trend Report, last published on Apr 09, 2014, includes 77 PRO Trends and 810 examples of musical market research and musical consumer trends related to: performing arts, theaters, Broadway, New York plays, Las Vegas shows and musical trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our musical research is based on Trend Hunter's 810 crowdsourced musical trends and 1,917,000,000 total views of data. [Learn More]

What You'll Get:
• 77 Page / Slide Presentation Musical PDF Report Musical PPT Report
• 77 Page In-Depth Reading Report Musical PDF Report

Contents:
• 77 Musical PRO Trends
• 810 Musical Examples
• 113 Musical Videos (Online) Musical Videos
• 4,860 Musical Images (Online) Musical Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Musical Pro Trends - Each Musical PRO Trend is on its own slide with implications, a quantified score, and examples linked to online musical articles, videos and images. Examples:

Musical Play A need for sophisticated stimulation prompts more refined musical activities Implications - While digital devices offer children a convenient method of entertainment, the addictive qualities of online technology often halt exposure to more cultural and refined activities. As a means to add more diversity, parents are turning to musical toys that encourage sophisticated acts of play, speaking to a shift toward less conventional, more diverse forms of education.
Musical Play
A need for sophisticated stimulation prompts more refined musical activities
7 Examples + Score + Implications


Inked Acceptance Tattooed photography captures reflect the emergence of more risqué imagery Implications - With mainstream media exposing consumers to features that are often outside their comfort zone, elements that were once considered risqué are becoming widely accepted and normalized within society. Photographic imagery that focuses on the beauty of body art and tattoos reflects a more open and accepting approach to non-traditional symbolism, showcasing a turn towards more provocative representations in everyday media.
Inked Acceptance
Tattooed photography captures reflect the emergence of more risqué imagery
7 Examples + Score + Implications


Embracing Peculiarity Unconventional fashion utilizes eccentric designs to ignite individual taste Implications - In a society where consumers are consistently exposed to elements of media from across the globe, individual expression is becoming more prominent. Attempting to stray away from the ordinary, fashion designers are turning to eccentric couture to cater to consumers who desire more visually distinct clothing. Outlandish designs provide consumers with unconventional looks that stray away from the norm, combining unique aesthetics with the need for individual expression.
Embracing Peculiarity
Unconventional fashion utilizes eccentric designs to ignite individual taste
7 Examples + Score + Implications


Inanimate Celebritizing Products develop personality to create a relationship with consumers Implications - Nostalgia is a powerful tool, but an obvious way to tug at the heartstrings of consumers, which is why a number of brands have taken a different approach by promoting products in a life-like light to create a faux-tangible relationship. Brands are often interpreted as faceless entities, which is why the approach of product humanizing is helping to give a lifeless product a personality that will eventually be attributed to the brand, whether it be today or in the future. Correlating kinship to product is helping to make the shopping experience more wholesome and personable for consumers craving a tangible connection.
Inanimate Celebritizing
Products develop personality to create a relationship with consumers
7 Examples + Score + Implications


Ritualized Collaboration Brands expand the product lifestyle with 'aftermarket' mods Implications - The days of singular products are numbered as the notion of co-branding and collaboration take center stage in the market. Iconic products or celebrity endorsements are pushing into new areas of marketing that ritualize two seemingly separate products. Creating a market where one seemingly requires the other to be complete, brands are evolving the traditional notion of collaboration to the point of perceived dependence for consumers looking for ways to expand their own personal repertoire of brand prowess.
Ritualized Collaboration
Brands expand the product lifestyle with 'aftermarket' mods
7 Examples + Score + Implications


Nostalgic Drive Toy-themed vehicles cater to adults looking to re-connect with their youth Implications - The continuous responsibilities brought about by adulthood often leaves consumers craving a link to a more carefree period of their childhood. Vehicles that exhibit toy-like exteriors and cartoonish designs provide individuals with distinct references to their youth, combining adult tendencies with the need to revert back to simpler, stress-free time.
Nostalgic Drive
Toy-themed vehicles cater to adults looking to re-connect with their youth
7 Examples + Score + Implications


PLUS 71 more Musical PRO Trends and 810 examples!


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77 Musical PRO Trends
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