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About the Musical Report

Covering everything from New York plays and Las Vegas shows to Off-Broadway engagements and London’s flourishing theater scene, the Musical Trend Report is a guide to all things relating to the performing arts. Musical theater and live arts have always captured consumer attention, and are now must-see tourist attractions in most major cities around the world. Our report examines the success of long-running plays like The Lion King, Wicked and Les Miserables, as well as the massive success of television shows like Glee and American Idol, and how they are shaping consumer tastes, habits and preferences.

Who It's For

Theater owners, music directors, actors and producers will benefit from our research. Users can use our crowd-sourced research to enhance productions and develop new strategies to hone in on what consumers prefer when they attend a musical performance. Also, our data will help tourism organizations, advertisers and marketing managers that want to broaden the scope of their campaigns, commercials and promotions.

Obtain relevant market analysis from a consumer perspective and identify potential business opportunities with the Musical Trend Report.

The Musical Trend Report, last published on Jun 16, 2015, includes 109 PRO Trends and 545 examples of musical market research and musical consumer trends related to: performing arts, theaters, Broadway, New York plays, Las Vegas shows and musical trends.

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Methodology

Our musical research is based on Trend Hunter's crowdsourced musical articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 109 Musical PRO Trends = 109 Powerpoint Pages Musical PPT Report
• 545 Musical Examples

Online Extras With Full Subscription

• 76 Musical Videos (Online) Musical Videos
• 3,270 Musical Images (Online) Musical Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Musical Pro Trends

Each Musical PRO Trend is on its own slide with implications, a quantified score, and examples linked to online musical articles, videos and images. Examples:

Sensorial Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensorial Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Audio Decor Brands develop products that blend musical enjoyment with decor Implications - The artistic elements present in both music production and interior design are interacting with one another via audio-focused furnishings. Decorative pieces that contribute on aesthetic and auditory levels are also indicative of emerging collaborations between creative labels addressing consumers with diverse interests.
Audio Decor
Brands develop products that blend musical enjoyment with decor
4 Examples + Score + Implications


Interactive Soiree Experiential elements are added to parties to heighten engagement Implications - Realizing the need to entertain audiences beyond simply providing music, organizers are turning to interactive elements to make social gatherings more memorable. Integrating communal activities and technological engagements, these events are not only more entertaining than traditional soirees; they also redefine how individuals engage in social settings by emphasizing activities that require more active participation.
Interactive Soiree
Experiential elements are added to parties to heighten engagement
4 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Embodied Fitness Consumers search for fitness routines that better reflect their personalities Implications - No longer satisfied with the generic gym environment, younger consumers are opting for fitness routines that are both experiential and personalized to individual taste. This shift indicates that the rise of fitness culture is not uniform, but contains within it many specialized services that appeal to a much younger and hyper-individualized consumer.
Embodied Fitness
Consumers search for fitness routines that better reflect their personalities
4 Examples + Score + Implications


Student Life Spoofing College students turn to online video to communicate common stresses Implications - Seeking an outlet for expression, college students are turning to online videos to communicate common annoyances associated with student life. Referencing fears of debt, failing and disappointing family, students are using online platforms to humorize traditionally heavy subject matters. This reflects a turn toward more social forms of handling stress, particularly for those of a younger age range.
Student Life Spoofing
College students turn to online video to communicate common stresses
4 Examples + Score + Implications


Macabre Animalism Critters in design are taken from cutesy to dark for added sophistication Implications - The use of animals in design used to signify a cutesy, meme-friendly tone. In today's society, where consumers are more concerned with individualism than pleasantries, this has shifted toward a darker tone. The use of animalism in a more macabre context questions the concept of humanity, providing what consumers crave: more meaningful experiences.
Macabre Animalism
Critters in design are taken from cutesy to dark for added sophistication
11 Examples + Score + Implications


Sound Conversion Consumers convert sound from unexpected objects for creative allure Implications - Moving beyond classic instrumental sounds, brands are turning to conversion technology to transform unexpected elements into one-of-a-kind beats. Using apps and kits to convert everyday household objects and even your own voice into music, consumers are customizing and creating content in an unconventional way.
Sound Conversion
Consumers convert sound from unexpected objects for creative allure
4 Examples + Score + Implications


PLUS 103 more Musical PRO Trends and 545 examples!



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