ALL > Pop Culture > Musical Trend Report


About the Musical Report

Covering everything from New York plays and Las Vegas shows to Off-Broadway engagements and London’s flourishing theater scene, the Musical Trend Report is a guide to all things relating to the performing arts. Musical theater and live arts have always captured consumer attention, and are now must-see tourist attractions in most major cities around the world. Our report examines the success of long-running plays like The Lion King, Wicked and Les Miserables, as well as the massive success of television shows like Glee and American Idol, and how they are shaping consumer tastes, habits and preferences.

Who It's For

Theater owners, music directors, actors and producers will benefit from our research. Users can use our crowd-sourced research to enhance productions and develop new strategies to hone in on what consumers prefer when they attend a musical performance. Also, our data will help tourism organizations, advertisers and marketing managers that want to broaden the scope of their campaigns, commercials and promotions.

Obtain relevant market analysis from a consumer perspective and identify potential business opportunities with the Musical Trend Report.

The Musical Trend Report, last published on Jul 28, 2015, includes 115 PRO Trends and 575 examples of musical market research and musical consumer trends related to: performing arts, theaters, Broadway, New York plays, Las Vegas shows and musical trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our musical research is based on Trend Hunter's crowdsourced musical articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 115 Musical PRO Trends = 115 Powerpoint Pages Musical PPT Report
• 575 Musical Examples

Online Extras With Full Subscription

• 81 Musical Videos (Online) Musical Videos
• 3,450 Musical Images (Online) Musical Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Musical Pro Trends

Each Musical PRO Trend is on its own slide with implications, a quantified score, and examples linked to online musical articles, videos and images. Examples:

Infant Advertising 2.0 Babies star in narrative TV ads that emotionally connect brand and consumer Implications - Emotionally engaging television commercials starring newborn babies are an efficient way for brands to market themselves as essential catalysts in the important moments of an individual consumer's life. Targeted at parents and grandparents, this strategy seeks to align the use of a particular product or service with the crucial early stages of development. Given the eagerness of the modern parent to provide the best care, brands are able to position themselves alongside a young parent's new set of priorities.
Infant Advertising 2.0
Babies star in narrative TV ads that emotionally connect brand and consumer
5 Examples + Score + Implications


Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Cargo Cycling Contemporary bicycles offer expansive storage features for eco-conscious millennials Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus.
Cargo Cycling
Contemporary bicycles offer expansive storage features for eco-conscious millennials
4 Examples + Score + Implications


Musical Nostalgia Music manufacturers focus on vintage motifs for consumers seeking authenticity Implications - Musical instruments are beginning to feature increasingly vintage motifs that replace modern, high-tech layouts with old school designs and features. Aside from romanticizing and referencing the history of music production, vintage styled products are also indicative of a consumer preference for authenticity.
Musical Nostalgia
Music manufacturers focus on vintage motifs for consumers seeking authenticity
4 Examples + Score + Implications


Social Subscription Subscription models shift to include more interaction Implications - As competition in the world of multimedia subscriptions increases, music streaming services are searching for new ways to set themselves apart. Recognizing that listening to music has become a profoundly social experience, many services are opting to increase interaction, either between members, between artists and fans, or between brands and consumers. The success of this method reveals that consumers are regarding streaming services almost as a next-generation social network.
Social Subscription
Subscription models shift to include more interaction
6 Examples + Score + Implications


Digital Instrument Instruction Digital natives turn to high-tech solutions to learn to play music Implications - Brands are integrating technology to instrumental learning tools in order to streamline the learning process. As nearly all facets of life are being enhanced with smart systems, this educational niche comes as part of a broader move toward automation. This shift is appealing and more aligned with young digital natives.
Digital Instrument Instruction
Digital natives turn to high-tech solutions to learn to play music
4 Examples + Score + Implications


Sensory Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensory Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Audio Decor Brands develop products that blend musical enjoyment with decor Implications - The artistic elements present in both music production and interior design are interacting with one another via audio-focused furnishings. Decorative pieces that contribute on aesthetic and auditory levels are also indicative of emerging collaborations between creative labels addressing consumers with diverse interests.
Audio Decor
Brands develop products that blend musical enjoyment with decor
4 Examples + Score + Implications


PLUS 109 more Musical PRO Trends and 575 examples!



Boost your musical consumer insight!
Three options to kick-start your innovation...


1. Musical Trend Report

115 Musical PRO Trends
Musical Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Musical & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%