ALL > Pop Culture > Celebrity Trend Report


Every day, top-tier innovators rely on our idea-filled celebrity reports to identify new opportunities, make better decisions and deep dive new markets.

About the Celebrity Report

The Celebrity Trend Report analyzes celebrity news, celebrity fashion and celebrity gossip, giving you an overview of today’s hottest celebrity trends.

Who It's For

Companies and brands within the entertainment industry use our crowdsourced research to take advantage of changes in the world of celebrities. Hollywood celebrities shape many of today’s consumer trends, whether in fashion, beauty or technology; thus, celebrity trends have important implications for businesses and marketers from various industries. The influence of celebrity trends over purchasing power is undeniable, and our Celebrity Trend Report will give you insight into the trends that may be affecting your industry.

You Might Consider Custom Celebrity Research...

For as little as $500 per custom deep dive, our team will curate custom Celebrity reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Celebrity trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our celebrity research is based on Trend Hunter's massive database of celebrity articles and 2,162,000,000 total views of data. [Learn More]

The Celebrity Report

Last published on Jul 23, 2014, the Celebrity Report includes 49 PRO Trends (49 Pages) and 245 examples of celebrity market research and celebrity consumer trends related to: celebrity news, celebrity fashion, celebrity gossip, celebrity style, celebrity photos, celebrity babies, celebrity endorsement and celebrity trends. The report includes all of our Celebrity research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 49 Celebrity PRO Trends = 49 Powerpoint Pages Celebrity PPT Report
• 245 Celebrity Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Celebrity Pro Trends

Each Celebrity PRO Trend is on its own slide with implications, a quantified score, and examples linked to online celebrity articles, videos and images. Examples:

Shabby Chic Couture Pre-distressed materials offer consumers a sought-after edge Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look.
Shabby Chic Couture
Pre-distressed materials offer consumers a sought-after edge
12 Examples + Score + Implications


Animalia Patterns take a trip to the zoo, defying notions of fashion minimalism Implications - Patterns are walking on the wild side with exotic prints inspired by varying species including reptiles, zebras, cheetahs, giraffes and leopards. The emphasis on wildlife reflects a desire to become free of inhibitions. There is no shying away from self-expression with unique all-over prints that offer a contrasting response to the current presence of minimalism in design.
Animalia
Patterns take a trip to the zoo, defying notions of fashion minimalism
9 Examples + Score + Implications


Modern Greco-Roman Togas and gladiator get-ups go from men-only to female fashion fix Implications - The quintessential dress in Greco-Roman times was the toga, which was typically worn only by men. Now, the gladiator look has transformed itself into an haute couture style, worn by fashion-forward females. Ironically, however, the pieces that take the most inspiration from historic dress are the styles actually considered more avant-garde.
Modern Greco-Roman
Togas and gladiator get-ups go from men-only to female fashion fix
12 Examples + Score + Implications


Idol Dollification Immortalizing popular figures by turning them into figurines Implications - When it comes to celebrities and famous figures, we all want a piece, which explains the gigantic market for celebrity products, ranging from clothes to fragrances to even dirty bath water. Another way consumers can now indulge in their celebrity obsession is by purchasing dolls and toys in the likeness of these famous individuals, such as Kate Middleton, Karl Lagerfeld, Steve Jobs, President Obama and more. While these people may not be action heroes, per se, immortalizing them in such a way points to society's reliance on powerful figures who have the potential and ability to create change and influence our decisions.
Idol Dollification
Immortalizing popular figures by turning them into figurines
7 Examples + Score + Implications


Remaking History Better Reshoots, recreations and remakes of classic pop culture Implications - The revival of retro not only includes product design and fashion, it’s also made its way into the media. Instead of creating from scratch, artists and designers are looking at successes of the past and giving them a modern twist by adding new techniques or integrating modern models.
Remaking History Better
Reshoots, recreations and remakes of classic pop culture
12 Examples + Score + Implications


Hispanic Nostalgia Famed Hispanic icons like Frida Kahlo are being reinvented Implications - Fashion, photography and other industries are turning to Mexican icon Frida Kahlo as inspiration for aesthetic endeavors. Representing both fierce creativity, innovation, and a slightly subversive attitude toward commercialism, Kahlo's unforgettable appearance and approach to self expression lend an appealingly nostalgic style to these products.
Hispanic Nostalgia
Famed Hispanic icons like Frida Kahlo are being reinvented
8 Examples + Score + Implications


Neo-Nerdom Glamorized geeks are hailed as celebrities, redefining pop culture Implications - Media that was once populated by traditionally beautiful pop culture figures are being taken over by “neo-nerds,” whose quirky qualities are increasingly being considered beautiful by the general population. The neo-nerd is a strange yet successful person who (unlike their prototypical nerd predecessor) is not only accepted by, but hailed as, a superior in society. Today’s nerds have become symbols in society that question the traditional meaning of “cool.”
Neo-Nerdom
Glamorized geeks are hailed as celebrities, redefining pop culture
9 Examples + Score + Implications


Pop Beauty Cosmetics piggy back off of pop culture phenoms Implications - Harry Potter, Twilight, Justin Bieber, Lady Gaga, Hello Kitty—what do these pop culture phenomenons all have in common? They have inspired beauty products over the last year. While pop culture icons and franchises have primarily inspired products from the food and toy industries, more and more, they are making their way onto the beauty scene with both brands and beauty consumers putting their own spin on beloved pop sensations.
Pop Beauty
Cosmetics piggy back off of pop culture phenoms
9 Examples + Score + Implications


Celesbians + The Gaymous The rise in stars coming out and celebritizing gay relationships Implications - Ellen Degeneres and Portia de Rossi’s gay marriage received a lot of media buzz, as did several other gay celebrity couples like George Takei and his husband, and Lindsay Lohan and Samantha Ronson. Homosexuality has inspired everything from lesbian song lyrics to major fashion campaigns.
Celesbians + The Gaymous
The rise in stars coming out and celebritizing gay relationships
10 Examples + Score + Implications


Love-Hateness Using controversial branding to risk intense aversion for loyal followings Implications - Polarizing personalities in the media will appeal greatly to some, generating a strong loyal following, while greatly repelling others. For those willing to risk generating negative press in exchange for exposure, attaching a polarizing spokesperson, slogan or imagery to a brand is a surefire way to get attention.
Love-Hateness
Using controversial branding to risk intense aversion for loyal followings
8 Examples + Score + Implications


Star Mocking Parodying influential icons and brands to attain Internet fame Implications - Those who lack their own celebrity status are getting their 10 minutes (and millions of views) of fame by mocking those who do. Anyone can draw an audience in the age of user-created Internet content by mocking the appearance and mannerisms of existing icons.
Star Mocking
Parodying influential icons and brands to attain Internet fame
7 Examples + Score + Implications


Tennis Couture Sports icons becoming fashion icons, ON the court Implications - While sports icons have been models for campaigns outside their line of work, this year was the first time their choice of outfits on the court proved sartorially influential. Maria Sharapova’s “tennis tuxedo” was one of the most viral trends during Wimbledon in June, fueling a trend in tennis fashion.
Tennis Couture
Sports icons becoming fashion icons, ON the court
6 Examples + Score + Implications


PLUS 43 more Celebrity PRO Trends and 245 examples!



Boost your celebrity consumer insight!
Three options to kick-start your innovation...


1. Celebrity Trend Report

49 Celebrity PRO Trends
Celebrity Trend Report
$490

2. All 2015 Reports

Celebrity & 100+ Reports
2015 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$3,288 $1,788
Per User Per Year
Most Popular - Save 45%