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About the Geek Report - Understanding the fringes of culture is important for predicting the direction of consumerism, and the Geek Trend Report reveals current changes in this market. Gamers and anything tech-related was previously designated as unpopular, but now shapes mainstream consumerism, as demonstrated with the surge in non-prescription glasses, boardgames, computer t-shirts and vintage nerdy shirts reminiscent of Steve Urkel style. Our expansive data tracks these shifts in patterns and all the latest trends stemming from this fringe culture subsection.

Who It's For - The Geek Trend Report is ideal for a variety of sectors, such as fashion, marketing, advertising and more.

Businesses can use our research to understand this growing phenomenon, and use the information to improve product design and promotion strategies.

The Geek Trend Report, last published on Jun 21, 2014, includes 73 PRO Trends and 836 examples of geek market research and geek consumer trends related to: gamers, tech, glasses, boardgames, fashion and geek trends.

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trend research methodology Methodology - Our geek research is based on Trend Hunter's 836 crowdsourced geek trends and 1,992,000,000 total views of data. [Learn More]

What You'll Get:
• 73 Page / Slide Presentation Geek PDF Report Geek PPT Report
• 73 Page In-Depth Reading Report Geek PDF Report

Contents:
• 73 Geek PRO Trends
• 836 Geek Examples
• 117 Geek Videos (Online) Geek Videos
• 5,016 Geek Images (Online) Geek Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Geek Pro Trends - Each Geek PRO Trend is on its own slide with implications, a quantified score, and examples linked to online geek articles, videos and images. Examples:

Dual-Purpose Capture Integrated camera devices offer a more pragmatic method of day-to-day usage Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage.
Dual-Purpose Capture
Integrated camera devices offer a more pragmatic method of day-to-day usage
4 Examples + Score + Implications


Immersive Navigation Navigation is being replaced with augmented displays to enhance stimulation Implications - Reflecting the ongoing expansion of technological integration, navigation systems are being re-invented in the form of augmented displays to enhance everyday routine. Making navigational activities more stimulating, immersive mapping systems allow travelers to interact with their directional displays, speaking to a desire for more interactive forms of exploration.
Immersive Navigation
Navigation is being replaced with augmented displays to enhance stimulation
4 Examples + Score + Implications


Visualized Day-to-Day Sites pertaining to everyday information are adapting more visual aesthetics Implications - The most-viewed websites in the world, under Google, are generally social media sites or others pertaining to more appealing topics. As a way to attract unique views, sites that show much more practical information have since adapted more visual designs. This ranges from an image-based Pinterest aesthetic to visualized data. Ultimately, consumers seek full-sensory experiences, even when consuming pragmatic information.
Visualized Day-to-Day
Sites pertaining to everyday information are adapting more visual aesthetics
4 Examples + Score + Implications


Social Accessories Seeking cultural relevancy, consumers turn to pop culture jewelry for status Implications - As pop culture relevancy expands as online networking and exposure grows, a need to stay in the loop prompts consumers to seek out more functional methods of expression. Blending cultural references with everyday fashion, consumers are turning to trinkets and jewelry to showcase personal admiration, allowing consumers to connect with others through modernly influenced, yet practical day-to-day items.
Social Accessories
Seeking cultural relevancy, consumers turn to pop culture jewelry for status
8 Examples + Score + Implications


Pictorial Play Seeking to combine play and diversity, parents opt for engaging toy cameras Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play.
Pictorial Play
Seeking to combine play and diversity, parents opt for engaging toy cameras
5 Examples + Score + Implications


Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


PLUS 67 more Geek PRO Trends and 836 examples!



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