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About the Geek Report - Understanding the fringes of culture is important for predicting the direction of consumerism, and the Geek Trend Report reveals current changes in this market. Gamers and anything tech-related was previously designated as unpopular, but now shapes mainstream consumerism, as demonstrated with the surge in non-prescription glasses, boardgames, computer t-shirts and vintage nerdy shirts reminiscent of Steve Urkel style. Our expansive data tracks these shifts in patterns and all the latest trends stemming from this fringe culture subsection.

Who It's For - The Geek Trend Report is ideal for a variety of sectors, such as fashion, marketing, advertising and more.

Businesses can use our research to understand this growing phenomenon, and use the information to improve product design and promotion strategies.

The Geek Trend Report, last published on Apr 21, 2014, includes 69 PRO Trends and 811 examples of geek market research and geek consumer trends related to: gamers, tech, glasses, boardgames, fashion and geek trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our geek research is based on Trend Hunter's 811 crowdsourced geek trends and 1,918,000,000 total views of data. [Learn More]

What You'll Get:
• 69 Page / Slide Presentation Geek PDF Report Geek PPT Report
• 69 Page In-Depth Reading Report Geek PDF Report

Contents:
• 69 Geek PRO Trends
• 811 Geek Examples
• 114 Geek Videos (Online) Geek Videos
• 4,866 Geek Images (Online) Geek Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Geek Pro Trends - Each Geek PRO Trend is on its own slide with implications, a quantified score, and examples linked to online geek articles, videos and images. Examples:

Pictorial Play Seeking to combine play and diversity, parents opt for engaging toy cameras Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play.
Pictorial Play
Seeking to combine play and diversity, parents opt for engaging toy cameras
5 Examples + Score + Implications


Offspring Geekification Parents express niche culture adoration through their children Implications - Imposing cultural tastes onto the next generation, parents are taking their niche obsessions to the next level with garments specifically designed for their offspring. Sci-fi films and metal band preferences are emblazoned proudly for young, hip parents to show off their pride in a 21st-century way.
Offspring Geekification
Parents express niche culture adoration through their children
6 Examples + Score + Implications


Strategic Play Modern chess sets provide intellectual engagement through pop culture allure Implications - With the rise of digital technology resulting in a culture that has become increasingly reliant on mobile and online usage, consumers, particularity youths, are growing up less exposed to more traditional and thought-provoking activities. As a means to provide more intellectually stimulating sources of entertainment, parents are turning to more challenging forms of play bearing kitschy or referential aesthetics, combining strategically enticing games with cultural features that youths can easily relate to.
Strategic Play
Modern chess sets provide intellectual engagement through pop culture allure
7 Examples + Score + Implications


Lyrical Exposure Viral pop song covers reflects a turn towards accessible marketing platforms Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means.
Lyrical Exposure
Viral pop song covers reflects a turn towards accessible marketing platforms
7 Examples + Score + Implications


Generous Couture Charitable apparel seeks to promote social good in a modern manner Implications - With consumers often getting caught up with their hectic day-to-day lives, encouraging charitable actions that go outside their comfort zone can be difficult. In an effort to culturally expand their causes beyond certain demographics, charities are merging with more mainstream companies, such as fashion designers, to engage participants on a more approachable level. The blending of social good and fashion reflects the need to utilize more culturally relatable techniques to make a connection with consumers.
Generous Couture
Charitable apparel seeks to promote social good in a modern manner
7 Examples + Score + Implications


Flamboyant Affection Outlandish proposals reflect the need for more customized acts of love Implications - Influenced by the grand gestures of cinematic storylines, consumers are turning to more expressive forms of tradition to add more of a culturally customized touch to standard occasions. Proposals that incorporate flash mobs or Sci-Fi elements allow individuals to personalize their acts of affection in a more tailor-made manner, combining pop culture components with the need for more monumental forms of personal expression.
Flamboyant Affection
Outlandish proposals reflect the need for more customized acts of love
7 Examples + Score + Implications


PLUS 63 more Geek PRO Trends and 811 examples!


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