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About the Geek Report

Understanding the fringes of culture is important for predicting the direction of consumerism, and the Geek Trend Report reveals current changes in this market. Gamers and anything tech-related was previously designated as unpopular, but now shapes mainstream consumerism, as demonstrated with the surge in non-prescription glasses, boardgames, computer t-shirts and vintage nerdy shirts reminiscent of Steve Urkel style. Our expansive data tracks these shifts in patterns and all the latest trends stemming from this fringe culture subsection.

Who It's For

The Geek Trend Report is ideal for a variety of sectors, such as fashion, marketing, advertising and more.

Businesses can use our research to understand this growing phenomenon, and use the information to improve product design and promotion strategies.

The Geek Trend Report, last published on Oct 16, 2014, includes 76 PRO Trends and 380 examples of geek market research and geek consumer trends related to: gamers, tech, glasses, boardgames, fashion and geek trends.

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trend research methodology

Methodology

Our geek research is based on Trend Hunter's crowdsourced geek articles and 2,160,000,000 total views of data. [Learn More]

Report Contents

• 76 Geek PRO Trends = 76 Powerpoint Pages Geek PPT Report
• 380 Geek Examples

Online Extras With Full Subscription

• 53 Geek Videos (Online) Geek Videos
• 2,280 Geek Images (Online) Geek Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Geek Pro Trends

Each Geek PRO Trend is on its own slide with implications, a quantified score, and examples linked to online geek articles, videos and images. Examples:

Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Integrated Cosplay A desire for subtlety has consumers blending accessories with cosplay features Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression.
Integrated Cosplay
A desire for subtlety has consumers blending accessories with cosplay features
4 Examples + Score + Implications


Computer Couture Retro computer culture becomes coveted by irony-loving consumers Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms.
Computer Couture
Retro computer culture becomes coveted by irony-loving consumers
5 Examples + Score + Implications


Illusory Design Minimalism expands to utilize a floating and levitation-focused aesthetic Implications - Consumers are increasingly warming to a minimalist aesthetic in design and are seeking the next level of sparse design, which is coming in the form of illusion. Utilizing magnets and other clever means, the designs further eliminate clutter and signify a preference for a playful but sleek aesthetic in design.
Illusory Design
Minimalism expands to utilize a floating and levitation-focused aesthetic
6 Examples + Score + Implications


Dual-Purpose Capture Integrated camera devices offer a more pragmatic method of day-to-day usage Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage.
Dual-Purpose Capture
Integrated camera devices offer a more pragmatic method of day-to-day usage
4 Examples + Score + Implications


Immersive Navigation Navigation is being replaced with augmented displays to enhance stimulation Implications - Reflecting the ongoing expansion of technological integration, navigation systems are being re-invented in the form of augmented displays to enhance everyday routine. Making navigational activities more stimulating, immersive mapping systems allow travelers to interact with their directional displays, speaking to a desire for more interactive forms of exploration.
Immersive Navigation
Navigation is being replaced with augmented displays to enhance stimulation
4 Examples + Score + Implications


Visualized Day-to-Day Sites pertaining to everyday information are adapting more visual aesthetics Implications - The most-viewed websites in the world, under Google, are generally social media sites or others pertaining to more appealing topics. As a way to attract unique views, sites that show much more practical information have since adapted more visual designs. This ranges from an image-based Pinterest aesthetic to visualized data. Ultimately, consumers seek full-sensory experiences, even when consuming pragmatic information.
Visualized Day-to-Day
Sites pertaining to everyday information are adapting more visual aesthetics
4 Examples + Score + Implications


Social Accessories Seeking cultural relevancy, consumers turn to pop culture jewelry for status Implications - As pop culture relevancy expands as online networking and exposure grows, a need to stay in the loop prompts consumers to seek out more functional methods of expression. Blending cultural references with everyday fashion, consumers are turning to trinkets and jewelry to showcase personal admiration, allowing consumers to connect with others through modernly influenced, yet practical day-to-day items.
Social Accessories
Seeking cultural relevancy, consumers turn to pop culture jewelry for status
8 Examples + Score + Implications


PLUS 70 more Geek PRO Trends and 380 examples!



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