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About the Geek Report

Understanding the fringes of culture is important for predicting the direction of consumerism, and the Geek Trend Report reveals current changes in this market. Gamers and anything tech-related was previously designated as unpopular, but now shapes mainstream consumerism, as demonstrated with the surge in non-prescription glasses, boardgames, computer t-shirts and vintage nerdy shirts reminiscent of Steve Urkel style. Our expansive data tracks these shifts in patterns and all the latest trends stemming from this fringe culture subsection.

Who It's For

The Geek Trend Report is ideal for a variety of sectors, such as fashion, marketing, advertising and more.

Businesses can use our research to understand this growing phenomenon, and use the information to improve product design and promotion strategies.

The Geek Trend Report, last published on Jan 19, 2015, includes 79 PRO Trends and 395 examples of geek market research and geek consumer trends related to: gamers, tech, glasses, boardgames, fashion and geek trends.

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trend research methodology

Methodology

Our geek research is based on Trend Hunter's crowdsourced geek articles and 2,341,000,000 total views of data. [Learn More]

Report Contents

• 79 Geek PRO Trends = 79 Powerpoint Pages Geek PPT Report
• 395 Geek Examples

Online Extras With Full Subscription

• 55 Geek Videos (Online) Geek Videos
• 2,370 Geek Images (Online) Geek Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Geek Pro Trends

Each Geek PRO Trend is on its own slide with implications, a quantified score, and examples linked to online geek articles, videos and images. Examples:

Pop Culture Vintage Retro elements of the entertainment world enter the fashion market Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference.
Pop Culture Vintage
Retro elements of the entertainment world enter the fashion market
7 Examples + Score + Implications


Experimental Consumption Consumers turn to scientific cookware to maintain healthly diets Implications - As the importance for nutritional living and personal well-being continues to grow, a desire for more personalized meal preparation is taking place. Using experimental cookware and scientific equipment to help cook and prepare meals, consumers are looking to not only keep count of calories and ingredients, but also find a way to make healthy living a more enjoyable experience.
Experimental Consumption
Consumers turn to scientific cookware to maintain healthly diets
4 Examples + Score + Implications


Modernized Tradition Rituals associated with holidays are blended with pop culture and beyond Implications - The rigid formalities of holidays like Christmas are becoming less applicable to young generations who are more involved in pop culture than ever. As brands and consumers perceive rituals to be more reflective of the times, the market for seasonal goods is expanded to be informal and approachable.
Modernized Tradition
Rituals associated with holidays are blended with pop culture and beyond
6 Examples + Score + Implications


Integrated Cosplay A desire for subtlety has consumers blending accessories with cosplay features Implications - Seeking a more subtle form of pop culture expression, consumers are integrating cosplay elements into their everyday accessories and clothing designs. Making reference to anime characters and movie icons, these products combine pop culture elements with a desire for more nuanced forms of personal expression.
Integrated Cosplay
A desire for subtlety has consumers blending accessories with cosplay features
4 Examples + Score + Implications


On-the-Go Beacon Making traveling easier, consumers turn to location-responsive aids Implications - Staying connected while on-the-go, consumers are turning to adaptable beacon devices to make travel more comfortable. Seeking to streamline experiences, consumers are turning to beacon technology to help automate and simplify things like car maintenance and outdoor navigation, providing a customized approach to travel experiences.
On-the-Go Beacon
Making traveling easier, consumers turn to location-responsive aids
6 Examples + Score + Implications


Computer Couture Retro computer culture becomes coveted by irony-loving consumers Implications - The ubiquitous nature of technology has subsequently brought about the resurgence of retro Internet culture as a point of pride for consumers, which is being reflected in computer-themed clothing. As consumers look to satirize recent fads, this shift towards cultural apparel satisfies a preference for irony in all forms.
Computer Couture
Retro computer culture becomes coveted by irony-loving consumers
5 Examples + Score + Implications


Illusory Design Minimalism expands to utilize a floating and levitation-focused aesthetic Implications - Consumers are increasingly warming to a minimalist aesthetic in design and are seeking the next level of sparse design, which is coming in the form of illusion. Utilizing magnets and other clever means, the designs further eliminate clutter and signify a preference for a playful but sleek aesthetic in design.
Illusory Design
Minimalism expands to utilize a floating and levitation-focused aesthetic
6 Examples + Score + Implications


Dual-Purpose Capture Integrated camera devices offer a more pragmatic method of day-to-day usage Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage.
Dual-Purpose Capture
Integrated camera devices offer a more pragmatic method of day-to-day usage
4 Examples + Score + Implications


PLUS 73 more Geek PRO Trends and 395 examples!



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