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Every day, top-tier innovators rely on our idea-filled media reports to identify new opportunities, make better decisions and deep dive new markets.

About the Media Report

The Media Trend Report outlines what is changing within the film, movie, broadcast and music industries. It identifies the key media trends and movie trends that could impact the entire entertainment empire. [SAMPLE]

Who It's For

Our media trend research is ideal for companies that are involved in entertainment, as well as businesses that want to learn more about the changing preferences of the entertainment consumer. It ensures you stay educated on upcoming game changers such as MP3s and the Apple iPhone, or on the media that is shaping the way we absorb information including fashion editorials, online publications and digital entertainment. The Trend Hunter Media Trend Report is an asset to any company who wants to keep up with modern media trends, and will provide you with the insight necessary to innovate strategically and take advantage of dynamic trends in your industry.

You Might Consider Custom Media Research...

For as little as $500 per custom deep dive, our team will curate custom Media reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Media trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our media research is based on Trend Hunter's massive database of media articles and 2,199,000,000 total views of data. [Learn More]

The Media Report

Last published on Sep 09, 2014, the Media Report includes 89 PRO Trends (89 Pages) and 445 examples of media market research and media consumer trends related to: movies, music, MP3s, Apple, entertainment, film, broadcast, music videos, news media, editorials and media trends. The report includes all of our Media research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 89 Media PRO Trends = 89 Powerpoint Pages Media PPT Report
• 445 Media Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Media Pro Trends

Each Media PRO Trend is on its own slide with implications, a quantified score, and examples linked to online media articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Anti-Hipster The too-cool-for-school tribe receives some major backlash Implications - Hipsters have gone from being a hot subculture to one of the most hated mainstream youth cultures in less than two years, receiving tons of backlash from the blogosphere. This shift in attitude towards hipsters reveals the digital age’s influence on modern behavioral tribes and pop culture, in which the life span of popular groups, products and ideas are more short-lived than ever before.
Anti-Hipster
The too-cool-for-school tribe receives some major backlash
6 Examples + Score + Implications


Nostalgia Marketing Pop culture is fascinated with storybook nostalgia Implications - Storybook sentiment has gotten hold of consumers looking to escape their stresses and find a temporary refuge from adult responsibilities. Nostalgia marketing holds great appeal in times of uncertainty as it allows consumers to reminisce, bringing them back to simpler, more carefree times.
Nostalgia Marketing
Pop culture is fascinated with storybook nostalgia
12 Examples + Score + Implications


Embraced Aging Boomers rewind our disposable culture by embracing elderly icons Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Embraced Aging
Boomers rewind our disposable culture by embracing elderly icons
12 Examples + Score + Implications


Meme Reality The Internet's most infamous ideas are brought to life in products Implications - Internet memes have become such a big part of online culture that they are now starting to cross boundaries from the digital realm to the physical. Designers are creating tangible goods based on the most popular memes, and consumers are welcoming them with open arms, indicating that nothing in the virtual world stays virtual for very long.
Meme Reality
The Internet's most infamous ideas are brought to life in products
7 Examples + Score + Implications


DIY Sci-Fi The word "impossible" no longer applies with scientifically advanced home projects Implications - The "geeky" consumer group is growing increasingly tech-savvy, embarking on advanced DIY projects centered around objects that were once deemed fictional. Today's tech consumers is going above and beyond with these DIY projects, creating functional, non-fictional sci-fi tools to defy the laws of physics and prove their status as the future Bill Gates.
DIY Sci-Fi
The word "impossible" no longer applies with scientifically advanced home projects
6 Examples + Score + Implications


Idolized Aging The marks of age become badges of honor to wear with pride Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Idolized Aging
The marks of age become badges of honor to wear with pride
9 Examples + Score + Implications


Candid Branding Consumer parody pushes brands to stay truthful Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
Candid Branding
Consumer parody pushes brands to stay truthful
6 Examples + Score + Implications


Faceless Recognition The appeal of models that could be anyone, including you Implications - Attractive models have been used to arouse intrigue for decades, but in recent years, consumers have revolted against the glamorization of largely unattainable physical ideals. To counteract beauty expectations of the past, some agencies are turning to unrecognizable and faceless models instead.
Faceless Recognition
The appeal of models that could be anyone, including you
9 Examples + Score + Implications


Pirate Couture The pirate mentality offers a superficial way to resist the mainstream Implications - The popularity of file-sharing and the blurring lines of online property ownership have made it acceptable for consumers to be modern-day "pirates." Fashion is drawing influence from this as designers incorporate a rebellious ethos into their creations to encourage consumers to break the rules and away from the mainstream.
Pirate Couture
The pirate mentality offers a superficial way to resist the mainstream
7 Examples + Score + Implications


Social Media Metaphors Analogies and visualizations clarify the nature of social media Implications - For the less web-wise, a visual translation of the crowded social media world is helpful in understanding the impact of social media. Artists and social media specialists are creating social media metaphors—creative analogies, visualizations and comparisons between the Internet and almost anything—that are engaging, insightful and provide clarity to less social media-savvy consumers and brands.
Social Media Metaphors
Analogies and visualizations clarify the nature of social media
7 Examples + Score + Implications


PLUS 83 more Media PRO Trends and 445 examples!



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