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Every day, top-tier innovators rely on our idea-filled humor reports to identify new opportunities, make better decisions and deep dive new markets.

About the Humor Report

The Humor Trend Report dives into the changes seen within the comedy industry and entertainment industry over the last year. It looks at the successes of brands such as the Comedy Network and Comedy Central, and also sheds light on more modern viral businesses like the hit website ‘Funny or Die.’

Who It's For

Our trend research is indispensable to those corporations operating in the entertainment industry, and marketers striving to better understand how to create a cultural connection with their customers. Funny jokes aren’t enough to cut it in this industry. Our Humor Trend Report fills you in on how brands are using humor to really captivate consumers, offering crowdsourced research to help you innovate and plan your next marketing steps.

You Might Consider Custom Humor Research...

For as little as $500 per custom deep dive, our team will curate custom Humor reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Humor trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
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Methodology

Unlike our competitors, who rely on gut instinct, our humor research is based on Trend Hunter's massive database of humor articles and 2,115,000,000 total views of data. [Learn More]

The Humor Report

Last published on Oct 21, 2014, the Humor Report includes 55 PRO Trends (55 Pages) and 275 examples of humor market research and humor consumer trends related to: comedy, funny jokes, 'Funny or Die,' Comedy Network, Comedy Central, funny videos, comedy industry and humor trends. The report includes all of our Humor research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 55 Humor PRO Trends = 55 Powerpoint Pages Humor PPT Report
• 275 Humor Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Humor Pro Trends

Each Humor PRO Trend is on its own slide with implications, a quantified score, and examples linked to online humor articles, videos and images. Examples:

Anti-Hipster The too-cool-for-school tribe receives some major backlash Implications - Hipsters have gone from being a hot subculture to one of the most hated mainstream youth cultures in less than two years, receiving tons of backlash from the blogosphere. This shift in attitude towards hipsters reveals the digital age’s influence on modern behavioral tribes and pop culture, in which the life span of popular groups, products and ideas are more short-lived than ever before.
Anti-Hipster
The too-cool-for-school tribe receives some major backlash
6 Examples + Score + Implications


Meme Reality The Internet's most infamous ideas are brought to life in products Implications - Internet memes have become such a big part of online culture that they are now starting to cross boundaries from the digital realm to the physical. Designers are creating tangible goods based on the most popular memes, and consumers are welcoming them with open arms, indicating that nothing in the virtual world stays virtual for very long.
Meme Reality
The Internet's most infamous ideas are brought to life in products
7 Examples + Score + Implications


Candid Branding Consumer parody pushes brands to stay truthful Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
Candid Branding
Consumer parody pushes brands to stay truthful
6 Examples + Score + Implications


Teen Love Envy The public's fascination with young romance is a neverending nostalgic search Implications - Amid climbing divorce rates is a fascination with young love and an influx of teenage romance innovations. This nostalgic search for puppy love takes the consumer back to a time when romance was less complicated, and as more people become—and stay—single, more opt to uncover a dream world of retro romance.
Teen Love Envy
The public's fascination with young romance is a neverending nostalgic search
6 Examples + Score + Implications


Adaptive Symbolism Consumers respond to the World Cup's viral sport symbol, the vuvzela Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
Adaptive Symbolism
Consumers respond to the World Cup's viral sport symbol, the vuvzela
10 Examples + Score + Implications


Catovations Cats are treated more and more like their human counterparts Implications - Pet owners have long been treating their furry friends as children of their own, but now the royal treatment is being taken one step further with an increase in unlikely cat innovations. Felines are getting first-class service with cat-oriented products including journals, TV shows, blogs, careers and camps.
Catovations
Cats are treated more and more like their human counterparts
8 Examples + Score + Implications


Strategic Viral The line between campaign commercial and viral meme continues to blur Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
Strategic Viral
The line between campaign commercial and viral meme continues to blur
7 Examples + Score + Implications


Cartoon Schadenfreude Hyper-humanized animated characters give a dose of harsh reality Implications - Cartoon pop culture icons were once immortalized as ageless, eternally-cheery exaggerations of human life; they seemed to never age or gain weight. These characters are now becoming “hyper-humanized,” and subject to the regular biological downfalls of the human body, providing consumers with a dark sense of satisfaction that indicates a further shift towards coarse humor in society.
Cartoon Schadenfreude
Hyper-humanized animated characters give a dose of harsh reality
6 Examples + Score + Implications


YouTube Spoofvertising Slight variations on YouTube videos are being used for clever commentary Implications - YouTube is being used at an increased rate as an effective way to reach a younger audience. Brands are taking the entertainment in these videos up a notch by spoofing existing YouTube content for a more enjoyable viewing experience. This not only makes it more likely for said videos to go viral, but may lead to consumers actively seeking out content by a brand, motivated by entertainment.
YouTube Spoofvertising
Slight variations on YouTube videos are being used for clever commentary
7 Examples + Score + Implications


Permanent Distraction Entertainment is readily available to consumers whenever, wherever Implications - Personal entertainment is reaching new heights, with oddly placed consoles and other methods of distraction keeping consumers entertained everywhere they go. Today’s consumer is perpetually distracted by digital devices, handheld video games and mobile gadgets; integrating these pieces into virtually every facet of daily life may mean the end of peace and quiet.
Permanent Distraction
Entertainment is readily available to consumers whenever, wherever
8 Examples + Score + Implications


Comfortable Uncomfort Sharing awkward life moments to bond with strangers Implications - Once feared, embarrassing moments have been transformed into sources of comedic entertainment online; in fact, some people are even creating awkward situations for the sake of amusing others. Bringing reality schadenfreude to an accessible level is an enticing way to lure consumers of the Internet generation.
Comfortable Uncomfort
Sharing awkward life moments to bond with strangers
10 Examples + Score + Implications


Downplayed Serious Severe historical figures become modern pop culture comedians Implications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy.
Downplayed Serious
Severe historical figures become modern pop culture comedians
7 Examples + Score + Implications


PLUS 49 more Humor PRO Trends and 275 examples!



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