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Every day, top-tier innovators rely on our idea-filled internet reports to identify new opportunities, make better decisions and deep dive new markets.

About the Internet Report

Trend Hunter’s Internet Trend Report covers a breadth of Internet trends pertaining to blogs, Wifi, ADSL, web marketing and social media. If you’re in the quick-paced online industry, it’s imperative to catch trends regarding Facebook, Twitter and the blogosphere before they turn into yesterday’s news.

Who It's For

Our research allows for both online businesses and offline businesses to determine the general direction of Internet trends, and assess the impact they will have on their respective industries looking forward. With social media websites gaining popularity exponentially, it’s vital to your business to have your finger on the pulse of emerging Internet trends and Internet culture. Use our Internet Trend Report to gain insight into the mind of the online consumer and the Internet world.

You Might Consider Custom Internet Research...

For as little as $500 per custom deep dive, our team will curate custom Internet reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Internet trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our internet research is based on Trend Hunter's massive database of internet articles and 2,123,000,000 total views of data. [Learn More]

The Internet Report

Last published on Oct 29, 2014, the Internet Report includes 94 PRO Trends (94 Pages) and 470 examples of internet market research and internet consumer trends related to: cool websites, web marketing, social media, Twitter, Facebook, Internet marketing,blogs, blogosphere, Internet culture and internet trends. The report includes all of our Internet research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 94 Internet PRO Trends = 94 Powerpoint Pages Internet PPT Report
• 470 Internet Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Internet Pro Trends

Each Internet PRO Trend is on its own slide with implications, a quantified score, and examples linked to online internet articles, videos and images. Examples:

Niche Matchmaking Interest-focused dating sites let picky individuals find online love Implications - With the rise in acceptance for individualism and the pursuit of alternative interests, niche dating sites allow similarly-minded singles to meet. Unlike more popular dating sites that pool all singles together, this focused approach helps users establish a common ground well before the first date.
Niche Matchmaking
Interest-focused dating sites let picky individuals find online love
9 Examples + Score + Implications


Brand-itorials Companies use magazine-style content to enhance customer experience Implications - Although brands have traditionally relied on advertorials within popular magazines to provide their customers with product information and entertaining content, companies are beginning to create their own publications to increase customer engagement. These typically virtual branded "magazines" range from publications (such as Zappos' app) that encourage instant shopping, to promotional sites (for example, Louis Vuitton's 'New, Now' site) that offer creative content for an immersive brand experience. Such branded editorial content helps engage current fans in addition to capturing other consumers by drawing them into an interactive experience that compels them to return for more.
Brand-itorials
Companies use magazine-style content to enhance customer experience
6 Examples + Score + Implications


Meme Reality The Internet's most infamous ideas are brought to life in products Implications - Internet memes have become such a big part of online culture that they are now starting to cross boundaries from the digital realm to the physical. Designers are creating tangible goods based on the most popular memes, and consumers are welcoming them with open arms, indicating that nothing in the virtual world stays virtual for very long.
Meme Reality
The Internet's most infamous ideas are brought to life in products
7 Examples + Score + Implications


Idolized Aging The marks of age become badges of honor to wear with pride Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Idolized Aging
The marks of age become badges of honor to wear with pride
9 Examples + Score + Implications


Shoptimization Innovative tools and apps helping shoppers maximize benefits and discounts Implications - With so many choices available in today's marketplace, shoppers are beginning to realize that paying full price isn't always necessary and that with fierce competition among retailers, there is always some reward or discount from which a shopper can benefit. Thus, a slew of tools and apps helping shoppers get the most out of their shopping experience -- whether it be through sale notifications or helping consumers optimize rewards -- have been hitting the marketplace. Not only will they influence the way people shop, but these shopping aids also stand to impact future retail strategy and promotion.
Shoptimization
Innovative tools and apps helping shoppers maximize benefits and discounts
6 Examples + Score + Implications


Exposed Vulnerabilty Social media pushes product and personal brands to be more real & vulnerable Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves.
Exposed Vulnerabilty
Social media pushes product and personal brands to be more real & vulnerable
11 Examples + Score + Implications


Real-Timing Consumers desire instant gratification from both information and products Diverse markets are honing in on real-time features in order to appeal to today's demand for immediacy. With such a vast array of choice, consumers’ on-the-spot desires have created a “now” culture like never before. For both information and consumer goods, real-timing adds an extra component to competitive strategy.
Real-Timing
Consumers desire instant gratification from both information and products
9 Examples + Score + Implications


Candid Branding Consumer parody pushes brands to stay truthful Implications - Many consumers consider marketing and branding to be fictitious—that is, based on more lies than truth in order to sell. Parodies of products bearing “the whole truth” are being made by consumers in an attempt to spread their skepticism of big brands, and as the digital domain can induce almost instantaneous backlash, it is wise for brands to stay on the path of honesty right from the beginning.
Candid Branding
Consumer parody pushes brands to stay truthful
6 Examples + Score + Implications


Influencer Activation Digital personalities are crossing over to celebrity status Implications - Superbloggers, like supermodels, are online influencers who are establishing themselves as authority figures outside of their initial industry. In today's information age, digital content is more influential than any other media outlet. This creates an opportunity for anyone with a smartphone and interesting things to say to reach celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise.
Influencer Activation
Digital personalities are crossing over to celebrity status
7 Examples + Score + Implications


Virtual Globetrotting Experiencing the wonders of the world without leaving home Implications - Virtual tourism has allowed travelers to see the world without leaving home or spending a dime. Those with time restraints, tight budgets or fear of travel can immerse themselves in digital simulations of real and imagined destinations, whetting their appetites for the real thing.
Virtual Globetrotting
Experiencing the wonders of the world without leaving home
12 Examples + Score + Implications


Social Media Metaphors Analogies and visualizations clarify the nature of social media Implications - For the less web-wise, a visual translation of the crowded social media world is helpful in understanding the impact of social media. Artists and social media specialists are creating social media metaphors—creative analogies, visualizations and comparisons between the Internet and almost anything—that are engaging, insightful and provide clarity to less social media-savvy consumers and brands.
Social Media Metaphors
Analogies and visualizations clarify the nature of social media
7 Examples + Score + Implications


Virtual Collaging Consumers drawn to image-based social networks & sites Implications - With the popularity of blogs like Tumblr, apps like Instagram and social networks like Pinterest, it's clear that consumers love to look at images and often prefer visual content over written. Pinterest adequately illustrates the extent to which virtual collages and bold imagery has on online users -- the social site has skyrocketed in just one year to become "the" social network, with 10.4 million registered users (its daily users have increased by over 145 percent since the start of 2012, says Mashable). Thus, appealing to the consumer love for pretty pictures is one effective way brands, online galleries and other sites can gain and capture attention in the extremely competitive virtual arena.
Virtual Collaging
Consumers drawn to image-based social networks & sites
7 Examples + Score + Implications


PLUS 88 more Internet PRO Trends and 470 examples!



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