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Every day, top-tier innovators rely on our idea-filled pop culture reports to identify new opportunities, make better decisions and deep dive new markets.

About the Pop Culture Report

Our Pop Culture Trend Report offers a wide variety of insightful celebrity trends, including those that pertain to influential superstars like Lady Gaga and Michael Jackson – two viral celebrities that have vastly influenced our culture.

Who It's For

Far more than mere trivia and celebrity gossip observations, our research is used by companies in various industries seeking to learn more about popular culture and in turn learn more about their customer and the world in which they live. Ever-evolving phenomenon like ‘Mad Men’ are shaping consumer desires; viral videos, celebrity news and online successes all make waves in social upheaval and evolution of the masses. Our Pop Culture Trend Report will identify the emerging patterns that will help you take advantage of the changes within your industry.

You Might Consider Custom Pop Culture Research...

For as little as $500 per custom deep dive, our team will curate custom Pop Culture reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Pop Culture trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our pop culture research is based on Trend Hunter's massive database of pop culture articles and 2,123,000,000 total views of data. [Learn More]

The Pop Culture Report

Last published on Oct 29, 2014, the Pop Culture Report includes 451 PRO Trends (451 Pages) and 2,255 examples of pop culture market research and pop culture consumer trends related to: popular culture, celebrity trends, celebrity gossip, viral videos, Lady Gaga, Michael Jackson, celebrity news, media and pop culture trends. The report includes all of our Pop Culture research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 451 Pop Culture PRO Trends = 451 Powerpoint Pages Pop Culture PPT Report
• 2,255 Pop Culture Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Pop Culture Pro Trends

Each Pop Culture PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pop culture articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Anti-Hipster The too-cool-for-school tribe receives some major backlash Implications - Hipsters have gone from being a hot subculture to one of the most hated mainstream youth cultures in less than two years, receiving tons of backlash from the blogosphere. This shift in attitude towards hipsters reveals the digital age’s influence on modern behavioral tribes and pop culture, in which the life span of popular groups, products and ideas are more short-lived than ever before.
Anti-Hipster
The too-cool-for-school tribe receives some major backlash
6 Examples + Score + Implications


Nostalgia Marketing Pop culture is fascinated with storybook nostalgia Implications - Storybook sentiment has gotten hold of consumers looking to escape their stresses and find a temporary refuge from adult responsibilities. Nostalgia marketing holds great appeal in times of uncertainty as it allows consumers to reminisce, bringing them back to simpler, more carefree times.
Nostalgia Marketing
Pop culture is fascinated with storybook nostalgia
12 Examples + Score + Implications


Niche Matchmaking Interest-focused dating sites let picky individuals find online love Implications - With the rise in acceptance for individualism and the pursuit of alternative interests, niche dating sites allow similarly-minded singles to meet. Unlike more popular dating sites that pool all singles together, this focused approach helps users establish a common ground well before the first date.
Niche Matchmaking
Interest-focused dating sites let picky individuals find online love
9 Examples + Score + Implications


Me-Wear T-shirts with personal meaning appeal to those who wear everything on their sleeves Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Me-Wear
T-shirts with personal meaning appeal to those who wear everything on their sleeves
11 Examples + Score + Implications


Sci-Fi Escapism Incorporating futuristic concepts to one's life in order to retreat from reality Implications - Those looking for an escape from reality are turning to the futuristic ideas found in science fiction pop culture. Movies such as 'Avatar' have spawned a wave of sci-fi identification and alternate reality living, in which sci-fi-themed experiences and products are providing the means to transcend ordinary living.
Sci-Fi Escapism
Incorporating futuristic concepts to one's life in order to retreat from reality
11 Examples + Score + Implications


Sci-Fi Interiors Consumers find appeal in futuristic and tech-filled home designs Implications - Making note of the consumer intrigue towards futuristic technological concepts, designers are creating unique and space-age interior designs to appeal to those who are fascinated by the idea of science fiction. Considering the growing number of pop culture references to ultramodern ideas, it is likely that more companies will look into creating these modernistic interiors, in hopes to attract more individuals to their designs.
Sci-Fi Interiors
Consumers find appeal in futuristic and tech-filled home designs
5 Examples + Score + Implications


Digital Graffiti Revolutionizing street art through digital mediums Implications - You can do much more with digital art software than you can do with a can of spray paint. While most infamous street artists are happy to stick to their traditional mediums, other artists, as well as many consumers, are taking to virtual and digital tools to create graffiti art. Whether it is light graffiti or simulated street art via a projector, digital graffiti is changing the traditional definition of street art, and encouraging the participation of those who may have otherwise struggled with a real spray can.
Digital Graffiti
Revolutionizing street art through digital mediums
8 Examples + Score + Implications


Embraced Aging Boomers rewind our disposable culture by embracing elderly icons Implications - As the boomers grow older, they are taking their pop culture icons along with them. Consumers want to see a bit of themselves in the personalities presented to them by the media. In short, 60 today is not the same as 60 a generation ago, and pop-culture is now intrigued by age.
Embraced Aging
Boomers rewind our disposable culture by embracing elderly icons
12 Examples + Score + Implications


Brand-itorials Companies use magazine-style content to enhance customer experience Implications - Although brands have traditionally relied on advertorials within popular magazines to provide their customers with product information and entertaining content, companies are beginning to create their own publications to increase customer engagement. These typically virtual branded "magazines" range from publications (such as Zappos' app) that encourage instant shopping, to promotional sites (for example, Louis Vuitton's 'New, Now' site) that offer creative content for an immersive brand experience. Such branded editorial content helps engage current fans in addition to capturing other consumers by drawing them into an interactive experience that compels them to return for more.
Brand-itorials
Companies use magazine-style content to enhance customer experience
6 Examples + Score + Implications


PLUS 445 more Pop Culture PRO Trends and 2,255 examples!



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