ALL > Pop Culture > Movie Trend Report


About the Movie Report

The Film and Movies Trend Report explores the changes in culture, which are reflected in theater, documentaries and popular movies. As it becomes much easier to watch movies for free with online streaming, consumers are exploring a much wider range of films than cult classics like Star Wars and Lord of the Rings. Now, today’s film consumer dares to explore world film in Bollywood, anime and more. Understanding these prevailing trends and shifts is essential for tailoring market strategies and products, as films offer a great indication of public taste and preference.

Who It's For

Whether you are in Hollywood looking for inspiration for screenplays or a new media agency producing YouTube movies and films, our crowd-sourced research efficiently tracks the latest developments within this industry. Our report is also ideal for those in marketing, photography, advertising and product development, as it provides inspiration for those in these creative fields.

By using the Film and Movie Trend Report, businesses can spark innovation and stay up-to-date on the latest developments in this growing industry.

The Movie Trend Report, last published on Jul 21, 2015, includes 355 PRO Trends and 1,775 examples of movie market research and movie consumer trends related to: theater, documentaries, popular movies, online streaming, entertainment and movie trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our movie research is based on Trend Hunter's crowdsourced movie articles and 2,428,000,000 total views of data. [Learn More]

Report Contents

• 355 Movie PRO Trends = 355 Powerpoint Pages Movie PPT Report
• 1,775 Movie Examples

Online Extras With Full Subscription

• 249 Movie Videos (Online) Movie Videos
• 10,650 Movie Images (Online) Movie Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Movie Pro Trends

Each Movie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online movie articles, videos and images. Examples:

Cultural Authenticity Brands recognize diverse cultural identities to strengthen relationships Implications - Though the Hispanic market is rapidly growing in terms of purchasing power, it remains largely under-served in the commercial marketplace. Brands are beginning to take notice, seeking to create an authentic connection with the Hispanic consumer by incorporating traditional cultural practices, holistically and without Americanization. The use of bi-lingual campaigns or Latino spokespeople communicates that brands are prioritizing the Hispanic population, and the lack of forced assimilation gives these campaigns credence.
Cultural Authenticity
Brands recognize diverse cultural identities to strengthen relationships
4 Examples + Score + Implications


Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Immersive Cinema Movie experiences are heightened with expansive tech features Implications - As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation.
Immersive Cinema
Movie experiences are heightened with expansive tech features
4 Examples + Score + Implications


Experiential Cinema Movie theaters adopt unexpected sources of entertainment to engage viewers Implications - Taking the cinematic experience to another level, movie theaters are integrating sources of entertainment that go beyond simple movie projection. Adopting virtual reality experiences and hosting social events, theaters are seeking to not only add a sense of novelty, but also to transform the traditional movie-going experience from something passive, to something more engaging.
Experiential Cinema
Movie theaters adopt unexpected sources of entertainment to engage viewers
4 Examples + Score + Implications


Playful Ale Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal Implications - In contrast to how adult beverages are typically marketed, beer labels are adopting childlike aesthetics. Playful takes on alcoholic drinks serve a consumer desire for satirical branding that reinterprets typical approaches to services and merchandise. This alternative approach helps brands stand out in highly saturated and competitive markets.
Playful Ale
Beer brands adopt kid-inspired takes on alcoholic products for satirical appeal
4 Examples + Score + Implications


Coupled Dining Adding a romantic sentiment, couples turn to meals specifically catered for two Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home.
Coupled Dining
Adding a romantic sentiment, couples turn to meals specifically catered for two
4 Examples + Score + Implications


Pop Culture Gaming Mobile games indulge the consumer desire to celebrate pop cultural icons Implications - Pop culture-inspired mobile games are a unique symbol of the evolving face of the gaming world. Symbolic of the consumer's inherent fascination with meme culture and the nature of fame, these mobile games provide a new archetype for the average gamer, which includes a more diverse range of people than ever before.
Pop Culture Gaming
Mobile games indulge the consumer desire to celebrate pop cultural icons
4 Examples + Score + Implications


PLUS 349 more Movie PRO Trends and 1,775 examples!



Boost your movie consumer insight!
Three options to kick-start your innovation...


1. Movie Trend Report

355 Movie PRO Trends
Movie Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Movie & 100+ Reports
2013 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,460 $1,500
Most Popular - Save 39%