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About the Movie Report

The Film and Movies Trend Report explores the changes in culture, which are reflected in theater, documentaries and popular movies. As it becomes much easier to watch movies for free with online streaming, consumers are exploring a much wider range of films than cult classics like Star Wars and Lord of the Rings. Now, today’s film consumer dares to explore world film in Bollywood, anime and more. Understanding these prevailing trends and shifts is essential for tailoring market strategies and products, as films offer a great indication of public taste and preference.

Who It's For

Whether you are in Hollywood looking for inspiration for screenplays or a new media agency producing YouTube movies and films, our crowd-sourced research efficiently tracks the latest developments within this industry. Our report is also ideal for those in marketing, photography, advertising and product development, as it provides inspiration for those in these creative fields.

By using the Film and Movie Trend Report, businesses can spark innovation and stay up-to-date on the latest developments in this growing industry.

The Movie Trend Report, last published on Jun 24, 2015, includes 341 PRO Trends and 1,705 examples of movie market research and movie consumer trends related to: theater, documentaries, popular movies, online streaming, entertainment and movie trends.

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Methodology

Our movie research is based on Trend Hunter's crowdsourced movie articles and 2,398,000,000 total views of data. [Learn More]

Report Contents

• 341 Movie PRO Trends = 341 Powerpoint Pages Movie PPT Report
• 1,705 Movie Examples

Online Extras With Full Subscription

• 239 Movie Videos (Online) Movie Videos
• 10,230 Movie Images (Online) Movie Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Movie Pro Trends

Each Movie PRO Trend is on its own slide with implications, a quantified score, and examples linked to online movie articles, videos and images. Examples:

In-Flight Customization Airlines integrate custom features to heighten passenger experiences Implications - Recognizing the need to cater consumers in a more targeted way, airline services are turning to in-flight customization tactics for individual allure. Allowing passengers to creatively adjust everything from the temperature to their seating arrangements, this shift in service helps add an experiential quality to travel. Such enhancements reflect a shift toward more flexibility when it comes to customer service, particularly during travel.
In-Flight Customization
Airlines integrate custom features to heighten passenger experiences
5 Examples + Score + Implications


Gamer Prestige As video games become the primary form of paid entertainment their status rises Implications - As more passive forms of paid entertainment decrease in popularity, video games flourish, placing their connoisseurs in a more positive light. Gamers were previously considered social misfits, however as the Internet continues to connect like-minded individuals, the gamer community becomes more prestigious. This speaks to the future of entertainment shifting toward interactivity.
Gamer Prestige
As video games become the primary form of paid entertainment their status rises
4 Examples + Score + Implications


Virtual Storytelling Traditional methods of storytelling are enhanced with VR innovations Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer.
Virtual Storytelling
Traditional methods of storytelling are enhanced with VR innovations
4 Examples + Score + Implications


Experiential Adoption Pet adoption services turn to experiential tactics for increased involvement Implications - Getting consumers involved, particularly with social causes, can be challenging, prompting organizations like animal shelters to turn to experiential marketing tactics. Using pop-up shops and entertainment venues to add excitement to the adoption process, agencies are seeking to not only make the overall experience more interactive, but also to add a sense of intrigue to traditionally low-key social causes.
Experiential Adoption
Pet adoption services turn to experiential tactics for increased involvement
6 Examples + Score + Implications


Culture Coalescence Pop culture is used as a platform to examine cross-cultural relationships Implications - China's growing global influence has prompted an examination of the country's relationship with North America, a relationship which is being playfully explored within the context of pop culture. Artists and designers hailing from China and beyond are incorporating a Chinese aesthetic into traditionally American products, illustrating the tradition of borrowing and re-interpreting cultural elements, as well as recognizing China's influence in a more authentic way.
Culture Coalescence
Pop culture is used as a platform to examine cross-cultural relationships
5 Examples + Score + Implications


Open-Air Entertainment A desire for entertainment prompts the use of convenient outdoor devices Implications - Transforming traditionally stuffy backyard environments into immersive spaces, homeowners are opting for unique technology to heighten entertainment. Setting up movie projectors and party speakers outdoors, home owners are looking to not only create a more entertaining outdoor space, but also re-define traditional media experiences into something more accessible for the entire family.
Open-Air Entertainment
A desire for entertainment prompts the use of convenient outdoor devices
4 Examples + Score + Implications


Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
6 Examples + Score + Implications


Dual-Purpose Beauty Consumers opt for dual-purpose cosmetics and spa treatments Implications - In an effort to satisfy their need to self-indulge, busy consumers are opting for dual-purpose beauty products, services and rituals that put their mind at ease. The surge in dual-purpose beauty products ultimately reveals that consumers are still feeling conflicted about pampering themselves, and as a result, they favor products that offer more than just a luxury experience in terms of benefits.
Dual-Purpose Beauty
Consumers opt for dual-purpose cosmetics and spa treatments
4 Examples + Score + Implications


PLUS 335 more Movie PRO Trends and 1,705 examples!



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