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Every day, top-tier innovators rely on our idea-filled political reports to identify new opportunities, make better decisions and deep dive new markets.

About the Political Report

The Political Trend Report includes the most unique and innovative political trends, from novelty items and political art to attention-grabbing political ad campaigns and elections and voting innovations. [SAMPLE]

Who It's For

While those in government positions and political figures can certainly benefit from our research, marketers can also gain insight, as it looks at consumer motivations, the types of campaigns that sway them to vote a certain way and which campaigns capture their interest. Showing the influences of political directions and objectives not only in the political arena, but in the realms of art, design and branding, our Political Trend Report is for anyone looking for the most innovative and unique political trends.

You Might Consider Custom Political Research...

For as little as $500 per custom deep dive, our team will curate custom Political reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Political trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our political research is based on Trend Hunter's massive database of political articles and 2,451,000,000 total views of data. [Learn More]

The Political Report

Last published on Jun 17, 2015, the Political Report includes 12 PRO Trends (12 Pages) and 60 examples of political market research and political consumer trends related to: political art, political ad campaigns, elections, voting, government, political parties and political trends. The report includes all of our Political research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 12 Political PRO Trends = 12 Powerpoint Pages Political PPT Report
• 60 Political Examples
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!

Sample Political Pro Trends

Each Political PRO Trend is on its own slide with implications, a quantified score, and examples linked to online political articles, videos and images. Examples:

Blasphemous Branding Religious references push the buttons of consumer shock Implications - When it comes to shock value, some brands are upping the ante with campaigns and branded merchandise focused on religious themes. This level of shockvertising may border on offensive for some, but in a market populated by desensitized consumers, typical attempts at creating shock just don’t cut it. The brand must disturb, even to the point of upset, to make a point—and religion undeniably provides an avenue.
Blasphemous Branding
Religious references push the buttons of consumer shock
6 Examples + Score + Implications


Pridevertising Patriotic symbols urge consumers to buy by evoking feelings of nationalism Implications - Flags and other nationalistic themes garner societal patriotism, and are appearing more frequently in the advertising and packaging of day-to-day products, from shoes to liquor. Patriotic colors and symbols may appeal to consumers' senses of pride and unity during times of economic or social instability.
Pridevertising
Patriotic symbols urge consumers to buy by evoking feelings of nationalism
8 Examples + Score + Implications


Downplayed Serious Severe historical figures become modern pop culture comedians Implications - Humor today is much more crude and shocking than it used to be. One way to get a few laughs is by decreasing the seriousness of often serious subjects, such as historical figures and occurrences that would normally offend an older generation. Parodied and played with, these historical motifs signify a shift in pop culture and preferred comedy, which is skewing more and more toward playful flippancy.
Downplayed Serious
Severe historical figures become modern pop culture comedians
7 Examples + Score + Implications


Political Remixing Turning politics into comedy Implications - After decades of apathy, younger generations are finally developing an interest in politics - largely fueled by the presence of the candidates on the internet. Viral videos are significant drivers of this phenomenon, and often feature slightly offensive comedic remixes or beat boxing.
Political Remixing
Turning politics into comedy
7 Examples + Score + Implications


Political Schadenfreude Leader distrust and political parody is expressed through mockery Implications - Political parody has existed for as long as government systems have been in place. This concept is married with the dark, ruthless style of humor on the Internet in political schadenfreude. Distrust for political figureheads is seen communicated in a more mocking tone, allowing skeptical consumers to indulge in the idea of bringing powerful figures down to a level lower than their own.
Political Schadenfreude
Leader distrust and political parody is expressed through mockery
6 Examples + Score + Implications


Hacktivism Digital vigilantism takes on political and special interest adgendas Implications - Hacktivism is a new form of protest that while non-violent, is extremely powerful. Groups such as Anonymous are one example of the power online hackers can wield, but brands are now also using hacktivism to their advantage. Dove is just one example, having recently created a fake application for Photoshop that was planted on the web.
Hacktivism
Digital vigilantism takes on political and special interest adgendas
5 Examples + Score + Implications


Political Celebrity The global public and media attention on political candidates Implications - The global fame attained by US president-elect Barack Obama in 2008 was not hindered by any linguistic or cultural boundaries, indicating his status as a global celebrity. Political Celebrity is bolstered by viral online videos, parodies, and content created by candidate backers.
Political Celebrity
The global public and media attention on political candidates
6 Examples + Score + Implications


Darkness Diffusion Internet users turn to memes in order to better relate to serious issues Implications - The pervasiveness of memes is undeniably on the rise, but consumers, particularly young people who are active online, are responding more strongly to content that diffuses serious issues using humor. Highly sharable, and creating a way to more comfortably discuss sensitive topics, these pieces serve to comment on serious issues in a less controversial way.
Darkness Diffusion
Internet users turn to memes in order to better relate to serious issues
7 Examples + Score + Implications


Fun with Terror Terrorism isn't funny, but making fun of it is Implications - Description The terrorist attacks of September 2001 have spurred a number of mockery products like terrorist toilet paper and finger puppets. New (and sometimes laughable) technologies for tracking and capturing terrorists have sprung from high-strung security organizations. There’s even virtual terrorism in the MySpace and Second Life communities. Implications The best way to overcome your fears is to stare them right in the face. Even better, make fun of them. The more you know about what keeps your consumers up at night, the more you can help them overcome their fears through the use of humor.
Fun with Terror
Terrorism isn't funny, but making fun of it is
9 Examples + Score + Implications


Subverting Seriousness High stakes issues are being met with unexpectedly humorous interpretations Implications - In order to deal with the enormity of issues like politics and gender, consumers are seeking light-hearted and humorous ways to engage in discussion. Whether facilitated by official websites or web users, it's clear that there's an audience for content and products that entertain while informing.
Subverting Seriousness
High stakes issues are being met with unexpectedly humorous interpretations
7 Examples + Score + Implications


Cartoon Patriotism Creatives produce illustrated takes on American political figures Implications - Cartoonish depictions of famous figures are blurring the lines between politics and art. Depictions of this kind touch on satirical themes tied to American pride and nationalism. By providing an artistic outlet for these governmental topics, these creations help develop a more expressive political culture.
Cartoon Patriotism
Creatives produce illustrated takes on American political figures
4 Examples + Score + Implications


Socialized Politician Political campaigning turns to social media platforms for youthful appeal Implications - In a move to connect with millennial audiences, politicians are turning to social media platforms as an approachable communication tactic. Promoting platforms and sparking discussion through sites like Tumblr and Periscope, political campaigns are using digital platforms to not only reach younger consumers, but also engage with them on a level that they can understand and contribute to.
Socialized Politician
Political campaigning turns to social media platforms for youthful appeal
4 Examples + Score + Implications


PLUS 6 more Political PRO Trends and 60 examples!



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