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Every day, top-tier innovators rely on our idea-filled weddings reports to identify new opportunities, make better decisions and deep dive new markets.

About the Weddings Report

Our Weddings Trend Report identifies patterns in the wedding industry, from engagement rings to wedding venues. Though weddings are a globally recognized rite of passage, the right wedding cake, wedding dress or even wedding photographer evolves in style and demand from year to year.

Who It's For

The evolving wedding industry has resulted in changing needs for a wedding planner, dress designer, wedding cake specialist and event coordinator. It is these professionals within the wedding industry, as well as the events industry, who will benefit from this research. The Weddings Trend Report will serve as a helpful tool to guide your way through the world of wedding trends, translating the ever-changing marriage market into an organized compilation of patterns that will help you innovate for the coming year.

You Might Consider Custom Weddings Research...

For as little as $500 per custom deep dive, our team will curate custom Weddings reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Weddings trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our weddings research is based on Trend Hunter's massive database of weddings articles and 2,124,000,000 total views of data. [Learn More]

The Weddings Report

Last published on Oct 09, 2014, the Weddings Report includes 23 PRO Trends (23 Pages) and 115 examples of weddings market research and weddings consumer trends related to: engagements, engagement rings, wedding venues, wedding trends, wedding cakes, wedding dresses, wedding photography, wedding industry, marriage and weddings trends. The report includes all of our Weddings research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 23 Weddings PRO Trends = 23 Powerpoint Pages Weddings PPT Report
• 115 Weddings Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Weddings Pro Trends

Each Weddings PRO Trend is on its own slide with implications, a quantified score, and examples linked to online weddings articles, videos and images. Examples:

DIY Weddings Couples create customized weddings as a response to the state of the economy Implications - Though extravagant weddings are beautiful, they can be costly and impersonal, resulting in a wave of DIY weddings. Aside from the frugality aspect, DIY ceremonies allow for more customization than the average wedding. Giving the couple full creative precedence means the matrimonial ceremony becomes that much more intimate, which is of high value to today's idealistic consumer.
DIY Weddings
Couples create customized weddings as a response to the state of the economy
6 Examples + Score + Implications


Eclectacles Attention to offbeat spectacles indicates a divergence from convention Implications - We are witnessing a shift from traditional celebrations to more unique and individual festivities. The rise in eccentric celebration may indicate a desire to stand apart from convention; people are more willing to appease their own interests over adhering to strict rules of the past, which provides a new setting and context for private and professional event planning.
Eclectacles
Attention to offbeat spectacles indicates a divergence from convention
8 Examples + Score + Implications


Inclusive Weddings Same-sex marriage inspires other unconventional nuptial ceremonies Implications - Even though same-sex marriage is not legal all over the world, it does not mean that the gay population is excluded from celebrating their love. The rise in the acceptance of same-sex relationships has lead to other typically “unconventional” matrimony ceremonies that take the road -- or aisle -- less traveled.
Inclusive Weddings
Same-sex marriage inspires other unconventional nuptial ceremonies
7 Examples + Score + Implications


Traditional Defiant Gowns Untraditional wedding fashions redesign an age-old custom Implications - As marital norms change (the embrace of gay matrimony, ubiquity of divorce, DIY themes and the desire to do something unique), so too is wedding day apparel. Gone are the days of wearing gowns passed down from past generations; here are the days of wedding apparel that allows for self-expression.
Traditional Defiant Gowns
Untraditional wedding fashions redesign an age-old custom
12 Examples + Score + Implications


Wedding Enchantment Fairytale gowns help brides reminisce their magical childhoods Implications - Playing on the idea of “happily ever after,” designers are pulling on the heartstrings of brides-to-be and adding fairytale touches to wedding gowns. Allowing a bride to feel like the princess she once loved as a child on her big day, businesses are creating a connection between the consumer and the fairytale princess through these designs, ensuring that the newlywed wife feels enchantingly special during her nuptials.
Wedding Enchantment
Fairytale gowns help brides reminisce their magical childhoods
7 Examples + Score + Implications


Nerdy Nuptials Geek culture is influencing new themes for ultra modern weddings Implications - Swaying from traditional practices, people are using weddings as a venue to express new interests. The rise in geek culture (the embrace of technology, sci-fi, gaming and all things Internet) was one of the recurring themes of influence seen in the wedding industry in 2009, and will no doubt continue its growth in 2010.
Nerdy Nuptials
Geek culture is influencing new themes for ultra modern weddings
9 Examples + Score + Implications


Tiny Temptation Choosing bite-sized treats to alleviate indulgence guilt Implications - More society members are becoming concerned with health and fitness, but that doesn't mean they want to completely eradicate sinful indulgences. To appeal to consumers who want just a "taste" of decadence, bakers and brands are creating miniature versions of cakes, cupcakes and more. These bite-sized treats are the perfect way to mitigate cognitive dissonance among consumers who want to indulge but always feel guilty doing so.
Tiny Temptation
Choosing bite-sized treats to alleviate indulgence guilt
9 Examples + Score + Implications


Blockbuster Engagements Movies and films inspire dramatic real-life proposals Implications - Through the influence of pop culture, individuals are getting dramatically more creative with their ideas on how to “pop the question.” By incorporating movielike scenes and concepts into their proposals, they are in effect setting the bar higher and higher when it comes to unique engagements, showing the effects media has on a viewing audience.
Blockbuster Engagements
Movies and films inspire dramatic real-life proposals
4 Examples + Score + Implications


Budget Couture Straying from traditional attire to personalize special occassions Implications - As a result of the recession, special event budgets have been slashed. Rather than sticking to traditional (and often pricey) attire, people are looking to more personalized, unusual routes. Doing away with conventional attire in favor of unique looks can create a couture feel without the price.
Budget Couture
Straying from traditional attire to personalize special occassions
10 Examples + Score + Implications


Conflicted Bliss Questioning marriage through awful wedding imagery Implications - It is estimated that up to 50 percent of U.S. marriages will end in divorce. This eye-opening figure is likely to make any bride second-guess her decision to tie the knot, and many photographers are furthering the doubt by creating images focused on less-than-blissful wedding scenes. These disturbing captures effectively use emotion to secure viewer attention, alluding to a darker side of a traditionally happy occasion.
Conflicted Bliss
Questioning marriage through awful wedding imagery
5 Examples + Score + Implications


Formal Medieval Fantasy shows are having an unexpected influence on special occasion goods Implications - The popularity of medieval-inspired shows is influencing a number of industries, such as fashion and weddings. Offering people a way off to show their enthusiasm for pop culture phenomena in slightly understated and luxurious ways, this influence injects personality into otherwise everyday goods.
Formal Medieval
Fantasy shows are having an unexpected influence on special occasion goods
7 Examples + Score + Implications


Unique Over Tradition Today’s brides and grooms want a customized experience Implications – Today’s couples are no longer satisfied with the old way of doing things – and that includes their weddings. Once steeped in tradition, modern weddings are all about personalization and unique experiences as more and more couples begin looking to fresh, one-of-a-kind ways to tie the knot.
Unique Over Tradition
Today’s brides and grooms want a customized experience
10 Examples + Score + Implications


PLUS 17 more Weddings PRO Trends and 115 examples!



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