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Every day, top-tier innovators rely on our idea-filled romance reports to identify new opportunities, make better decisions and deep dive new markets.

About the Romance Report

Matchmaking, teen love and unconventional wedding ceremonies – there is nothing that Trend Hunter’s Romance Trend Report doesn’t cover when it comes to the romance department. The love industry continues to overflow with innovative love trends with the proliferation of dating sites, relationship therapies, modern romantic songs and boyfriend-girlfriend innovations.

Who It's For

Our research is for companies selling romance products and brands looking for the next-best-thing for Valentine’s Day. Marketers of dating innovations and wedding planners catering to the needs and wants of two lovers will also benefit from our report. Let our Romance Trend Report help you uncover the changes in the love industry so that you can innovate and strategize to stay ahead of your competitors now and into the future.

You Might Consider Custom Romance Research...

For as little as $500 per custom deep dive, our team will curate custom Romance reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Romance trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our romance research is based on Trend Hunter's massive database of romance articles and 2,115,000,000 total views of data. [Learn More]

The Romance Report

Last published on Oct 08, 2014, the Romance Report includes 47 PRO Trends (47 Pages) and 235 examples of romance market research and romance consumer trends related to: weddings, teen love, matchmaking, dating websites, romantic innovations, love trends, relationship therapy, love industry and romance trends. The report includes all of our Romance research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 47 Romance PRO Trends = 47 Powerpoint Pages Romance PPT Report
• 235 Romance Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Romance Pro Trends

Each Romance PRO Trend is on its own slide with implications, a quantified score, and examples linked to online romance articles, videos and images. Examples:

Niche Matchmaking Interest-focused dating sites let picky individuals find online love Implications - With the rise in acceptance for individualism and the pursuit of alternative interests, niche dating sites allow similarly-minded singles to meet. Unlike more popular dating sites that pool all singles together, this focused approach helps users establish a common ground well before the first date.
Niche Matchmaking
Interest-focused dating sites let picky individuals find online love
9 Examples + Score + Implications


Prodependency Promoting the benefits of cohabitation Implications - The credit crunch has caused many couples to move in together more rapidly than they would have before due to financial logic. Consumers feel supported by, and therefore favor, companies that promote the benefits of "what's mine is yours" relationships and of cohabitation.
Prodependency
Promoting the benefits of cohabitation
12 Examples + Score + Implications


Teen Love Envy The public's fascination with young romance is a neverending nostalgic search Implications - Amid climbing divorce rates is a fascination with young love and an influx of teenage romance innovations. This nostalgic search for puppy love takes the consumer back to a time when romance was less complicated, and as more people become—and stay—single, more opt to uncover a dream world of retro romance.
Teen Love Envy
The public's fascination with young romance is a neverending nostalgic search
6 Examples + Score + Implications


Digital Sentiment Using the Internet to create spectacles of affection Implications - People have put significant time, money and creative energies into showing people that they value their relationships for centuries, but the Internet has proven to do just that yet at no cost and for little time. Social networks have the added benefit of being viral distribution platforms, should people care to spread the word.
Digital Sentiment
Using the Internet to create spectacles of affection
6 Examples + Score + Implications


Eclectacles Attention to offbeat spectacles indicates a divergence from convention Implications - We are witnessing a shift from traditional celebrations to more unique and individual festivities. The rise in eccentric celebration may indicate a desire to stand apart from convention; people are more willing to appease their own interests over adhering to strict rules of the past, which provides a new setting and context for private and professional event planning.
Eclectacles
Attention to offbeat spectacles indicates a divergence from convention
8 Examples + Score + Implications


Inclusive Weddings Same-sex marriage inspires other unconventional nuptial ceremonies Implications - Even though same-sex marriage is not legal all over the world, it does not mean that the gay population is excluded from celebrating their love. The rise in the acceptance of same-sex relationships has lead to other typically “unconventional” matrimony ceremonies that take the road -- or aisle -- less traveled.
Inclusive Weddings
Same-sex marriage inspires other unconventional nuptial ceremonies
7 Examples + Score + Implications


Intangible Generosity Consumers express affection through digital gift giving Implications - Though brands are becoming familiar with the marketing tactic of awarding consumers via social media, the development of consumer-to-consumer digital love is just beginning. While online apps and games are often sponsored by companies as part of their marketing efforts, online gift-giving relies on real peer-to-peer appreciation and also makes generosity accessible to everyone—not just those who can afford it.
Intangible Generosity
Consumers express affection through digital gift giving
7 Examples + Score + Implications


Temporary Heartbreak Solutions for singles offer quick fixes for a broken heart Implications - Rather than wallow in misery, single consumers are taking matters into their own hands with substitute lovers and quick fixes for heartache. Unlike their more scandalous sister (sex), however, the single-status solutions of today are based on affection, playfulness and novelty. With today’s emphasis on fast living, quick distractions for a broken heart are essential; consumers just don’t have the time to mourn.
Temporary Heartbreak
Solutions for singles offer quick fixes for a broken heart
6 Examples + Score + Implications


Hyper-Coupling Those who are in relationships find new and extreme ways to connect Implications - The desire to connect with another human being on a deep, intimate level is a part of human nature. This means involving one's partner in as many facets of life as possible, especially in a society as fast-paced as this. To assist in creating this connection, companies are releasing products made to literally connect two people in the most unexpected ways. This creates a comforting sense of belonging in the chaotic, individualist information age.
Hyper-Coupling
Those who are in relationships find new and extreme ways to connect
6 Examples + Score + Implications


Social Media Romance Social networking-based apps help consumers find love Implications - With social media, online dating is no longer restricted to singular, dedicated websites. The dating arena can now expand to Twitter, Facebook, Foursquare and more, something that is demonstrated by the rise of dating apps that use social media as a launch pad. While traditional dating sites still have a place, popular social media like Facebook provide a foundation that most people are familiar with and trust, thereby allowing the dating app to be quickly adopted and shared.
Social Media Romance
Social networking-based apps help consumers find love
6 Examples + Score + Implications


Celesbians + The Gaymous The rise in stars coming out and celebritizing gay relationships Implications - Ellen Degeneres and Portia de Rossi’s gay marriage received a lot of media buzz, as did several other gay celebrity couples like George Takei and his husband, and Lindsay Lohan and Samantha Ronson. Homosexuality has inspired everything from lesbian song lyrics to major fashion campaigns.
Celesbians + The Gaymous
The rise in stars coming out and celebritizing gay relationships
10 Examples + Score + Implications


Pride Branding (UPDATE) The rise of LGBT-friendly innovations, products & messages Implications - In 2011, it was estimated by the UCLA School of Law's Williams Institute that approximately 9 million, or 3.8 percent, of Americans identify themselves as gay, lesbian, bisexual or transgender. The figure continues to grow as more consumers begin to feel comfortable about openly displaying their sexual orientations, augmented further by the number of LGBT pride festivals taking place across North America each year. Now, more brands are also showing their support through special products and marketing messages, and while some companies have received backlash from anti-gay consumers, the overall message of equality and rights is more powerful than any angry and ignorant comments derived by the brand for the campaign.
Pride Branding (UPDATE)
The rise of LGBT-friendly innovations, products & messages
6 Examples + Score + Implications


PLUS 41 more Romance PRO Trends and 235 examples!



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