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Every day, top-tier innovators rely on our idea-filled sports reports to identify new opportunities, make better decisions and deep dive new markets.

About the Sports Report

The Sports Trend Report will act like your own playbook of today’s relevant sports trends, containing the most innovative trends within the sport industry. Innovations in sports like soccer, basketball and football have inspired different trends, from athletic fashion and innovative sporting equipment to World Cup merchandise and viral videos. [SAMPLE]

Who It's For

Large and small sporting companies, fashion designers and sports marketers can all benefit greatly from this research. Even the most avid viewer of BBC Sports Centre or ESPN will gain knowledge from our report, as it uncovers developments in the sporting market not readily available from other media. Let our Sports Trend Report give you a play-by-play of sports trends, and use it to innovate and enhance your strategy to move ahead in the game of business.

You Might Consider Custom Sports Research...

For as little as $500 per custom deep dive, our team will curate custom Sports reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Sports trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our sports research is based on Trend Hunter's massive database of sports articles and 2,195,000,000 total views of data. [Learn More]

The Sports Report

Last published on Dec 15, 2014, the Sports Report includes 46 PRO Trends (46 Pages) and 230 examples of sports market research and sports consumer trends related to: sports equipment, athletic fashion, sports teams, soccer, basketball, football, World Cup, sports jerseys, ESPN and sports trends. The report includes all of our Sports research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 46 Sports PRO Trends = 46 Powerpoint Pages Sports  PPT Report
• 230 Sports Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Sports Pro Trends

Each Sports PRO Trend is on its own slide with implications, a quantified score, and examples linked to online sports articles, videos and images. Examples:

Adaptive Symbolism Consumers respond to the World Cup's viral sport symbol, the vuvzela Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games.
Adaptive Symbolism
Consumers respond to the World Cup's viral sport symbol, the vuvzela
10 Examples + Score + Implications


Running Revolution Innovations for marathoners reach new levels Implications - Running is quickly becoming a preferred physical activity for many consumers who find themselves under time constraints or who desire time to “think” as they work out. Further, with increasing interest in fitness and more charitable causes involving running or walking marathons, the average consumer is spending more time hitting the pavement than ever before. To meet the needs of the new-age marathoner, sports and tech companies are creating innovative running products, from hi-tech running shoes to special phone apps for avid joggers.
Running Revolution
Innovations for marathoners reach new levels
7 Examples + Score + Implications


Industrial Chic Accessories get a stylish manufacturing-inspired spin Implications - Fashion designers are taking a cue from architects and furniture designers and infusing accessories like bags and jewelry with an industrial twist. There is something very stylish about raw, unfinished materials and industrial design, so it's no surprise that fashionistas are snatching these "industrioussories" up. Crafted of building materials like rope, plywood and more, these designs offer the modern fashion consumer an edgy way to spice up their ensembles.
Industrial Chic
Accessories get a stylish manufacturing-inspired spin
8 Examples + Score + Implications


Action Marketing Extreme sports themes catch the eyes of thrill seekers Implications - With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers.
Action Marketing
Extreme sports themes catch the eyes of thrill seekers
7 Examples + Score + Implications


Athletic Ecotecture Sustainable stadiums show a convergence of eco and sport Implications - The worlds of sports and architecture are colliding as concerns over the environment begin affecting the creation and reconstruction of arenas, stadiums and other sports-related structures. With athletic architecture featuring the best in sustainable design, it is likely that "green" principles in sports equipment, apparel and other products will follow suit.
Athletic Ecotecture
Sustainable stadiums show a convergence of eco and sport
10 Examples + Score + Implications


Haute Athleticism Fitness-focused fashions mirror healthy lifestyle makeovers Implications - Sports and fashion are mingling like never before. Athletic apparel retailers and high fashion designers have begun collaborating en masse. This isn't the only way the two interests are teaming up, as athletics-inspired fashions have been popping up all over RTW runways in 2009.
Haute Athleticism
Fitness-focused fashions mirror healthy lifestyle makeovers
10 Examples + Score + Implications


Athle-Tech Sophisticated technology in sports gear enhances athletic performance Implications - Recently, we highlighted fitness technology tools that enhance the way individual consumers exercise. Now there are innovations that help athletes become even better at their respective sports. From hi-tech snowboarding equipment to futuristic helmets and even technology that allows the visually impaired to play soccer, these hi-tech athletic innovations are changing the world of sport and athletic performance as we know it.
Athle-Tech
Sophisticated technology in sports gear enhances athletic performance
6 Examples + Score + Implications


Swimming in New Waters Taking the bathing suit category to new levels Implications - Swimwear has evolved over the decades, and continues to do so. Like any product category, especially those that have been around for a long time, swimwear can only go along the same beaten path before it's necessary to either innovate or disappear from the minds of consumers. We predict that the next breakthroughs in swimwear will revolve around enhancing esteem and reflecting cultural diversities.
Swimming in New Waters
Taking the bathing suit category to new levels
19 Examples + Score + Implications


Tennis Couture Sports icons becoming fashion icons, ON the court Implications - While sports icons have been models for campaigns outside their line of work, this year was the first time their choice of outfits on the court proved sartorially influential. Maria Sharapova’s “tennis tuxedo” was one of the most viral trends during Wimbledon in June, fueling a trend in tennis fashion.
Tennis Couture
Sports icons becoming fashion icons, ON the court
6 Examples + Score + Implications


Mind Over Matter Brain-related innovations demonstrate the power of the mind Implications - It's amazing what our brains can do, and it's apparent in the number of innovations that depend on brainwaves to function. Designers and scientists are getting ever more creative when it comes to products that rely on mind control and use brain frequencies to perform an act or provide information. From mind-controlled apparel to concentration-improving headbands, these creative devices demonstrate the possibilities of applying the brain to design and innovation.
Mind Over Matter
Brain-related innovations demonstrate the power of the mind
7 Examples + Score + Implications


Adverstunts Extreme awareness through adrenaline rush inductions Implications - As interests in extreme sports grow, so too does the mass market appeal of using adrenaline-pumping activities for promotion. Real events where death-defying stunts are performed and recorded are increasingly being used to create hype for brands, social causes and personal publicity.
Adverstunts
Extreme awareness through adrenaline rush inductions
9 Examples + Score + Implications


Collapsible Design Accommodating bicycles make riding a more convenient choice Implications - A car is convenient, so is public transportation, but many people don't associate convenience with bicycles, yet there are so many benefits. Cycling aids the environment, cuts down on traffic, promotes a healthier lifestyle and saves money -- it's become a priority to make bikes more accommodating, starting with portability.
Collapsible Design
Accommodating bicycles make riding a more convenient choice
5 Examples + Score + Implications


PLUS 40 more Sports PRO Trends and 230 examples!



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