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Every day, top-tier innovators rely on our idea-filled life reports to identify new opportunities, make better decisions and deep dive new markets.

About the Life Report

The Life Trend Report looks at relevant life trends and explores the emerging patterns in daily life, from friends and romance to career and job trends. Consumers are increasingly preoccupied with the meaning of life, and choose to maximize enjoyment through products that alleviate stress and boost happiness.

Who It's For

For self-help gurus, lifestyle marketers and any brand offering consumer products, our research provides insight into consumer preferences and the ways in which people are living today. Our Life Trend Report is a useful tool in the understanding of consumer life trends, which will help any company to create effective marketing strategies and innovate for the future.

You Might Consider Custom Life Research...

For as little as $500 per custom deep dive, our team will curate custom Life reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Life trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our life research is based on Trend Hunter's massive database of life articles and 2,160,000,000 total views of data. [Learn More]

The Life Report

Last published on Oct 30, 2014, the Life Report includes 129 PRO Trends (129 Pages) and 645 examples of life market research and life consumer trends related to: friends, romance, career, jobs, happiness, stress, self-help, living and life trends. The report includes all of our Life research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 129 Life PRO Trends = 129 Powerpoint Pages Life PPT Report
• 645 Life Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Life Pro Trends

Each Life PRO Trend is on its own slide with implications, a quantified score, and examples linked to online life articles, videos and images. Examples:

Sci-Fi Escapism Incorporating futuristic concepts to one's life in order to retreat from reality Implications - Those looking for an escape from reality are turning to the futuristic ideas found in science fiction pop culture. Movies such as 'Avatar' have spawned a wave of sci-fi identification and alternate reality living, in which sci-fi-themed experiences and products are providing the means to transcend ordinary living.
Sci-Fi Escapism
Incorporating futuristic concepts to one's life in order to retreat from reality
11 Examples + Score + Implications


Supercharged Tourism Exoticism in travel ensures more through escape from reality Implications - The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Supercharged Tourism
Exoticism in travel ensures more through escape from reality
10 Examples + Score + Implications


Office Play Youthful expressionism in the office via toys for adults Implications - In search of youthful expressionism, consumers are able to indulge—if only for a minute—in desk accessories with a sense of humor. With less focus on hip design and decor, desk accessories have become more content-focused, featuring highly-functional, but witty, designs that strive to add excitement to the cubicle.
Office Play
Youthful expressionism in the office via toys for adults
8 Examples + Score + Implications


Transformable Transportation Design concepts go overboard with dual features Implications - In reaction to the wallet-tightening of the economic downturn, post-recession, consumers and creators alike are going all out to show off extravagant designs. With so much choice in the consumer market, over-the-top transportation features are what get the most attention, especially those that allow transformations from car to yacht to pool and beyond.
Transformable Transportation
Design concepts go overboard with dual features
12 Examples + Score + Implications


Avant-Gardening Gardens are finding their place in unconventional locations Implications - As the locavore movement begins to carry its ethos toward the mainstream, gardening is more “in” than ever. However, gardens are no longer reserved simply for the backyard. Plants, vegetable and fruits are now finding their place in unconventional spaces that allow for unparalleled innovation and increased access to consumers.
Avant-Gardening
Gardens are finding their place in unconventional locations
12 Examples + Score + Implications


Mancessorizing Men are fine-tuning their look with a concentration on extra accents Implications - With a sharp focus on the accessories that pull together a final ensemble, men are no longer abandoning the more intricate details of their wardrobe. Traditional accessories take on a modern twist with their incorporation into menswear, as men increasingly look to the extras for self-expression.
Mancessorizing
Men are fine-tuning their look with a concentration on extra accents
12 Examples + Score + Implications


Permanent Geek Vintage tech ink gives street cred to those who were nerds before it was cool Implications - The Internet and social media have opened the doors of geekdom to everyone with a computer or smartphone. In response, the "old-timers" in the tech sphere have resorted to techttoos of vintage gadgets and games to establish street cred and raise their star amid this influx of interest in the industry.
Permanent Geek
Vintage tech ink gives street cred to those who were nerds before it was cool
6 Examples + Score + Implications


Made-Over Masculinity Traditional "manliness" is shaken by men's interest in makeup Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
Made-Over Masculinity
Traditional "manliness" is shaken by men's interest in makeup
7 Examples + Score + Implications


Eclectacles Attention to offbeat spectacles indicates a divergence from convention Implications - We are witnessing a shift from traditional celebrations to more unique and individual festivities. The rise in eccentric celebration may indicate a desire to stand apart from convention; people are more willing to appease their own interests over adhering to strict rules of the past, which provides a new setting and context for private and professional event planning.
Eclectacles
Attention to offbeat spectacles indicates a divergence from convention
8 Examples + Score + Implications


Condo Gardens Everyone wants private green space, even in city centers Implications - Green space in city centers continues to be reduced as the trend of building upward continues. Not to let a lack of yard space interfere with the desire to maximize time spent outdoors, high rise developers are installing more rooftop gardens and lounge areas on terraces, a valued feature for modern urbanites.
Condo Gardens
Everyone wants private green space, even in city centers
12 Examples + Score + Implications


Storage Showcasing More objects are on display as smaller homes offer less storage Implications - Despite the slowing down of book sales, the demand for shelving units has gone up. This can be greatly attributed to the decline in larger household storage spaces as people give up more vast homes to move into smaller dwellings, both for economic and practical reasons, such as being closer to the city.
Storage Showcasing
More objects are on display as smaller homes offer less storage
15 Examples + Score + Implications


Beauty Tryvertising (UPDATE) Social media and apps help consumers test cosmetic enhancements Implications - In the quest for beauty, price is often not a factor. However, with the rise of apps and social media tools allowing consumers to test new beauty improvements on themselves, making a decision to beautify yourself may not be as daunting or as financially burdensome as it used to be. Like the ability to test products before purchase, the opportunity to try a new look is something many beauty consumers value, whether it’s as as safe as nail art or as risky as plastic surgery.
Beauty Tryvertising (UPDATE)
Social media and apps help consumers test cosmetic enhancements
5 Examples + Score + Implications


PLUS 123 more Life PRO Trends and 645 examples!



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