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About the Ice Cream Report

The Ice Cream Trend Report covers a variety of trends in the frozen desserts industry, from ice cream cake innovations to various Gelato confections. Our report features the recipes of ice cream giants such as Ben & Jerry’s, Baskin Robbins and Dairy Queen, covering the latest campaigns and marketing ideas from major corporations.

Who It's For

This report is for those in the food industry looking to develop product and marketing strategies. Any business looking to go beyond the basic ice cream cone or chocolate flavor will find inspiration with the Ice Cream Trend Report.

Find inspiration for dynamic ice cream flavors, new product development and marketing campaigns with our Ice Cream Trend Report.

The Ice Cream Trend Report, last published on Jul 06, 2015, includes 155 PRO Trends and 775 examples of ice cream market research and ice cream consumer trends related to: frozen desserts, ice cream cake, treats, food, recipes and ice cream trends.

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trend research methodology

Methodology

Our ice cream research is based on Trend Hunter's crowdsourced ice cream articles and 2,423,000,000 total views of data. [Learn More]

Report Contents

• 155 Ice Cream PRO Trends = 155 Powerpoint Pages Ice Cream PPT Report
• 775 Ice Cream Examples

Online Extras With Full Subscription

• 109 Ice Cream Videos (Online) Ice Cream Videos
• 4,650 Ice Cream Images (Online) Ice Cream Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Ice Cream Pro Trends

Each Ice Cream PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ice cream articles, videos and images. Examples:

Branded Awareness Brands showcase environmental awareness through thoughtfully branded content Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant.
Branded Awareness
Brands showcase environmental awareness through thoughtfully branded content
6 Examples + Score + Implications


Confectionery Hygeine Oral health products and initiatives mix sweet flavors with dental care Implications - Oral health products are adopting sweet flavors in an effort to combine dental care and enjoyment. This unusual pairing is particularly effective for brands looking to make a memorable impression within the saturated healthcare market, and allows shoppers to access unorthodox products that stand apart from the rest.
Confectionery Hygeine
Oral health products and initiatives mix sweet flavors with dental care
4 Examples + Score + Implications


Maker Play Toy shops integrate customization features to increase involvement Implications - Seeking to add a level of interactivity to the buying process, brands targeting younger audiences are turning to store enhancements that encourage participation. Allowing kids to customize, alter and interact with goods, brands are providing a laid-back atmosphere that allows consumers to become involved with the products they purchase in a hands-on way. Such examples reflect a shift toward more inclusive buying methods.
Maker Play
Toy shops integrate customization features to increase involvement
5 Examples + Score + Implications


Groceraunts Supermarkets incorporate sit-down restaurants to retain clientele Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include gourmet in-store restaurants. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience.
Groceraunts
Supermarkets incorporate sit-down restaurants to retain clientele
5 Examples + Score + Implications


Evocative Eating Restaurans create sentimental dining experiences through nostalgic designs Implications - Restaurants are meeting a yearning for simpler times through old fashioned interior decor. In addition to providing an alternative and memorable dining experience, these nostalgic concepts also provide a highly sought after source of disconnect from constant communication and modern connectivity.
Evocative Eating
Restaurans create sentimental dining experiences through nostalgic designs
4 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
6 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


Wholesome Indulgence Flavor reversal pops up in dairy products for unexpected summer enjoyment Implications - Sweet and savory flavors are often combined to satiate the experiential eater. To satisfy this growing desire for flavor reversal, as well as cater to the current health food wave, many food manufacturers are introducing wholesome ingredients, such as root vegetables, into milkshakes, ice cream and other dairy desserts. This shift not only indicates that flavor cross-over is here to stay, but that vegetables could replace fruit, even in terms of traditional summer treats.
Wholesome Indulgence
Flavor reversal pops up in dairy products for unexpected summer enjoyment
8 Examples + Score + Implications


PLUS 149 more Ice Cream PRO Trends and 775 examples!



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