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About the Ice Cream Report

The Ice Cream Trend Report covers a variety of trends in the frozen desserts industry, from ice cream cake innovations to various Gelato confections. Our report features the recipes of ice cream giants such as Ben & Jerry’s, Baskin Robbins and Dairy Queen, covering the latest campaigns and marketing ideas from major corporations.

Who It's For

This report is for those in the food industry looking to develop product and marketing strategies. Any business looking to go beyond the basic ice cream cone or chocolate flavor will find inspiration with the Ice Cream Trend Report.

Find inspiration for dynamic ice cream flavors, new product development and marketing campaigns with our Ice Cream Trend Report.

The Ice Cream Trend Report, last published on Jun 16, 2015, includes 150 PRO Trends and 750 examples of ice cream market research and ice cream consumer trends related to: frozen desserts, ice cream cake, treats, food, recipes and ice cream trends.

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trend research methodology

Methodology

Our ice cream research is based on Trend Hunter's crowdsourced ice cream articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 150 Ice Cream PRO Trends = 150 Powerpoint Pages Ice Cream PPT Report
• 750 Ice Cream Examples

Online Extras With Full Subscription

• 105 Ice Cream Videos (Online) Ice Cream Videos
• 4,500 Ice Cream Images (Online) Ice Cream Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Ice Cream Pro Trends

Each Ice Cream PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ice cream articles, videos and images. Examples:

Groceraunts Supermarkets incorporate sit-down restaurants to retain clientele Implications - In an effort to reinvent the grocery store concept, retailers are expanding supermarket concepts to include gourmet in-store restaurants. This shift toward a more flexible and creative approach can be viewed as an effort by brands to win back consumers that have turned to delivery-based grocery services. In order to battle the convenience and efficiency of online shopping, brick and mortar chains need to provide experience.
Groceraunts
Supermarkets incorporate sit-down restaurants to retain clientele
5 Examples + Score + Implications


Evocative Eating Restaurans create sentimental dining experiences through nostalgic designs Implications - Restaurants are meeting a yearning for simpler times through old fashioned interior decor. In addition to providing an alternative and memorable dining experience, these nostalgic concepts also provide a highly sought after source of disconnect from constant communication and modern connectivity.
Evocative Eating
Restaurans create sentimental dining experiences through nostalgic designs
4 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
4 Examples + Score + Implications


Atmospheric Marketing Marketing campaigns incorporate seasonal conditions to enhance experience Implications - Seasonal marketing tactics can be a successful way to sell products and services, but marketers are taking this approach a step further by introducing campaigns that specifically center around seasonal conditions, such as heat. Not only does this take advantage of the weather in an inventive way, it also adds an element of interactivity and playfulness to something otherwise considered mundane.
Atmospheric Marketing
Marketing campaigns incorporate seasonal conditions to enhance experience
4 Examples + Score + Implications


Wholesome Indulgence Flavor reversal pops up in dairy products for unexpected summer enjoyment Implications - Sweet and savory flavors are often combined to satiate the experiential eater. To satisfy this growing desire for flavor reversal, as well as cater to the current health food wave, many food manufacturers are introducing wholesome ingredients, such as root vegetables, into milkshakes, ice cream and other dairy desserts. This shift not only indicates that flavor cross-over is here to stay, but that vegetables could replace fruit, even in terms of traditional summer treats.
Wholesome Indulgence
Flavor reversal pops up in dairy products for unexpected summer enjoyment
8 Examples + Score + Implications


Caffeinated Confection Desserts take on strong flavors with the addition of coffee ingredients Implications - Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products.
Caffeinated Confection
Desserts take on strong flavors with the addition of coffee ingredients
4 Examples + Score + Implications


Grocer Marketplace Brands illustrate freshness with farmer's market-inspired retail concepts Implications - As consumers grow increasingly concerned with the quality and origin of their food, brands are evolving to respond with immersive food retail concepts that imitate luxurious department store layouts. Also speaking to the consumer desire for customization, intricate supermarket concepts aim to remind individuals of a farmer's market experience, with which they associate freshness and sustainable practices.
Grocer Marketplace
Brands illustrate freshness with farmer's market-inspired retail concepts
4 Examples + Score + Implications


Fast Festive QSR brands cater to time-crunched consumers with festive mealtime concepts Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions.
Fast Festive
QSR brands cater to time-crunched consumers with festive mealtime concepts
6 Examples + Score + Implications


PLUS 144 more Ice Cream PRO Trends and 750 examples!



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