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About the Ice Cream Report - The Ice Cream Trend Report covers a variety of trends in the frozen desserts industry, from ice cream cake innovations to various Gelato confections. Our report features the recipes of ice cream giants such as Ben & Jerry’s, Baskin Robbins and Dairy Queen, covering the latest campaigns and marketing ideas from major corporations.

Who It's For - This report is for those in the food industry looking to develop product and marketing strategies. Any business looking to go beyond the basic ice cream cone or chocolate flavor will find inspiration with the Ice Cream Trend Report.

Find inspiration for dynamic ice cream flavors, new product development and marketing campaigns with our Ice Cream Trend Report.

The Ice Cream Trend Report, last published on Apr 14, 2014, includes 88 PRO Trends and 896 examples of ice cream market research and ice cream consumer trends related to: frozen desserts, ice cream cake, treats, food, recipes and ice cream trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our ice cream research is based on Trend Hunter's 896 crowdsourced ice cream trends and 1,910,000,000 total views of data. [Learn More]

What You'll Get:
• 88 Page / Slide Presentation Ice Cream PDF Report Ice Cream PPT Report
• 88 Page In-Depth Reading Report Ice Cream PDF Report

Contents:
• 88 Ice Cream PRO Trends
• 896 Ice Cream Examples
• 125 Ice Cream Videos (Online) Ice Cream Videos
• 5,376 Ice Cream Images (Online) Ice Cream Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Ice Cream Pro Trends - Each Ice Cream PRO Trend is on its own slide with implications, a quantified score, and examples linked to online ice cream articles, videos and images. Examples:

Personified Cuisine Meals are youthfully re-shaped as parents strive to encourage familial bonds Implications - As familial bonding becomes less frequent due to distractive technological developments, solitary actions among youths have become more prevalent. Seeking to foster closer ties through traditional everyday routines, parents are turning to personified food shapes to add youthful characteristics that children can relate to. Playfully presented food combines comical aesthetics with the need to connect with others through more lighthearted and approachable means.
Personified Cuisine
Meals are youthfully re-shaped as parents strive to encourage familial bonds
6 Examples + Score + Implications


Confectionery Cocktail Overly sweetened indulgences offers adults a link to childhood nostalgia Implications - While adulthood opens up the door to a plethora of new-found experiences, maturity often requires the subsequent detachment of traditionally youthful tendencies. Seeking to maintain childhood habits in a more mature manner, adult consumers are turning to overly sweetened alcoholic flavors to combine refined aspects of adulthood with the desire to maintain familiar, and comforting elements of one's youth.
Confectionery Cocktail
Overly sweetened indulgences offers adults a link to childhood nostalgia
6 Examples + Score + Implications


Mainstream Gourmet Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet.
Mainstream Gourmet
Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies
6 Examples + Score + Implications


Nutritional Engagement Amusing methods of consumption add allure to ordinary nutritional goods Implications - While dairy products such as milk offer a long list of nutritional benefits, blatant junk food marketing often persuades youthful consumers to choose snacks over goods that provides nourishment. As a means to entice children into incorporating dairy products into their routine, parents are turning to playful methods of consumption to add entertaining aspects to the process. Edible glasses and confectionery straws offer traditional dairy products in a more interactive manner, reflecting the need for more engaging approaches to health.
Nutritional Engagement
Amusing methods of consumption add allure to ordinary nutritional goods
7 Examples + Score + Implications


Elevating Comforts Sophisticated ice cream concoctions add excitement to familiar indulgences Implications - While comfort foods often provide consumers with a sense of familiarity and satisfaction, the exposure to diverse cultural elements via mass media has promoted individuals to crave much more varied consumption options. Seeking to provide consumers with the allure of traditional goods with a new and stimulating edge, brands are revamping such classic items as ice cream with more sophisticated elements to expand market appeal beyond traditionally youthful groups. By adding exotic ingredients and elegant aesthetics to comforting desserts, brands seek to cultivate traditional goods with more refined touches, appealing to a demand for increased product variation.
Elevating Comforts
Sophisticated ice cream concoctions add excitement to familiar indulgences
7 Examples + Score + Implications


Confectionery Experimentation Eclectic chocolate treats add allure to traditionally simple goods Implications - Sticking to tradition is often a great way to maintain brand loyalty, but with the variety of retailers on the market, adhering to conventional designs just won't cut it within the rapidly developing market. In an attempt to revamp classic products with more alluring features, retailers are adding eclectic and over-the-top components to such traditional treats as chocolate to give it an edge over other similar goods. This illustrates how constant reinvention is required to maintain consumer interest.
Confectionery Experimentation
Eclectic chocolate treats add allure to traditionally simple goods
7 Examples + Score + Implications


PLUS 82 more Ice Cream PRO Trends and 896 examples!


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