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Every day, top-tier innovators rely on our idea-filled health reports to identify new opportunities, make better decisions and deep dive new markets.

About the Health Report

Let the Health Trend Report be your source for health and fitness trends. Today’s consumer is concerned with health and wellness, healthy living and health tips, and this report captures the changes in the healthy industry, from the availability of anti-stress methods to convenient, healthy eating.

Who It's For

For brands marketing health products, big-time pharmaceutical companies, weight loss brands or fitness companies, our research helps you stay on top of the latest cutting-edge health trends. Our Health Trend Report ensures the health of your company doesn’t suffer from lack of information on the health industry. Use it to gain insight, knowledge and understanding of current health trends and you’ll be well on your way to successful innovation.

You Might Consider Custom Health Research...

For as little as $500 per custom deep dive, our team will curate custom Health reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Health trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our health research is based on Trend Hunter's massive database of health articles and 2,124,000,000 total views of data. [Learn More]

The Health Report

Last published on Oct 24, 2014, the Health Report includes 275 PRO Trends (275 Pages) and 1,375 examples of health market research and health consumer trends related to: fitness trends, health and wellness, healthy living, health industry, anti-stress, healthy eating, weight loss, diet and health trends. The report includes all of our Health research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 275 Health PRO Trends = 275 Powerpoint Pages Health PPT Report
• 1,375 Health Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Health Pro Trends

Each Health PRO Trend is on its own slide with implications, a quantified score, and examples linked to online health articles, videos and images. Examples:

The Pursuit of Happy Pleasure-inducing innovations to alleviate depression Implications - To counteract stress-induced health issues, more consumers are looking for ways to elevate their happiness. The economic crisis has taken its toll on health, lending appeal to positive designs, exercises and business concepts that promote joy and cater to this bliss-seeking crowd.
The Pursuit of Happy
Pleasure-inducing innovations to alleviate depression
12 Examples + Score + Implications


Naturopath Embraced This alternative approach to health is embraced on a mainstream scale Implications - Naturopathy is a pseudo-scientific form of healthcare that until previously, was associated solely with hippies and those fully dedicated to naturalistic ways of life. Current consumers, however, are more attracted to this healing method, as large-company skepticism has them denouncing traditional medicine. This is a result of a heightened interest in a holistically healthy, more pure lifestyle.
Naturopath Embraced
This alternative approach to health is embraced on a mainstream scale
5 Examples + Score + Implications


Social Fitness The ability to share health and fitness progress enhances consumer motivation Implications - Many people exercise with friends, which can be more motivating than working out alone. With the rise of social media fitness apps, consumers can now exercise with all 500 of their friends if they wish. The ability to track and share exercise or diet activities makes one accountable to their network, which may be all the incentive necessary for one to continue striving towards health and fitness goals.
Social Fitness
The ability to share health and fitness progress enhances consumer motivation
7 Examples + Score + Implications


Wearable Wellness Mobile monitors offer on-the-go health tracking Implications - Wearable gadgets and mobile apps are making it easier than ever before for a consumer to track his health. These health monitors don't just track fitness, but lifestyle, analyzing whether a person's habits and daily activities are having an impact on her wellness. Some devices also alert the consumer whenever something seems out of the ordinary. Being able to actively measure one's health may lead to enhanced wellness among society members in general, as well as a decreased need for a consumer to run to the doctor every time she feels under the weather.
Wearable Wellness
Mobile monitors offer on-the-go health tracking
5 Examples + Score + Implications


Anti-Slouch Position-correcting innovations help poor posture epidemic Implications - According to the National Institutes of Health, about 80 percent of Americans, at some point in their lives, will experience back pain, often caused by poor posture. One of the reasons for our prevalent bad posture is the increased number of office jobs, in which sitting for 8 hours a day (and subsequently going home to sit even more on the couch) is causing more cases of neck and back stress, which further induces us to slump and slouch. However, designers are now creating anti-slouch innovations, which help to correct poor posture when it happens. While some of these devices are offbeat and unusual, they provide a nice start to solving the growing poor posture epidemic.
Anti-Slouch
Position-correcting innovations help poor posture epidemic
6 Examples + Score + Implications


Tobacco Chic Romanticized images of smokers supersede anti-smoking campaigns Implications - Even though the health risks of smoking are more than crystal-clear, smoking is still an inspiration for an array of industries. Despite the rise in anti-smoking campaigns, fashion editorials, advertisements and photography still produce images that associate smoking with an ineffable "cool" factor.
Tobacco Chic
Romanticized images of smokers supersede anti-smoking campaigns
11 Examples + Score + Implications


Fitness Furniture Exercise equipment with an interior design element make for healthy homes Implications - Exercise equipment disguised as home furnishings feed into a consumer need for attractive, multi-purpose merchandise and healthy living. With consumers still feeling the after-effects of the credit crunch, fitness furniture provides a welcome relief from expensive gym memberships while allowing consumers to downsize.
Fitness Furniture
Exercise equipment with an interior design element make for healthy homes
6 Examples + Score + Implications


Portable Nutrition Health-conscious foodies won't compromise quality for speed or price Implications - People who value high quality food aren't willing to sell themselves short on quality, yet they still value fast and efficient delivery. Customers who favor gourmet ingredients, fine presentation or foods that are tailored to special dietary needs often put these values before price consideration.
Portable Nutrition
Health-conscious foodies won't compromise quality for speed or price
9 Examples + Score + Implications


Avant-Gardening Gardens are finding their place in unconventional locations Implications - As the locavore movement begins to carry its ethos toward the mainstream, gardening is more “in” than ever. However, gardens are no longer reserved simply for the backyard. Plants, vegetable and fruits are now finding their place in unconventional spaces that allow for unparalleled innovation and increased access to consumers.
Avant-Gardening
Gardens are finding their place in unconventional locations
12 Examples + Score + Implications


DIY Healthcare Innovations to increase autonomy in physical wellness Implications - With public health care continuing to be an issue in society, consumers are looking for ways to ensure their own physical wellness without the need for a medical professional. Independent health products that assist people in taking care of themselves empower people to take their health into their own hands.
DIY Healthcare
Innovations to increase autonomy in physical wellness
8 Examples + Score + Implications


DIY Diagnosis Consumers take health into their own hands Implications - Healthcare is not always easy to access, so consumers are taking matters into their own hands by self-diagnosing. This gives a sense of control in the chaotic realm of health and disease, while alleviating any distrust felt in regards to health professionals. This ultimately reflects on the importance consumers place on self-control over expertise.
DIY Diagnosis
Consumers take health into their own hands
6 Examples + Score + Implications


Breathology As pollution increases consumers look to artifical products for fresh air Implications - There was once a time when getting fresh air was as easy as stepping outside, but with the increasing pollution and smog in urban centers posing health risks, urbanites are substituting Mother Nature for artificial means of getting fresh air. Products and gadgets that purify the air are giving consumers the ultimate fresh air experience.
Breathology
As pollution increases consumers look to artifical products for fresh air
6 Examples + Score + Implications


PLUS 269 more Health PRO Trends and 1,375 examples!



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