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Every day, top-tier innovators rely on our idea-filled food reports to identify new opportunities, make better decisions and deep dive new markets.

About the Food Report

The Food Trend Report is the Food Network of trend research, exploring beyond low fat recipes and food basics to relevant food trends that affect today’s food consumer. From virtual cooking lessons to innovative menu items, the changes in the food industry all impact the future of food.

Who It's For

Our food trend research is for aspiring chefs, head chefs, restaurant owners and food industry marketers and retailers who want to understand the changing preferences of food consumers and the industry itself. Comprising the most relevant crowdsourced food trends to get your taste buds exploding with information and insight into the world of cuisine, our Food Trend Report is essential for gaining consumer knowledge and innovating for competitive edge.

You Might Consider Custom Food Research...

For as little as $500 per custom deep dive, our team will curate custom Food reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Food trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our food research is based on Trend Hunter's massive database of food articles and 2,113,000,000 total views of data. [Learn More]

The Food Report

Last published on Oct 22, 2014, the Food Report includes 369 PRO Trends (369 Pages) and 1,845 examples of food market research and food consumer trends related to: cooking, cooking trends, cuisine, low fat food, fast food, food industry, menus, restaurants, food advertising and food trends. The report includes all of our Food research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 369 Food PRO Trends = 369 Powerpoint Pages Food PPT Report
• 1,845 Food Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Food Pro Trends

Each Food PRO Trend is on its own slide with implications, a quantified score, and examples linked to online food articles, videos and images. Examples:

Smart Takeaway Designers get creative with innovative takeout food packaging Implications - The typical takeout container -- a cardboard carton or aluminum tray -- doesn't offer much in the way of imagination or creativity. Most often, the container doesn't even showcase the company's name or logo. However, more and more food brands are now embracing innovative packaging designs for their takeout containers in an effort to maintain a strong presence in consumers' minds, even after the food has been consumed. Ranging from food-cradling contraptions to slick, eco-friendly packaging, these innovative designs are a great way to set brands apart from one another.
Smart Takeaway
Designers get creative with innovative takeout food packaging
6 Examples + Score + Implications


Social Cooking Preparing food becomes a social affair with apps, tools and games Implications - With a variety of apps and online recipe tools available these days, cooking has become infinitely easier for even the most novice chef. Now, the act of cooking is also becoming more of a social activity, with everything from social media cooking apps to social cooking games encouraging consumers to share recipes, cook together and more. As the world becomes increasingly connected through technology, it only follows that individuals' everyday activities, such as cooking, become increasingly intertwined and connected as well.
Social Cooking
Preparing food becomes a social affair with apps, tools and games
6 Examples + Score + Implications


High Class Fast Extravagance and luxury shake up fast food industry Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
High Class Fast
Extravagance and luxury shake up fast food industry
5 Examples + Score + Implications


Experiential Eating Luring patrons with more than physical aesthetics and good food Implications - Aesthetically pleasing decor and tasty offerings are to be expected of most restaurants, but forward-thinking diners and eateries are employing experience-based techniques to capture patrons. Not only do unique dining experiences draw new customers, such engaged eating also ensures their return.
Experiential Eating
Luring patrons with more than physical aesthetics and good food
11 Examples + Score + Implications


Pop-Up Eats Mobile restaurants follow footsteps of pop-up stores, engage in tryvertising Implications - Pop-up shops made a big wave in the world of retail last year. While still a favored method by retailers, especially fashion retailers, to promote and test their wares, pop-ups are also gaining attention among food businesses. Portable and with low overhead, these mobile kitchens allow restaurant owners to tryvertise their menus, similar to the tryvertising of traditional pop-up stores. For entrepreneurial chefs, pop-up restaurants may be a better way to kick off business than through heavy investment in traditional, non-mobile establishments.
Pop-Up Eats
Mobile restaurants follow footsteps of pop-up stores, engage in tryvertising
8 Examples + Score + Implications


Digital Dining Restaurants augment customer experience through use of technology Implications - Technology is quickly changing the food service industry, first with on-the-go ordering apps and restaurant locators, and now, through the use of interactive technologies that augment the in-store dining experience. From touchscreen tabletop menus to interactive music applications, these innovations not only make the process of food service more efficient and convenient, but they also enhance customer experience by providing a more engaging and interactive way to enjoy one's favorite restaurants.
Digital Dining
Restaurants augment customer experience through use of technology
8 Examples + Score + Implications


Ramen Obsession The instant noodle is taking on new, unabashedly unhealthy forms Implications - Speaking to unhealthy food as being wholeheartedly embraced, ramen is introduced into a wide variety of existing dishes. Catering to consumers' desire for cuisine that crosses cultural boundaries, this instant noodle is reflective of a demand for hybrid foods that embrace a lack of nutritional value. The backlash of the health movement has created high demand for unhealthy food like ramen.
Ramen Obsession
The instant noodle is taking on new, unabashedly unhealthy forms
7 Examples + Score + Implications


Luxury Chocolate A new wave of luxury chocolate has emerged Implications - New markets mean new opportunities. The growing affluent class has created an expanding market for “luxury” food items. High-end chocolatiers are bypassing the kiddie market and targeting affluent adults with bite-sized delicacies like chocolate pearls, gold-laced chocolates, Easter eggs draped in diamonds and precious-jewel coated chocolates. It’s important to note that the association of sweet treats and children is no longer applicable -- these are the kinds of treats least likely to appear on your child's hands and face.
Luxury Chocolate
A new wave of luxury chocolate has emerged
12 Examples + Score + Implications


Portable Nutrition Health-conscious foodies won't compromise quality for speed or price Implications - People who value high quality food aren't willing to sell themselves short on quality, yet they still value fast and efficient delivery. Customers who favor gourmet ingredients, fine presentation or foods that are tailored to special dietary needs often put these values before price consideration.
Portable Nutrition
Health-conscious foodies won't compromise quality for speed or price
9 Examples + Score + Implications


Crossover Cuisine Food lovers embrace sushi all over the world, devise new interpretations Implications - Sushi is becoming a globalized cuisine, as more and more Western cultures embrace the food with open arms. While at first Westerners did not particularly understand the concept of eating raw fish and seasoned rice together, over the course of the past few decades, it has become one of most beloved types of cuisine, with an increasing number of sushi restaurants and innovations sprouting up all over North America. According to Food & Wine, the number of sushi bars in the United States quintupled between 1988 and 1998, and it has kept on growing. With sushi's growing popularity, consumers are also getting crafty and recreating their own versions of the cuisine as well as sushi-inspired innovations, such as dessert-style sushi, rice-rolling machines and more.
Crossover Cuisine
Food lovers embrace sushi all over the world, devise new interpretations
10 Examples + Score + Implications


Avant-Gardening Gardens are finding their place in unconventional locations Implications - As the locavore movement begins to carry its ethos toward the mainstream, gardening is more “in” than ever. However, gardens are no longer reserved simply for the backyard. Plants, vegetable and fruits are now finding their place in unconventional spaces that allow for unparalleled innovation and increased access to consumers.
Avant-Gardening
Gardens are finding their place in unconventional locations
12 Examples + Score + Implications


Edible Couture Tapping into emotional niches with light-hearted themes Implications - Using light-hearted themes that people of all economic backgrounds can recognize is a valuable trait, particularly during a recession. Flaunting luxury goods is polarizing during times of economic uncertainty, but the sweet simplicity of edible couture holds widespread appeal.
Edible Couture
Tapping into emotional niches with light-hearted themes
10 Examples + Score + Implications


PLUS 363 more Food PRO Trends and 1,845 examples!



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