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Every day, top-tier innovators rely on our idea-filled pets reports to identify new opportunities, make better decisions and deep dive new markets.

About the Pets Report

Pounce on Trend Hunter’s Pets Trend Report to uncover the most innovative pet trends within today’s pet industry. It explores the recent boom in puppy spas, pampering treatments for puppies, doggie day cares, pet hospitals, pet hotels and pet fashion.

Who It's For

For brands specializing in dog food and pet accessories and marketers offering products to specific dog breeds – even entrepreneurs wanting to start a product line just like the ‘Littlest Pet Shop’ toys – our research will be essential for staying on the cutting-edge of this furry industry. With the Pets Trend Report by your side as your very own “man’s best friend,” you’ll be ready to capture market share, innovate with insight and take advantage of emerging opportunities.

You Might Consider Custom Pets Research...

For as little as $500 per custom deep dive, our team will curate custom Pets reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Pets trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our pets research is based on Trend Hunter's massive database of pets articles and 2,107,000,000 total views of data. [Learn More]

The Pets Report

Last published on Sep 16, 2014, the Pets Report includes 40 PRO Trends (40 Pages) and 200 examples of pets market research and pets consumer trends related to: pets, pet industry, puppy spas, pet pampering, puppies, dogs, cats, doggie day cares, pet fashion, dog food, pet accessories and pets trends. The report includes all of our Pets research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 40 Pets PRO Trends = 40 Powerpoint Pages Pets PPT Report
• 200 Pets Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Pets Pro Trends

Each Pets PRO Trend is on its own slide with implications, a quantified score, and examples linked to online pets articles, videos and images. Examples:

Catovations Cats are treated more and more like their human counterparts Implications - Pet owners have long been treating their furry friends as children of their own, but now the royal treatment is being taken one step further with an increase in unlikely cat innovations. Felines are getting first-class service with cat-oriented products including journals, TV shows, blogs, careers and camps.
Catovations
Cats are treated more and more like their human counterparts
8 Examples + Score + Implications


Pet Tech Techtastic pet innovations make it easier to care for our furry friends Implications - The pet care industry is booming, and now technological advancements in pet care are adding fuel to the fire. For busy consumers, tech products for pets, from grooming to pet sitting, are providing convenient ways to care for their furry friends. As we become more immersed in our digital worlds, it only follows that our cuddly companions do so as well.
Pet Tech
Techtastic pet innovations make it easier to care for our furry friends
8 Examples + Score + Implications


Fake Pets Purchasable temporary companionship extends to the animal world Implications - Individuals who seek the companionship and unwavering love of a pet without the responsibility or financial outlay of owning one for good are renting pets or buying fake substitutes as a second-best option. This phenomenon even enables excuses based on the daily tribulations of a pet owner's life.
Fake Pets
Purchasable temporary companionship extends to the animal world
6 Examples + Score + Implications


Pet Pampering Specialty services for pets place human significance on our furry friends Implications - Pet humanization has advanced into full-blown pet luxury, with fads such as pet fashion evolving into pet couture and pet day cares into pet spas, as well as expertly prepared pet food and cuisine gaining its own place in the luxury market. A market in luxury pet services is burgeoning, in which companies in both pet products and luxury goods can position themselves.
Pet Pampering
Specialty services for pets place human significance on our furry friends
6 Examples + Score + Implications


Pop Animal Subculture devotees adopt unlikely animals as style saviors Implications - Cute animals like pandas and puppies have historically been surefire style successes, but hipsters are now leaning towards unlikely animals like narwhals to set themselves aside from the masses. Mother Nature's forgotten creatures like narwhals and wolves are now at the forefront of fashion.
Pop Animal
Subculture devotees adopt unlikely animals as style saviors
8 Examples + Score + Implications


PETomatic Hi-tech innovations automate the act of caring for your furry friends Implications - Caring for a pet can be very time-consuming, and since today's consumers lead busier lives, there is less time to devote to pets overall. Luckily, a number of technological innovations are becoming available that help pet owners automate the act of taking care of their furry friends. These innovations range from devices that 'play' with your pet to keep it occupied for hours to those that alert consumers when their pets are overheating.
PETomatic
Hi-tech innovations automate the act of caring for your furry friends
5 Examples + Score + Implications


Virtual Overshares Consumers display their children and pets online without concern for privacy Implications - The boundaries of what should and should not be shared are being blurred, as social media allows any consumer to share every aspect of his or her life. Some are even creating entire blogs and social media accounts in the names of their pets or children. The creation of an online presence for a being that can’t even voice their own opinion raises doubt about consumer concern for privacy, and poses the question, is anything sacred anymore?
Virtual Overshares
Consumers display their children and pets online without concern for privacy
6 Examples + Score + Implications


Pet Fashion Major designers are entering the growing market for pet fashion Implications - Pet owners continue to identify with their pets or treat them like real children. A former celebrity hair stylist created her own line of wigs for dogs in a variety of styles. Gucci launched a doggy backpack. New York City played host to a Pet Fashion Week, complete with canine runway models. The multi-billion dollar pet industry shows no signs of losing demand, with pet owners spending increasingly more on fashion and luxury items. It's a good time to see if any of your products or services could extend to the four-legged set.
Pet Fashion
Major designers are entering the growing market for pet fashion
20 Examples + Score + Implications


Artisinal Pet Branding Pet products are adopting the same charming look as upscale goods Implications - Nostalgia-inspired branding seems to enchant the image-conscience consumer, and the same approach is being used to attract pet owners. Unique from big brand packaging and with a huge attention to detail, this approach to branding establishes more trust with consumers, as it references a more wholesome time of years passed and promises higher quality for cuddly companions.
Artisinal Pet Branding
Pet products are adopting the same charming look as upscale goods
7 Examples + Score + Implications


Purified Pet The demand for organic and local food extends to the pets of concerned consumers Implications - The popularity of organic and otherwise specialized food products is nothing new, but concerned pet owners are now opting for more pure products for their beloved animals. This type of product not only appeals from a health perspective, but has a luxurious edge to it that draws in status-conscious consumers. This also contributes to the overall personification of pets, proving pet owner's affection extends beyond simple ownership of their companions.
Purified Pet
The demand for organic and local food extends to the pets of concerned consumers
7 Examples + Score + Implications


Pet Humanization Products traditionally reserved for humans are expanding into the animal world Implications - People are increasingly treating animals like people, from wild birds and squirrels on birth control to bundling pets in Doggy Diapers similar to those worn by human infants. Pet fashion has advanced from knit sweaters to lace up sneakers and even wigs for dogs. This growing niche provides a major opportunity for companies willing to go animal
Pet Humanization
Products traditionally reserved for humans are expanding into the animal world
15 Examples + Score + Implications


Pet GPS Keeping tabs on a pooch or feline has never been so easy Implications - Worrying about a lost pet will be a thing of the past, as an increasing number of dog and cat tracking systems become available to pet owners. These innovative devices allow owners to know exactly where their pets are -- and what they're doing -- so that they can rest easy knowing that a lost pet poster is not something they'll ever have to post around the neighborhood.
Pet GPS
Keeping tabs on a pooch or feline has never been so easy
6 Examples + Score + Implications


PLUS 34 more Pets PRO Trends and 200 examples!



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