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Every day, top-tier innovators rely on our idea-filled lifestyle reports to identify new opportunities, make better decisions and deep dive new markets.

About the Lifestyle Report

The Lifestyle Trend Report comprises topics on all aspects of life, from sports to health. With the world today an increasingly busier place, many new innovations are helping consumers alleviate hectic schedules and enjoy their free time to the fullest, whether it be through healthier food choices, anti-stress methods or on-the-go fitness devices. From living a healthy lifestyle and enjoying sports, to seeking the services of a personal shopper, the preferences of today’s consumer continue to change.

Who It's For

Ideal for marketers looking to uncover the forces motivating consumers’ purchasing decisions, as well as retailers and companies competing in the consumer goods and services markets, our lifestyle research will provide insight into the most prominent and current lifestyle trends. Don’t let yourself get lost in the commotion of today’s busy schedule. Use our Lifestyle Trend Report to gain insight into the changing world of lifestyle trends, and uncover ways in which you can gain a competitive advantage in your industry.

You Might Consider Custom Lifestyle Research...

For as little as $500 per custom deep dive, our team will curate custom Lifestyle reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Lifestyle trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our lifestyle research is based on Trend Hunter's massive database of lifestyle articles and 2,124,000,000 total views of data. [Learn More]

The Lifestyle Report

Last published on Oct 28, 2014, the Lifestyle Report includes 1157 PRO Trends (1157 Pages) and 5,785 examples of lifestyle market research and lifestyle consumer trends related to: life, health, health trends, fitness, sports, healthy living, food trends, anti-stress and lifestyle trends. The report includes all of our Lifestyle research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 1157 Lifestyle PRO Trends = 1157 Powerpoint Pages Lifestyle PPT Report
• 5,785 Lifestyle Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Lifestyle Pro Trends

Each Lifestyle PRO Trend is on its own slide with implications, a quantified score, and examples linked to online lifestyle articles, videos and images. Examples:

Adult Playgrounds Play areas designed for grown-ups help to alleviate stress Implications - Who says jungle gyms are meant only for children? Adults need some playtime too. Designers are incorporating these grown-up jungle gyms into architecture and public spaces, offering the on-the-go consumer the opportunity to let loose and forget about everyday nuisances. Today’s consumer isn’t afraid to get in touch with his inner child, and with the fast-paced and hectic world in which we live, accessible adult-oriented playgrounds may be just what it takes to relieve stress.
Adult Playgrounds
Play areas designed for grown-ups help to alleviate stress
6 Examples + Score + Implications


Cottage Couture Cabin life conveys a toned-down opulence while emphasizing nature Implications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner.
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing nature
12 Examples + Score + Implications


Niche Matchmaking Interest-focused dating sites let picky individuals find online love Implications - With the rise in acceptance for individualism and the pursuit of alternative interests, niche dating sites allow similarly-minded singles to meet. Unlike more popular dating sites that pool all singles together, this focused approach helps users establish a common ground well before the first date.
Niche Matchmaking
Interest-focused dating sites let picky individuals find online love
9 Examples + Score + Implications


Smart Takeaway Designers get creative with innovative takeout food packaging Implications - The typical takeout container -- a cardboard carton or aluminum tray -- doesn't offer much in the way of imagination or creativity. Most often, the container doesn't even showcase the company's name or logo. However, more and more food brands are now embracing innovative packaging designs for their takeout containers in an effort to maintain a strong presence in consumers' minds, even after the food has been consumed. Ranging from food-cradling contraptions to slick, eco-friendly packaging, these innovative designs are a great way to set brands apart from one another.
Smart Takeaway
Designers get creative with innovative takeout food packaging
6 Examples + Score + Implications


The Pursuit of Happy Pleasure-inducing innovations to alleviate depression Implications - To counteract stress-induced health issues, more consumers are looking for ways to elevate their happiness. The economic crisis has taken its toll on health, lending appeal to positive designs, exercises and business concepts that promote joy and cater to this bliss-seeking crowd.
The Pursuit of Happy
Pleasure-inducing innovations to alleviate depression
12 Examples + Score + Implications


Sci-Fi Escapism Incorporating futuristic concepts to one's life in order to retreat from reality Implications - Those looking for an escape from reality are turning to the futuristic ideas found in science fiction pop culture. Movies such as 'Avatar' have spawned a wave of sci-fi identification and alternate reality living, in which sci-fi-themed experiences and products are providing the means to transcend ordinary living.
Sci-Fi Escapism
Incorporating futuristic concepts to one's life in order to retreat from reality
11 Examples + Score + Implications


Modular Retail Fold-away stores allow retailers an easy way to move locations Implications - Over the past couple of years, pop-up stores have been allowing retailers to quickly test their products with convenience and efficiency in many different areas. Now, store designers are recognizing the importance of modular design when it comes to temporary -- and in some cases, permanent -- retail. Creating a modular physical store allows for it to be deconstructed and reconstructed quickly, which saves time when it comes to moving locations, and it also allows retailers to reuse materials, thereby saving costs.
Modular Retail
Fold-away stores allow retailers an easy way to move locations
5 Examples + Score + Implications


Athleticouture Lax dress codes create demand for sport fashion fusions Implications - A rise in more leisurely lifestyles has caused a decrease in formal dress codes. While fashion consumers still desire style, they are now choosing designs that also have elements of sport, comfort and function, a direction propelling designers to create apparel that not only meets high fashion requirements, but appeals to a more leisure-focused state of mind.
Athleticouture
Lax dress codes create demand for sport fashion fusions
8 Examples + Score + Implications


Supercharged Tourism Exoticism in travel ensures more through escape from reality Implications - The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Supercharged Tourism
Exoticism in travel ensures more through escape from reality
10 Examples + Score + Implications


Ecopolitan Developments Emerging micro cities focused on eco initiatives Implications - In addition to revitalizing existing urban centers and residences with eco-friendly elements, nations are building niche cities specifically to meet ecological goals. The burgeoning creation of eco-centric cities raises opportunities for more green-living products in all industries.
Ecopolitan Developments
Emerging micro cities focused on eco initiatives
9 Examples + Score + Implications


Artistic Equality LGBT community members are incorporated into art and marketing without shame Implications - Evolving the notion of sexual preference in society, artists and brands are incorporating members of the LGBT community without explanation for a more passive, accepting form of activism. By not acknowledging the perceived difference between gay and straight, brands and artists are reinforcing a 21st century aesthetic that's less about equality and more about normality for a relaxed attitude that grabs attention for being 'normal.'
Artistic Equality
LGBT community members are incorporated into art and marketing without shame
6 Examples + Score + Implications


Prodependency Promoting the benefits of cohabitation Implications - The credit crunch has caused many couples to move in together more rapidly than they would have before due to financial logic. Consumers feel supported by, and therefore favor, companies that promote the benefits of "what's mine is yours" relationships and of cohabitation.
Prodependency
Promoting the benefits of cohabitation
12 Examples + Score + Implications


PLUS 1151 more Lifestyle PRO Trends and 5,785 examples!



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