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Every day, top-tier innovators rely on our idea-filled credit crunch reports to identify new opportunities, make better decisions and deep dive new markets.

About the Credit Crunch Report

Trend Hunter’s Credit Crunch Trend Report identifies spending trends and money trends within times of financial chaos. Economic uncertainty and recession have lead to financial cutbacks and bad credit; accordingly, more companies have embraced new ways to market to the bargain-minded consumer. This might include creating minimally designed products, cheap chic fashion or recycled goods.

Who It's For

Saving money on discount products is ideal for the recession-bound consumer. Our research uncovers the ways in which some companies are appealing to this growing market. As a marketer, designer or decision-maker in either a big or small business, you too can benefit from the insight provided in our report. Don’t let economic circumstances challenge your company’s success. Use the Credit Crunch Trend Report to understand today’s budget-conscious consumer, identify emerging opportunities and innovate with insight.

You Might Consider Custom Credit Crunch Research...

For as little as $500 per custom deep dive, our team will curate custom Credit Crunch reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Credit Crunch trend report. [Learn More]

Custom Trend Reports Platform
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Methodology

Unlike our competitors, who rely on gut instinct, our credit crunch research is based on Trend Hunter's massive database of credit crunch articles and 2,124,000,000 total views of data. [Learn More]

The Credit Crunch Report

Last published on Sep 26, 2014, the Credit Crunch Report includes 80 PRO Trends (80 Pages) and 400 examples of credit crunch market research and credit crunch consumer trends related to: spending trends, money trends, financial crisis, economy, recession, bad credit, bargains, cheap fashion, discount products, budgets and credit crunch trends. The report includes all of our Credit Crunch research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 80 Credit Crunch PRO Trends = 80 Powerpoint Pages Credit Crunch PPT Report
• 400 Credit Crunch Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Credit Crunch Pro Trends

Each Credit Crunch PRO Trend is on its own slide with implications, a quantified score, and examples linked to online credit crunch articles, videos and images. Examples:

Cottage Couture Cabin life conveys a toned-down opulence while emphasizing nature Implications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner.
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing nature
12 Examples + Score + Implications


Prefab 2.0 Homeowners opt for modular houses for a budget-friendly real estate alternative Implications - The rise of the caravan gave homes to a generation of nomads, and now their children are young adults. Instead of buying overpriced homes in a down market, consumers are mortgaging land and empty lots to buy modular homes--a 21st-century alternative to the "own your house, rent your land" ideal.
Prefab 2.0
Homeowners opt for modular houses for a budget-friendly real estate alternative
10 Examples + Score + Implications


Unservice Self-serve establishments save money by giving customers control Implications - Forward-thinking business are putting some of their labor into the hands of customers, not only saving companies money, but also empowering customers by giving them a sense of independence and creative control. Among demographics that value customization and autonomy, unservice is a win-win for all.
Unservice
Self-serve establishments save money by giving customers control
5 Examples + Score + Implications


Prodependency Promoting the benefits of cohabitation Implications - The credit crunch has caused many couples to move in together more rapidly than they would have before due to financial logic. Consumers feel supported by, and therefore favor, companies that promote the benefits of "what's mine is yours" relationships and of cohabitation.
Prodependency
Promoting the benefits of cohabitation
12 Examples + Score + Implications


Rental Culture (UPDATE) The credit-crunch compromise for consumerism Implications - Rental culture became a notable trend in 2008, but the recession has turned temporary ownership into a huge business opportunity. Whether it's a trial before investing in something pricey, a taste of something unaffordable, or the ability to fake status, rentals cater to those who want it all, but can't afford it.
Rental Culture (UPDATE)
The credit-crunch compromise for consumerism
11 Examples + Score + Implications


Nomadabodes Chic temporary housing for travelers and those in transition Implications - The recession has caused an influx of temporary housing options. The reasons for urban nomadism range from being in a stage of transition, such as living in a temporary abode instead of permanent downsizing, to a desire to pursue more travel opportunities with increased time away from work.
Nomadabodes
Chic temporary housing for travelers and those in transition
8 Examples + Score + Implications


Next Besting Budget alternatives to pricey originals Implications - The recession has restricted the ability for some to indulge in certain goods, but a variety of alternatives are popping up to semi-satisfy those desires. Consumers are becoming more creative and open-minded, actively seeking ways around restrictions and becoming open to budget-friendly compromises.
Next Besting
Budget alternatives to pricey originals
12 Examples + Score + Implications


DIY Weddings Couples create customized weddings as a response to the state of the economy Implications - Though extravagant weddings are beautiful, they can be costly and impersonal, resulting in a wave of DIY weddings. Aside from the frugality aspect, DIY ceremonies allow for more customization than the average wedding. Giving the couple full creative precedence means the matrimonial ceremony becomes that much more intimate, which is of high value to today's idealistic consumer.
DIY Weddings
Couples create customized weddings as a response to the state of the economy
6 Examples + Score + Implications


Virtual Globetrotting Experiencing the wonders of the world without leaving home Implications - Virtual tourism has allowed travelers to see the world without leaving home or spending a dime. Those with time restraints, tight budgets or fear of travel can immerse themselves in digital simulations of real and imagined destinations, whetting their appetites for the real thing.
Virtual Globetrotting
Experiencing the wonders of the world without leaving home
12 Examples + Score + Implications


Rise of Headwear Statement hats as budget-conscious, wearable art Implications - Hats were a status symbol for many decades, and while they fell off the fashion radar for the greater part of the last decade, they're making a comeback. Millinery makes for easy-to-adopt statement pieces, as a single hat can lend itself to various looks, making it budget-friendly and versatile.
Rise of Headwear
Statement hats as budget-conscious, wearable art
9 Examples + Score + Implications


Vintage Ethics In a time of crisis, people are rethinking their values Implications - As social norms and ethics change, adapting to new values is critical. While hunting for sport or wearing fur were once deemed glamorous, they became taboo in the last decades. Now, however, buying vintage or fakes has led to a reassessment of values. It's wise to revisit the past if new attitude shifts will accommodate.
Vintage Ethics
In a time of crisis, people are rethinking their values
12 Examples + Score + Implications


Karmacessories Designers craft luck-inspired products to appease consumer concern Implications - The inability to control negative external events has led consumers to turn to products with cosmic and supernatural design elements. Jewelry, accessories and other common items crafted with luck-inspired components evoke emotion and feelings of hope, both of which stand to raise consumer purchasing confidence.
Karmacessories
Designers craft luck-inspired products to appease consumer concern
10 Examples + Score + Implications


PLUS 74 more Credit Crunch PRO Trends and 400 examples!



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