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About the Drinking Report - The Drinking Trend Report features a diverse collection of drinking trends. The beverage industry continues to spill over with unique and innovative ideas for alcohol drinks, drinking games, drinking water and sodas aimed at quenching the thirst of the masses.

Who It's For - Our research will benefit any brand or individual looking for ideas and trend information in the beverage industry. Whether you are a small or large scale beer brand looking to promote your booze-worthy beverage or an advertising company about to embark on a campaign to discourage drunk driving, knowing the latest in drinking trends will put you a step ahead of your competitors.

Providing you with consumer insight and relevant drinking trends in today’s beverage industry, the Drinking Trend Report will help steer your brand strategy and get you buzzed for 2011.

The Drinking Trend Report, last published on Apr 23, 2014, includes 84 PRO Trends and 589 examples of drinking market research and drinking consumer trends related to: beverage trends, beverage industry, Coca-Cola, Pepsi, alcohol drinks, water, soda, beer, liquor, drink advertising and drinking trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our drinking research is based on Trend Hunter's 6,329 crowdsourced drinking trends and 1,916,000,000 total views of data. [Learn More]

What You'll Get:
• 84 Page / Slide Presentation Drinking PPT Report

Contents:
• 84 Drinking PRO Trends
• 589 Drinking Examples
• 82 Drinking Videos (Online) Drinking Videos
• 3,534 Drinking Images (Online) Drinking Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Custom Trend Reports Platform
Sample Drinking Pro Trends - Each Drinking PRO Trend is on its own slide with implications, a quantified score, and examples linked to online drinking articles, videos and images. Examples:

Niche Nightclubs Themed bars are appealing to consumers with specific interests Implications - The quest for personalization continues as customers look to themed bars and nightclubs where they can socialize in an atmosphere that resonates with their unique interests. Niche nightclubs that touch upon unique interests are able to grasp that extra bit of novelty and distinction to stand out in the highly competitive nightlife market.
Niche Nightclubs
Themed bars are appealing to consumers with specific interests
10 Examples + Score + Implications


Renovated Tradition Classic coffeehouses are reinterpreted for the contemporary coffee crowd Implications - From classic, cozy and independent coffeehouses to “fast food” cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee-drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services—like knitting and pets—along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience.
Renovated Tradition
Classic coffeehouses are reinterpreted for the contemporary coffee crowd
8 Examples + Score + Implications


Novelabels Fun labels and novelty packaging are winning over consumers Implications - Brands have recognized that customers buy the packaging as much as they buy the product contained within. Wines, for example, are very similar except to the most sophisticated of palettes; thus, consumers tend to differentiate by way of stand-out packaging design and quality.
Novelabels
Fun labels and novelty packaging are winning over consumers
10 Examples + Score + Implications


Manvertising Campaigns and branding blatantly targeted at men only Implications - Only recently “macho marketing,” which comprised of products made and marketed to men, was being adopted by brands to appeal to their male consumers. Going one step beyond this is “manvertising,” in which campaigns and all marketing tactics are created for, and specifically marketed to, men. These campaigns and branding moves are so blatant that they alienate the opposite sex in the process, meaning that any brand going this route must carefully determine which consumer group is more advantageous to have in the long run.
Manvertising
Campaigns and branding blatantly targeted at men only
7 Examples + Score + Implications


Tech-Assisted Alcohol Bartending becomes exponentially easier with the addition of technology Implications - The fast pace of today's society calls for more streamlined services. This has resulted in the release of many gadgets and apps dedicated to making the alcohol-serving process easier. Not only does this offer patrons instant gratification, but allows them to enjoy a modern, tech-updated atmosphere that serves an overall desire to stay on the cutting edge.
Tech-Assisted Alcohol
Bartending becomes exponentially easier with the addition of technology
4 Examples + Score + Implications


Unconventional Capsules The function of pills shifts from health to non-traditional uses Implications - Pills deliver simplicity and convenience, making them ideal for the busier, more stressful lives consumers are leading today. Increasingly, pills are ingested for both conventional health requirements as well as in novel situations not traditionally treated with pills, such as limiting alcohol consumption.
Unconventional Capsules
The function of pills shifts from health to non-traditional uses
9 Examples + Score + Implications


PLUS 78 more Drinking PRO Trends and 589 examples!


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