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Every day, top-tier innovators rely on our idea-filled drinking reports to identify new opportunities, make better decisions and deep dive new markets.

About the Drinking Report

The Drinking Trend Report features a diverse collection of drinking trends. The beverage industry continues to spill over with unique and innovative ideas for alcohol drinks, drinking games, drinking water and sodas aimed at quenching the thirst of the masses. [SAMPLE]

Who It's For

Our research will benefit any brand or individual looking for ideas and trend information in the beverage industry. Whether you are a small or large scale beer brand looking to promote your booze-worthy beverage or an advertising company about to embark on a campaign to discourage drunk driving, knowing the latest in drinking trends will put you a step ahead of your competitors. Providing you with consumer insight and relevant drinking trends in today’s beverage industry, the Drinking Trend Report will help guide your brand strategy and product ideas for the next year.

You Might Consider Custom Drinking Research...

For as little as $500 per custom deep dive, our team will curate custom Drinking reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Drinking trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our drinking research is based on Trend Hunter's massive database of drinking articles and 2,197,000,000 total views of data. [Learn More]

The Drinking Report

Last published on Dec 15, 2014, the Drinking Report includes 129 PRO Trends (129 Pages) and 645 examples of drinking market research and drinking consumer trends related to: beverage trends, beverage industry, Coca-Cola, Pepsi, alcohol drinks, water, soda, beer, liquor, drink advertising and drinking trends. The report includes all of our Drinking research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 129 Drinking PRO Trends = 129 Powerpoint Pages Drinking PPT Report
• 645 Drinking Examples
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!

Sample Drinking Pro Trends

Each Drinking PRO Trend is on its own slide with implications, a quantified score, and examples linked to online drinking articles, videos and images. Examples:

Niche Nightclubs Themed bars are appealing to consumers with specific interests Implications - The quest for personalization continues as customers look to themed bars and nightclubs where they can socialize in an atmosphere that resonates with their unique interests. Niche nightclubs that touch upon unique interests are able to grasp that extra bit of novelty and distinction to stand out in the highly competitive nightlife market.
Niche Nightclubs
Themed bars are appealing to consumers with specific interests
10 Examples + Score + Implications


Renovated Tradition Classic coffeehouses are reinterpreted for the contemporary coffee crowd Implications - From classic, cozy and independent coffeehouses to “fast food” cafes like Starbucks, coffee shops have evolved tremendously over the last century. Now, coffee-drinkers are turning to contemporary, one-of-a-kind cafes, with some even offering other services—like knitting and pets—along with coffee. These revitalized cafes appeal to the modern caffeine-lover with a specific interest or someone who wants, in addition to a simple cup of joe, an entire experience.
Renovated Tradition
Classic coffeehouses are reinterpreted for the contemporary coffee crowd
8 Examples + Score + Implications


Novelabels Fun labels and novelty packaging are winning over consumers Implications - Brands have recognized that customers buy the packaging as much as they buy the product contained within. Wines, for example, are very similar except to the most sophisticated of palettes; thus, consumers tend to differentiate by way of stand-out packaging design and quality.
Novelabels
Fun labels and novelty packaging are winning over consumers
10 Examples + Score + Implications


Manvertising Campaigns and branding blatantly targeted at men only Implications - Only recently “macho marketing,” which comprised of products made and marketed to men, was being adopted by brands to appeal to their male consumers. Going one step beyond this is “manvertising,” in which campaigns and all marketing tactics are created for, and specifically marketed to, men. These campaigns and branding moves are so blatant that they alienate the opposite sex in the process, meaning that any brand going this route must carefully determine which consumer group is more advantageous to have in the long run.
Manvertising
Campaigns and branding blatantly targeted at men only
7 Examples + Score + Implications


Tech-Assisted Alcohol Bartending becomes exponentially easier with the addition of technology Implications - The fast pace of today's society calls for more streamlined services. This has resulted in the release of many gadgets and apps dedicated to making the alcohol-serving process easier. Not only does this offer patrons instant gratification, but allows them to enjoy a modern, tech-updated atmosphere that serves an overall desire to stay on the cutting edge.
Tech-Assisted Alcohol
Bartending becomes exponentially easier with the addition of technology
4 Examples + Score + Implications


Unconventional Capsules The function of pills shifts from health to non-traditional uses Implications - Pills deliver simplicity and convenience, making them ideal for the busier, more stressful lives consumers are leading today. Increasingly, pills are ingested for both conventional health requirements as well as in novel situations not traditionally treated with pills, such as limiting alcohol consumption.
Unconventional Capsules
The function of pills shifts from health to non-traditional uses
9 Examples + Score + Implications


Artificial Zeal Energy-boosting products give consumers faux sense of vitality Implications - Although Red Bull is still the leader in the energy drink market, many competitors have come to the foreground with their own versions of energy-boosting products in a bid to capture the increasing number of consumers looking for a quick shot of stamina and vitality. The products range from supposed "health-boosting" concoctions that naturally raise energy levels to cosmetic products meant to make one feel instantly refreshed and energized. As more consumers forgo sleep in favor of keeping up with their busy schedules, products that claim to give consumers "energy" -- contrived or otherwise -- may make it onto more shopping lists.
Artificial Zeal
Energy-boosting products give consumers faux sense of vitality
8 Examples + Score + Implications


Home Brew DIY booze innovations make drinking convenient and simple Implications - One area where consumers love experimenting is homemade booze, and an increasing number of products are becoming available to help consumers with this hobby. Making a brew at home offers not only convenience but customization and novelty, and DIY kits like this—whether they are for making liquor or other types of indulgences—are a great way to provide people with a fun way to enjoy themselves in the comfort of their own homes.
Home Brew
DIY booze innovations make drinking convenient and simple
7 Examples + Score + Implications


Food Play Abstract foodtography points to a lighthearted approach to eating Implications - We should all take our food less seriously, according to those artists who are creating fun food photography. Bridging the gap between the more somber channels of culinary plating and modern art, this whimsically uninhibited approach to cuisine signifies a shift in our feelings toward food, in which rationing has ended with the recession and eating should be free of diet implications.
Food Play
Abstract foodtography points to a lighthearted approach to eating
7 Examples + Score + Implications


Artistic 'Barchitecture' Artistic emphasis is being placed on the decor & architecture of clubs Implications - Because establishments with low product differentiation must find other ways to stand out, nightclubs and bars are becoming more focused on interior design, placing heavy emphasis on the artistic elements of the bar's architecture and decor. Now nightlife aficionados with high regard for aesthetics can better discern where exactly they want to party.
Artistic 'Barchitecture'
Artistic emphasis is being placed on the decor & architecture of clubs
10 Examples + Score + Implications


Sippable Sweet Alcohol turns into confectionery products with sugary infusions Implications - Increasingly, today's liquor brands are experimenting with sugary sweet elements, taking cues from dessert items and creating never-before-seen confectionery alcohol. From cupcakes to chocolate, delectable treats are giving liquor a fun twist, and consumers are embracing the novelty. What's more, turning booze into a dessert makes it a more acceptable vice to some consumers and also makes liquor more enjoyable for people who don't like the taste of it.
Sippable Sweet
Alcohol turns into confectionery products with sugary infusions
8 Examples + Score + Implications


Vain Design Complexity and modern aesthetic cater to the contemporary consumer Implications - Basic home appliances like coffee makers and kettles are increasingly designed with complex features and modern aesthetics over simple functionality. Slick, high-tech design has become the basis for such products as consumers look for technology and luxury in ordinary situations like their daily caffeine fix.
Vain Design
Complexity and modern aesthetic cater to the contemporary consumer
12 Examples + Score + Implications


PLUS 123 more Drinking PRO Trends and 645 examples!



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