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About the Champagne Report

The Champagne Trend Report features the most popular innovations concerning luxurious champagne glasses and champagne bottles. Despite difficult economic times, consumers are still looking for opulent champagne flute glasses, the latest sparkling wine trends and even lavish French champagne. Consumers who are familiar with the latest cava and brut trends are no longer satisfied with everyday beverage designs and concoctions. Learn how major players in the industry such as Dom Perignon, Ruinart and Veuve Cliquot are capitalizing on customer needs.

Who It's For

Beverage companies will be able to discover how major competitors market their products, and develop their brand. Businesses can use our Champagne Trend Report to develop marketing strategies that leverage the economic recession to their advantage.

By leveraging data in the Champagne Trend Report, companies will be able to insert valuable consumer research into their business strategies - whether it is product development, marketing or advertising - allowing them to gain more of the market share.

The Champagne Trend Report, last published on Jul 14, 2015, includes 64 PRO Trends and 320 examples of champagne market research and champagne consumer trends related to: sparkling wines, flutes, France, luxury, drinking and champagne trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our champagne research is based on Trend Hunter's crowdsourced champagne articles and 2,427,000,000 total views of data. [Learn More]

Report Contents

• 64 Champagne PRO Trends = 64 Powerpoint Pages Champagne PPT Report
• 320 Champagne Examples

Online Extras With Full Subscription

• 45 Champagne Videos (Online) Champagne Videos
• 1,920 Champagne Images (Online) Champagne Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Champagne Pro Trends

Each Champagne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online champagne articles, videos and images. Examples:

Pop-Up Bars Alcohol brands reach out to consumers directly with temporary, themed bars Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Pop-Up Bars
Alcohol brands reach out to consumers directly with temporary, themed bars
4 Examples + Score + Implications


Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Pub Impermanence
Contemporary bars are reinterpreted with transient, temporary designs
4 Examples + Score + Implications


Automated Gourmet Smartphone apps catering to food take on ritzy, high-end angles Implications - Upscale food apps are symptomatic of a desire to communicate prestige, especially in the overshare era of social media. Technology that makes higher-end goods available allows for more convenient upscale experiences that are easily shared. This also allows consumer to indulge on an as-needs basis, making for a more non-committal form of luxury.
Automated Gourmet
Smartphone apps catering to food take on ritzy, high-end angles
4 Examples + Score + Implications


Sensory Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensory Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design.
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
6 Examples + Score + Implications


Utilitarian Pop-Up Consumers gravitate to pop-up stores with a more casual approach Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in consumer's lives, and their aesthetics have grown to reflect that shift.
Utilitarian Pop-Up
Consumers gravitate to pop-up stores with a more casual approach
5 Examples + Score + Implications


PLUS 58 more Champagne PRO Trends and 320 examples!



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