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About the Champagne Report

The Champagne Trend Report features the most popular innovations concerning luxurious champagne glasses and champagne bottles. Despite difficult economic times, consumers are still looking for opulent champagne flute glasses, the latest sparkling wine trends and even lavish French champagne. Consumers who are familiar with the latest cava and brut trends are no longer satisfied with everyday beverage designs and concoctions. Learn how major players in the industry such as Dom Perignon, Ruinart and Veuve Cliquot are capitalizing on customer needs.

Who It's For

Beverage companies will be able to discover how major competitors market their products, and develop their brand. Businesses can use our Champagne Trend Report to develop marketing strategies that leverage the economic recession to their advantage.

By leveraging data in the Champagne Trend Report, companies will be able to insert valuable consumer research into their business strategies - whether it is product development, marketing or advertising - allowing them to gain more of the market share.

The Champagne Trend Report, last published on Aug 14, 2015, includes 72 PRO Trends and 360 examples of champagne market research and champagne consumer trends related to: sparkling wines, flutes, France, luxury, drinking and champagne trends.

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trend research methodology

Methodology

Our champagne research is based on Trend Hunter's crowdsourced champagne articles and 2,444,000,000 total views of data. [Learn More]

Report Contents

• 72 Champagne PRO Trends = 72 Powerpoint Pages Champagne PPT Report
• 360 Champagne Examples

Online Extras With Full Subscription

• 50 Champagne Videos (Online) Champagne Videos
• 2,160 Champagne Images (Online) Champagne Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Champagne Pro Trends

Each Champagne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online champagne articles, videos and images. Examples:

Gifting 2.0 Gift-giving makes use of high tech devices and services Implications - The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems.
Gifting 2.0
Gift-giving makes use of high tech devices and services
4 Examples + Score + Implications


Pop-Up Bars Alcohol brands reach out to consumers directly with temporary, themed bars Implications - Branded pop-up bars are serving as memorable face-to-face interactions with consumers that often elevate a product or service with an aspirational lifestyle aesthetic. Popping up inside permanent establishments or at events, branded pop-up bars are an important tool for reaching target demographics in an experience-based fashion that doesn't rely on digital accessibility.
Pop-Up Bars
Alcohol brands reach out to consumers directly with temporary, themed bars
4 Examples + Score + Implications


Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Pub Impermanence Contemporary bars are reinterpreted with transient, temporary designs Implications - Bars are entering the mobile sphere with a series of transient, temporary designs. By tapping into the lifestyles of young consumers who are drawn to travel and have rapidly changing schedules, bars are staying relevant while also delivering an attractive experience with minimal time and space commitment.
Pub Impermanence
Contemporary bars are reinterpreted with transient, temporary designs
4 Examples + Score + Implications


Alcoholic Athleticism Liquor labels update beverages with sporty twists for active consumers Implications - Liquor labels are adding athletic twists to beverages in the interest of sports enthusiasts. While alcohol and athleticism aren't typically associated, this merger is illustrative of the buying power of millennials who are typically drawn to active lifestyles that promote health and wellness within numerous consumer categories.
Alcoholic Athleticism
Liquor labels update beverages with sporty twists for active consumers
5 Examples + Score + Implications


Automated Gourmet Smartphone apps catering to food take on ritzy, high-end angles Implications - Upscale food apps are symptomatic of a desire to communicate prestige, especially in the overshare era of social media. Technology that makes higher-end goods available allows for more convenient upscale experiences that are easily shared. This also allows consumer to indulge on an as-needs basis, making for a more non-committal form of luxury.
Automated Gourmet
Smartphone apps catering to food take on ritzy, high-end angles
4 Examples + Score + Implications


Sensory Dining Multisensory gimmicks entice consumers looking for immersive engagement Implications - A means to marketing both food and beverage and technology, multisensory events and gimmicks add an emotive element more likely to engage consumers. Additionally, sound-enhanced dining speaks to the modern consumer desire for experience-focused products and services as a form of status, rather than merely seeking material goods.
Sensory Dining
Multisensory gimmicks entice consumers looking for immersive engagement
6 Examples + Score + Implications


Branded Cognition Multisensory experiences create emotional connections within consumers Implications - Branded multisensory experiences covertly engage consumers on an emotional level, strengthening pre-existing ties to the brand and boosting subconscious accessibility. In playing up subtle yet recognizable stimuli, brands can reach consumers in an intimate, emotional way that is sure to resonate as a more positive and memorable relationship.
Branded Cognition
Multisensory experiences create emotional connections within consumers
8 Examples + Score + Implications


PLUS 66 more Champagne PRO Trends and 360 examples!



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