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About the Champagne Report

The Champagne Trend Report features the most popular innovations concerning luxurious champagne glasses and champagne bottles. Despite difficult economic times, consumers are still looking for opulent champagne flute glasses, the latest sparkling wine trends and even lavish French champagne. Consumers who are familiar with the latest cava and brut trends are no longer satisfied with everyday beverage designs and concoctions. Learn how major players in the industry such as Dom Perignon, Ruinart and Veuve Cliquot are capitalizing on customer needs.

Who It's For

Beverage companies will be able to discover how major competitors market their products, and develop their brand. Businesses can use our Champagne Trend Report to develop marketing strategies that leverage the economic recession to their advantage.

By leveraging data in the Champagne Trend Report, companies will be able to insert valuable consumer research into their business strategies - whether it is product development, marketing or advertising - allowing them to gain more of the market share.

The Champagne Trend Report, last published on Jul 17, 2014, includes 51 PRO Trends and 255 examples of champagne market research and champagne consumer trends related to: sparkling wines, flutes, France, luxury, drinking and champagne trends.

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trend research methodology

Methodology

Our champagne research is based on Trend Hunter's crowdsourced champagne articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 51 Champagne PRO Trends = 51 Powerpoint Pages Champagne PPT Report
• 255 Champagne Examples

Online Extras With Full Subscription

• 36 Champagne Videos (Online) Champagne Videos
• 1,530 Champagne Images (Online) Champagne Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Champagne Pro Trends

Each Champagne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online champagne articles, videos and images. Examples:

Cozy Cinema Theaters infuse elements of home to enhance entertainment with familiarity Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment.
Cozy Cinema
Theaters infuse elements of home to enhance entertainment with familiarity
4 Examples + Score + Implications


Pit Stop Luxury Airports with an air of elegance communicate prestige Implications - Frequent travel is an activity that communicates prestige; in an attempt to imbue the entire travel process with a feel of status, airports are receiving luxurious updates. This enhances the overall experience of tourism, ringing true to the old adage, "it's not the destination, but the journey."
Pit Stop Luxury
Airports with an air of elegance communicate prestige
5 Examples + Score + Implications


Intoxicating Flavor Enhancements Consumers look to add a little kick to their everyday cooking Implications - Syrups, jams and spices are all getting an edgier appeal with some experimentation in the world of liquor and spirits. Flavorings with interesting backstories and big personality such as bourbon smoked paprika are being picked up off shelves as consumers look for ways to liven up their meals when cooking for themselves or particularly, for company.
Intoxicating Flavor Enhancements
Consumers look to add a little kick to their everyday cooking
7 Examples + Score + Implications


Savory Consumption Sweet beverages become a faux pas for foodies and entertainers Implications - Cocktails and mocktails are associated with sweetness, but a rising number of savory varieties are taking precedence for warm weather refreshment. The revolt against sweet as a basis for beverages is satisfying consumer need for sodium and preference for drinks better for pairing with meals, thus satiating demand for social consumption varieties.
Savory Consumption
Sweet beverages become a faux pas for foodies and entertainers
6 Examples + Score + Implications


Celebrated Scarcity As resource depletion instills anxiety, basic elements become status symbols Implications - As the divide between rich and poor on a global scale grows wider, the commodification of basic resources like water is leading to basic products attaining a luxury status. Consumer concern regarding resource scarcity is augmenting the market into a realm where basic needs as purchasable goods is not only accepted, but celebrated.
Celebrated Scarcity
As resource depletion instills anxiety, basic elements become status symbols
6 Examples + Score + Implications


At-Home Indulgence DIY mixology culture allows consumers to indulge on a budget Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
At-Home Indulgence
DIY mixology culture allows consumers to indulge on a budget
5 Examples + Score + Implications


Customizable Brew A desire for customization prompts consumers to adjust ordinary beverage flavors Implications - As consumers become more open in terms of personal expression, everyday indulgences are being revamped with customizable adjustments to satiate that desire for individuality. Straying away from the more conventional, store-bought drinks, consumers are turning to DIY beverage techniques to add eccentric flavoring and personal touches to ordinary brews. The turn towards more personalized cocktail creations reflects a need for more exotic, yet cost-effective methods of consumption.
Customizable Brew
A desire for customization prompts consumers to adjust ordinary beverage flavors
5 Examples + Score + Implications


Mainstream Gourmet Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies Implications - The number of self-professed foodies is steadily rising thanks in part to social media sites like Instagram that offer an outlet for sharing indulgences, but as the niche community grows, so, too, does the need for cost-effective alternatives for younger generations unable to afford lavish edibles. As such, cuisine previously labeled as low brow and unhealthy is receiving an overhaul to satisfy consumer demand for cheap ways to enter the entitled community of food connoisseurs and further expand the concept of mainstream gourmet.
Mainstream Gourmet
Lux cuisine is rebranded in unhealthy ways to satisfy cash-strapped foodies
6 Examples + Score + Implications


PLUS 45 more Champagne PRO Trends and 255 examples!



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