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About the Champagne Report

The Champagne Trend Report features the most popular innovations concerning luxurious champagne glasses and champagne bottles. Despite difficult economic times, consumers are still looking for opulent champagne flute glasses, the latest sparkling wine trends and even lavish French champagne. Consumers who are familiar with the latest cava and brut trends are no longer satisfied with everyday beverage designs and concoctions. Learn how major players in the industry such as Dom Perignon, Ruinart and Veuve Cliquot are capitalizing on customer needs.

Who It's For

Beverage companies will be able to discover how major competitors market their products, and develop their brand. Businesses can use our Champagne Trend Report to develop marketing strategies that leverage the economic recession to their advantage.

By leveraging data in the Champagne Trend Report, companies will be able to insert valuable consumer research into their business strategies - whether it is product development, marketing or advertising - allowing them to gain more of the market share.

The Champagne Trend Report, last published on May 19, 2015, includes 56 PRO Trends and 280 examples of champagne market research and champagne consumer trends related to: sparkling wines, flutes, France, luxury, drinking and champagne trends.

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trend research methodology

Methodology

Our champagne research is based on Trend Hunter's crowdsourced champagne articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 56 Champagne PRO Trends = 56 Powerpoint Pages Champagne PPT Report
• 280 Champagne Examples

Online Extras With Full Subscription

• 39 Champagne Videos (Online) Champagne Videos
• 1,680 Champagne Images (Online) Champagne Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Champagne Pro Trends

Each Champagne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online champagne articles, videos and images. Examples:

Rustic Pop-Up Pop-up shops channel a sense of homespun charisma with rustic modern interiors Implications - When infused with earthy color schemes that highlight rustic elements such as exposed brick and beams, temporary retail spaces can succeed in creating an atmosphere of homespun charm that resonates well with consumers. In channeling a sense of connection to the past, pop-up shops can entice consumers with the accessibility of the rustic design.
Rustic Pop-Up
Pop-up shops channel a sense of homespun charisma with rustic modern interiors
6 Examples + Score + Implications


Utilitarian Pop-Up Consumers gravitate to pop-up stores with a more casual approach Implications - Veering away from the flashy and prestigious, pop-up shops and venues have begun experimenting with a more utilitarian aesthetic. The focus on functionality and pragmatism in pop-up design suggests that, though still experiential, pop-up shops are considered a more routine occurrence in consumer's lives, and their aesthetics have grown to reflect that shift.
Utilitarian Pop-Up
Consumers gravitate to pop-up stores with a more casual approach
4 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


Condensed Packaging Heightening portability, packaging designs adapt into collapsible forms Implications - Efficiency and portability have become key purchasing factors, particularly among those always on-the-go, prompting retailers to adapt their packaging designs into more condensed alternatives. Providing designs that can easily be flattened down, brands are aiming to not only make their products more convenient, but also to add a level of consumer engagement to the process.
Condensed Packaging
Heightening portability, packaging designs adapt into collapsible forms
6 Examples + Score + Implications


Luxurious Love Couple tourism is taken a level higher with ultra-luxury Implications - Post-recession, the desire to communicate prestige is stronger than ever, calling for status in everything from food to relationships. This leads to an influx of luxury couples travel packages. In addition to status, this pattern portrays relationships as the beginning of an adventure, as opposed to the more subdued lifestyle associated with the marriages of decades past.
Luxurious Love
Couple tourism is taken a level higher with ultra-luxury
5 Examples + Score + Implications


Blatant Faux Fake fur provides mental and physical comfort in more than just clothing Implications - Though physical comfort is still important to consumers, the desire for a clear conscience has consumers seeking alternatives to luxurious, but often cruel fur. This ushers in a wave of faux fur that is so pervasive it is penetrating industries beyond fashion. Consumers are wearing their faux fur badge with pride, un-intuitively going against the glamorization of "authenticity" in favor of passive activism.
Blatant Faux
Fake fur provides mental and physical comfort in more than just clothing
7 Examples + Score + Implications


Hyper-Protective Packaging Brands create packages that over-protect products to enhance prestige Implications - While the eco movement continues, some brands are going in the opposite by creating elaborate packaging that protects a product. This branding approach creates a sense of prestige for consumers who interpret the product in question as coveted while also creating a gift-like appearance that requires unwrapping.
Hyper-Protective Packaging
Brands create packages that over-protect products to enhance prestige
7 Examples + Score + Implications


Cozy Cinema Theaters infuse elements of home to enhance entertainment with familiarity Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment.
Cozy Cinema
Theaters infuse elements of home to enhance entertainment with familiarity
4 Examples + Score + Implications


PLUS 50 more Champagne PRO Trends and 280 examples!



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