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Every day, top-tier innovators rely on our idea-filled shoes reports to identify new opportunities, make better decisions and deep dive new markets.

About the Shoes Report

The Shoes Trend Report covers the top shoe trends and provides insight into the footwear industry. Trends in shoes, as in fashion, are dynamic, and we’ve seen changes in luxury footwear, like the coveted Manolos, as well as classic shoes: boots, flats, pumps and other heels.

Who It's For

Containing research on mega shoe brands from Nike to Jimmy Choo, as well as smaller, independent labels, our report is for shoe designers, marketers, innovators and retailers looking for ideas and direction in the changing world of consumer footwear. If you are looking to one-up your competitors, our Shoes Trend Report will give you the insight and ideas you need to manipulate emerging patterns and stay ahead in the industry.

You Might Consider Custom Shoes Research...

For as little as $500 per custom deep dive, our team will curate custom Shoes reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Shoes trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our shoes research is based on Trend Hunter's massive database of shoes articles and 2,157,000,000 total views of data. [Learn More]

The Shoes Report

Last published on Oct 15, 2014, the Shoes Report includes 29 PRO Trends (29 Pages) and 145 examples of shoes market research and shoes consumer trends related to: footwear trends, shoe trends, shoe industry, women's shoes, boots, Manolos, Jimmy Choos, pumps, stilettos, flats, running shoes, high heels, Nike, footwear industry and shoes trends. The report includes all of our Shoes research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 29 Shoes PRO Trends = 29 Powerpoint Pages Shoes PPT Report
• 145 Shoes Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Shoes Pro Trends

Each Shoes PRO Trend is on its own slide with implications, a quantified score, and examples linked to online shoes articles, videos and images. Examples:

Rise of the Tease Fashions that rest on the border of risqué Implications - Style-conscious consumers are looking for new ways to spruce up their wardrobes without succumbing to the judgments of eccentricity. An inclination to ride the razor's edge of comfort and decency has led to fashions that are daring and skin-baring yet ultimately escape labels of total indecency.
Rise of the Tease
Fashions that rest on the border of risqué
12 Examples + Score + Implications


Polka Dot Poise The traditional print is no longer confined to informal, girlish attire Implications - Polka dots, once reserved for informal, schoolgirl attire on the playground, is getting an haute couture makeover. Designers are incorporating the traditional print into elegant products for menswear, dog clothing, interior design and kitchen accessories. No longer indicative of innocence, polka dots are now more readily used by designers.
Polka Dot Poise
The traditional print is no longer confined to informal, girlish attire
12 Examples + Score + Implications


Pirate Couture The pirate mentality offers a superficial way to resist the mainstream Implications - The popularity of file-sharing and the blurring lines of online property ownership have made it acceptable for consumers to be modern-day "pirates." Fashion is drawing influence from this as designers incorporate a rebellious ethos into their creations to encourage consumers to break the rules and away from the mainstream.
Pirate Couture
The pirate mentality offers a superficial way to resist the mainstream
7 Examples + Score + Implications


MANimal Animal-inspired menswear give men fashion ferocity Implications - It wasn’t common, until now, to see a pair of zebra sneakers or a leopard pullover designed for a man. However, animalistic clothing and accessories—always a hit with the ladies—are now making their way into the wardrobes of men everywhere. Allowing a man to show off his “wild side,” the emergence of animal-inspired fashions for men also shows how the fashion trends of men and women are constantly converging. While women can revel in men’s watches and boyfriend jeans, men can enjoy animal prints to their hearts’ content.
MANimal
Animal-inspired menswear give men fashion ferocity
7 Examples + Score + Implications


Social Shoes Cause-driven footwear gives consumers an easy way to show they care Implications - When a brand like TOMS dedicates itself to social causes—and extensively markets its efforts—it’s easy for consumers to fall in step with the brand’s message and purchase those products over others. More people want to do their part—and they want others to see them doing it, especially if it’s something as simple as wearing the right shoes. Being the brand that consumers associate with social causes ulimately adds to the bottomline, making “social washing” a nonissue when it comes to luring more customers.
Social Shoes
Cause-driven footwear gives consumers an easy way to show they care
6 Examples + Score + Implications


Branded Graffiti Street artists join forces with brands for an ironic twist on fashion Implications - Graffiti used to be a form of self-expression and commentary; now, it may be a commercial force to be reckoned with. Recognizing the cultural phenomenon of graffiti, major brands—especially footwear brands—are collaborating with popular and infamous street artists on designs, providing customers with items that speak to rebellion, individualism and expression. The purpose of graffiti may never have been to sell products, but that is exactly what it’s doing.
Branded Graffiti
Street artists join forces with brands for an ironic twist on fashion
5 Examples + Score + Implications


Fake Fitness Body-shaping accessories and apparel make it easy to look fabulous Implications - Busy schedules and more entertaining distractions are making it hard for consumers to dedicate themselves to fitness and healthy living, and apparel and fitness brands are answering the call. The plethora of options that help disguise one’s figure or shape the body without much effort are attracting consumers who desire physical beauty but want to take the easy way out.
Fake Fitness
Body-shaping accessories and apparel make it easy to look fabulous
8 Examples + Score + Implications


Fierce Feet Animal-inspired shoes take on literal interpretations Implications - Fashion consumers have always loved animal-inspired designs. In the past, the styles have usually hovered on subtle inspirations such as animal skin prints and textures, but now, designers are going literal, especially when it comes to footwear. These eccentric pieces feature everything from paw print and hoofed soles to crocodile-shaped heels. Consumers today are more daring when it comes to their fashion choices, which means that creations can be as literal -- and as bizarre -- as designers choose.
Fierce Feet
Animal-inspired shoes take on literal interpretations
6 Examples + Score + Implications


Comfort Steps Unstable stilettos are pushed aside for supportive, wedged footwear Implications - Fashionistas are resting their feet on chunky wedges, bypassing super skinny stilettos which, with their minimal support and inevitable wobbling, make more stable, supportive wedges that much more appealing. Comfort is becoming increasingly important to consumers who realize that fashion that feels good doesn't have to come at the expense of style.
Comfort Steps
Unstable stilettos are pushed aside for supportive, wedged footwear
10 Examples + Score + Implications


Deceptive Design High heels are cunningly crafted with comfort in mind Implications - Although many fashionistas will gladly sacrifice comfort for style, a new wave of comfort-oriented products may mean they no longer have to. Shoe designers, especially, are crafting heel designs that combine both function and fashion. In particular, these styles comprise wedges that take on an athletic spin, providing the modern fashion consumer with sporty comfort and sky-high height all at once.
Deceptive Design
High heels are cunningly crafted with comfort in mind
6 Examples + Score + Implications


Manly Petals Floral menswear get men in touch with their feminine sides Implications - Today’s man is much more open to experimenting with his look: he embraces bright colors, welcomes accessories and adopts prints and patterns. One major print coming to the fore of men’s fashion is florals, which is taking form on everything from blazers to neckties. Willing to display this traditionally female-only pattern on his body, the style-savvy modern man isn’t afraid to let conventional masculine aesthetics and stereotypes restrain his self-expression.
Manly Petals
Floral menswear get men in touch with their feminine sides
5 Examples + Score + Implications


Custom Retro Revitalizing a retro brand and engaging a new generation through customization Implications - In large part, young people define themselves by their images and take great pride in creating their own unique styles. Older, more established brands can reinvent themselves by enabling users to customize designs that align with their personalities. Converse is a retro brand that has reinvented itself through customization by collaborating with other fashion houses and gaining endorsements by stars like Johnny Knoxville, thereby repositioning itself as a symbol of counterculture and self-expression.
Custom Retro
Revitalizing a retro brand and engaging a new generation through customization
20 Examples + Score + Implications


PLUS 23 more Shoes PRO Trends and 145 examples!



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