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About the Luxury Fashion Report

Trend Hunter’s Luxury Fashion Trend Report explores the world of haute couture, covering high fashion trends in menswear, ladies fashion and designer clothes from the runways in New York, Paris and London. Our research covers everything from suits and gowns to shoes and heels, as well as highlighting top brands like Gucci, Armani, Louis Vuitton and Hermes. Thanks to the bevy of fashion blogs and fashion editorials available these days, consumers can access couture clothing easier than ever before. Also, with vintage clothing stores taking on luxury clothes for inventory, consumers can now afford high end fashion items.

Who It's For

From fashion boutiques and high-end retailers to stylists and fashion designers, our research will give you a clear picture of luxury fashion trends that appeal to consumers.

Subscribe to the Luxury Fashion Trend Report to stay informed of haute couture clothing grabbing consumer interest.

The Luxury Fashion Trend Report, last published on Oct 15, 2014, includes 395 PRO Trends and 1,975 examples of luxury fashion market research and luxury fashion consumer trends related to: couture, menswear, designer clothes, handbags, gowns and luxury fashion trends.

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Methodology

Our luxury fashion research is based on Trend Hunter's crowdsourced luxury fashion articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 395 Luxury Fashion PRO Trends = 395 Powerpoint Pages Luxury Fashion PPT Report
• 1,975 Luxury Fashion Examples

Online Extras With Full Subscription

• 277 Luxury Fashion Videos (Online) Luxury Fashion Videos
• 11,850 Luxury Fashion Images (Online) Luxury Fashion Images
• Additional Niche Reports (with a full subscription): Fur, Luxury Fashion and more!



Sample Luxury Fashion Pro Trends

Each Luxury Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online luxury fashion articles, videos and images. Examples:

Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Snacking Prestige Junk food brands adopt a more refined aesthetic to create exclusive appeal Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
Snacking Prestige
Junk food brands adopt a more refined aesthetic to create exclusive appeal
4 Examples + Score + Implications


Matrimonial Escape Couples turn to secluded hotel destinations for a more intimate ceremony Implications - Moving away from lavish, big-budget ceremonies, couples are turning to more secluded wedding destinations for intimate appeal. Prioritizing personal experiences over grandiose decor, couples are using remote hotels as a source for both celebration and tranquility, speaking to a desire for a more exclusive approach to weddings.
Matrimonial Escape
Couples turn to secluded hotel destinations for a more intimate ceremony
4 Examples + Score + Implications


Sentimental Sightseeing Couples opt for a more romantic approach with train tours Implications - Travel companies are playing up the nostalgia of train travel in order to appeal to couples. Offering a more scenic and drawn out sightseeing option, this approach to getting around combines exciting excursions with an emotional tie-in.
Sentimental Sightseeing
Couples opt for a more romantic approach with train tours
4 Examples + Score + Implications


Cultured Play Toys go from kitschy to sophisticated to create cultured kids Implications - Being born in the digital age grants today's adults the ability to think deeply about personal branding; a gift passed onto their children. This ushers in an age where a child's identity is as important to Millennial parents as their health, prompting the release of culture-centric toys for early play.
Cultured Play
Toys go from kitschy to sophisticated to create cultured kids
9 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


Architectural Stay Creating a bold visual impression, hotels turn to abstract structural designs Implications - Enhancing the travel experience with more visual stimulation, hotels are incorporating abstract architectural designs to create intrigue. Transforming traditional hotels into unique skyscrapers and artistic installations, these travel destinations provide stimulation both inside and out, reflecting a desire for experiences that strike all the senses.
Architectural Stay
Creating a bold visual impression, hotels turn to abstract structural designs
4 Examples + Score + Implications


Manga Marketing The popularity of cult anime cartoons is making its way into mainstream campaigns Implications - As elements of Asian culture and media continue to expand into North American markets, distinctly cultural aspects like anime and manga cartoons are becoming more approachable to mass consumers. Referencing cult classics like Sailor Moon and Pokemon, campaigns are using aspects of Asian culture to incite nostalgia and intrigue.
Manga Marketing
The popularity of cult anime cartoons is making its way into mainstream campaigns
5 Examples + Score + Implications


PLUS 389 more Luxury Fashion PRO Trends and 1,975 examples!



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