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Every day, top-tier innovators rely on our idea-filled hip fashion reports to identify new opportunities, make better decisions and deep dive new markets.

About the Hip Fashion Report

Our Hip Fashion Trend Report includes the hottest fashion trends observed throughout the year, compiled by analyzing the style and fashion embraced by the fluctuating consumer fashion market and today’s fashionistas.

Who It's For

Both large and small companies within the fashion industry will benefit from this report, which includes fashion news and trends, from the smallest to the biggest names in fashion, such as Marc Jacobs, Gucci, Louis Vuitton, Christian Dior, Prada and Chanel. Understanding dynamic fashion trends and the preferences of the fashion customer is imperative to staying competitive in the often volatile fashion industry. Let our Hip Fashion Trend Report give you the insight and information necessary to innovate and gain a competitive advantage.

You Might Consider Custom Hip Fashion Research...

For as little as $500 per custom deep dive, our team will curate custom Hip Fashion reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Hip Fashion trend report. [Learn More]

Custom Trend Reports Platform
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Methodology

Unlike our competitors, who rely on gut instinct, our hip fashion research is based on Trend Hunter's massive database of hip fashion articles and 2,123,000,000 total views of data. [Learn More]

The Hip Fashion Report

Last published on Oct 15, 2014, the Hip Fashion Report includes 165 PRO Trends (165 Pages) and 825 examples of hip fashion market research and hip fashion consumer trends related to: fashion trends, hot fashion, style, couture, Prada, Gucci, Marc Jacobs, Chanel, Dior, fashion market, fashion industry, fashion retail, fashion designers, fashion lines and hip fashion trends. The report includes all of our Hip Fashion research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 165 Hip Fashion PRO Trends = 165 Powerpoint Pages Hip Fashion PPT Report
• 825 Hip Fashion Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Hip Fashion Pro Trends

Each Hip Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hip fashion articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


90s Vintage Start of a new decade makes grunge looks of the 90s outdatedly hip Implications - With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black.
90s Vintage
Start of a new decade makes grunge looks of the 90s outdatedly hip
14 Examples + Score + Implications


Half Formal Classed up business casual is a reflection of the new corporate attitude Implications - Young adults joining the workforce were raised to value individualism. As they join the professional world, they shake up traditional environments with more laissez-faire, be-yourself attitudes. They celebrate diversity of interest, style, learning techniques, and are thus revamping traditional work cultures.
Half Formal
Classed up business casual is a reflection of the new corporate attitude
7 Examples + Score + Implications


Hobo Chic Using the image of the vagabond as a focal point for creativity Implications - Rather than dwelling on the depressing nature of the vagabond lifestyle, which has traditionally been a subject ignored by the market, some brands are now using it as a source of inspiration. The fashion industry, especially, has turned the idea of destitution into a direction of styling that many have labeled as "hobo-chic."
Hobo Chic
Using the image of the vagabond as a focal point for creativity
10 Examples + Score + Implications


Next Besting (UPDATE) Consumers bypass traditional brands for the next best alternative Implications - In our current period of economic uncertainty, consumers are still buying things, but they are becoming more conscious of what they actually need and why. In all categories, they are in pursuit of the 'next best thing'. We coined this term 'Next Besting' in 2008, but we continue to see it play out in all categories, including fashion and technology where budget-friendly alternative products are breaking new ground.
Next Besting (UPDATE)
Consumers bypass traditional brands for the next best alternative
10 Examples + Score + Implications


Peacocking Neon statement fashion proves subtly is overrated; boldness is in Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in.
Peacocking
Neon statement fashion proves subtly is overrated; boldness is in
11 Examples + Score + Implications


Dressed-Up Defiance Fashion takes on a rebellious attitude with threatening accoutrements Implications - Fashions that border on threatening are providing a stylish way for consumers to play the part of the radical rebel without actually being one. For those consumers whose rebellious attitudes are based more on clothing choice than anarchist action, designs with aggressive accents provide an outward menace to exemplify inner feelings of discontent.
Dressed-Up Defiance
Fashion takes on a rebellious attitude with threatening accoutrements
12 Examples + Score + Implications


Athleticouture Lax dress codes create demand for sport fashion fusions Implications - A rise in more leisurely lifestyles has caused a decrease in formal dress codes. While fashion consumers still desire style, they are now choosing designs that also have elements of sport, comfort and function, a direction propelling designers to create apparel that not only meets high fashion requirements, but appeals to a more leisure-focused state of mind.
Athleticouture
Lax dress codes create demand for sport fashion fusions
8 Examples + Score + Implications


Unisex Dress Clothing designed for both men and women eradicate gender norms in fashion Implications - Over the last couple of years, fashion has been obsessed with the androgynous aesthetic, showcasing men dressed as women and vice versa. Now, designers are creating entire collections of unisex garments that can be worn by both sexes. By eliminating gender norms in clothing, these collections pave the way for a completely new approach to style that underscores the idea that fashion is more about expression and art than it is about gender.
Unisex Dress
Clothing designed for both men and women eradicate gender norms in fashion
5 Examples + Score + Implications


Fair Trade Fashion Ethical clothing choices increasing in availability Implications - The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Fair Trade Fashion
Ethical clothing choices increasing in availability
7 Examples + Score + Implications


Chromatic Chaos Paint splattering reflects a consumerist desire for disorder Implications - Paint splattering as an art technique has been around for decades. With the rise of graffiti and preference for DIY, however, consumers are increasingly preferring the design aesthetic of uncontrolled color. Chaotic paint jobs have thus shown up in all areas whether art, design, makeup, home decor or fashion photography.
Chromatic Chaos
Paint splattering reflects a consumerist desire for disorder
12 Examples + Score + Implications


Conversational Fashion Intentionally unappealing designs are a new source of intrigue Implications - By no means are bacon and eggs stylish, yet as of late, breakfast foods have become a recurring theme in both fashion and home decor. They're part of the greater trend of ironic fashions designed not to look good or flatter the wearer, but to attract attention and act as conversation starters.
Conversational Fashion
Intentionally unappealing designs are a new source of intrigue
10 Examples + Score + Implications


PLUS 159 more Hip Fashion PRO Trends and 825 examples!



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