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Every day, top-tier innovators rely on our idea-filled photography reports to identify new opportunities, make better decisions and deep dive new markets.

About the Photography Report

Our Photography Trend Report uncovers the trends and patterns within fashion photography, digital photography and other types of photography. The increased use of applications like Adobe Photoshop has affected photography trends, whether it is a fashion editorial or artistic photo series.

Who It's For

This research will benefit photographers, artists and creative directors looking for new ideas, as well as any other party interested in the visual art or photography industries. Serving as a guide through the changes in the world of photography, it offers information on everything from photography tricks to trends in Photoshopping. The Photography Trend Report turns the vast array of trends observed within photo art into an organized collection of patterns and insights that will help you brainstorm and you plan your next steps.

You Might Consider Custom Photography Research...

For as little as $500 per custom deep dive, our team will curate custom Photography reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Photography trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our photography research is based on Trend Hunter's massive database of photography articles and 2,123,000,000 total views of data. [Learn More]

The Photography Report

Last published on Sep 08, 2014, the Photography Report includes 92 PRO Trends (92 Pages) and 460 examples of photography market research and photography consumer trends related to: fashion photography, digital photography, photography tricks, photo art, editorials, fashion photos, Photoshop and photography trends. The report includes all of our Photography research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 92 Photography PRO Trends = 92 Powerpoint Pages Photography PPT Report
• 460 Photography Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Photography Pro Trends

Each Photography PRO Trend is on its own slide with implications, a quantified score, and examples linked to online photography articles, videos and images. Examples:

Mischievous Masculinity Consumers are intrigued with the bad boy attitude Implications - The men’s fashion world has gone through a variety of styles and aesthetics, from professional and preppy to rough and rugged. Now, it is seeing a throwback to the ‘50s greaser look and its accompanying “bad boy” attitude. With provocative images of mischief-seeking men, advertisers are using this retro revival to gain the attention of both females and males who are simply looking for a good time, if not a bit of trouble.
Mischievous Masculinity
Consumers are intrigued with the bad boy attitude
6 Examples + Score + Implications


Shabby Chic Couture Pre-distressed materials offer consumers a sought-after edge Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look.
Shabby Chic Couture
Pre-distressed materials offer consumers a sought-after edge
12 Examples + Score + Implications


Tobacco Chic Romanticized images of smokers supersede anti-smoking campaigns Implications - Even though the health risks of smoking are more than crystal-clear, smoking is still an inspiration for an array of industries. Despite the rise in anti-smoking campaigns, fashion editorials, advertisements and photography still produce images that associate smoking with an ineffable "cool" factor.
Tobacco Chic
Romanticized images of smokers supersede anti-smoking campaigns
11 Examples + Score + Implications


Mainstream Nudity Increasing acceptance of the human body as a form of art Implications - Ad campaigns and magazines have continued to push the envelope of what's acceptable in terms of nudity, now placing more emphasis on artistic expression rather than the overtly "sexy" themes of the past. With media beginning to showcase nudity in a more empowering light, it seems that the human body has become embraced as a form of art, rather than something from which to shy away.
Mainstream Nudity
Increasing acceptance of the human body as a form of art
13 Examples + Score + Implications


Chromatic Chaos Paint splattering reflects a consumerist desire for disorder Implications - Paint splattering as an art technique has been around for decades. With the rise of graffiti and preference for DIY, however, consumers are increasingly preferring the design aesthetic of uncontrolled color. Chaotic paint jobs have thus shown up in all areas whether art, design, makeup, home decor or fashion photography.
Chromatic Chaos
Paint splattering reflects a consumerist desire for disorder
12 Examples + Score + Implications


Hipster Ubiquity (UPDATE) This individualist subculture continues to explode in popularity Implications - Instead of fizzling out, the hipster lifestyle phenomenon proves to have staying power. This subculture has pervaded nearly every aspect of pop culture, and is no longer restricted to young adults. As these consumers value independent thinking and expression, companies must similarly seek ways to stand out to reach this market segment.
Hipster Ubiquity (UPDATE)
This individualist subculture continues to explode in popularity
9 Examples + Score + Implications


Mancessorizing Men are fine-tuning their look with a concentration on extra accents Implications - With a sharp focus on the accessories that pull together a final ensemble, men are no longer abandoning the more intricate details of their wardrobe. Traditional accessories take on a modern twist with their incorporation into menswear, as men increasingly look to the extras for self-expression.
Mancessorizing
Men are fine-tuning their look with a concentration on extra accents
12 Examples + Score + Implications


Deliberate Vintage Growing obsession with making photos look 'antique' Implications - Although recent years have seen a rise in high-resolution photography and tools, many people are becoming more partial to photography that takes on an antique look, with blurred edges, fuzzy images and faded coloring. This love for antique photography has created a renewed passion for the Polaroid photo as well as contemporary tools like Instagram that allow consumers to instantly turn their digital photos into "vintage" ones. Consumers are hardwired to appreciate nostalgic elements in products and advertising (nostalgia activates parts of the brain associated with feelings of pleasure), which explains why this direction in photography has grown -- and is growing -- so rapidly.
Deliberate Vintage
Growing obsession with making photos look 'antique'
9 Examples + Score + Implications


Clown Couture Circus-inspired styles and themes make clown attire fashionable Implications - Can clowning around be chic? Apparently so, if the slew of clown-themed fashions and editorials are any indication. Presenting a new aesthetic—something that is less refined and more eccentric, even grotesque—clownish apparel and photography allow designers to express the peculiar and quirky side of fashion. Fashionistas may not take the clown-inspired pieces and themes at face value, but there are certainly elements that can translate into everyday style.
Clown Couture
Circus-inspired styles and themes make clown attire fashionable
6 Examples + Score + Implications


Optical Illusionism Trompe l'oeils offer an intelligent escape from reality Implications - Consumers are no longer attracted to purely "pretty" items. The incorporation of optical illusions into products coincides with the desire for items that make people think, use their imagination, while at the same time escaping from the banality of everyday life. From home design to fashion prints, things are not always what they seem.
Optical Illusionism
Trompe l'oeils offer an intelligent escape from reality
11 Examples + Score + Implications


Candy Couture Pastel hues and sweet images appeal to youthful sensibilities Implications - It's human nature to want to look and feel younger, and what says youth better than lollipops, cotton candy and bubble gum? Fashion is embracing candy as a source of inspiration, with designers creating apparel centered on pastel palettes and sweet, youthful designs, while magazines showcase candy-themed and youthful editorials. Our continual search for the fountain of youth is one that brands have long taken advantage of; however, introducing sweet imagery such as this offers a less direct approach that fashion consumers are more likely to embrace.
Candy Couture
Pastel hues and sweet images appeal to youthful sensibilities
8 Examples + Score + Implications


Clash Happy Fashion embraces mismatched prints & patterns for eccentricity Implications - It used to be a fashion faux pas to wear prints, patterns, textures and colors that don't go together. Now, clashing is not only okay, it's de rigueur. Runways and editorials are showcasing outfits in which the more eccentrically assembled they are, the better. Although toned down for everyday life, this direction's mish-mashing prints and colors, and divergence from polished monotone styles, conveys a relaxed attitude, allowing consumers to simply enjoy and have fun with fashion without over-thinking it.
Clash Happy
Fashion embraces mismatched prints & patterns for eccentricity
8 Examples + Score + Implications


PLUS 86 more Photography PRO Trends and 460 examples!



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