ALL > Fashion > Beauty Trend Report


Every day, top-tier innovators rely on our idea-filled beauty reports to identify new opportunities, make better decisions and deep dive new markets.

About the Beauty Report

The Beauty Trend Report is a collection of makeup and beauty trends that provides insight into the beauty industry. It uncovers an array of makeup trends over the past year including patterns in plastic surgery, eye makeup, lipstick, mascara and other beauty supply innovations.

Who It's For

Whether you are an established cosmetics company like L’oreal or Sephora, a makeup artist equivalent to Patricia Field or an entrepreneur just beginning to venture into the makeup market, you will benefit from the research provided within this report. The Beauty Trend Report will provide your company with an insightful view into the mind of the cosmetics consumer, serving as a navigation tool through the ever-evolving realm of makeup.

You Might Consider Custom Beauty Research...

For as little as $500 per custom deep dive, our team will curate custom Beauty reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Beauty trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our beauty research is based on Trend Hunter's massive database of beauty articles and 2,108,000,000 total views of data. [Learn More]

The Beauty Report

Last published on Sep 24, 2014, the Beauty Report includes 57 PRO Trends (57 Pages) and 285 examples of beauty market research and beauty consumer trends related to: cosmetics trends, makeup trends, beauty supply, makeup, mascara, lipstick, eye shadow, Patricia Field, L'oreal, Sephora and beauty trends. The report includes all of our Beauty research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 57 Beauty PRO Trends = 57 Powerpoint Pages Beauty PPT Report
• 285 Beauty Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Beauty Pro Trends

Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Peacocking Neon statement fashion proves subtly is overrated; boldness is in Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in.
Peacocking
Neon statement fashion proves subtly is overrated; boldness is in
11 Examples + Score + Implications


Faceless Recognition The appeal of models that could be anyone, including you Implications - Attractive models have been used to arouse intrigue for decades, but in recent years, consumers have revolted against the glamorization of largely unattainable physical ideals. To counteract beauty expectations of the past, some agencies are turning to unrecognizable and faceless models instead.
Faceless Recognition
The appeal of models that could be anyone, including you
9 Examples + Score + Implications


Egyptianizing The ancient civilization becomes the epitome of exoticism Implications - Photography, art, design, fashion and architecture are all getting the Egyptian treatment, and consumers are looking to own a piece of the faraway land with Egypt-inspired products. Providing inspiration ranging from pyramids to the legendary female pharaoh, the Arabic country, for Western consumers, has become the epitome of exoticism.
Egyptianizing
The ancient civilization becomes the epitome of exoticism
12 Examples + Score + Implications


Chromatic Chaos Paint splattering reflects a consumerist desire for disorder Implications - Paint splattering as an art technique has been around for decades. With the rise of graffiti and preference for DIY, however, consumers are increasingly preferring the design aesthetic of uncontrolled color. Chaotic paint jobs have thus shown up in all areas whether art, design, makeup, home decor or fashion photography.
Chromatic Chaos
Paint splattering reflects a consumerist desire for disorder
12 Examples + Score + Implications


Clown Couture Circus-inspired styles and themes make clown attire fashionable Implications - Can clowning around be chic? Apparently so, if the slew of clown-themed fashions and editorials are any indication. Presenting a new aesthetic—something that is less refined and more eccentric, even grotesque—clownish apparel and photography allow designers to express the peculiar and quirky side of fashion. Fashionistas may not take the clown-inspired pieces and themes at face value, but there are certainly elements that can translate into everyday style.
Clown Couture
Circus-inspired styles and themes make clown attire fashionable
6 Examples + Score + Implications


Deliberate Ugly Intentionally seeking unattractive physical alterations Implications - In 2009, we discussed the acceptance of body modification, in particular tattoos. But while tattoos have become universally acceptable, other kinds of body modification are coming to the fore. These are extreme, intentional alterations to the body that have traditionally been considered unattractive. Going against society’s definition of beauty appeals to these consumers’ desire for uniqueness and self-expression, but it can also mean an overall shift in conventional notions of attractiveness.
Deliberate Ugly
Intentionally seeking unattractive physical alterations
6 Examples + Score + Implications


Made-Over Masculinity Traditional "manliness" is shaken by men's interest in makeup Implications - With more media showcasing men’s makeup, some male consumers are becoming interested in products and services that enhance their own attractiveness. As cosmetics for men become more widely accepted among the masses, brands will have an opportunity to take advantage of a burgeoning market segment in the already crowded beauty and fashion industries.
Made-Over Masculinity
Traditional "manliness" is shaken by men's interest in makeup
7 Examples + Score + Implications


Bro Beauty Men's personal care is a growing market opportunity Implications - Interest in men's beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men's beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade. Today's man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance.
Bro Beauty
Men's personal care is a growing market opportunity
7 Examples + Score + Implications


Bold Brows Women are reacting against beauty standards by opting for more outrageous brows Implications - Drawing on the allure of the painter Frida Kahlo, women are reacting against traditional beauty standards by opting for either a fuller brow that requires less grooming attention or an outrageous style that itself garners attention. While men are going in the opposite direction by trimming their bushy brows down, women have said goodbye to pencil-thin eyebrows.
Bold Brows
Women are reacting against beauty standards by opting for more outrageous brows
12 Examples + Score + Implications


Face Lacing Fashion embraces face decoration with fabricated lace lashes and masks Implications - Traditionally used in small doses on garments, lace is becoming a focus material for the face, whether it's a full-on lace face mask or a set of fluttering lace lashes. The popularity of lace as face decoration indicates a direction in the feminine aesthetic that is simultaneously both pretty and sultry.
Face Lacing
Fashion embraces face decoration with fabricated lace lashes and masks
8 Examples + Score + Implications


Avian Beauty Fowl-inspired influences take flight in fashion and cosmetics Implications - Fashion is putting avian influences in the spotlight, but this time, bird-like creations aren’t limited to clothing. Feathered accents are appearing more on and around the face in the form of feathery eye-brows, hair pieces and bird-inspired makeup. Fashion may be one industry influenced by fowl, but this looks like a creative influence that could reach all areas of design.
Avian Beauty
Fowl-inspired influences take flight in fashion and cosmetics
7 Examples + Score + Implications


PLUS 51 more Beauty PRO Trends and 285 examples!



Boost your beauty consumer insight!
Three options to kick-start your innovation...


1. Beauty Trend Report

57 Beauty PRO Trends
Beauty Trend Report
$570

2. All 2015 Reports

Beauty & 100+ Reports
2015 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$3,288 $1,788
Per User Per Year
Most Popular - Save 45%