ALL > Fashion > Beauty Trend Report


Every day, top-tier innovators rely on our idea-filled beauty reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Beauty Report - The Beauty Trend Report is a collection of makeup and beauty trends that provides insight into the beauty industry. It uncovers an array of makeup trends over the past year including patterns in plastic surgery, eye makeup, lipstick, mascara and other beauty supply innovations.

Who It's For - Whether you are an established cosmetics company like L’oreal or Sephora, a makeup artist equivalent to Patricia Field or an entrepreneur just beginning to venture into the makeup market, you will benefit from the research provided within this report. The Beauty Trend Report will provide your company with an insightful view into the mind of the cosmetics consumer, serving as a navigation tool through the ever-evolving realm of makeup.

You might also consider our CUSTOM Beauty research - For as little as $500 per custom deep dive, our team will curate custom Beauty reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Beauty trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our beauty research is based on Trend Hunter's 3,347 crowdsourced beauty trends and 2,081,000,000 total views of data. [Learn More]

The Beauty Report
Last published on Sep 24, 2014, the Beauty Report includes 57 PRO Trends (57 Pages) and 437 examples of beauty market research and beauty consumer trends related to: cosmetics trends, makeup trends, beauty supply, makeup, mascara, lipstick, eye shadow, Patricia Field, L'oreal, Sephora and beauty trends. The report includes all of our Beauty research collected over the last few years.

What You'll Get:
• 57 Page / Slide Presentation Beauty PPT Report

Contents:
• 57 Beauty PRO Trends
• 437 Beauty Examples
• 61 Beauty Videos (Online) Beauty Videos
• 2,622 Beauty Images (Online) Beauty Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!


Sample Beauty Pro Trends - Each Beauty PRO Trend is on its own slide with implications, a quantified score, and examples linked to online beauty articles, videos and images. Examples:

Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Peacocking Neon statement fashion proves subtly is overrated; boldness is in Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in.
Peacocking
Neon statement fashion proves subtly is overrated; boldness is in
11 Examples + Score + Implications


Faceless Recognition The appeal of models that could be anyone, including you Implications - Attractive models have been used to arouse intrigue for decades, but in recent years, consumers have revolted against the glamorization of largely unattainable physical ideals. To counteract beauty expectations of the past, some agencies are turning to unrecognizable and faceless models instead.
Faceless Recognition
The appeal of models that could be anyone, including you
9 Examples + Score + Implications


Egyptianizing The ancient civilization becomes the epitome of exoticism Implications - Photography, art, design, fashion and architecture are all getting the Egyptian treatment, and consumers are looking to own a piece of the faraway land with Egypt-inspired products. Providing inspiration ranging from pyramids to the legendary female pharaoh, the Arabic country, for Western consumers, has become the epitome of exoticism.
Egyptianizing
The ancient civilization becomes the epitome of exoticism
12 Examples + Score + Implications


Chromatic Chaos Paint splattering reflects a consumerist desire for disorder Implications - Paint splattering as an art technique has been around for decades. With the rise of graffiti and preference for DIY, however, consumers are increasingly preferring the design aesthetic of uncontrolled color. Chaotic paint jobs have thus shown up in all areas whether art, design, makeup, home decor or fashion photography.
Chromatic Chaos
Paint splattering reflects a consumerist desire for disorder
12 Examples + Score + Implications


Clown Couture Circus-inspired styles and themes make clown attire fashionable Implications - Can clowning around be chic? Apparently so, if the slew of clown-themed fashions and editorials are any indication. Presenting a new aesthetic—something that is less refined and more eccentric, even grotesque—clownish apparel and photography allow designers to express the peculiar and quirky side of fashion. Fashionistas may not take the clown-inspired pieces and themes at face value, but there are certainly elements that can translate into everyday style.
Clown Couture
Circus-inspired styles and themes make clown attire fashionable
6 Examples + Score + Implications


PLUS 51 more Beauty PRO Trends and 437 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into beauty or any other category.
Boost your beauty consumer insight!
Three options to kick-start your innovation...


1. Beauty Trend Report

57 Beauty PRO Trends
Beauty Trend Report
$570

2. All 2014 Reports

Beauty & 100+ Reports
2014 Trend Report
$960

3. All 2014 Reports +
Trend Hunter PRO

Trend Report Elite
$1,760 $960
Per User Per Year
Most Popular - Save 45%