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Every day, top-tier innovators rely on our idea-filled fashion reports to identify new opportunities, make better decisions and deep dive new markets.

About the Fashion Report

The Fashion Trend Report is compiled from our most updated category of trends. The realm of fashion and style has seen much change over the past year, with fast fashion, internet culture and mass diversification changing the psychological drivers of what's cool. Regardless, the world of haute couture continues to evolve. Providing insight into the fashion industry, our report covers everything from editorials and fashion shows to fashion news concerning both upcoming and renowned designers such as Marc Jacobs, Gucci, Louis Vuitton, Christian Dior, Prada and Chanel.

Who It's For

Our crowdsourced research will prove beneficial to both large and small fashion retailers, fashion designers and anyone looking for more than the once-a-year occurrence of fashion week. With the Fashion Trend Report, you will have a deeper understanding of key changes in the world of fashion, allowing you to update your strategy and maintain a competitive edge in your industry.

You Might Consider Custom Fashion Research...

For as little as $500 per custom deep dive, our team will curate custom Fashion reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Fashion trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our fashion research is based on Trend Hunter's massive database of fashion articles and 2,114,000,000 total views of data. [Learn More]

The Fashion Report

Last published on Oct 15, 2014, the Fashion Report includes 572 PRO Trends (572 Pages) and 2,860 examples of fashion market research and fashion consumer trends related to: fashion shows, fashion week, fashion trends, style, Dior, Prada, Chanel, Marc Jacobs, haute couture, fashion retail, fashion designers, fashion industry and fashion trends. The report includes all of our Fashion research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 572 Fashion PRO Trends = 572 Powerpoint Pages Fashion PPT Report
• 2,860 Fashion Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Fashion Pro Trends

Each Fashion PRO Trend is on its own slide with implications, a quantified score, and examples linked to online fashion articles, videos and images. Examples:

Geriatric Couture Seniors become the anti-fashion inspiration for young people Implications - Geriatric-inspired fashion is gaining ground in both personal and runway style. Looking to their grandparent’s closets, young people are finding madcap prints, old-school crochet and excessive embroidery à la mode. By remixing what was previously considered bland, the modern granny style can be considered anti-fashion for those looking to rebel against more trendy ensembles.
Geriatric Couture
Seniors become the anti-fashion inspiration for young people
12 Examples + Score + Implications


Rise of the Tease Fashions that rest on the border of risqué Implications - Style-conscious consumers are looking for new ways to spruce up their wardrobes without succumbing to the judgments of eccentricity. An inclination to ride the razor's edge of comfort and decency has led to fashions that are daring and skin-baring yet ultimately escape labels of total indecency.
Rise of the Tease
Fashions that rest on the border of risqué
12 Examples + Score + Implications


Cottage Couture Cabin life conveys a toned-down opulence while emphasizing nature Implications - As cities increase more and more in population, the ability to get away from it all truly becomes a luxury. Once considered a vacation for those who couldn’t afford a trip overseas, cottages now serve as the ultimate nirvana. With the end of the recession, consumers make an attempt at being credit-savvy by showing off their money in a toned-down, eco-friendly manner.
Cottage Couture
Cabin life conveys a toned-down opulence while emphasizing nature
12 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


90s Vintage Start of a new decade makes grunge looks of the 90s outdatedly hip Implications - With the dawn of a new decade, the 90s are officially being labeled 'vintage,' a fashion term arousing new interest among hipsters who thrive on reviving outdated looks. Grunge, a notable rocker look iconic of the early 90s, is making its comeback through messy hair, plaids, and lots of black.
90s Vintage
Start of a new decade makes grunge looks of the 90s outdatedly hip
14 Examples + Score + Implications


Half Formal Classed up business casual is a reflection of the new corporate attitude Implications - Young adults joining the workforce were raised to value individualism. As they join the professional world, they shake up traditional environments with more laissez-faire, be-yourself attitudes. They celebrate diversity of interest, style, learning techniques, and are thus revamping traditional work cultures.
Half Formal
Classed up business casual is a reflection of the new corporate attitude
7 Examples + Score + Implications


Modern Kidvertising Marketers call on an adult sensibility to sell products to children Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Modern Kidvertising
Marketers call on an adult sensibility to sell products to children
12 Examples + Score + Implications


Hobo Chic Using the image of the vagabond as a focal point for creativity Implications - Rather than dwelling on the depressing nature of the vagabond lifestyle, which has traditionally been a subject ignored by the market, some brands are now using it as a source of inspiration. The fashion industry, especially, has turned the idea of destitution into a direction of styling that many have labeled as "hobo-chic."
Hobo Chic
Using the image of the vagabond as a focal point for creativity
10 Examples + Score + Implications


Next Besting (UPDATE) Consumers bypass traditional brands for the next best alternative Implications - In our current period of economic uncertainty, consumers are still buying things, but they are becoming more conscious of what they actually need and why. In all categories, they are in pursuit of the 'next best thing'. We coined this term 'Next Besting' in 2008, but we continue to see it play out in all categories, including fashion and technology where budget-friendly alternative products are breaking new ground.
Next Besting (UPDATE)
Consumers bypass traditional brands for the next best alternative
10 Examples + Score + Implications


Me-Wear T-shirts with personal meaning appeal to those who wear everything on their sleeves Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Me-Wear
T-shirts with personal meaning appeal to those who wear everything on their sleeves
11 Examples + Score + Implications


Peacocking Neon statement fashion proves subtly is overrated; boldness is in Implications - The neon movement celebrates bright and bold in-your-face color. These neon styles are all about "peacocking" and prove you don't have to spend a lot of money to say "Look at me!" Bold wardrobes are all what you wear, not who you wear. These fashions express that subtly is out, and big and bold is in.
Peacocking
Neon statement fashion proves subtly is overrated; boldness is in
11 Examples + Score + Implications


Dressed-Up Defiance Fashion takes on a rebellious attitude with threatening accoutrements Implications - Fashions that border on threatening are providing a stylish way for consumers to play the part of the radical rebel without actually being one. For those consumers whose rebellious attitudes are based more on clothing choice than anarchist action, designs with aggressive accents provide an outward menace to exemplify inner feelings of discontent.
Dressed-Up Defiance
Fashion takes on a rebellious attitude with threatening accoutrements
12 Examples + Score + Implications


PLUS 566 more Fashion PRO Trends and 2,860 examples!



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