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Every day, top-tier innovators rely on our idea-filled hair reports to identify new opportunities, make better decisions and deep dive new markets.

About the Hair Report

The Hair Trend Report provides an insightful look into haircut trends and high-demand hairstyles observed throughout the past year. From the rise of short hair and hair extensions to the increased popularity of the polished up ‘do, hair trends are rapidly changing.

Who It's For

Perfect for salon companies, independent hair stylists and retailers of hair products, this research makes it easier to understand the key patterns occurring in the hair industry. It is for companies that are familiar with hot hairstyles, as well as those who are new to the world of long hair, hairspray and ponytails. This particular beauty sector is consistently in flux, and our Hair Trend Report serves as a tool of guidance, giving you the knowledge you need to take advantage of emerging patterns.

You Might Consider Custom Hair Research...

For as little as $500 per custom deep dive, our team will curate custom Hair reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Hair trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our hair research is based on Trend Hunter's massive database of hair articles and 2,153,000,000 total views of data. [Learn More]

The Hair Report

Last published on Apr 21, 2014, the Hair Report includes 14 PRO Trends (14 Pages) and 70 examples of hair market research and hair consumer trends related to: hairstyles, salons, long hair, hair extensions, hairspray, short hair, up 'dos, haircut trends, braids and hair trends. The report includes all of our Hair research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 14 Hair PRO Trends = 14 Powerpoint Pages Hair PPT Report
• 70 Hair Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Hair Pro Trends

Each Hair PRO Trend is on its own slide with implications, a quantified score, and examples linked to online hair articles, videos and images. Examples:

Avian Beauty Fowl-inspired influences take flight in fashion and cosmetics Implications - Fashion is putting avian influences in the spotlight, but this time, bird-like creations aren’t limited to clothing. Feathered accents are appearing more on and around the face in the form of feathery eye-brows, hair pieces and bird-inspired makeup. Fashion may be one industry influenced by fowl, but this looks like a creative influence that could reach all areas of design.
Avian Beauty
Fowl-inspired influences take flight in fashion and cosmetics
7 Examples + Score + Implications


Childlike Chic Consumers give little-girl hairstyles an adult twist Implications - Traditionally, braids are worn on a younger audience of girls; however, plaits are now being adopted by the adult fashion elite. This youthful style is an easy way to downscale on lifestyle expenses while adding a chic and simple touch to personal style.
Childlike Chic
Consumers give little-girl hairstyles an adult twist
9 Examples + Score + Implications


Rainbow Manes Motley-hued punk hair becomes a focal point for self-expression Implications - A step above accessories but less permanent than tattoos and piercings, bizarre hair colors provide the next best thing when it comes to making a fashion statement. Chromatic hair hues impart a sense of stylish radicalism in which traditional views of beauty are eschewed for unique self-expression.
Rainbow Manes
Motley-hued punk hair becomes a focal point for self-expression
12 Examples + Score + Implications


Modern Punk Bald asymmetry reflects desire to rebel without outright commitment Implications - Women and men wanting to reflect originality without serious body modifications are favoring eccentric looks that don't involve permanence or long-term commitment. Consumers are seeking new ways to garner attention, express individuality and stand out from the crowd without irreversible consequence.
Modern Punk
Bald asymmetry reflects desire to rebel without outright commitment
4 Examples + Score + Implications


Virtual Makeovers Online social sites allow the trying of beauty products prior to purchase Implications - Extending the “try before you buy” concept to the online world, businesses are creating social media sites that allow consumers to try on makeup products and hairstyles virtually prior to purchase. With the convenience of these websites, individuals can then give themselves virtual makeovers in the comfort of their own homes, and test out products in a hassle-free manner prior to purchasing them.
Virtual Makeovers
Online social sites allow the trying of beauty products prior to purchase
4 Examples + Score + Implications


Tie-Dyesigns Retro DIY fashion designs are revamped with a modern-day touch Implications - Tie-dye fashions may be a thing of the past, but the repurposing of this once DIY concept is surely something that will attract individuals who enjoy retro looks. Combining this colorfully abstract art form with modern-day fashions, designers are creating pieces that emit an old-school vibe with a contemporary touch, giving fashionistas more options when it comes to retro-inspired outfits.
Tie-Dyesigns
Retro DIY fashion designs are revamped with a modern-day touch
7 Examples + Score + Implications


Dip-Dyed Design Soft ombre effects put a lovely boho spin on products Implications - From time to time, tie dye becomes prevalent in design, but now something softer is coming to the fore. Ombre, or dip dye, is inspiring everything from fashion to furniture. Both consumers and designers crave color, but it is often hard to incorporate or can look very harsh against neutral tones. Dip dye provides a gradual play on color, which creates a softer and more sophisticated way to add vibrancy to a design or product.
Dip-Dyed Design
Soft ombre effects put a lovely boho spin on products
7 Examples + Score + Implications


The New Mod Boom in vintage styling illustrates renewed interest in fashion detailing Implications - Consumers are flocking to consignment stores to purchase authentic apparel from generations past as well as raiding racks of designers simulating antique fashion. Similar to decades gone by, people are focusing more on details like accessories and extravagant hairstyles when putting themselves together.
The New Mod
Boom in vintage styling illustrates renewed interest in fashion detailing
20 Examples + Score + Implications


Budget Avant-Gardism Taking advantage of free, status-enhancing commodities in times of recession Implications - Now, as in the 1940s and 1950s, budgets are stretched. As recessionistas adopt versatile separates that can be worn in different scenarios, hair has evolved into the focal point of the outfit. Sky-high updos and avant-garde hairstyles are bubbling up into the mainstream to exude glamour at any budget.
Budget Avant-Gardism
Taking advantage of free, status-enhancing commodities in times of recession
6 Examples + Score + Implications


Loud Coiffures Bold but kempt hairstyles express personality without breaking dress codes Implications - As dress codes force people to conform to a certain extent, hairstyles still leave room for creativity. The urge for self-expression is causing more people to push limits by adding loud outward flair to bring their persona into different environments without disrespect or overstepping any lines.
Loud Coiffures
Bold but kempt hairstyles express personality without breaking dress codes
12 Examples + Score + Implications


Colorized Reality Self-expression through color brightens dark times Implications - Changing hair colors is almost akin to changing moods, but this season, aggressively-colored hair is all the rage. Head-turning shades ensure bursts of Technicolor are brought to every situation, from the boardroom to the fitness club.
Colorized Reality
Self-expression through color brightens dark times
8 Examples + Score + Implications


Mobile Mane A desire for convenience prompts consumers to turn to digital beauty apps Implications - With smartphones making everyday experiences more accommodating, consumers are seeking to replace traditional rituals with digital alternatives as a means to make day-to-day habits more convenient. Hairstyling apps reflect a move away from conventional beauty customs, showing that even the realm of personal grooming is seeking more streamlining.
Mobile Mane
A desire for convenience prompts consumers to turn to digital beauty apps
5 Examples + Score + Implications


PLUS 8 more Hair PRO Trends and 70 examples!



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