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Every day, top-tier innovators rely on our idea-filled watches reports to identify new opportunities, make better decisions and deep dive new markets.

About the Watches Report

The Watch Trend Report provides an overview of the inventive watches and timepieces that have appeared this past year. Including innovative variations on the classic time-teller, from the watch band to its face, the Watch Trend Report explores the shifts in watch designs that have captivated consumers.

Who It's For

You don’t have to be a luxury or established watch brand like Cartier, Casio or Timex to benefit from this research. With our report, both well-known brands and newcomers to the watch industry can gain insight and ideas into the world of chronographs. Understand what the timepiece market has in store with our crowdsourced research. The Watch Trend Report will provide insight into the watch consumer’s mindset, giving you knowledge of the most relevant watch trends so you can stay ahead of your competitors.

You Might Consider Custom Watches Research...

For as little as $500 per custom deep dive, our team will curate custom Watches reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Watches trend report. [Learn More]

Custom Trend Reports Platform
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trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our watches research is based on Trend Hunter's massive database of watches articles and 2,122,000,000 total views of data. [Learn More]

The Watches Report

Last published on Jan 27, 2014, the Watches Report includes 13 PRO Trends (13 Pages) and 65 examples of watches market research and watches consumer trends related to: watches, watch trends, chronograph, timepieces, watch bands, Casio, Cartier, Timex, luxury watches and watches trends. The report includes all of our Watches research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 13 Watches PRO Trends = 13 Powerpoint Pages Watches PPT Report
• 65 Watches Examples
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!

Sample Watches Pro Trends

Each Watches PRO Trend is on its own slide with implications, a quantified score, and examples linked to online watches articles, videos and images. Examples:

Wearable Tech Gadget-infused accessories make for easy connectivity Implications - Making their way into the hearts of the fashionable and geeky alike are stylish, hi-tech accessories that can do everything from monitor your blood pressure to control your iPod. With a rising preference for portability and easy-to-use technology, it’s no surprise that many designers are trying to merge fashion and function.
Wearable Tech
Gadget-infused accessories make for easy connectivity
11 Examples + Score + Implications


Shabby Chic Couture Pre-distressed materials offer consumers a sought-after edge Implications - What is typically associated with everything shabby has taken on a new form in the market. It now costs big bucks to buy products with already distressed-looking materials. Shabby-chic fashions—with high prices—give consumers an edge to set themselves apart, yet allow them to maintain a high-fashion look.
Shabby Chic Couture
Pre-distressed materials offer consumers a sought-after edge
12 Examples + Score + Implications


Wearable Multitasking Hi-tech watches that perform more functions than simple time-telling Implications - Today's on-the-go consumers are constantly looking for products that will help them multitask, and one area in which multi-functionality may influence purchasing decisions is watch design. Because watches can be worn, they provide a convenient method of storing data, connecting to friends, making payments and more. Saving people the time and trouble it takes to find similar functions and apps on their computers, phones or tablets, these built-in features appeal to time-starved consumers searching for convenience in their day-to-day lives.
Wearable Multitasking
Hi-tech watches that perform more functions than simple time-telling
8 Examples + Score + Implications


Style Over Tradition Even the most conventional product categories are changing shape Implications - Even in some of the most traditional sectors, style is becoming more important than function. Luxury timepieces used to be a static product category, with only a few brands and classic designs representing status. However, modern design and cutting-edge technology are evolving style far beyond the status quo.
Style Over Tradition
Even the most conventional product categories are changing shape
12 Examples + Score + Implications


Aviation Appeal The 'fly boy' becomes a major theme in fashion and photography Implications - There is something inherently exciting, and at the same time romantic, about aviation-inspired photography. Photographers, designers and marketers are quickly recognizing this and are infusing advertising and fashion content with 'fly boy' inspirations, hoping to appeal to the consumer desire for excitement and adventure--even if it is experienced on the pages of a magazine and not in real life.
Aviation Appeal
The 'fly boy' becomes a major theme in fashion and photography
6 Examples + Score + Implications


Solarcessories Sun-powered fashion accessories make a green style statement Implications - Every aspect of life is getting an eco-friendly makeover, including fashion. As sustainable clothing makes its mark in the industry, another aspect of green fashion is emerging: solar power. Sun-powered fashion accessories in particular are becoming available to green-minded individuals, with everything from solarific purses to watches. Although still just a novelty, these solarcessories may grow in popularity as eco-friendly living increases in priority among consumers.
Solarcessories
Sun-powered fashion accessories make a green style statement
7 Examples + Score + Implications


Elusive Luxury Black diamonds become basis of inspiration for a variety of opulent goods Implications - Carbonado, or "Black Diamonds," are now the luxury good to covet. As these gems are very rare, they offer the feeling of exclusivity, but they also provide a dark mystique that can make one feel both sexy and subversive. While real black diamonds are hard to come by and even more expensive to purchase, that's not stopping designers from using them as inspiration, evidenced in the cars, beauty products, jewelry and even gourmet foods that have been influenced by these precious stones' magic and mystery.
Elusive Luxury
Black diamonds become basis of inspiration for a variety of opulent goods
5 Examples + Score + Implications


Techlets Body-fused technologies make digital interactions faster, more efficient Implications - Many people no longer rely on wristwatches due to the prevalence of mobile phone clocks, yet they still hold strong appeal for aesthetic reasons. Emerging wrist-worn technologies are a promising niche, not only due to their effortless sartorial tie-in, but because having technology attached to the body, as opposed to carried in the pocket, brings human/tech integration to new levels of efficiency.
Techlets
Body-fused technologies make digital interactions faster, more efficient
12 Examples + Score + Implications


Style Over Tradition Personal style has taken the place of tradition with time pieces Implications - It’s no longer enough to have a luxury item just because it’s from a high-end designer. Affluent consumers today also want goods that reflect their own personal sense of style. For instance, luxury timepieces for men and women used to be the most traditional product category, with only a few brands and their classic designs representing status. Now, more unique watches are pushing into the luxury scene, marking the rise of style over tradition.
Style Over Tradition
Personal style has taken the place of tradition with time pieces
20 Examples + Score + Implications


Contemporized Classic Designers give traditional pocket watches an innovative modern spin Implications - Designers are bringing back the 16th century with sleek and modern twists on the classic pocket watch. While still considered a refined, luxury item, the pocket watch is no longer associated with only an older market as more and more young consumers take on this more traditional look. Designers, however, are doing their part by infusing modern elements like social networking, gaming and other technologies into these classic pieces.
Contemporized Classic
Designers give traditional pocket watches an innovative modern spin
6 Examples + Score + Implications


Aidcessories High-tech watches that do more than tell time Implications - Watches are worn to convey a certain message about a wearer. As more and more people rely on their cell phones to tell time, watchmakers on the forefront have begun integrating additional features. These new accessories are offering aid, for example weight loss tools, ‘sound’ for the deaf, or communication devices.
Aidcessories
High-tech watches that do more than tell time
8 Examples + Score + Implications


Multi-Function Time Time has become secondary for the modern clock Implications - Dual or multi-purpose electronics have gained mass appeal. Watches have become especially popular multi-functional devices as they can be combined with several different gadgets for portable convenience. Technologies that offer alternate functions reduce clutter, save time and often serve as status symbols.
Multi-Function Time
Time has become secondary for the modern clock
5 Examples + Score + Implications


PLUS 7 more Watches PRO Trends and 65 examples!



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