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About the Cologne Report

In our Cologne Trend Report you will discover the latest breakthroughs and innovative perfume products from companies like Armani, Chanel and Burberry. While consumers are on the hunt for the best scent, companies are expanding their cologne products with aromatic aftershave, deodorant and shaving balms. Whether its perfumes for women or cologne for men, finding the freshest fragrances from the best cologne and perfume brands is made easy with our detailed Cologne Trend Report.

Who It's For

Whether it is for advertising campaigns, branding or product development, large retailers and boutique shop owners seeking inspiration will benefit from our crowd-sourced research. Additionally, industry professionals like fashion designers, grooming product innovators or companies exclusively involved in selling fragrances will be able to direct the future course of their brands with our Cologne Trend Report.

Using crowd-sourced data from the Cologne Trend Report can help businesses with strategy and product development while supercharging innovation.

The Cologne Trend Report, last published on May 19, 2015, includes 29 PRO Trends and 145 examples of cologne market research and cologne consumer trends related to: scents, fragrances, perfumes, grooming, aftershaves and cologne trends.

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trend research methodology

Methodology

Our cologne research is based on Trend Hunter's crowdsourced cologne articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 29 Cologne PRO Trends = 29 Powerpoint Pages Cologne PPT Report
• 145 Cologne Examples

Online Extras With Full Subscription

• 20 Cologne Videos (Online) Cologne Videos
• 870 Cologne Images (Online) Cologne Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Cologne Pro Trends

Each Cologne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cologne articles, videos and images. Examples:

Illuminated Rest Companies develop lighting products that enhance sleep Implications - Brands are solving sleeping issues with a variety of illuminated products that enhance naps and slumbers. These light bulb concepts also provide healthy, approachable alternatives for shoppers looking to improve bedtime routines and products without having to compromise on time or health.
Illuminated Rest
Companies develop lighting products that enhance sleep
5 Examples + Score + Implications


Instant Gratification Retail Convenient kiosks combine the best of online and in-store shopping Implications - As customization in retail continues to dominate, a desire for heightened convenience has typically time-consuming services receiving a mobile redesign. Eliminating the need for a skilled representative, retailers are making things like getting a manicure or customizing drinks more efficient through compact, automated kiosks. This allows consumers to receive the same level of customization in a more flexible and efficient way.
Instant Gratification Retail
Convenient kiosks combine the best of online and in-store shopping
5 Examples + Score + Implications


Pre-Packaged Beauty Seeking to eliminate excess shopping, consumers turn to beauty & cosmetic kits Implications - Catering to young millennials keen on convenience, retailers are turning to things like monthly subscriptions to make beauty rituals and cosmetic routines more streamlined. Offering kits and delivery services that provide everything from fragrances to vegan beauty products, retailers are moving away from mere entertainment options to offer consumers products that aid in daily routines.
Pre-Packaged Beauty
Seeking to eliminate excess shopping, consumers turn to beauty & cosmetic kits
4 Examples + Score + Implications


Hyper-Specific Subscription Subscriptions go beyond food and fashion to offer consumer convenience Implications - Responding to a growing demand for convenience, subscription services are turning to niche offerings for consumer appeal. Providing deliveries for things like mobile chargers and fragrances, brands are catering to niche interests as a means to expand market audiences. This speaks to a shift toward more customized sources of consumer convenience.
Hyper-Specific Subscription
Subscriptions go beyond food and fashion to offer consumer convenience
6 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Masculine Cosmetics As male consumers focus more on lifestyle, men-only cosmetics rise Implications - The cosmetic market is disproportionately focused on women, which is being shaken up by brands looking to broaden the demographic focus with products for men only. As male consumers continue to be more interested in lifestyle and appearance, the introduction of cosmetics for men rebrands a one sided market to the delight of consumers across the board.
Masculine Cosmetics
As male consumers focus more on lifestyle, men-only cosmetics rise
6 Examples + Score + Implications


Sophisticating Beauty Cultured cosmetics show a backlash to the YouTube tutorial wave Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics.
Sophisticating Beauty
Cultured cosmetics show a backlash to the YouTube tutorial wave
5 Examples + Score + Implications


Faux Naturel Branding Using nature as a muse, brands utilize organics to freshen perceived image Implications - Moving away from passive forms of packaging, brands are opting for a more blatant approach to product design that takes on natural imagery for dramatic effect. Often holding little actual natural connection, the designs help to give a youthful boost to stale brands by speaking to consumers inherent orientation towards organic design.
Faux Naturel Branding
Using nature as a muse, brands utilize organics to freshen perceived image
6 Examples + Score + Implications


PLUS 23 more Cologne PRO Trends and 145 examples!



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