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About the Cologne Report - In our Cologne Trend Report you will discover the latest breakthroughs and innovative perfume products from companies like Armani, Chanel and Burberry. While consumers are on the hunt for the best scent, companies are expanding their cologne products with aromatic aftershave, deodorant and shaving balms. Whether its perfumes for women or cologne for men, finding the freshest fragrances from the best cologne and perfume brands is made easy with our detailed Cologne Trend Report.

Who It's For - Whether it is for advertising campaigns, branding or product development, large retailers and boutique shop owners seeking inspiration will benefit from our crowd-sourced research. Additionally, industry professionals like fashion designers, grooming product innovators or companies exclusively involved in selling fragrances will be able to direct the future course of their brands with our Cologne Trend Report.

Using crowd-sourced data from the Cologne Trend Report can help businesses with strategy and product development while supercharging innovation.

The Cologne Trend Report, last published on May 22, 2014, includes 24 PRO Trends and 220 examples of cologne market research and cologne consumer trends related to: scents, fragrances, perfumes, grooming, aftershaves and cologne trends.

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trend research methodology Methodology - Our cologne research is based on Trend Hunter's 220 crowdsourced cologne trends and 1,998,000,000 total views of data. [Learn More]

What You'll Get:
• 24 Page / Slide Presentation Cologne PDF Report Cologne PPT Report
• 24 Page In-Depth Reading Report Cologne PDF Report

Contents:
• 24 Cologne PRO Trends
• 220 Cologne Examples
• 31 Cologne Videos (Online) Cologne Videos
• 1,320 Cologne Images (Online) Cologne Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Cologne Pro Trends - Each Cologne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cologne articles, videos and images. Examples:

Nouveau Riche Guidance Elite look to luxury brand extensions for help with lifestyle choices Implications - A collaboration between luxury designers is nothing new, but a distinct shift to brands that are branching outward into new, unexpected areas are helping to fulfill consumer desire for complete lifestyle extensions. As the population of nouveau riche Millennials rises, an inexperience towards wealth is requiring household names in luxury to teach them the ways of how to create a lifestyle that suits the elite. The one-stop shop nature of the brand extensions are expanding luxury goods into new, unexpected territories and satisfying growing demand for lavish stylings.
Nouveau Riche Guidance
Elite look to luxury brand extensions for help with lifestyle choices
6 Examples + Score + Implications


Sophisticating Beauty Cultured cosmetics show a backlash to the YouTube tutorial wave Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics.
Sophisticating Beauty
Cultured cosmetics show a backlash to the YouTube tutorial wave
5 Examples + Score + Implications


Faux Naturel Branding Using nature as a muse, brands utilize organics to freshen perceived image Implications - Moving away from passive forms of packaging, brands are opting for a more blatant approach to product design that takes on natural imagery for dramatic effect. Often holding little actual natural connection, the designs help to give a youthful boost to stale brands by speaking to consumers inherent orientation towards organic design.
Faux Naturel Branding
Using nature as a muse, brands utilize organics to freshen perceived image
6 Examples + Score + Implications


Imitation Organic Creating a faux connection to nature, products take on a geologic design Implications - As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. Holding little actual connection to nature, products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
Imitation Organic
Creating a faux connection to nature, products take on a geologic design
5 Examples + Score + Implications


Gruesome Feminine Pop culture zombie obsession is creating a demand for unexpectedly bloody items Implications - High-profile television shows like The Walking Dead have brought an obsession with zombies to the forefront of consumers' minds. In reaction to this, consumers are seeking out ways to show their passion for the topic, even with items that are typically thought to be soft and feminine.
Gruesome Feminine
Pop culture zombie obsession is creating a demand for unexpectedly bloody items
7 Examples + Score + Implications


Paper Page Worship Backlash from the rise of the eReader results in book-inspired products Implications - Everytime a product or service gains a large following, it also accumulates a group of people fighting against its popularity. This can be seen with the rise of digital reading. Die-hard fans of hardcover literature are wearing their preference with pride by indulging in book-inspired products. Ultimately, this pattern serves a sense of nostalgia and classicism.
Paper Page Worship
Backlash from the rise of the eReader results in book-inspired products
7 Examples + Score + Implications


PLUS 18 more Cologne PRO Trends and 220 examples!



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