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About the Cologne Report

In our Cologne Trend Report you will discover the latest breakthroughs and innovative perfume products from companies like Armani, Chanel and Burberry. While consumers are on the hunt for the best scent, companies are expanding their cologne products with aromatic aftershave, deodorant and shaving balms. Whether its perfumes for women or cologne for men, finding the freshest fragrances from the best cologne and perfume brands is made easy with our detailed Cologne Trend Report.

Who It's For

Whether it is for advertising campaigns, branding or product development, large retailers and boutique shop owners seeking inspiration will benefit from our crowd-sourced research. Additionally, industry professionals like fashion designers, grooming product innovators or companies exclusively involved in selling fragrances will be able to direct the future course of their brands with our Cologne Trend Report.

Using crowd-sourced data from the Cologne Trend Report can help businesses with strategy and product development while supercharging innovation.

The Cologne Trend Report, last published on Oct 29, 2014, includes 24 PRO Trends and 120 examples of cologne market research and cologne consumer trends related to: scents, fragrances, perfumes, grooming, aftershaves and cologne trends.

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trend research methodology

Methodology

Our cologne research is based on Trend Hunter's crowdsourced cologne articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 24 Cologne PRO Trends = 24 Powerpoint Pages Cologne PPT Report
• 120 Cologne Examples

Online Extras With Full Subscription

• 17 Cologne Videos (Online) Cologne Videos
• 720 Cologne Images (Online) Cologne Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Cologne Pro Trends

Each Cologne PRO Trend is on its own slide with implications, a quantified score, and examples linked to online cologne articles, videos and images. Examples:

Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Sophisticating Beauty Cultured cosmetics show a backlash to the YouTube tutorial wave Implications - Cosmetics, just like fashion, is an industry recently uprooted by the information age. Though many are thrilled at the wave of YouTube tutorials and cute nail art instructionals, other, more elitist makeup lovers are not. This creates a need for more sophisticated, high-brow-branded beauty products, speaking to a lasting premium placed on exclusivity in the world of aesthetics.
Sophisticating Beauty
Cultured cosmetics show a backlash to the YouTube tutorial wave
5 Examples + Score + Implications


Faux Naturel Branding Using nature as a muse, brands utilize organics to freshen perceived image Implications - Moving away from passive forms of packaging, brands are opting for a more blatant approach to product design that takes on natural imagery for dramatic effect. Often holding little actual natural connection, the designs help to give a youthful boost to stale brands by speaking to consumers inherent orientation towards organic design.
Faux Naturel Branding
Using nature as a muse, brands utilize organics to freshen perceived image
6 Examples + Score + Implications


Imitation Organic Creating a faux connection to nature, products take on a geologic design Implications - As the retail goods market becomes further manufactured, a void has developed between product and consumer that's being answered by brands in the form of naturalistic design. Holding little actual connection to nature, products are taking on a geological aesthetic to look more rustic for nostalgic consumers, feel more natural in hand to satisfy sensory buyers and appeal to the eco-conscious who correlate nature with sustainability.
Imitation Organic
Creating a faux connection to nature, products take on a geologic design
5 Examples + Score + Implications


Gruesome Feminine Pop culture zombie obsession is creating a demand for unexpectedly bloody items Implications - High-profile television shows like The Walking Dead have brought an obsession with zombies to the forefront of consumers' minds. In reaction to this, consumers are seeking out ways to show their passion for the topic, even with items that are typically thought to be soft and feminine.
Gruesome Feminine
Pop culture zombie obsession is creating a demand for unexpectedly bloody items
7 Examples + Score + Implications


Paper Page Worship Backlash from the rise of the eReader results in book-inspired products Implications - Everytime a product or service gains a large following, it also accumulates a group of people fighting against its popularity. This can be seen with the rise of digital reading. Die-hard fans of hardcover literature are wearing their preference with pride by indulging in book-inspired products. Ultimately, this pattern serves a sense of nostalgia and classicism.
Paper Page Worship
Backlash from the rise of the eReader results in book-inspired products
7 Examples + Score + Implications


Odd Scentsations Expanding the boundaries of perfume products Implications - According to Statistic Brain, only 17 percent of females in the United States claim that they don't use perfume. To satisfy the other 83 percent, today's marketers and brands are becoming ever craftier when it comes to developing and launching new fragrance products. In addition to traditional perfumes that still form a lucrative market, the perfume industry is seeing new products like scent-infused apparel, fragrances that smell like computers and even pills that are supposed to make your sweat smell better than, well, sweat. Scent is a powerful psychological manipulator with the ability to make people feel better about themselves, so it's not surprising that sales in the global perfume industry amount to over $25 billion per year (New York Times).
Odd Scentsations
Expanding the boundaries of perfume products
8 Examples + Score + Implications


Bro Beauty Men's personal care is a growing market opportunity Implications - Interest in men's beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men's beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade. Today's man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance.
Bro Beauty
Men's personal care is a growing market opportunity
7 Examples + Score + Implications


PLUS 18 more Cologne PRO Trends and 120 examples!



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