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About the Spice Report - The Spice Trend Report presents a vast collection of trends featuring various spices, from cinnamon recipes to creative dishes with saffron. From our crowd-sourced research, companies will have access to hundreds of herbs and flavor trends. As globalization entices consumers to expand their palette, and the explosion of online recipes makes it possible to experiment, the market is seeing a spike in creativity. This is demonstrated through the expansive use of garam masala, curry and other spicy flavors in a variety of dishes. Learn how brands like McCormick, Sobeys and others are evolving to meet evolving consumer demands.

Who It's For - The market research provided in this report is ideal for grocery store retailers, those in the restaurant industry and other culinary institutions.

Companies will be able to track consumer uses of herbs and spices with the Spice Trend Report. Customer preferences for current branding and marketing strategies are also made apparent in Trend Hunter’s research.

The Spice Trend Report, last published on Aug 19, 2014, includes 106 PRO Trends and 889 examples of spice market research and spice consumer trends related to: cinnamon, saffron, herbs, garam masala, curry and spice trends.

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trend research methodology Methodology - Our spice research is based on Trend Hunter's 889 crowdsourced spice trends and 2,040,000,000 total views of data. [Learn More]

What You'll Get:
• 106 Page / Slide Presentation Spice PDF Report Spice PPT Report
• 106 Page In-Depth Reading Report Spice PDF Report

Contents:
• 106 Spice PRO Trends
• 889 Spice Examples
• 124 Spice Videos (Online) Spice Videos
• 5,334 Spice Images (Online) Spice Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Spice Pro Trends - Each Spice PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spice articles, videos and images. Examples:

Animalistic Package Aiming to strike a loving chord with consumers, brands adopt animal elements Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Animalistic Package
Aiming to strike a loving chord with consumers, brands adopt animal elements
7 Examples + Score + Implications


Sentimental Packaging The brand-consumer relationship is strengthened with emotion-focused brandin Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Sentimental Packaging
The brand-consumer relationship is strengthened with emotion-focused brandin
4 Examples + Score + Implications


Cross-Cuisine Injection Consumers opt to literally inject flavor for enhanced edible variations Implications - The consumer palate is becoming accustomed to exotic spices and customized flavor variations, which has prompted the rise of injection and infusion devices for easily made cross-cuisine creations. Speaking to a desire for easy methods of creating personalized foods from home, the products decrease consumer dependence on takeout and store-bought goods for exotic cuisine.
Cross-Cuisine Injection
Consumers opt to literally inject flavor for enhanced edible variations
5 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


Customized Cuisine Food consumption gets a hyper-personalized overhaul Implications - Catering to a consumer desire for customization, cuisine is becoming hyper-personalized to further satisfy consumers looking for a way to express themselves. This novel approach to cuisine adds another level of intrigue for consumers to satiate a need for both visual and palate stimulation.
Customized Cuisine
Food consumption gets a hyper-personalized overhaul
5 Examples + Score + Implications


Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


PLUS 100 more Spice PRO Trends and 889 examples!



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106 Spice PRO Trends
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