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About the Spice Report

The Spice Trend Report presents a vast collection of trends featuring various spices, from cinnamon recipes to creative dishes with saffron. From our crowd-sourced research, companies will have access to hundreds of herbs and flavor trends. As globalization entices consumers to expand their palette, and the explosion of online recipes makes it possible to experiment, the market is seeing a spike in creativity. This is demonstrated through the expansive use of garam masala, curry and other spicy flavors in a variety of dishes. Learn how brands like McCormick, Sobeys and others are evolving to meet evolving consumer demands.

Who It's For

The market research provided in this report is ideal for grocery store retailers, those in the restaurant industry and other culinary institutions.

Companies will be able to track consumer uses of herbs and spices with the Spice Trend Report. Customer preferences for current branding and marketing strategies are also made apparent in Trend Hunter’s research.

The Spice Trend Report, last published on Aug 04, 2015, includes 157 PRO Trends and 785 examples of spice market research and spice consumer trends related to: cinnamon, saffron, herbs, garam masala, curry and spice trends.

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trend research methodology

Methodology

Our spice research is based on Trend Hunter's crowdsourced spice articles and 2,450,000,000 total views of data. [Learn More]

Report Contents

• 157 Spice PRO Trends = 157 Powerpoint Pages Spice PPT Report
• 785 Spice Examples

Online Extras With Full Subscription

• 110 Spice Videos (Online) Spice Videos
• 4,710 Spice Images (Online) Spice Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Spice Pro Trends

Each Spice PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spice articles, videos and images. Examples:

Occult Branding Moody, clandestine imagery aims to inspire product-driven ritual in consumers Implications - In a reflection of the fascination with mystical spirituality, brands have begun using dark, occult-inspired imagery in packaging in hopes of influencing consumer spending habits. This use of supernatural imagery speaks to the postmodern application of formerly sacred symbols in order to de-stigmatize them, while also representing the modern consumer's routine-based relationship with their possessions.
Occult Branding
Moody, clandestine imagery aims to inspire product-driven ritual in consumers
5 Examples + Score + Implications


Bespoke Footwear DIY shoe products create hyper-customized options for young audiences Implications - Bespoke features are bleeding into the footwear blogging sector, providing consumers with more control. This is largely in the interest of Generations Y and Z, that are not only individually oriented, but also familiar with DIY takes on almost every consumer segment. By providing shoppers with control over designs, these and akin concepts are contributing to greater customer satisfaction.
Bespoke Footwear
DIY shoe products create hyper-customized options for young audiences
4 Examples + Score + Implications


Shareable Tradition Comfort food is portioned for communal eating Implications - Traditional comfort foods, such as pasta, are being reformatted for collective consumption. Foods that are portioned for easier sharing are popular among consumers, as it not only enhances the dining experience, but also allows them to try several dishes in one sitting. When applied to more traditional cuisines, this communal approach to eating encourages family bonding in a way that is both novel and experiential.
Shareable Tradition
Comfort food is portioned for communal eating
4 Examples + Score + Implications


Cultured Carbohydrate Pasta dishes incorporate international flavor for exotic appeal Implications - Emerging flavors are becoming more global in their scope, a fact that is especially reflected in pasta dishes. Once a traditional Italian meal, pasta has been transformed into a neutral palate for a multitude of different flavors hailing from the across the globe. In North America, this shift exemplifies a consumer willingness to infuse now-classic forms of comfort food with ethnic flavors.
Cultured Carbohydrate
Pasta dishes incorporate international flavor for exotic appeal
4 Examples + Score + Implications


Atypical Sweetener Consumers swap refined sugars for coconut-based alternatives Implications - With the harmful effects of excess sugar consumption now being widely publicized, consumers have begun searching for low-calorie alternatives. The rising popularity of less refined sugars and sweeteners -- especially those that come from natural sources, such as coconut -- indicates not only that preventative health is at the forefront of consumers' purchasing decisions; it also showcases a willingness on the part of the Western consumer to look at other cultures for health inspiration.
Atypical Sweetener
Consumers swap refined sugars for coconut-based alternatives
4 Examples + Score + Implications


Caffeinated Confection Desserts take on strong flavors with the addition of coffee ingredients Implications - Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products.
Caffeinated Confection
Desserts take on strong flavors with the addition of coffee ingredients
4 Examples + Score + Implications


Scientific Spice Companies develop products that apply empirical designs to seasonings Implications - Seasoning brands are capturing the precision of home cooking through scientific-style packaging. On a broader scale, the use of test tubes and beakers speaks to an expanding niche of culinary professionals delivering food products in alternative ways. This draws in customers looking for custom cooking experiences.
Scientific Spice
Companies develop products that apply empirical designs to seasonings
5 Examples + Score + Implications


Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


PLUS 151 more Spice PRO Trends and 785 examples!



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