ALL > Lifestyle > Spice Trend Report


About the Spice Report

The Spice Trend Report presents a vast collection of trends featuring various spices, from cinnamon recipes to creative dishes with saffron. From our crowd-sourced research, companies will have access to hundreds of herbs and flavor trends. As globalization entices consumers to expand their palette, and the explosion of online recipes makes it possible to experiment, the market is seeing a spike in creativity. This is demonstrated through the expansive use of garam masala, curry and other spicy flavors in a variety of dishes. Learn how brands like McCormick, Sobeys and others are evolving to meet evolving consumer demands.

Who It's For

The market research provided in this report is ideal for grocery store retailers, those in the restaurant industry and other culinary institutions.

Companies will be able to track consumer uses of herbs and spices with the Spice Trend Report. Customer preferences for current branding and marketing strategies are also made apparent in Trend Hunter’s research.

The Spice Trend Report, last published on May 12, 2015, includes 144 PRO Trends and 720 examples of spice market research and spice consumer trends related to: cinnamon, saffron, herbs, garam masala, curry and spice trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our spice research is based on Trend Hunter's crowdsourced spice articles and 2,366,000,000 total views of data. [Learn More]

Report Contents

• 144 Spice PRO Trends = 144 Powerpoint Pages Spice PPT Report
• 720 Spice Examples

Online Extras With Full Subscription

• 101 Spice Videos (Online) Spice Videos
• 4,320 Spice Images (Online) Spice Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Spice Pro Trends

Each Spice PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spice articles, videos and images. Examples:

Intimate Partying Bars and nightclubs get smaller and cozier to offer a more personal experience Implications - Many nightlife venues are downsizing and simplifying in an effort to offer guests a more intimate experience. Looking to nightlife as a form of escape, consumers appreciate the crowd control and opportunity for connection. Smaller venues also lend themselves to offer more personal performances by musicians and DJs.
Intimate Partying
Bars and nightclubs get smaller and cozier to offer a more personal experience
4 Examples + Score + Implications


Condensed Protein Consumers keep portion control top-of-mind when it comes to red meat Implications - Consumers are searching for reduced or alternative forms of red meat to relieve the guilt brought on by the health food movement. Besides easier delivery and consumption, these reformatted meals suggest that steak is an indulgence that can be portioned for both healthier consumption and on-the-go enjoyment.
Condensed Protein
Consumers keep portion control top-of-mind when it comes to red meat
6 Examples + Score + Implications


Global Carnivore Consumers go on the hunt for steak meals with international flavors Implications - Many cultures have their own unique interpretation of the classic steak dinner. The cuisine-curious consumer is interested in tasting each international variation, suggesting that the foodie palette has grown to be not only more experimental, but also more global, as consumers search for new ways to enjoy old favorites.
Global Carnivore
Consumers go on the hunt for steak meals with international flavors
5 Examples + Score + Implications


Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications


Personalized Prep Consumers seek to add customization to their cooking rituals Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Personalized Prep
Consumers seek to add customization to their cooking rituals
5 Examples + Score + Implications


Exotic Brew Tea packaging adopts bold, abstract designs to reflect unique ingredients Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
Exotic Brew
Tea packaging adopts bold, abstract designs to reflect unique ingredients
4 Examples + Score + Implications


Self-Contained Garden Urban gardeners turn to maintenance-free planters for convenience Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring.
Self-Contained Garden
Urban gardeners turn to maintenance-free planters for convenience
7 Examples + Score + Implications


Anti-Tech Packaging Tech product packaging evolves to reference a simpler time Implications - The world of technology is advancing at such a rapid pace, it can be overwhelming. Instead of alienating consumers with futuristic aesthetics, brands are opting for packaging that references a simpler time. Retro-inspired packaging not only draws upon the power of nostalgia, it also makes tech products more accessible for those with less tech savvy.
Anti-Tech Packaging
Tech product packaging evolves to reference a simpler time
4 Examples + Score + Implications


PLUS 138 more Spice PRO Trends and 720 examples!



Boost your spice consumer insight!
Three options to kick-start your innovation...


1. Spice Trend Report

144 Spice PRO Trends
Spice Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Spice & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%