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About the Spice Report

The Spice Trend Report presents a vast collection of trends featuring various spices, from cinnamon recipes to creative dishes with saffron. From our crowd-sourced research, companies will have access to hundreds of herbs and flavor trends. As globalization entices consumers to expand their palette, and the explosion of online recipes makes it possible to experiment, the market is seeing a spike in creativity. This is demonstrated through the expansive use of garam masala, curry and other spicy flavors in a variety of dishes. Learn how brands like McCormick, Sobeys and others are evolving to meet evolving consumer demands.

Who It's For

The market research provided in this report is ideal for grocery store retailers, those in the restaurant industry and other culinary institutions.

Companies will be able to track consumer uses of herbs and spices with the Spice Trend Report. Customer preferences for current branding and marketing strategies are also made apparent in Trend Hunter’s research.

The Spice Trend Report, last published on Oct 17, 2014, includes 112 PRO Trends and 560 examples of spice market research and spice consumer trends related to: cinnamon, saffron, herbs, garam masala, curry and spice trends.

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trend research methodology

Methodology

Our spice research is based on Trend Hunter's crowdsourced spice articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 112 Spice PRO Trends = 112 Powerpoint Pages Spice PPT Report
• 560 Spice Examples

Online Extras With Full Subscription

• 78 Spice Videos (Online) Spice Videos
• 3,360 Spice Images (Online) Spice Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Spice Pro Trends

Each Spice PRO Trend is on its own slide with implications, a quantified score, and examples linked to online spice articles, videos and images. Examples:

Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Drinkable Garden Moving beyond health, fresh botanical ingredients take over alcohol Implications - Though traditional bitters are a staple in mixology, taking this a step further with fresh herbs and fruit makes for more interesting flavor profiles, while catering to the health-conscious movement. Focused on both flavor and aesthetic, unabashedly freshly picked components of cocktails communicate prestige in health and taste.
Drinkable Garden
Moving beyond health, fresh botanical ingredients take over alcohol
6 Examples + Score + Implications


Indulgent Superfood Seeking nutritional benefits, consumers add antioxidants to meals in new ways Implications - While antioxidants like berries and whole grains offer plentiful health benefits, eating such nutritional ingredients on a daily basis can be tiresome. Diversifying health foods, consumers are adding superfoods and antioxidants to more indulgent recipes like desserts and junk food, combining health-conscious ingredients with a desire for more enticing sources of consumption.
Indulgent Superfood
Seeking nutritional benefits, consumers add antioxidants to meals in new ways
4 Examples + Score + Implications


Aided Infusion A shift towards more exotic flavors sees consumers utilizing infusers Implications - Consumer palates have become more accustomed to exotic flavors, which is seeing them infuse meals with herbs and spices via convenient infusers. This utilization of fresh ingredients shows a consumer preference to take control of how their food tastes as opposed to using prepackaged spices or dressings.
Aided Infusion
A shift towards more exotic flavors sees consumers utilizing infusers
5 Examples + Score + Implications


Animalistic Package Aiming to strike a loving chord with consumers, brands adopt animal elements Implications - Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption.
Animalistic Package
Aiming to strike a loving chord with consumers, brands adopt animal elements
7 Examples + Score + Implications


Sentimental Packaging The brand-consumer relationship is strengthened with emotion-focused brandin Implications - Brands are trying harder than ever to forge a meaningful relationship with consumers, which is being addressed with emotional branding that prompts a loving sentiment. Whatever the response, consumers will inherently recall the initiative, which enhances overall brand relevancy.
Sentimental Packaging
The brand-consumer relationship is strengthened with emotion-focused brandin
4 Examples + Score + Implications


Cross-Cuisine Injection Consumers opt to literally inject flavor for enhanced edible variations Implications - The consumer palate is becoming accustomed to exotic spices and customized flavor variations, which has prompted the rise of injection and infusion devices for easily made cross-cuisine creations. Speaking to a desire for easy methods of creating personalized foods from home, the products decrease consumer dependence on takeout and store-bought goods for exotic cuisine.
Cross-Cuisine Injection
Consumers opt to literally inject flavor for enhanced edible variations
5 Examples + Score + Implications


Meta-Marketing Brands thrive for authenticity, making use of self-aware marketing tactics Implications - The shift from over-the-top marketing campaigns to more subtle forms of print and television ads has become apparent. Particularly with the rise of millennial purchasing power, brands are looking for ways to appeal "real" to this consumer segment and self-mockery is becoming a fast track to become relatable to Gen Y. This form of advertising is now moving beyond marketing and beginning to bleed into other areas such as packaging and retail spaces.
Meta-Marketing
Brands thrive for authenticity, making use of self-aware marketing tactics
9 Examples + Score + Implications


PLUS 106 more Spice PRO Trends and 560 examples!



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