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About the Theater Report - Discover the latest breakthroughs in the entertainment world while gaining consumer insight with the Theater Trend Report. Broadway plays, lavish musical numbers and classic London theaters are all areas of innovation as of late. More tech-savvy entertainment sectors such as IMAX movie theaters from AMC and Cinemark are also using developments from these traditional theater mediums to spark more creative output.

Who It's For - Our consumer-based research will be useful to operators of cinemas, production coordinators, musical directors and performers looking for added inspiration to boost innovation.

Create concise business strategies, viral ad campaigns and isolate emerging opportunities by using our crowd-sourced research found in the Theater Trend Report.

The Theater Trend Report, last published on Feb 10, 2014, includes 36 PRO Trends and 362 examples of theater market research and theater consumer trends related to: entertainment, movies, plays, Broadway, musicals and theater trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our theater research is based on Trend Hunter's 362 crowdsourced theater trends and 1,916,000,000 total views of data. [Learn More]

What You'll Get:
• 36 Page / Slide Presentation Theater PDF Report Theater PPT Report
• 36 Page In-Depth Reading Report Theater PDF Report

Contents:
• 36 Theater PRO Trends
• 362 Theater Examples
• 51 Theater Videos (Online) Theater Videos
• 2,172 Theater Images (Online) Theater Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Theater Pro Trends - Each Theater PRO Trend is on its own slide with implications, a quantified score, and examples linked to online theater articles, videos and images. Examples:

Masochistic Stay Hotels evolve to offer the opposite experience than what’s expected Implications - As new heights for luxury begin to peak around the world, consumers are beginning to revert to craving an experience unlike any other, which is something that a variety of hotels are accommodating to with rooms designed for the opposite of relaxation. With a masochistic style of design, the suites offer a lifestyle as opposed to a relaxing stay and satisfy a desire for a rich, realistic experience by millennial travelers. This denotes a shift towards clientele that crave sensory stimulation and realistic experiences during vacations, as a lack of realism in life pushes them to want the explicit.
Masochistic Stay
Hotels evolve to offer the opposite experience than what’s expected
5 Examples + Score + Implications


Broadening Homemade Healthy treats satiate a need for more organic options in social settings Implications - In a society where individuals are constantly concerned about health, methods to replace store-bought snacks with more organic, homegrown eats helps make nutritional diets more achievable. Homemade popcorn recipes and organic chips provide health-conscious consumers with ways to enjoy popular treats without the pre-packaged side effects, reflecting a consumer demand for products that make healthier living more approachable.
Broadening Homemade
Healthy treats satiate a need for more organic options in social settings
5 Examples + Score + Implications


Rewarding Mobility Encouraging consumer smartphone use, brands offer exclusive discounts Implications - Understanding the inherent connection consumers have to their smartphones, brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage. Particularly of interest to Hispanics that frequently use daily discount sites, the rewards also speak to the vast number of users that only use smartphones to browse the web and check email, which is steadily increasing.
Rewarding Mobility
Encouraging consumer smartphone use, brands offer exclusive discounts
5 Examples + Score + Implications


Routine Reward Brands offer incentives for participating in regular activities like social media Implications - Instead of asking consumers to participate in a separate program, brands are incentivizing routine activities like social media interaction and web browsing for enhanced brand awareness. Adapting to the discerning consumer even more, the incentives boost brand ubiquity to make lifestyle incorporation easier and more natural than with traditional programs.
Routine Reward
Brands offer incentives for participating in regular activities like social media
5 Examples + Score + Implications


Wearable Display (UPDATE) Hi-tech eyewear innovations provide unprecedented viewing experiences Implications - Earlier this year, Trend Hunter uncovered 'Hands-Free Tech,' innovative eyewear giving consumers extra functionality, whether it's connecting to social media or taking photos. Now, we're seeing even more hi-tech eyewear that provide display and projection features to create a completely enhanced and unprecedented viewing experience. These include everything from virtual reality contact lenses to bluetooth-enabled specs that can display images from your phone or tablet, all of which stand to transform the way today's media is delivered and digested.
Wearable Display (UPDATE)
Hi-tech eyewear innovations provide unprecedented viewing experiences
8 Examples + Score + Implications


Refurbished Entertainment Theaters and cinemas become more experiential and design-oriented Implications - Traditional movie theaters have been predictably designed, often comprising the standard black walls, red carpet and lackluster concession stands. However, cinemas the world over are getting a major overhaul, as designers infuse them with stunning design elements that completely re-imagine the entertainment experience. Ranging from floating cinemas and themed theaters to those that offer viewers specific foods during each film, these new-age entertainment centers provide a new way to enjoy a long-established pastime.
Refurbished Entertainment
Theaters and cinemas become more experiential and design-oriented
8 Examples + Score + Implications


PLUS 30 more Theater PRO Trends and 362 examples!


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