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About the Theater Report - Discover the latest breakthroughs in the entertainment world while gaining consumer insight with the Theater Trend Report. Broadway plays, lavish musical numbers and classic London theaters are all areas of innovation as of late. More tech-savvy entertainment sectors such as IMAX movie theaters from AMC and Cinemark are also using developments from these traditional theater mediums to spark more creative output.

Who It's For - Our consumer-based research will be useful to operators of cinemas, production coordinators, musical directors and performers looking for added inspiration to boost innovation.

Create concise business strategies, viral ad campaigns and isolate emerging opportunities by using our crowd-sourced research found in the Theater Trend Report.

The Theater Trend Report, last published on Jul 17, 2014, includes 39 PRO Trends and 387 examples of theater market research and theater consumer trends related to: entertainment, movies, plays, Broadway, musicals and theater trends.

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trend research methodology Methodology - Our theater research is based on Trend Hunter's 387 crowdsourced theater trends and 1,996,000,000 total views of data. [Learn More]

What You'll Get:
• 39 Page / Slide Presentation Theater PDF Report Theater PPT Report
• 39 Page In-Depth Reading Report Theater PDF Report

Contents:
• 39 Theater PRO Trends
• 387 Theater Examples
• 54 Theater Videos (Online) Theater Videos
• 2,322 Theater Images (Online) Theater Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Theater Pro Trends - Each Theater PRO Trend is on its own slide with implications, a quantified score, and examples linked to online theater articles, videos and images. Examples:

Cozy Cinema Theaters infuse elements of home to enhance entertainment with familiarity Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment.
Cozy Cinema
Theaters infuse elements of home to enhance entertainment with familiarity
4 Examples + Score + Implications


Immersive Entertainment Cinema utilizes multi-sensory technologies to further mimic reality Implications - Things like interactivity, 4D viewing and augmented reality are making their way from theme parks to movie theatres. As online streaming and illegal pirating of movies continues to pose a threat to Hollywood, movie theatres are striving for ways to get more traffic. These technologies are also beginning to be brought into the home as the cost of these technologies becomes more feasible for the average consumer.
Immersive Entertainment
Cinema utilizes multi-sensory technologies to further mimic reality
8 Examples + Score + Implications


On-the-Go Stream Seeking accessibility, consumers turn to portable methods of multimedia sharing Implications - As technological integration advances, reliance on ease and accessibility becomes commonplace, prompting desires for more compact, digital alternatives to traditional everyday activities. Seeking more diverse methods of at-home multimedia, consumers are turning to mobile applications and portable streaming devices to make media engagement more convenient whether at home or on-the-go. This speaks to a desire for methods of media sharing that satiates both digital engagement and day-to-day efficiency.
On-the-Go Stream
Seeking accessibility, consumers turn to portable methods of multimedia sharing
8 Examples + Score + Implications


Masochistic Stay Hotels evolve to offer the opposite experience than what’s expected Implications - As new heights for luxury begin to peak around the world, consumers are beginning to revert to craving an experience unlike any other, which is something that a variety of hotels are accommodating to with rooms designed for the opposite of relaxation. With a masochistic style of design, the suites offer a lifestyle as opposed to a relaxing stay and satisfy a desire for a rich, realistic experience by millennial travelers. This denotes a shift towards clientele that crave sensory stimulation and realistic experiences during vacations, as a lack of realism in life pushes them to want the explicit.
Masochistic Stay
Hotels evolve to offer the opposite experience than what’s expected
5 Examples + Score + Implications


Broadening Homemade Healthy treats satiate a need for more organic options in social settings Implications - In a society where individuals are constantly concerned about health, methods to replace store-bought snacks with more organic, homegrown eats helps make nutritional diets more achievable. Homemade popcorn recipes and organic chips provide health-conscious consumers with ways to enjoy popular treats without the pre-packaged side effects, reflecting a consumer demand for products that make healthier living more approachable.
Broadening Homemade
Healthy treats satiate a need for more organic options in social settings
5 Examples + Score + Implications


Rewarding Mobility Encouraging consumer smartphone use, brands offer exclusive discounts Implications - Understanding the inherent connection consumers have to their smartphones, brands are offering lucrative discounts for users that help to boost brand loyalty and continued patronage. Particularly of interest to Hispanics that frequently use daily discount sites, the rewards also speak to the vast number of users that only use smartphones to browse the web and check email, which is steadily increasing.
Rewarding Mobility
Encouraging consumer smartphone use, brands offer exclusive discounts
5 Examples + Score + Implications


PLUS 33 more Theater PRO Trends and 387 examples!



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