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About the Theater Report

Discover the latest breakthroughs in the entertainment world while gaining consumer insight with the Theater Trend Report. Broadway plays, lavish musical numbers and classic London theaters are all areas of innovation as of late. More tech-savvy entertainment sectors such as IMAX movie theaters from AMC and Cinemark are also using developments from these traditional theater mediums to spark more creative output.

Who It's For

Our consumer-based research will be useful to operators of cinemas, production coordinators, musical directors and performers looking for added inspiration to boost innovation.

Create concise business strategies, viral ad campaigns and isolate emerging opportunities by using our crowd-sourced research found in the Theater Trend Report.

The Theater Trend Report, last published on Jul 14, 2015, includes 46 PRO Trends and 230 examples of theater market research and theater consumer trends related to: entertainment, movies, plays, Broadway, musicals and theater trends.

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Methodology

Our theater research is based on Trend Hunter's crowdsourced theater articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 46 Theater PRO Trends = 46 Powerpoint Pages Theater PPT Report
• 230 Theater Examples

Online Extras With Full Subscription

• 32 Theater Videos (Online) Theater Videos
• 1,380 Theater Images (Online) Theater Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Theater Pro Trends

Each Theater PRO Trend is on its own slide with implications, a quantified score, and examples linked to online theater articles, videos and images. Examples:

Extravagant Cinema Upscale movie theaters offer consumers affordable glamour Implications - High-end movie theaters entice consumers with a glitzy cinema experience with amenities that reference a traditional night at the opera. Ultra-luxurious and membership-based theater chains provide exclusivity and afford customization that rivals the convenience of at-home viewing options.
Extravagant Cinema
Upscale movie theaters offer consumers affordable glamour
4 Examples + Score + Implications


Gourmet Cinema Movie theater chains entice consumers with high-end food and drink Implications - As OTT and streaming services become major rivals of traditional movie theaters, brands and chains are getting more creative with upscale menu items and in-seat service. Gourmet menus and craft cocktails elevate the consumer experience to one of indulgence, customization and affordable glamour.
Gourmet Cinema
Movie theater chains entice consumers with high-end food and drink
4 Examples + Score + Implications


Immersive Cinema Movie experiences are heightened with expansive tech features Implications - As at-home streaming services threaten to dismantle the film industry, theaters are elevating traditional cinematic experiences with high-tech enhancements for experiential allure. Moving even beyond innovations such as 3D screenings, cinemas are integrating everything from motion seating to multi-level screens, ultimately reinventing the movie experience into an immersive and interactive activity, rather than one suited for at-home relaxation.
Immersive Cinema
Movie experiences are heightened with expansive tech features
4 Examples + Score + Implications


Open-Air Entertainment A desire for entertainment prompts the use of convenient outdoor devices Implications - Transforming traditionally stuffy backyard environments into immersive spaces, homeowners are opting for unique technology to heighten entertainment. Setting up movie projectors and party speakers outdoors, home owners are looking to not only create a more entertaining outdoor space, but also re-define traditional media experiences into something more accessible for the entire family.
Open-Air Entertainment
A desire for entertainment prompts the use of convenient outdoor devices
4 Examples + Score + Implications


Remixed Nostalgia Consumers search for ways to enjoy past pop culture in new forms Implications - The emotional power of pop culture imbues consumers with a sense of deep-rooted nostalgia for their favorite movies and television shows. In an effort to re-create the magic of their first viewing, consumers are searching for experiences that allow them to enjoy their favorite characters and story lines in a different form or context. Consumers are simultaneously satisfying their nostalgic impulse while searching for ways to heighten their enjoyment and engagement of the content.
Remixed Nostalgia
Consumers search for ways to enjoy past pop culture in new forms
6 Examples + Score + Implications


Diversified Entertainment As other cultural groups gain more spending power, content changes Implications - The buying power of visible minorities in North America is on the rise, and to suit this shift, content in all media is following suit by appealing to a broader demographic. This ushers the market into a new phase where diversity is no longer a topic reserved for CSR, but becomes the norm.
Diversified Entertainment
As other cultural groups gain more spending power, content changes
5 Examples + Score + Implications


Conscious Stay Adding awareness to travel destinations, hotels adopt social good tactics Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
Conscious Stay
Adding awareness to travel destinations, hotels adopt social good tactics
4 Examples + Score + Implications


Cozy Cinema Theaters infuse elements of home to enhance entertainment with familiarity Implications - Entertainment venues like move theaters are turning to aesthetics that are reminiscent of home, giving a familiar appeal to traditionally cold, open spaces. Offering a cozier experience, these customized cinema spaces speak to a desire for more comforting yet social modes of entertainment.
Cozy Cinema
Theaters infuse elements of home to enhance entertainment with familiarity
4 Examples + Score + Implications


PLUS 40 more Theater PRO Trends and 230 examples!



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