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About the Jeans Report

The Jeans Trend Report features the latest innovations and styles of Levis, DKNY, Diesel and Wrangler, and explores how these brands are evolving to meet consumer demands. Cultivated and sourced by the consumer, the Jeans Trend Report offers insight on how jeans for women, jean jackets, skinny jeans, nudie jeans and other denim products are being adapted to appeal to modern buyers.

Who It's For

The Jeans Trend Report is ideal for those in the fashion, marketing and advertising industries.

Our crowd-sourced research provides valuable insight into tracking current market trends, which will incite businesses with forward-thinking product design ideas and marketing strategies that will resonate with the consumer.

The Jeans Trend Report, last published on Aug 20, 2014, includes 132 PRO Trends and 660 examples of jeans market research and jeans consumer trends related to: jean jackets, skinny jeans, denim, fashion, design and jeans trends.

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Methodology

Our jeans research is based on Trend Hunter's crowdsourced jeans articles and 2,115,000,000 total views of data. [Learn More]

Report Contents

• 132 Jeans PRO Trends = 132 Powerpoint Pages Jeans PPT Report
• 660 Jeans Examples

Online Extras With Full Subscription

• 92 Jeans Videos (Online) Jeans Videos
• 3,960 Jeans Images (Online) Jeans Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Jeans Pro Trends

Each Jeans PRO Trend is on its own slide with implications, a quantified score, and examples linked to online jeans articles, videos and images. Examples:

Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Cultural Customization Consumers turn to DIY techniques to acquire cultural goods on a budget Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration.
Cultural Customization
Consumers turn to DIY techniques to acquire cultural goods on a budget
5 Examples + Score + Implications


Experiential Shop The traveling shopper is targeted by global retailers with custom experiences Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Experiential Shop
The traveling shopper is targeted by global retailers with custom experiences
4 Examples + Score + Implications


Juvenile Workout Parents opt for athletic-focused clothing for kids for a lifestyle extension Implications - As parents plateau with their own healthy endeavors, the incorporation of offspring into fitness-focused lifestyles is being supported with infant clothing designed for working out. The instilling of healthy habits early revolts against rising obesity rates in North America that are causing parents to become hyper aware of reduced life expectancy.
Juvenile Workout
Parents opt for athletic-focused clothing for kids for a lifestyle extension
4 Examples + Score + Implications


Custom Acquisition Personalization is brought back into stores to offer creative consumer input Implications - While a reliance on social media has resulted in numerous digitized activities, a need for more tangible alternatives prompts consumers to turn to in-store customization tactics. Enhancing interaction, retailers are providing in-store services that allow buyers to alter products as they please.
Custom Acquisition
Personalization is brought back into stores to offer creative consumer input
5 Examples + Score + Implications


PLUS 126 more Jeans PRO Trends and 660 examples!



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