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About the Jeans Report

The Jeans Trend Report features the latest innovations and styles of Levis, DKNY, Diesel and Wrangler, and explores how these brands are evolving to meet consumer demands. Cultivated and sourced by the consumer, the Jeans Trend Report offers insight on how jeans for women, jean jackets, skinny jeans, nudie jeans and other denim products are being adapted to appeal to modern buyers.

Who It's For

The Jeans Trend Report is ideal for those in the fashion, marketing and advertising industries.

Our crowd-sourced research provides valuable insight into tracking current market trends, which will incite businesses with forward-thinking product design ideas and marketing strategies that will resonate with the consumer.

The Jeans Trend Report, last published on Apr 22, 2015, includes 143 PRO Trends and 715 examples of jeans market research and jeans consumer trends related to: jean jackets, skinny jeans, denim, fashion, design and jeans trends.

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Methodology

Our jeans research is based on Trend Hunter's crowdsourced jeans articles and 2,343,000,000 total views of data. [Learn More]

Report Contents

• 143 Jeans PRO Trends = 143 Powerpoint Pages Jeans PPT Report
• 715 Jeans Examples

Online Extras With Full Subscription

• 100 Jeans Videos (Online) Jeans Videos
• 4,290 Jeans Images (Online) Jeans Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Jeans Pro Trends

Each Jeans PRO Trend is on its own slide with implications, a quantified score, and examples linked to online jeans articles, videos and images. Examples:

Branding Approachability Fashion brands adapt to be more accessible to the "every man" Implications - In an effort to communicate authenticity, many fashion retailers are targeting the "every man" with their branding strategy. Less concerned with prestige and exclusivity, brands are now attempting to become more accessible and down-to-earth. This shift indicates that consumers are responding to brands that reference their lifestyle.
Branding Approachability
Fashion brands adapt to be more accessible to the "every man"
5 Examples + Score + Implications


Bodily Esteem Consumers challenge the mainstream by openly celebrating body diversity Implications - The fashion industry claims to have embraced body diversity, but its definition of "plus-size" remains narrow. As a result, consumers feeling overlooked by the industry are gravitating towards fashion and media channels that make bold, celebratory political statements surrounding the issue. This shift towards bodily esteem suggests that consumers are searching for transparency, as well as representation, from fashion media.
Bodily Esteem
Consumers challenge the mainstream by openly celebrating body diversity
4 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Denim Nostalgia Consumers search for ways to recover the past while remaining timeless Implications - Consumers interested in reviving a look or fashion from the past are doing so with denim, a wardrobe staple that has gone through many reincarnations, but never out of style. Denim is a material that has proven its endurance, but it can be manipulated to reflect ephemeral trends and decade-specific looks. By opting for denim that boasts vintage silhouettes and textile and color treatments, consumers are demonstrating a dual desire for satisfying nostalgia while simultaneously staying current within the world of fashion.
Denim Nostalgia
Consumers search for ways to recover the past while remaining timeless
5 Examples + Score + Implications


Hyper-Niche Club Straying away from conventional interests, clubs cater to obscure hobbies Implications - Praising the obscure and eccentric, modern clubs are tailoring to niche consumer interests for heightened appeal. Catering to online gamers and punk cartoon fanatics, these memberships are using hyper-niche interests and hobbies to provide a social platform for those who tend to stray away from the mainstream.
Hyper-Niche Club
Straying away from conventional interests, clubs cater to obscure hobbies
4 Examples + Score + Implications


Deconstructed Couture Moving away from the mainstream, clothing is deconstructed for authenticity Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Deconstructed Couture
Moving away from the mainstream, clothing is deconstructed for authenticity
4 Examples + Score + Implications


Protective Ensemble Appealing to a need for safety, fashion retailers adopt protective materials Implications - Appealing to a growing sense of paranoia among consumers, fashion retailers are turning to alternative materials to offer a greater sense of protection, from the elements and beyond. Transforming traditional clothing into bulletproof and armor-like clothing pieces, retailers are not only making everyday apparel more durable, but also providing consumers with a tangible method of day-to-day protection.
Protective Ensemble
Appealing to a need for safety, fashion retailers adopt protective materials
4 Examples + Score + Implications


Marketed Monochrome Companies use simplistic colorways to convey elegance Implications - Branching off of the minimalist wave, monochrome has leaked into all aesthetic industries including packaging. The use of a singular color conveys elegance that speaks to a consumer's desire for prestige. Doing away with the bells and whistles of interactive packaging, monochromatic branding allows the product to speak for itself, appealing to consumer trust based in simplicity.
Marketed Monochrome
Companies use simplistic colorways to convey elegance
7 Examples + Score + Implications


PLUS 137 more Jeans PRO Trends and 715 examples!



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