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About the Jeans Report

The Jeans Trend Report features the latest innovations and styles of Levis, DKNY, Diesel and Wrangler, and explores how these brands are evolving to meet consumer demands. Cultivated and sourced by the consumer, the Jeans Trend Report offers insight on how jeans for women, jean jackets, skinny jeans, nudie jeans and other denim products are being adapted to appeal to modern buyers.

Who It's For

The Jeans Trend Report is ideal for those in the fashion, marketing and advertising industries.

Our crowd-sourced research provides valuable insight into tracking current market trends, which will incite businesses with forward-thinking product design ideas and marketing strategies that will resonate with the consumer.

The Jeans Trend Report, last published on Oct 28, 2014, includes 134 PRO Trends and 670 examples of jeans market research and jeans consumer trends related to: jean jackets, skinny jeans, denim, fashion, design and jeans trends.

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Methodology

Our jeans research is based on Trend Hunter's crowdsourced jeans articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 134 Jeans PRO Trends = 134 Powerpoint Pages Jeans PPT Report
• 670 Jeans Examples

Online Extras With Full Subscription

• 94 Jeans Videos (Online) Jeans Videos
• 4,020 Jeans Images (Online) Jeans Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Jeans Pro Trends

Each Jeans PRO Trend is on its own slide with implications, a quantified score, and examples linked to online jeans articles, videos and images. Examples:

Charitable Co-Branding Brands use the popularity of collaborations to show off a charitable side Implications - Celebrities and brands are collaborating to create products and events that serve a socially conscious function. As partnerships tend to attract attention on that basis alone, more brands are using these opportunities as a way to display a charitable side of their company through donation or fundraising.
Charitable Co-Branding
Brands use the popularity of collaborations to show off a charitable side
5 Examples + Score + Implications


Upgrading Apparel Consumers use tutorials and DIYs to make accessories hyper-personalized Implications - As the number of consumers DIYing their own clothing rises, more and more people are using crafty techniques and tutorials to personalize apparel. This move towards customization on a budget signifies a preference and desire for fleeting fashion styles and affordable variety.
Upgrading Apparel
Consumers use tutorials and DIYs to make accessories hyper-personalized
9 Examples + Score + Implications


Refined Rebellion The concept of edgy is given a sophisticated overhaul to diversify appeal Implications - Incorporating the rebellious attitudes of young people into mainstream fashion, designers are merging the idea of edgy with more sophisticated elements. These examples signify a more cultivated view of youth culture, and appeal to millennials who are seeking to stand out from their peers.
Refined Rebellion
The concept of edgy is given a sophisticated overhaul to diversify appeal
5 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Wardrobe Reversal A growing emphasis on individuality sparks consumers to use pieces unexpectedly Implications - Disregarding norms and customs, consumers are using everyday clothing in new and unconventional ways. Going beyond elements of design, individuals are choosing to wear items like sweaters and shirts in ways that don’t conform to the norm. This signifies a shift toward more atypical means of expression.
Wardrobe Reversal
A growing emphasis on individuality sparks consumers to use pieces unexpectedly
4 Examples + Score + Implications


Cultural Customization Consumers turn to DIY techniques to acquire cultural goods on a budget Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration.
Cultural Customization
Consumers turn to DIY techniques to acquire cultural goods on a budget
5 Examples + Score + Implications


Experiential Shop The traveling shopper is targeted by global retailers with custom experiences Implications - Offering tourist shoppers something they wouldn't find at home, international retailers are putting an emphasis on custom goods that also double as unique experiences. This shift not only satiates visiting consumers, but locals as well, who appreciate the novelty of personalized goods over styles available worldwide.
Experiential Shop
The traveling shopper is targeted by global retailers with custom experiences
4 Examples + Score + Implications


PLUS 128 more Jeans PRO Trends and 670 examples!



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