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About the Scarf Report - The Scarf Trend Report analyzes various pashminas, cashmere scarves, wool shawls and body wraps that have become a staple in modern fashion. Not only do we investigate items like bandanas and the hijab head scarf, but we also look at different scarf patterns and various ways to wear scarves. It is essential for businesses to be aware of trends in the fashion world, especially with something as widely accepted and ever-changing as the scarf.

Who It's For - Our research will be essential for professionals seeking new ways to stimulate innovation and creativity at their companies. This includes fashion photographers, clothing designers, stylists, boutique owners, retailers and anyone else in the fashion industry that wants to leverage consumer-based market analysis.

The Scarf Trend Report will give you renewed perspective from a consumer point of view, allowing you to stay on top of the fashion trends that speak to their interests.

The Scarf Trend Report, last published on Feb 26, 2014, includes 46 PRO Trends and 661 examples of scarf market research and scarf consumer trends related to: shawls, bandanas, fabrics, fashion accessories, body wraps and scarf trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our scarf research is based on Trend Hunter's 661 crowdsourced scarf trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 46 Page / Slide Presentation Scarf PDF Report Scarf PPT Report
• 46 Page In-Depth Reading Report Scarf PDF Report

Contents:
• 46 Scarf PRO Trends
• 661 Scarf Examples
• 93 Scarf Videos (Online) Scarf Videos
• 3,966 Scarf Images (Online) Scarf Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Scarf Pro Trends - Each Scarf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online scarf articles, videos and images. Examples:

Exhibiting Adolescence Youthful retail displays allow shoppers to connect with their innocence Implications - While maturing into adulthood often suggests letting go of all your childish tendencies, referring back to the innocence of youth allows individuals to relish in a familiar and sentimental feeling. Retail displays that feature cartoonish designs and whimsical imagery provides a sense of nostalgia that consumers can emotionally connect with, catering to adult consumers looking to make everyday experiences more personally engaging.
Exhibiting Adolescence
Youthful retail displays allow shoppers to connect with their innocence
7 Examples + Score + Implications


Selling Sympathy Heartfelt sharing campaigns utilize kindness to connect with consumers Implications - With brands often featuring ads that center around product placement and aesthetic appeal, consumers are looking to more emotionally enticing concepts that allow for a relatable connection. Commercials that feature sharing and kindness provide features of good will and graciousness that people constantly strive for, appealing to a consumer's need for more honest and down-to-earth approaches.
Selling Sympathy
Heartfelt sharing campaigns utilize kindness to connect with consumers
7 Examples + Score + Implications


Flamboyant Retail Outlandish in-store designs add excitement to the user experience Implications - With modern consumers easily distracted due to modern technologies and digital devices, retailers are looking beyond simple product designs to attract consumers looking for more enticing visual concepts. Animal-shaped displays and abstract shelving provides a whimsical appeal to traditionally standard settings, combining artistically eccentric designs with the need to elevate ordinary retail experiences.
Flamboyant Retail
Outlandish in-store designs add excitement to the user experience
7 Examples + Score + Implications


Blatant DIY Consumers stop hiding the ways that they're creating or modifying fashions Implications - Traditionally, the concept of DIY was to create or augment something as an imitation or enhancement on an original. This notion is going right out of vogue as DIYers proudly opt for styles and designs that are blatantly done by themselves. Bringing a community of consumers that have previously tried to hide efforts into the spotlight, the designs are being bolstered by blogs and social media sites like Pinterest that categorize DIY as a formal fashion trend as opposed to a casual hobby.
Blatant DIY
Consumers stop hiding the ways that they're creating or modifying fashions
8 Examples + Score + Implications


Tailored Bonding Handmade infant ensembles offer parents a customized way to connect with kids Implications - With media and technology often resulting in children maturing at a fast rate, parents are looking to more customized sources of interaction to enhance bonding rituals. DIY onesies and embellished newborn ensembles provide parents with personalized apparel pieces that reflect their interest in media or pop culture, combining cost-efficient techniques with the need to create a connection with children.
Tailored Bonding
Handmade infant ensembles offer parents a customized way to connect with kids
7 Examples + Score + Implications


Functional Out-of-Home Brands are adopting useful physical advertisements to benefit consumers Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Functional Out-of-Home
Brands are adopting useful physical advertisements to benefit consumers
8 Examples + Score + Implications


PLUS 40 more Scarf PRO Trends and 661 examples!


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46 Scarf PRO Trends
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