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About the Scarf Report - The Scarf Trend Report analyzes various pashminas, cashmere scarves, wool shawls and body wraps that have become a staple in modern fashion. Not only do we investigate items like bandanas and the hijab head scarf, but we also look at different scarf patterns and various ways to wear scarves. It is essential for businesses to be aware of trends in the fashion world, especially with something as widely accepted and ever-changing as the scarf.

Who It's For - Our research will be essential for professionals seeking new ways to stimulate innovation and creativity at their companies. This includes fashion photographers, clothing designers, stylists, boutique owners, retailers and anyone else in the fashion industry that wants to leverage consumer-based market analysis.

The Scarf Trend Report will give you renewed perspective from a consumer point of view, allowing you to stay on top of the fashion trends that speak to their interests.

The Scarf Trend Report, last published on Aug 15, 2014, includes 51 PRO Trends and 696 examples of scarf market research and scarf consumer trends related to: shawls, bandanas, fabrics, fashion accessories, body wraps and scarf trends.

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trend research methodology Methodology - Our scarf research is based on Trend Hunter's 696 crowdsourced scarf trends and 2,029,000,000 total views of data. [Learn More]

What You'll Get:
• 51 Page / Slide Presentation Scarf PDF Report Scarf PPT Report
• 51 Page In-Depth Reading Report Scarf PDF Report

Contents:
• 51 Scarf PRO Trends
• 696 Scarf Examples
• 97 Scarf Videos (Online) Scarf Videos
• 4,176 Scarf Images (Online) Scarf Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Scarf Pro Trends - Each Scarf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online scarf articles, videos and images. Examples:

Outright Isolation A desire for privacy has consumers turning to blunt solitary techniques Implications - As social media encourages consumers to be more open and expressive, those who are more naturally introverted are reacting to products to keep things quiet. Seeking methods of privacy, consumers are turning to brazen disguises to blatantly showcase a desire for isolation. Such techniques signify a growing emphasis on personal needs rather than outward interaction.
Outright Isolation
A desire for privacy has consumers turning to blunt solitary techniques
4 Examples + Score + Implications


Diversified Accessory Cutting costs, consumers add unexpected uses to fashion products Implications - Seeking to keep up with new fashion rituals, consumers are transforming single-purpose accessories into creative, multipurpose products. Reinventing scarves into tech accessories and pieces of clothing, it seems the post-recession consumer is not satisfied with a product existing only for ornamentation.
Diversified Accessory
Cutting costs, consumers add unexpected uses to fashion products
5 Examples + Score + Implications


Cultural Customization Consumers turn to DIY techniques to acquire cultural goods on a budget Implications - Offering a cost-effective alternative to travel, consumers are turning to DIY goods to replicate cultural elements. Handcrafted Kimonos and tribal accessories allow consumers to experience foreign traditions without having to leave their homes, reflecting a desire for more cost-effective, yet personalized methods of exploration.
Cultural Customization
Consumers turn to DIY techniques to acquire cultural goods on a budget
5 Examples + Score + Implications


Holiday Realism Adult consumers favor the realistic over the cartoonish for celebrations Implications - Holidays consistently place imagination front and center, but an increase in products that depict more realistic holiday imagery is effectively removing that mystique. These products satisfy consumers who crave a taste of reality, allowing them to celebrate in a way that feels age-appropriate.
Holiday Realism
Adult consumers favor the realistic over the cartoonish for celebrations
6 Examples + Score + Implications


Modernized Organization Seeking to maintain aesthetics, consumers turn to minimalist storage units Implications - While traditional storage units offer homeowners practical methods of organization, the overbearing framework can make modern aesthetics hard to achieve. Seeking methods of at-home efficiency without sacrificing contemporary appeal, consumers are turning to minimalist storage units to allow for seamless interior integration. These subtle storage designs speak to a desire for practical, yet aesthetically enhanced organizational methods in day-to-day living, especially when living in highly condensed areas during these overpopulated times.
Modernized Organization
Seeking to maintain aesthetics, consumers turn to minimalist storage units
6 Examples + Score + Implications


Imaginative Comfort Formal infant accessories experience a backlash as parents demand imagination Implications - Despite the move towards fashion-conscious clothing and accessories in the youth market, a rise in design that focuses on imagination and comfort is rebranding the infantile stage as hip. Sparked by parental desire to express individuality, the designs allow a divergence from the status obsession that is now commonplace for urban parents with double incomes.
Imaginative Comfort
Formal infant accessories experience a backlash as parents demand imagination
6 Examples + Score + Implications


PLUS 45 more Scarf PRO Trends and 696 examples!



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