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About the Scarf Report

The Scarf Trend Report analyzes various pashminas, cashmere scarves, wool shawls and body wraps that have become a staple in modern fashion. Not only do we investigate items like bandanas and the hijab head scarf, but we also look at different scarf patterns and various ways to wear scarves. It is essential for businesses to be aware of trends in the fashion world, especially with something as widely accepted and ever-changing as the scarf.

Who It's For

Our research will be essential for professionals seeking new ways to stimulate innovation and creativity at their companies. This includes fashion photographers, clothing designers, stylists, boutique owners, retailers and anyone else in the fashion industry that wants to leverage consumer-based market analysis.

The Scarf Trend Report will give you renewed perspective from a consumer point of view, allowing you to stay on top of the fashion trends that speak to their interests.

The Scarf Trend Report, last published on May 06, 2015, includes 61 PRO Trends and 305 examples of scarf market research and scarf consumer trends related to: shawls, bandanas, fabrics, fashion accessories, body wraps and scarf trends.

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trend research methodology

Methodology

Our scarf research is based on Trend Hunter's crowdsourced scarf articles and 2,417,000,000 total views of data. [Learn More]

Report Contents

• 61 Scarf PRO Trends = 61 Powerpoint Pages Scarf PPT Report
• 305 Scarf Examples

Online Extras With Full Subscription

• 43 Scarf Videos (Online) Scarf Videos
• 1,830 Scarf Images (Online) Scarf Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Scarf Pro Trends

Each Scarf PRO Trend is on its own slide with implications, a quantified score, and examples linked to online scarf articles, videos and images. Examples:

Kidult Celebration Child-centric celebrations are given a makeover with mature decor Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Kidult Celebration
Child-centric celebrations are given a makeover with mature decor
5 Examples + Score + Implications


Whimsical Retail Brands increase interest through over-the-top retail displays Implications - Bringing an exciting element to routine shopping experiences, playfully designed retail displays are being adopted as a way to generate interest and engagement with products. By adopting over-the-top designs more reminiscent of an amusement park than a grocery store, retail locations are able to better compete with the convenience of online shops by offering an experiential element.
Whimsical Retail
Brands increase interest through over-the-top retail displays
6 Examples + Score + Implications


Astronomical Aesthetic The planets become a source of design inspiration Implications - As a backlash to the over-processed, ostentatious visual style of recent times, many consumers are craving something more naturalistic and mysterious. This, combined with a growing interest in the otherworldly, has created an obsession with the astronomical aesthetic and the intrigue of what else is out there.
Astronomical Aesthetic
The planets become a source of design inspiration
7 Examples + Score + Implications


Critter Kinder Animals are prominent in baby design Implications - Allowing new Instagram-age parents the opportunity to communicate creativity through their children, animal-themed infant clothing maintains a cute and conservative look that is de rigeur, yet still childlike. Diverging from the rising trend of dressing babies like chic adults, this pattern shows parents still want kids to be kids, but in a way that satisfies the desire for uniqueness.
Critter Kinder
Animals are prominent in baby design
5 Examples + Score + Implications


Holistic Introvert Isolation becomes a lifestyle with solo aids Implications - In today's globally connected digital society, it's becoming harder and harder to get some private time, creating a demand for accessories and gadgets that take privacy to an extreme level. From architecture to travel, the thirst for alone time is becoming more drastic, signifying true dedication on part of consumers to the cause of self-preservation.
Holistic Introvert
Isolation becomes a lifestyle with solo aids
6 Examples + Score + Implications


Deconstructed Couture Moving away from the mainstream, clothing is deconstructed for authenticity Implications - Connecting with the average consumer can be challenging, particularly for high-end fashion retailers, giving way to a move toward less polished clothing designs. Appealing to a consumer desire for authenticity, brands are turning to designs like patchwork and mix-and-match patterns to differentiate themselves from more manufactured looks, intentionally breaking down materials for rustic appeal.
Deconstructed Couture
Moving away from the mainstream, clothing is deconstructed for authenticity
4 Examples + Score + Implications


Sophisticated Collaboration Everyday brands pair with couture in an attempt to boost branding Implications - The digital consumer will take any opportunity to communicate their prestige, calling for more sophistication and novelty from all products. Everyday brands are pairing with higher-end brands as a result. The attempt to turn even food products into prestigious items speaks to the blurred lines of "status," despite the demand for seemingly luxurious products.
Sophisticated Collaboration
Everyday brands pair with couture in an attempt to boost branding
6 Examples + Score + Implications


Intrusive Adornment Gaudy, over-the-top headpieces are opted for as consumers crave attention Implications - Despite minimalism reaching new peaks in the style world, a number of brands and consumers are going against the grain with over-the-top headpieces that demand attention. This rebellion against modern aesthetics speaks to a broader preference for products that capture attention by standing out.
Intrusive Adornment
Gaudy, over-the-top headpieces are opted for as consumers crave attention
8 Examples + Score + Implications


PLUS 55 more Scarf PRO Trends and 305 examples!



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