ALL > Lifestyle > chocolate Trend Report


About the chocolate Report

In the Chocolate Trend Report, companies will find an eclectic mix of trends, including chocolate recipes, original truffles, chocolate brownies, gift baskets and more. This candy subsection is in a constant state of change, as breakthroughs in marketing result in constantly upgraded products like Easter Eggs, white chocolate variations and hot chocolate spin offs. With the Chocolate Trend Report, businesses can easily isolate and track breakthroughs in this industry.

Who It's For

Our Chocolate Trend Report features the latest products and marketing campaigns of Cadbury, Nestle, Mars and more. Use Trend Hunter’s crowd-sourced research to cultivate cutting edge insight in this creative industry.

Using data from the Chocolate Trend Report can help companies navigate emerging opportunities, and leverage these developments for insight and innovation.

The chocolate Trend Report, last published on May 19, 2015, includes 273 PRO Trends and 1,365 examples of chocolate market research and chocolate consumer trends related to: truffles, chocolate brownies, gift baskets, candy, Easter eggs and chocolate trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our chocolate research is based on Trend Hunter's crowdsourced chocolate articles and 2,367,000,000 total views of data. [Learn More]

Report Contents

• 273 chocolate PRO Trends = 273 Powerpoint Pages chocolate PPT Report
• 1,365 chocolate Examples

Online Extras With Full Subscription

• 191 chocolate Videos (Online) chocolate Videos
• 8,190 chocolate Images (Online) chocolate Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample chocolate Pro Trends

Each chocolate PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chocolate articles, videos and images. Examples:

Fast Festive QSR brands cater to time-crunched consumers with festive mealtime concepts Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions.
Fast Festive
QSR brands cater to time-crunched consumers with festive mealtime concepts
4 Examples + Score + Implications


Designer Dessert Consumers search for efficient forms of personalization in food Implications - DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods.
Designer Dessert
Consumers search for efficient forms of personalization in food
4 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Confectionery Comfort Traditionally savory dishes are being reinterpreted with sweet twists Implications - Companies and chefs alike are reinterpreting classic comfort foods with the addition of sweet flavors. In place of exclusively savory dishes are meals featuring chocolate, chips and candy ingredients. This broadens the appeal of savory recipes that are now tailored towards consumers with a sweet tooth.
Confectionery Comfort
Traditionally savory dishes are being reinterpreted with sweet twists
4 Examples + Score + Implications


Nutty Obsession Beverages incorporate nut and similar flavors as a response to the health movement Implications - The health movement has placed nuts in a spotlight as a source of protein, which is reflected in the beverage sphere as well. Borrowing influences from the middle east and Asia, these often-alcoholic, sweet interpretations of nut flavoring point to exoticism, experience, health, and a feeling of comfort associated with the rich flavors.
Nutty Obsession
Beverages incorporate nut and similar flavors as a response to the health movement
6 Examples + Score + Implications


Personalized Prep Consumers seek to add customization to their cooking rituals Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Personalized Prep
Consumers seek to add customization to their cooking rituals
5 Examples + Score + Implications


Animated Interface Websites integrate interactive features to encourage visitor engagement Implications - Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks.
Animated Interface
Websites integrate interactive features to encourage visitor engagement
4 Examples + Score + Implications


Geometric Packaging Brands adopt unique packaging shapes for cultural appeal Implications - Moving beyond traditional aesthetic design, brands, particularly those emerging from Asia, are turning to unique packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and intricate floral shapes, brands are seeking to not only showcase a sense of cultural origin, but also enhance traditional consumer-brand experiences with heightened sensory appeal.
Geometric Packaging
Brands adopt unique packaging shapes for cultural appeal
5 Examples + Score + Implications


PLUS 267 more chocolate PRO Trends and 1,365 examples!



Boost your chocolate consumer insight!
Three options to kick-start your innovation...


1. chocolate Trend Report

273 chocolate PRO Trends
chocolate Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

chocolate & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%