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About the chocolate Report

In the Chocolate Trend Report, companies will find an eclectic mix of trends, including chocolate recipes, original truffles, chocolate brownies, gift baskets and more. This candy subsection is in a constant state of change, as breakthroughs in marketing result in constantly upgraded products like Easter Eggs, white chocolate variations and hot chocolate spin offs. With the Chocolate Trend Report, businesses can easily isolate and track breakthroughs in this industry.

Who It's For

Our Chocolate Trend Report features the latest products and marketing campaigns of Cadbury, Nestle, Mars and more. Use Trend Hunter’s crowd-sourced research to cultivate cutting edge insight in this creative industry.

Using data from the Chocolate Trend Report can help companies navigate emerging opportunities, and leverage these developments for insight and innovation.

The chocolate Trend Report, last published on Oct 22, 2014, includes 212 PRO Trends and 1,060 examples of chocolate market research and chocolate consumer trends related to: truffles, chocolate brownies, gift baskets, candy, Easter eggs and chocolate trends.

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Methodology

Our chocolate research is based on Trend Hunter's crowdsourced chocolate articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 212 chocolate PRO Trends = 212 Powerpoint Pages chocolate PPT Report
• 1,060 chocolate Examples

Online Extras With Full Subscription

• 148 chocolate Videos (Online) chocolate Videos
• 6,360 chocolate Images (Online) chocolate Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample chocolate Pro Trends

Each chocolate PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chocolate articles, videos and images. Examples:

Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Seasonal Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
4 Examples + Score + Implications


Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Reformatted Dairy Enhancing nutrition, consumers transform yogurt products into bite-sized snacks Implications - Heightening nutritional goods with a sense of indulgence, consumers are transforming goods like yogurt into bite-sized snack forms. Using yogurt as a substitute ingredient in snacks like cupcakes and donuts, consumers are adding flavor and texture to traditionally simple dairy products. This reflects a more adaptable approach to healthy living.
Reformatted Dairy
Enhancing nutrition, consumers transform yogurt products into bite-sized snacks
4 Examples + Score + Implications


Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Communal Disconnect Consumers turn to public spaces to digitally detach Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement.
Communal Disconnect
Consumers turn to public spaces to digitally detach
4 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


PLUS 206 more chocolate PRO Trends and 1,060 examples!



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