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About the chocolate Report

In the Chocolate Trend Report, companies will find an eclectic mix of trends, including chocolate recipes, original truffles, chocolate brownies, gift baskets and more. This candy subsection is in a constant state of change, as breakthroughs in marketing result in constantly upgraded products like Easter Eggs, white chocolate variations and hot chocolate spin offs. With the Chocolate Trend Report, businesses can easily isolate and track breakthroughs in this industry.

Who It's For

Our Chocolate Trend Report features the latest products and marketing campaigns of Cadbury, Nestle, Mars and more. Use Trend Hunter’s crowd-sourced research to cultivate cutting edge insight in this creative industry.

Using data from the Chocolate Trend Report can help companies navigate emerging opportunities, and leverage these developments for insight and innovation.

The chocolate Trend Report, last published on Oct 17, 2014, includes 210 PRO Trends and 1,050 examples of chocolate market research and chocolate consumer trends related to: truffles, chocolate brownies, gift baskets, candy, Easter eggs and chocolate trends.

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Methodology

Our chocolate research is based on Trend Hunter's crowdsourced chocolate articles and 2,109,000,000 total views of data. [Learn More]

Report Contents

• 210 chocolate PRO Trends = 210 Powerpoint Pages chocolate PPT Report
• 1,050 chocolate Examples

Online Extras With Full Subscription

• 147 chocolate Videos (Online) chocolate Videos
• 6,300 chocolate Images (Online) chocolate Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample chocolate Pro Trends

Each chocolate PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chocolate articles, videos and images. Examples:

Seasonal Simplicity Holiday aesthetics take a minimalist turn to satiate design-conscious buyers Implications - Capturing holiday spirit in a more subtle manner, brands are turning to minimal seasonal aesthetics to appease design-conscious consumers. Updating traditional decor like wreaths and Christmas trees with contemporary designs, consumers are trading in traditionally flamboyant colors and imagery for more casual, laid-back aesthetics. This reflects a turn toward more subtle forms of seasonal celebration.
Seasonal Simplicity
Holiday aesthetics take a minimalist turn to satiate design-conscious buyers
4 Examples + Score + Implications


Emergency Spoofing Brands attach literal urgency to products to convey importance Implications - Tongue-in-cheek marketing can be an effective way to reach consumers, which is being approached by brands with the use of emergency-themed branding to create a sense of urgency. This approach utilizes humor -- a powerful tool for establishing brand trust -- to get consumers' attention in a creative way.
Emergency Spoofing
Brands attach literal urgency to products to convey importance
4 Examples + Score + Implications


Reformatted Dairy Enhancing nutrition, consumers transform yogurt products into bite-sized snacks Implications - Heightening nutritional goods with a sense of indulgence, consumers are transforming goods like yogurt into bite-sized snack forms. Using yogurt as a substitute ingredient in snacks like cupcakes and donuts, consumers are adding flavor and texture to traditionally simple dairy products. This reflects a more adaptable approach to healthy living.
Reformatted Dairy
Enhancing nutrition, consumers transform yogurt products into bite-sized snacks
4 Examples + Score + Implications


Hybrid Snacking Adding substance to mini meals, consumers combine multiple treats into one Implications - Seeking to add more depth to everyday snacks, consumers are combining different treats together to satiate cravings. Creating hybrid snacks that come together to create a mini meal, consumers are merging unlikely ingredients together to add substance to recipes traditionally lighter in form.
Hybrid Snacking
Adding substance to mini meals, consumers combine multiple treats into one
4 Examples + Score + Implications


Communal Disconnect Consumers turn to public spaces to digitally detach Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement.
Communal Disconnect
Consumers turn to public spaces to digitally detach
4 Examples + Score + Implications


Sensory Confection Ordinary treats are revamped with unexpected textures for sensory appeal Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
Sensory Confection
Ordinary treats are revamped with unexpected textures for sensory appeal
4 Examples + Score + Implications


Routine Rental Rental services offer more basic consumer goods for practicality Implications - While rental services often sway toward more high-end services, a growth in more compact and sustainable living has consumers seeking out more basic rental options. Offering the temporary use of kitchen appliances and children's toys, unique rental options provide individuals with the convenience of basic goods without any long-term commitment.
Routine Rental
Rental services offer more basic consumer goods for practicality
5 Examples + Score + Implications


Prominent Nutrition An emphasis on well-being has consumers putting health goods front and center Implications - As the health craze rages on, an emphasis on health food becomes priority, resulting in fruits and vegetables taking a more prominent role in popular recipes. Featured more as a main ingredient rather than a topping, antioxidant-heavy foods like berries are being used as hearty fillings and spreads, reflecting a need to replace everyday indulgences with nutritional yet familiar alternatives.
Prominent Nutrition
An emphasis on well-being has consumers putting health goods front and center
5 Examples + Score + Implications


PLUS 204 more chocolate PRO Trends and 1,050 examples!



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