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About the chocolate Report

In the Chocolate Trend Report, companies will find an eclectic mix of trends, including chocolate recipes, original truffles, chocolate brownies, gift baskets and more. This candy subsection is in a constant state of change, as breakthroughs in marketing result in constantly upgraded products like Easter Eggs, white chocolate variations and hot chocolate spin offs. With the Chocolate Trend Report, businesses can easily isolate and track breakthroughs in this industry.

Who It's For

Our Chocolate Trend Report features the latest products and marketing campaigns of Cadbury, Nestle, Mars and more. Use Trend Hunter’s crowd-sourced research to cultivate cutting edge insight in this creative industry.

Using data from the Chocolate Trend Report can help companies navigate emerging opportunities, and leverage these developments for insight and innovation.

The chocolate Trend Report, last published on Aug 06, 2015, includes 323 PRO Trends and 1,615 examples of chocolate market research and chocolate consumer trends related to: truffles, chocolate brownies, gift baskets, candy, Easter eggs and chocolate trends.

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trend research methodology

Methodology

Our chocolate research is based on Trend Hunter's crowdsourced chocolate articles and 2,448,000,000 total views of data. [Learn More]

Report Contents

• 323 chocolate PRO Trends = 323 Powerpoint Pages chocolate PPT Report
• 1,615 chocolate Examples

Online Extras With Full Subscription

• 226 chocolate Videos (Online) chocolate Videos
• 9,690 chocolate Images (Online) chocolate Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample chocolate Pro Trends

Each chocolate PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chocolate articles, videos and images. Examples:

Big Data Marketing Brands are illuminating big data borrowed from social media for advertisements Implications - Big data has become a big buzz term with a short history, but while its role behind the scenes has grown in importance, it's role in the general public's eye is just one starting to be explored. Marketers are using big data garnered from partnerships with social media outlets such as Tinder and Twitter as the centerpiece of campaigns and branding efforts.
Big Data Marketing
Brands are illuminating big data borrowed from social media for advertisements
5 Examples + Score + Implications


Unexpected Confectionery Sweets are added to unconventional food items for experiential allure Implications - No longer satisfied with traditional consumption, consumers, particularly those of a younger generation, are turning to obscure food pairings for experiential allure. Adding sweets like cotton candy to savory dishes and beverages, consumers are seeking to not only heighten flavor, but also to add an element of intrigue to typically ordinary meals. This reflects a growing desire to constantly adapt and alter routine.
Unexpected Confectionery
Sweets are added to unconventional food items for experiential allure
6 Examples + Score + Implications


Reinterpreted Branding Iconic logos are re-envisioned with anti-corporate sentiment Implications - Instantly recognizable, iconic logos are being reinterpreted with new, modern twists that tweak well-known symbols. The re-envisioning of these images mirrors budding anti-corporate sentiment among young consumers who, being a socially conscious group, are often concerned with corporate irresponsibility.
Reinterpreted Branding
Iconic logos are re-envisioned with anti-corporate sentiment
4 Examples + Score + Implications


Ethical Caffeine The coffee industry responds to the environmental crisis Implications - Along with being more health-conscious, the coffee industry is becoming eco-aware, taking active steps to evaluate and reduce its environmental impact. Coffee manufacturers have begun to re-purpose byproducts that would otherwise go to waste, as well as switch to recyclable packaging methods. Taking an eco perspective in the creation, distribution and aftermath of its product ensures that the industry not only positions itself as caring and compassionate, but also becomes a catalyst for global change.
Ethical Caffeine
The coffee industry responds to the environmental crisis
4 Examples + Score + Implications


Whole Grain Health Complex carbohydrates expand to aid consumers beyond dietary health Implications - While the dietary benefits of whole grain foods are certainly not new, these health foods are being re-discovered by consumers to aid in other areas of one's life. Known to be a factor in enhancing serotonin levels and therefore encouraging sleep, complex carbohydrates like brown rice and whole grains are being adapted into new food forms as a means to combat typically stressful health conditions. Helping individuals improve their sleep patterns in a less invasive manner, the use of complex carbohydrates speaks to the broadening usage of health foods in all aspects of consumer lives.
Whole Grain Health
Complex carbohydrates expand to aid consumers beyond dietary health
4 Examples + Score + Implications


Coupled Dining Adding a romantic sentiment, couples turn to meals specifically catered for two Implications - Seeking to add a romantic sentiment to the dining experience, couples are turning to meals and kits that are specifically curated for two. Offering indulgent food pairings and crafted meals, these products allow couples to enjoy a romantic dining experience typically associated with eating out, all without having to leave the comforts of their own home.
Coupled Dining
Adding a romantic sentiment, couples turn to meals specifically catered for two
4 Examples + Score + Implications


Citrus Indulgence Consumers satiate sugar cravings with citrus alternatives Implications - Consumers looking for a guilt-free way to satisfy sweet cravings are turning to citrus-infused desserts and treats. The antioxidant properties and low calories of citrus fruits make them a nutritious alternative to traditional sweets, and an obvious choice for health-conscious consumers who require peace of mind when indulging.
Citrus Indulgence
Consumers satiate sugar cravings with citrus alternatives
4 Examples + Score + Implications


Confectionery Hygeine Oral health products and initiatives mix sweet flavors with dental care Implications - Oral health products are adopting sweet flavors in an effort to combine dental care and enjoyment. This unusual pairing is particularly effective for brands looking to make a memorable impression within the saturated healthcare market, and allows shoppers to access unorthodox products that stand apart from the rest.
Confectionery Hygeine
Oral health products and initiatives mix sweet flavors with dental care
4 Examples + Score + Implications


PLUS 317 more chocolate PRO Trends and 1,615 examples!



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