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About the chocolate Report

In the Chocolate Trend Report, companies will find an eclectic mix of trends, including chocolate recipes, original truffles, chocolate brownies, gift baskets and more. This candy subsection is in a constant state of change, as breakthroughs in marketing result in constantly upgraded products like Easter Eggs, white chocolate variations and hot chocolate spin offs. With the Chocolate Trend Report, businesses can easily isolate and track breakthroughs in this industry.

Who It's For

Our Chocolate Trend Report features the latest products and marketing campaigns of Cadbury, Nestle, Mars and more. Use Trend Hunter’s crowd-sourced research to cultivate cutting edge insight in this creative industry.

Using data from the Chocolate Trend Report can help companies navigate emerging opportunities, and leverage these developments for insight and innovation.

The chocolate Trend Report, last published on Jun 23, 2015, includes 283 PRO Trends and 1,415 examples of chocolate market research and chocolate consumer trends related to: truffles, chocolate brownies, gift baskets, candy, Easter eggs and chocolate trends.

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trend research methodology

Methodology

Our chocolate research is based on Trend Hunter's crowdsourced chocolate articles and 2,399,000,000 total views of data. [Learn More]

Report Contents

• 283 chocolate PRO Trends = 283 Powerpoint Pages chocolate PPT Report
• 1,415 chocolate Examples

Online Extras With Full Subscription

• 198 chocolate Videos (Online) chocolate Videos
• 8,490 chocolate Images (Online) chocolate Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample chocolate Pro Trends

Each chocolate PRO Trend is on its own slide with implications, a quantified score, and examples linked to online chocolate articles, videos and images. Examples:

Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Giftable Confection
Seasonal treats adopt packaging designs suitable for gift-giving
5 Examples + Score + Implications


Ingredient Omission Brands promote alternative dining with recipes eliminating key food items Implications - A current preference for alternative eating is informing numerous food products that are swapping out key ingredients with unusual substitutes. The removal of essential elements from recipes reflects a drive to re-position edibles in the interest of consumers desiring unconventional dining experiences, while showing a shift in health food away from excessive additives, and toward restriction.
Ingredient Omission
Brands promote alternative dining with recipes eliminating key food items
5 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
4 Examples + Score + Implications


Wholesome Indulgence Flavor reversal pops up in dairy products for unexpected summer enjoyment Implications - Sweet and savory flavors are often combined to satiate the experiential eater. To satisfy this growing desire for flavor reversal, as well as cater to the current health food wave, many food manufacturers are introducing wholesome ingredients, such as root vegetables, into milkshakes, ice cream and other dairy desserts. This shift not only indicates that flavor cross-over is here to stay, but that vegetables could replace fruit, even in terms of traditional summer treats.
Wholesome Indulgence
Flavor reversal pops up in dairy products for unexpected summer enjoyment
8 Examples + Score + Implications


Invigorating Confection Tart and sweet flavors are combined for lighter consumption Implications - As the interest in flavor reversal continues to grow, bitter, tangy and sour flavors are being incorporated into confectionery products. Moving away from conventional seasonal flavors such as citrus, brands are choosing to infuse baked goods with tea flavors, such as earl gray and matcha, to achieve a similarly tart, invigorating taste. Replacing traditional summer flavors offers a remixed take on seasonal refreshment, playing to consumers' desire for constant reinvention.
Invigorating Confection
Tart and sweet flavors are combined for lighter consumption
5 Examples + Score + Implications


Bake-Free Indulgence Confectionery experts focus on recipes that minimize time and effort Implications - A popular sub-section of confectionery recipes are replacing complex step-by-step recipes with bake-free sweets. These accessible desserts serve today's busy shopper who is often looking to cut down on time and effort without compromising on taste. This approach to cooking is also mindful of urban living that often requires minimalist recipes suited to small kitchen spaces.
Bake-Free Indulgence
Confectionery experts focus on recipes that minimize time and effort
4 Examples + Score + Implications


Botanical Indulgence Dessert recipes mimic nature with floral and herbal additions Implications - Decadent desserts are moving more towards the natural side of baking with real floral ingredients. Crushed petals and green leaves help brands and pastry gurus step outside the ordinary confectionery box through unusual dishes that leave lasting impressions. This approach to cuisine is also appealing to health-conscious consumers.
Botanical Indulgence
Dessert recipes mimic nature with floral and herbal additions
4 Examples + Score + Implications


Caffeinated Confection Desserts take on strong flavors with the addition of coffee ingredients Implications - Coffee is no longer reserved for the beverage industry. Instead, food brands and culinary experts are infusing caffeinated ingredients into common desserts. This reflects the strong power of contemporary coffee culture and its overall impact on the food sector that is now satisfying consumer cravings for creative java products.
Caffeinated Confection
Desserts take on strong flavors with the addition of coffee ingredients
4 Examples + Score + Implications


PLUS 277 more chocolate PRO Trends and 1,415 examples!



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