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About the Burgers Report

Discover the latest burger trends and market opportunities with Trend Hunter’s Burgers Trend Report. Now, consumers are intrigued by exotic flavors found in lamb meat cheeseburgers and the gourmet ox meat burger patty. Even the appetizer menu has found a home for burgers in the form of sliders. While consumers’ taste buds have come a long way, they are also still enjoying the classic McDonald’s Big Mac or The Whopper from Burger King. Some consumers are choosing more health-conscious meals, so the world of fast food has had to quickly adapt to this changing lifestyle. Nevertheless, there still remains an abundance of emerging opportunities within the beef burger market.

Who It's For

Fast food conglomerates will find our consumer-based research invaluable as they strive to find insight and innovation for their products, while smaller companies seeking a competitive edge will also benefit from our data. Regardless of your position in the market, our Burgers Trend Report will spark innovation, from viral marketing campaigns to product development.

Comprised of the most innovative and unique culinary trends, our Burgers Trend Report gives insight into consumers' insatiable craving for all things beef. Use our crowd-sourced data to enhance products to coincide with consumer demands.

The Burgers Trend Report, last published on May 19, 2015, includes 96 PRO Trends and 480 examples of burgers market research and burgers consumer trends related to: silders, beef, waygu, food, gourmet and burgers trends.

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Methodology

Our burgers research is based on Trend Hunter's crowdsourced burgers articles and 2,373,000,000 total views of data. [Learn More]

Report Contents

• 96 Burgers PRO Trends = 96 Powerpoint Pages Burgers PPT Report
• 480 Burgers Examples

Online Extras With Full Subscription

• 67 Burgers Videos (Online) Burgers Videos
• 2,880 Burgers Images (Online) Burgers Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Burgers Pro Trends

Each Burgers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online burgers articles, videos and images. Examples:

Branded Arcade Brands engage consumers through campaign-boosting gaming apps Implications - In creating branded gaming content that captivates consumers, brands can leverage the habits of individuals that already make up a large portion of smartphone usage. Brand-driven, arcade-style gaming apps can serve as inventive instigators of formative interactions between consumers and the company's products or services.
Branded Arcade
Brands engage consumers through campaign-boosting gaming apps
4 Examples + Score + Implications


Restaurant Whimsy Restaurant design is strongly informed by artful aesthetics Implications - Restaurant owners have begun looking towards film, music and art for design inspiration, leading to establishments that are more whimsical in their aesthetic. Interiors that are both sophisticated and playful are especially enticing for patrons, and suggests that consumers value engagement from every aspect of the dining experience.
Restaurant Whimsy
Restaurant design is strongly informed by artful aesthetics
5 Examples + Score + Implications


Emoji Branding Younger consumers respond enthusiastically to visual branding tactics Implications - The landscape of communication has been radically transformed by the introduction of the emoji. Brands hoping to appeal to younger, tech-savvy audiences, such as college students and millennials, have begun incorporating emojis into their branding strategy. Consumers are not only responding to the social media reference, but to the streamlined nature of the emoji, suggesting that an uncluttered aesthetic and intuitive approach is paramount when it comes to branding towards the younger generation.
Emoji Branding
Younger consumers respond enthusiastically to visual branding tactics
5 Examples + Score + Implications


Upscale Tea A need for public consumption has resulted in upscale tea-drinking experiences Implications - Tea is a beverage closely associated with at-home relaxation, but as tea culture becomes more popular, consumers are more likely to want to enjoy the beverage in a public space with like-minded enthusiasts. To satiate this desire, there has been a rise in gourmet tea houses and luxurious out-of-home experiences, signaling that the beverage is evolving into an upscale indulgence.
Upscale Tea
A need for public consumption has resulted in upscale tea-drinking experiences
6 Examples + Score + Implications


Hybrid Comfort Consumers incorporate pasta into other dishes for an unexpected take on comfort Implications - Pasta is a classic comfort food that consumers return to again and again. In order to enjoy it repeatedly without losing interest, consumers are incorporating pasta into different dishes for an unexpected twist. Whether it's a minor infusion, or a complete hybrid meal, these newfangled pasta dishes reveal a consumer desire to enjoy a familiar taste in a unique form.
Hybrid Comfort
Consumers incorporate pasta into other dishes for an unexpected take on comfort
4 Examples + Score + Implications


Customized Festival Brands are customizing their products to appeal to festival-goers Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Customized Festival
Brands are customizing their products to appeal to festival-goers
4 Examples + Score + Implications


Alternative Sauce Gravy and sauces are replaced by fruity alternatives for health-conscious appeal Implications - Seeking to maintain rather than replace everyday indulgences, consumers are turning to recipe adaptations for nutritional allure. Replacing high-calorie sauces like gravy with fruit and berry alternatives, consumers are using produce to not only enhance flavor, but also to add a health-conscious touch to traditional comfort foods.
Alternative Sauce
Gravy and sauces are replaced by fruity alternatives for health-conscious appeal
5 Examples + Score + Implications


Fruity Alternative Produce stands in as a flavor supplement in vegetarian dishes Implications - Vegetarianism is at an all-time high in North America, meaning mass-produced meat-free products need to be more enticing. Thus, bloggers and chefs are using berries as a way to add interesting flavor to meatless dishes. This speaks to a desire for enhancements, as opposed to replacements, in all aspects of the health food movement.
Fruity Alternative
Produce stands in as a flavor supplement in vegetarian dishes
6 Examples + Score + Implications


PLUS 90 more Burgers PRO Trends and 480 examples!



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