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About the Burgers Report

Discover the latest burger trends and market opportunities with Trend Hunter’s Burgers Trend Report. Now, consumers are intrigued by exotic flavors found in lamb meat cheeseburgers and the gourmet ox meat burger patty. Even the appetizer menu has found a home for burgers in the form of sliders. While consumers’ taste buds have come a long way, they are also still enjoying the classic McDonald’s Big Mac or The Whopper from Burger King. Some consumers are choosing more health-conscious meals, so the world of fast food has had to quickly adapt to this changing lifestyle. Nevertheless, there still remains an abundance of emerging opportunities within the beef burger market.

Who It's For

Fast food conglomerates will find our consumer-based research invaluable as they strive to find insight and innovation for their products, while smaller companies seeking a competitive edge will also benefit from our data. Regardless of your position in the market, our Burgers Trend Report will spark innovation, from viral marketing campaigns to product development.

Comprised of the most innovative and unique culinary trends, our Burgers Trend Report gives insight into consumers' insatiable craving for all things beef. Use our crowd-sourced data to enhance products to coincide with consumer demands.

The Burgers Trend Report, last published on Mar 31, 2015, includes 92 PRO Trends and 460 examples of burgers market research and burgers consumer trends related to: silders, beef, waygu, food, gourmet and burgers trends.

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Methodology

Our burgers research is based on Trend Hunter's crowdsourced burgers articles and 2,340,000,000 total views of data. [Learn More]

Report Contents

• 92 Burgers PRO Trends = 92 Powerpoint Pages Burgers PPT Report
• 460 Burgers Examples

Online Extras With Full Subscription

• 64 Burgers Videos (Online) Burgers Videos
• 2,760 Burgers Images (Online) Burgers Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Burgers Pro Trends

Each Burgers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online burgers articles, videos and images. Examples:

Hybrid Comfort Consumers incorporate pasta into other dishes for an unexpected take on comfort Implications - Pasta is a classic comfort food that consumers return to again and again. In order to enjoy it repeatedly without losing interest, consumers are incorporating pasta into different dishes for an unexpected twist. Whether it's a minor infusion, or a complete hybrid meal, these newfangled pasta dishes reveal a consumer desire to enjoy a familiar taste in a unique form.
Hybrid Comfort
Consumers incorporate pasta into other dishes for an unexpected take on comfort
4 Examples + Score + Implications


Customized Festival Brands are customizing their products to appeal to festival-goers Implications - Summer is a season heavy with festivals, which are quickly becoming a millennial rite of passage. In order to appeal to younger consumers, brands are customizing their products and services to easily integrate into this new summer ritual. In turn, consumers are responding to brands that show interest in accommodating their lifestyle.
Customized Festival
Brands are customizing their products to appeal to festival-goers
4 Examples + Score + Implications


Alternative Sauce Gravy and sauces are replaced by fruity alternatives for health-conscious appeal Implications - Seeking to maintain rather than replace everyday indulgences, consumers are turning to recipe adaptations for nutritional allure. Replacing high-calorie sauces like gravy with fruit and berry alternatives, consumers are using produce to not only enhance flavor, but also to add a health-conscious touch to traditional comfort foods.
Alternative Sauce
Gravy and sauces are replaced by fruity alternatives for health-conscious appeal
5 Examples + Score + Implications


Fruity Alternative Produce stands in as a flavor supplement in vegetarian dishes Implications - Vegetarianism is at an all-time high in North America, meaning mass-produced meat-free products need to be more enticing. Thus, bloggers and chefs are using berries as a way to add interesting flavor to meatless dishes. This speaks to a desire for enhancements, as opposed to replacements, in all aspects of the health food movement.
Fruity Alternative
Produce stands in as a flavor supplement in vegetarian dishes
6 Examples + Score + Implications


Quick Serve Gourmet Consumers seek more attainable forms of luxury in their dining experiences Implications - While gourmet food options are becoming more accessible for at-home consumption, consumers still relish the opportunity to indulge outside the home. Brands that can offer accessibility along with a luxury experience and gourmet menu are a step ahead of the curve, catering to a consumer who wishes to instantly gratify their taste cravings in an environment that speaks to convenience and comfort.
Quick Serve Gourmet
Consumers seek more attainable forms of luxury in their dining experiences
5 Examples + Score + Implications


Multi-Meat Carnivore pride is taken to staggering new heights Implications - Backlash to the health food movement can be seen with carnivorous pride in meat-based dishes, but as vegetarian dishes become more enticing, meat lovers respond with multi-meat dishes that pile on the protein. This goes beyond a battle between vegetables and meat, and into what it means to be healthy. Fed up with being told to be thin, consumers are aiming for a more strong form of fitness.
Multi-Meat
Carnivore pride is taken to staggering new heights
6 Examples + Score + Implications


Cross-Confection Dessert flavoring crosses food forms and preconceived flavors Implications - A subsection of flavor reversal, cross-confection is a pattern based in permissible indulgence. Previously, sweets were consumed in a more typically heavy format. Consumers looking to merge indulgence with smaller portions, as well as the novel experience all foodies crave, can satiate all needs with products flavored like classic confections.
Cross-Confection
Dessert flavoring crosses food forms and preconceived flavors
9 Examples + Score + Implications


Integrated Superfood Consumers turn to healthy additives to give dishes an easy health boost Implications - The common notion that healthy eating requires a complete and high-maintenance lifestyle change is being solved with supplements and seasonings that easily add a nutritional boost to familiar dishes. Easily integrated into foods while still offering benefits, this approach to nutrition speaks to a consumer preference for a healthier lifestyle without the sacrifice of taste or time.
Integrated Superfood
Consumers turn to healthy additives to give dishes an easy health boost
6 Examples + Score + Implications


PLUS 86 more Burgers PRO Trends and 460 examples!



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