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About the Burgers Report

Discover the latest burger trends and market opportunities with Trend Hunter’s Burgers Trend Report. Now, consumers are intrigued by exotic flavors found in lamb meat cheeseburgers and the gourmet ox meat burger patty. Even the appetizer menu has found a home for burgers in the form of sliders. While consumers’ taste buds have come a long way, they are also still enjoying the classic McDonald’s Big Mac or The Whopper from Burger King. Some consumers are choosing more health-conscious meals, so the world of fast food has had to quickly adapt to this changing lifestyle. Nevertheless, there still remains an abundance of emerging opportunities within the beef burger market.

Who It's For

Fast food conglomerates will find our consumer-based research invaluable as they strive to find insight and innovation for their products, while smaller companies seeking a competitive edge will also benefit from our data. Regardless of your position in the market, our Burgers Trend Report will spark innovation, from viral marketing campaigns to product development.

Comprised of the most innovative and unique culinary trends, our Burgers Trend Report gives insight into consumers' insatiable craving for all things beef. Use our crowd-sourced data to enhance products to coincide with consumer demands.

The Burgers Trend Report, last published on Jul 21, 2015, includes 111 PRO Trends and 555 examples of burgers market research and burgers consumer trends related to: silders, beef, waygu, food, gourmet and burgers trends.

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Methodology

Our burgers research is based on Trend Hunter's crowdsourced burgers articles and 2,424,000,000 total views of data. [Learn More]

Report Contents

• 111 Burgers PRO Trends = 111 Powerpoint Pages Burgers PPT Report
• 555 Burgers Examples

Online Extras With Full Subscription

• 78 Burgers Videos (Online) Burgers Videos
• 3,330 Burgers Images (Online) Burgers Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Burgers Pro Trends

Each Burgers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online burgers articles, videos and images. Examples:

Green Dining The fast casual industry responds to the health movement with bold brand transparency Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
Green Dining
The fast casual industry responds to the health movement with bold brand transparency
4 Examples + Score + Implications


Social Stuntvertising Brands mix digital engagement with experiential forms of marketing Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Social Stuntvertising
Brands mix digital engagement with experiential forms of marketing
4 Examples + Score + Implications


Contemporary Vegan Consumers add artistic presentations to meatless foods for contemporary appeal Implications - Playing with color and food form, consumers are transforming traditional meatless meals into more aesthetically intriguing dishes. As the health movement rages on and vegetarian cuisine becomes more mainstream, consumers are turning to creative cooking styles to enhance everyday routine. Redefining how ingredients like vegetables are cooked and presented, these dishes not only speak to a growing acceptance of healthy consumption, but also how meatless cuisine is evolving to entice reluctant eaters.
Contemporary Vegan
Consumers add artistic presentations to meatless foods for contemporary appeal
5 Examples + Score + Implications


Organic Main Course Consumers swap meat with superfood for the main course Implications - Vegan and vegetarian lifestyles are gaining traction as consumers' interest in health and wellness continues to grow. No longer just a side dish, vegetables, especially those of the superfood variety, have replaced meat as the main course. Whether or not consumers have fully adopted a meatless diet, they are more willing to cut meat out of the equation, especially in favor of healthier alternatives.
Organic Main Course
Consumers swap meat with superfood for the main course
4 Examples + Score + Implications


Incentivized Gaming Brands engage consumers with mobile games that offer tangible rewards Implications - Pushing back against assertions that mobile gaming has no tangible benefit, brands have begun offering material rewards attained through sustained mobile play. With potential to be used as a means to digital community building or as a loyalty program for the Internet age, such apps can go a long way in terms of retaining the interest of the busy modern consumer.
Incentivized Gaming
Brands engage consumers with mobile games that offer tangible rewards
4 Examples + Score + Implications


Specialized Sustenance QSR brands develop ordering systems that deliver personalized menu items Implications - Adding to the already appealing nature of quick service restaurants are ordering systems that provide customized, made-to-order menu items. The growth of bespoke maker culture drives these individualistic foodie features, especially among consumers familiar with the spread of maker culture.
Specialized Sustenance
QSR brands develop ordering systems that deliver personalized menu items
4 Examples + Score + Implications


Ethical Promotion Brands showcase food integrity with boldly ethical advertisements Implications - Taking a stance on food transparency, brands and local organizations are turning to ethical advertisements to showcase a sense of awareness. Referencing concerns over GMOs and unethical farming, these advertisements seek to tackle consumer apprehensions around food by offering clear alternatives and solutions. These examples not only showcase a bolder take on food integrity, they also reveals a desire for more transparency in everyday marketing.
Ethical Promotion
Brands showcase food integrity with boldly ethical advertisements
4 Examples + Score + Implications


Branded Customization Brands allow consumers to personalize both packaging and product Implications - Recognizing the growing desire for customization, particularly in the realm of food and beverage, brands are turning to personalized branding techniques to increase allure. By allowing buyers to customize flavor, food form and even the actual packing design of products, brands are putting more power than ever before into the hands of the consumer, ultimately trusting them to create a meaningful experience.
Branded Customization
Brands allow consumers to personalize both packaging and product
6 Examples + Score + Implications


PLUS 105 more Burgers PRO Trends and 555 examples!



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