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About the Burgers Report

Discover the latest burger trends and market opportunities with Trend Hunter’s Burgers Trend Report. Now, consumers are intrigued by exotic flavors found in lamb meat cheeseburgers and the gourmet ox meat burger patty. Even the appetizer menu has found a home for burgers in the form of sliders. While consumers’ taste buds have come a long way, they are also still enjoying the classic McDonald’s Big Mac or The Whopper from Burger King. Some consumers are choosing more health-conscious meals, so the world of fast food has had to quickly adapt to this changing lifestyle. Nevertheless, there still remains an abundance of emerging opportunities within the beef burger market.

Who It's For

Fast food conglomerates will find our consumer-based research invaluable as they strive to find insight and innovation for their products, while smaller companies seeking a competitive edge will also benefit from our data. Regardless of your position in the market, our Burgers Trend Report will spark innovation, from viral marketing campaigns to product development.

Comprised of the most innovative and unique culinary trends, our Burgers Trend Report gives insight into consumers' insatiable craving for all things beef. Use our crowd-sourced data to enhance products to coincide with consumer demands.

The Burgers Trend Report, last published on Oct 17, 2014, includes 73 PRO Trends and 365 examples of burgers market research and burgers consumer trends related to: silders, beef, waygu, food, gourmet and burgers trends.

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Methodology

Our burgers research is based on Trend Hunter's crowdsourced burgers articles and 2,123,000,000 total views of data. [Learn More]

Report Contents

• 73 Burgers PRO Trends = 73 Powerpoint Pages Burgers PPT Report
• 365 Burgers Examples

Online Extras With Full Subscription

• 51 Burgers Videos (Online) Burgers Videos
• 2,190 Burgers Images (Online) Burgers Images
• Additional Niche Reports (with a full subscription): Alcohol, Champagne, Extreme, Football, Golf, Hockey, Hunting, Party, Bar, Cheese, Juice, Pop, Burgers, Cigarettes, Circus, Bacon, Barbecue, Water, Candy, Chicken, chocolate, Pizza, Milk, Cookies, Dairy, Dinner, Ice Cream, Restaurant, Pants, Sugar and more!



Sample Burgers Pro Trends

Each Burgers PRO Trend is on its own slide with implications, a quantified score, and examples linked to online burgers articles, videos and images. Examples:

Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


Satirical Fast Food Food retailers integrate forms of self-mockery to comically address critiques Implications - Taking the constant critique from consumers and other retailers in stride, fast food brands are incorporating satire into their marketing approach to showcase pride. Using parodies and crude references to connect with viewers on a more approachable level, brands are seeking to convey a sense of confidence through self-reflective humor. This signifies a move away from timid marketing strategies toward strategies that address and target judgement.
Satirical Fast Food
Food retailers integrate forms of self-mockery to comically address critiques
4 Examples + Score + Implications


Participatory Discount Retailers exchange discounts for action-oriented involvement Implications - Seeking to get consumers more actively involved, brands are offering discounts and rewards based on participatory involvement. Requiring individuals to fulfill tasks, these action-based loyalty techniques help prevent complacency, using activities and interactive experiences to incite a greater connection with consumers.
Participatory Discount
Retailers exchange discounts for action-oriented involvement
4 Examples + Score + Implications


Remixed Hearty Cold weather dictates desire for more substance, yet interesting flavor Implications - The concept of the cold holiday seasons calling for more filling food is not new. However, as foodie culture expands, consumers are beginning to demand more than the standard turkey from their holiday meals. Meeting cold season tradition with culinary curiosity, remixed hearty meals make for something that is both comforting and exciting.
Remixed Hearty
Cold weather dictates desire for more substance, yet interesting flavor
6 Examples + Score + Implications


Carbohydrate Rebellion Fear of weight gain presents a new approach to carbs Implications - Carbohydrates have received a bad reputation in the midst of the health-conscious wave. This has prompted a shift toward bread and pasta replacements. Identifying a more calorie-friendly approach to mealtime staples, this pattern speaks to an accelerated need for health even in the face of familiar food forms.
Carbohydrate Rebellion
Fear of weight gain presents a new approach to carbs
4 Examples + Score + Implications


Sliced Exoticism Innovative breads add novelty in a more familiar way Implications - Though exoticism and novelty are priorities for the modern foodie, the average consumer prefers the familia. As a way to satiate both the desire for comfort and the need for new, bread is being revamped in interesting ways. This provides a convergence of two opposing consumer needs to satisfy all.
Sliced Exoticism
Innovative breads add novelty in a more familiar way
7 Examples + Score + Implications


Foodie Fashion Consumers embrace and flaunt their edible indulgences through clothings Implications - Foodie culture has allowed consumers to feel proud about their indulgences, which has lead to them donning edible-inspired fashion. As consumers embrace their vices, brands face more pressure than ever to elevate products to a cult-like status.
Foodie Fashion
Consumers embrace and flaunt their edible indulgences through clothings
6 Examples + Score + Implications


PLUS 67 more Burgers PRO Trends and 365 examples!



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