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About the Music Video Report

The Music Video Trend Report is a collection of innovative trends showcasing the current state of music video production and consumption. In the report, we highlight video sharing websites like YouTube and Vimeo and how they allow musicians to get their music out to the masses more efficiently than ever before. Furthermore, the low production costs combined with the ease of making hit songs nowadays is creating new opportunities for businesses in many industries. We also examine the widespread availability of services that allow users to stream or download music videos to their smartphones, as well as events that captivate consumers such as the MuchMusic and MTV music video awards.

Who It's For

Best suited for companies and professionals in the music business, our research can assist online music sites, record producers, video directors and musicians with discovering newfound inspiration, innovation and creativity.

The Music Video Trend Report provides users with pertinent and valuable insight that can be used to develop and execute exciting new strategies, techniques and innovations for your brand.

The Music Video Trend Report, last published on Oct 08, 2014, includes 43 PRO Trends and 215 examples of music video market research and music video consumer trends related to: downloading, broadcasting, video production, video sharing websites, streaming and music video trends.

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Methodology

Our music video research is based on Trend Hunter's crowdsourced music video articles and 2,111,000,000 total views of data. [Learn More]

Report Contents

• 43 Music Video PRO Trends = 43 Powerpoint Pages Music Video PPT Report
• 215 Music Video Examples

Online Extras With Full Subscription

• 30 Music Video Videos (Online) Music Video Videos
• 1,290 Music Video Images (Online) Music Video Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Music Video Pro Trends

Each Music Video PRO Trend is on its own slide with implications, a quantified score, and examples linked to online music video articles, videos and images. Examples:

Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Collegiate Couture Brands glamorize back-to-school clothing and supplies with a grown-up appeal Implications - Young consumers are seeking to be perceived as mature, which is being addressed by brands that are tailoring school-oriented products and clothing to be stylish beyond their years. The glamorization of teen routine is creating a market demographic more attuned to adult life, and more open to designs and products previously perceived as too adult-oriented.
Collegiate Couture
Brands glamorize back-to-school clothing and supplies with a grown-up appeal
7 Examples + Score + Implications


Sobriety Shockvertising Taking a raw approach, advertisers use reality to deter drinking Implications - Advertisers and activists are taking a realistic approach to the dangers of drinking to deter consumption. Speaking both to young and old demographics to convey the message, the posters and stunts use surprising imagery to create a memorable impression on viewers.
Sobriety Shockvertising
Taking a raw approach, advertisers use reality to deter drinking
5 Examples + Score + Implications


Rucksack 2.0 Tech-integrated backpacks create connections regardless of worldwide locale Implications - Looking to stay plugged-in while 'off the grid', consumers are opting for backpacks that sustain connections and even create new ones. Using elements like solar energy to stay powered, these packs foster connectivity and further the integration of technology into every aspect of daily activity.
Rucksack 2.0
Tech-integrated backpacks create connections regardless of worldwide locale
7 Examples + Score + Implications


Grassroots Humor As Hollywood comedy loses panache, consumers opt for cheap versions of comedy Implications - The comedy industry spends copious amounts of money each year trying to garner the attention of highly critical consumers both on and offline, but a desire for something less formalized and more grassroots is bringing about a genuine preference for low budget comedic endeavours. Charmed by the quirk of shoddy scenery and poor acting, consumers are consistently becoming disillusioned by Hollywood-centric blockbusters and would prefer seeing actors go for coffee or the struggling comedian perform for fans on Chatroulette.
Grassroots Humor
As Hollywood comedy loses panache, consumers opt for cheap versions of comedy
7 Examples + Score + Implications


Lyrical Exposure Viral pop song covers reflects a turn towards accessible marketing platforms Implications - With online platforms like YouTube offering accessible methods of exposure, consumers are utilizing such outlets to personally market themselves to wider audiences. Aiming to connect with viewers through more relatable content, users are turning to pop song covers to elevate their lesser-known statuses with more acclaimed cultural associations. Referencing celebrated musical numbers in personalized videos adds recognizable aspects to otherwise unknown users, reflecting a need to connect with others through personally diverse means.
Lyrical Exposure
Viral pop song covers reflects a turn towards accessible marketing platforms
7 Examples + Score + Implications


Affordable Couture Seeking to broaden appeal, designers turn to collaborations to entice consumers Implications - With high-end fashion often marketed to a very niche and restricted market audience, efforts to expand consumer interest has prompted couture labels to move toward more accessible marketing tactics. In an effort to broaden overall market appeal, haute fashion labels are turning to collaborative projects to create more affordable designs that people of all classes can enjoy. The merging of high and low-end designs allow brands to expand beyond traditional buyers, combining sophisticated aesthetics with the need for more affordable everyday goods.
Affordable Couture
Seeking to broaden appeal, designers turn to collaborations to entice consumers
9 Examples + Score + Implications


Cinematic Nostalgia Tributes to classic cult movies aim to open up nostalgic features to new eras Implications - While new and improved innovations in tech and media often provide a refreshing take, futuristic concepts are often hard for consumers to relate or connect with. Utilizing cult movie classics as promotional mechanisms or packaging techniques provides a sense of familiarity that consumers can instantly recognize, combining nostalgic pop culture references with the need to market through more emotional means.
Cinematic Nostalgia
Tributes to classic cult movies aim to open up nostalgic features to new eras
12 Examples + Score + Implications


PLUS 37 more Music Video PRO Trends and 215 examples!



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