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About the Music Video Report

The Music Video Trend Report is a collection of innovative trends showcasing the current state of music video production and consumption. In the report, we highlight video sharing websites like YouTube and Vimeo and how they allow musicians to get their music out to the masses more efficiently than ever before. Furthermore, the low production costs combined with the ease of making hit songs nowadays is creating new opportunities for businesses in many industries. We also examine the widespread availability of services that allow users to stream or download music videos to their smartphones, as well as events that captivate consumers such as the MuchMusic and MTV music video awards.

Who It's For

Best suited for companies and professionals in the music business, our research can assist online music sites, record producers, video directors and musicians with discovering newfound inspiration, innovation and creativity.

The Music Video Trend Report provides users with pertinent and valuable insight that can be used to develop and execute exciting new strategies, techniques and innovations for your brand.

The Music Video Trend Report, last published on Aug 18, 2015, includes 52 PRO Trends and 260 examples of music video market research and music video consumer trends related to: downloading, broadcasting, video production, video sharing websites, streaming and music video trends.

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Methodology

Our music video research is based on Trend Hunter's crowdsourced music video articles and 2,447,000,000 total views of data. [Learn More]

Report Contents

• 52 Music Video PRO Trends = 52 Powerpoint Pages Music Video PPT Report
• 260 Music Video Examples

Online Extras With Full Subscription

• 36 Music Video Videos (Online) Music Video Videos
• 1,560 Music Video Images (Online) Music Video Images
• Additional Niche Reports (with a full subscription): Hip-Hop, Movie, Geek, Google, Music, Musical, Bollywood, Stop-Motion Animation, Broadcasting, Music Video, Infographic Design, Reality Television, Movie Trailer and more!



Sample Music Video Pro Trends

Each Music Video PRO Trend is on its own slide with implications, a quantified score, and examples linked to online music video articles, videos and images. Examples:

Cultured Sentiment Romantic occasions receive a humorous overhall with notorious pop culture icons Implications - Taking a lighthearted approach to traditionally emotional occasions, consumers are turning to products and imagery that reference notorious, mass media icons. Swapping romantic gestures and loving quotes for references to rap stars and infamous Hollywood actors, these unique sentiments are using the popularity of these icons to not only spark conversation, but also to add a hint of sarcasm and humor to the experience.
Cultured Sentiment
Romantic occasions receive a humorous overhall with notorious pop culture icons
5 Examples + Score + Implications


Covert Campaigning Brands create faux accounts on social platforms to engage consumers Implications - Moving beyond traditional social media engagement, brands are turning to unsuspecting online tactics to add intrigue to the brand-consumer experience. Creating faux profiles and accounts, brands are going undercover to engage with consumers in a more lighthearted yet approachable manner. This covert tactic reflects a need to not only engage with consumers online, but to do so in a way that fosters a real and authentic connection with those involved.
Covert Campaigning
Brands create faux accounts on social platforms to engage consumers
6 Examples + Score + Implications


Sophisticating Social Brands elevate consumer content into social media art Implications - Using social media, particularly visual platforms, has become nothing short of an art form. Platforms like Instagram are encouraging users to not only share their content, but share it in a way that requires craftiness and creativity. Brands that help people elevate their own content, either by increasing the quality or adding to the level of artistry, foster closer connections with consumers.
Sophisticating Social
Brands elevate consumer content into social media art
4 Examples + Score + Implications


Crowdsourced Exposure Brands encourage consumer participation with the promise of exposure Implications - Crowdsourcing ideas for products and campaigns has proven to be an effective way to increase consumer-brand interaction, and brands are inciting participation through the promise of exposure. Providing a sense of status for those whose work is prominently featured as part of a campaign, this approach encourages more, and higher quality contributions.
Crowdsourced Exposure
Brands encourage consumer participation with the promise of exposure
4 Examples + Score + Implications


Sentimental Fatherhood Men are taking a more active role in child-rearing Implications - As the conversation on gender equality continues, men are willingly stepping into domestic child care roles. Masculinity has come to be redefined by fatherhood, with less importance placed on providing financially, and a greater emphasis placed on providing care. This lends to a new form of masculinity -- even outside of fatherhood -- based in nurturing and expressing.
Sentimental Fatherhood
Men are taking a more active role in child-rearing
6 Examples + Score + Implications


Immersive Audio Heightening engagement, audio systems turn to experiential adaptations Implications - Moving beyond the allure of sound quality, speakers and audio devices are turning to more experiential adaptations to heighten consumer engagement. Appealing to consumer senses with augmented visuals and interactive activities, brands are seeking to expand an often solitary experience into a much more social and communal activity.
Immersive Audio
Heightening engagement, audio systems turn to experiential adaptations
5 Examples + Score + Implications


Generation Merging Seniors embrace aspects of millennial lifestyle for an enhanced retirement Implications - While it's often said that the elderly will refute the advancements of the next generation, the opposite is taking place as things like ride sharing and apps are embraced by seniors. Making the most of retirement and aging, seniors are treating their twilight years as a time to expand cultural horizons.
Generation Merging
Seniors embrace aspects of millennial lifestyle for an enhanced retirement
5 Examples + Score + Implications


Senior Schooling A newfound lust for life has retirees seeking out educational opportunities Implications - Battling diminishing physical and mental capabilities, aging consumers are turning to educational outlets to help maintain a sense of independence. Learning new skills in trade and technology, retirees are actively seeking out opportunities that encourage self-esteem and development, opting for educational services to maintain a sense of autonomy.
Senior Schooling
A newfound lust for life has retirees seeking out educational opportunities
7 Examples + Score + Implications


PLUS 46 more Music Video PRO Trends and 260 examples!



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