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About the Grooming Report

Beauty concerns are still a booming industry in contemporary society, and the Grooming Trend Report examines how processes like waxing, hair removal, threading and shaving create profit for many businesses. We feature advanced razors and shaving methods from companies such as Braun and Schick Quattro, as well as strictly feminine shavers from Veet. The pressure of keeping up one’s appearance involves everything from bikini line maintenance to stylish haircuts, which is expensive for consumers, but profitable for those willing to provide products to meet these demands.

Who It's For

The Grooming Trend Report is ideal for those in the cosmetics and beauty industry, including aestheticians, professional hairdressers and stylists. Our research will give users fresh perspective on this lucrative market.

Use the Grooming Trend Report to understand the demands of consumers and various shifts in the marketplace.

The Grooming Trend Report, last published on Sep 09, 2014, includes 21 PRO Trends and 105 examples of grooming market research and grooming consumer trends related to: beauty, razors, skin care, waxing, hair removal and grooming trends.

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trend research methodology

Methodology

Our grooming research is based on Trend Hunter's crowdsourced grooming articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 21 Grooming PRO Trends = 21 Powerpoint Pages Grooming PPT Report
• 105 Grooming Examples

Online Extras With Full Subscription

• 15 Grooming Videos (Online) Grooming Videos
• 630 Grooming Images (Online) Grooming Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Grooming Pro Trends

Each Grooming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online grooming articles, videos and images. Examples:

Pet Pride Showcasing admiration, owners turn to blunt forms of pet appreciation Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel.
Pet Pride
Showcasing admiration, owners turn to blunt forms of pet appreciation
5 Examples + Score + Implications


Branding Masculinity Targeting males, packaging designs turn to blunt macho aesthetics Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Branding Masculinity
Targeting males, packaging designs turn to blunt macho aesthetics
5 Examples + Score + Implications


Haute Unkempt As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Haute Unkempt
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Hyper-Gendered Retail Working against relaxed norms, gender-specific retail is on the rise Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Hyper-Gendered Retail
Working against relaxed norms, gender-specific retail is on the rise
4 Examples + Score + Implications


Fearless Play Activities that take kids outside their comfort zones help boost self-esteem Implications - With technology often isolating youths to the confines of their homes, encouraging confidence, particularly in the public sphere, can be difficult. Workshops based on inventive, creative experiences allow youths to tackle anxieties alongside peers, helping to improve self-esteem.
Fearless Play
Activities that take kids outside their comfort zones help boost self-esteem
4 Examples + Score + Implications


Meta Masculinity Products for men are further gendered with a hyper-masculine design Implications - Appealing to men that negate the de-gendering of society, brands are creating products that are not simply directed at men, but crafted in their patriarchal likeness. Facial hair and sports equipment is used as the epitome of toughness that is converted into everyday products that convey a man's sense of macho self.
Meta Masculinity
Products for men are further gendered with a hyper-masculine design
9 Examples + Score + Implications


Gendered Membership Membership services targeted directly and explicitly to one gender Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way.
Gendered Membership
Membership services targeted directly and explicitly to one gender
7 Examples + Score + Implications


Mansome Desire Traditionally feminine beauty routines are now commonplace for urban males Implications - Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it.
Mansome Desire
Traditionally feminine beauty routines are now commonplace for urban males
9 Examples + Score + Implications


PLUS 15 more Grooming PRO Trends and 105 examples!



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