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About the Grooming Report - Beauty concerns are still a booming industry in contemporary society, and the Grooming Trend Report examines how processes like waxing, hair removal, threading and shaving create profit for many businesses. We feature advanced razors and shaving methods from companies such as Braun and Schick Quattro, as well as strictly feminine shavers from Veet. The pressure of keeping up one’s appearance involves everything from bikini line maintenance to stylish haircuts, which is expensive for consumers, but profitable for those willing to provide products to meet these demands.

Who It's For - The Grooming Trend Report is ideal for those in the cosmetics and beauty industry, including aestheticians, professional hairdressers and stylists. Our research will give users fresh perspective on this lucrative market.

Use the Grooming Trend Report to understand the demands of consumers and various shifts in the marketplace.

The Grooming Trend Report, last published on Jan 03, 2014, includes 16 PRO Trends and 202 examples of grooming market research and grooming consumer trends related to: beauty, razors, skin care, waxing, hair removal and grooming trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our grooming research is based on Trend Hunter's 202 crowdsourced grooming trends and 1,917,000,000 total views of data. [Learn More]

What You'll Get:
• 16 Page / Slide Presentation Grooming PDF Report Grooming PPT Report
• 16 Page In-Depth Reading Report Grooming PDF Report

Contents:
• 16 Grooming PRO Trends
• 202 Grooming Examples
• 28 Grooming Videos (Online) Grooming Videos
• 1,212 Grooming Images (Online) Grooming Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Grooming Pro Trends - Each Grooming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online grooming articles, videos and images. Examples:

Meta Masculinity Products for men are further gendered with a hyper-masculine design Implications - Appealing to men that negate the de-gendering of society, brands are creating products that are not simply directed at men, but crafted in their patriarchal likeness. Facial hair and sports equipment is used as the epitome of toughness that is converted into everyday products that convey a man's sense of macho self.
Meta Masculinity
Products for men are further gendered with a hyper-masculine design
9 Examples + Score + Implications


Gendered Membership Membership services targeted directly and explicitly to one gender Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way.
Gendered Membership
Membership services targeted directly and explicitly to one gender
7 Examples + Score + Implications


Mansome Desire Traditionally feminine beauty routines are now commonplace for urban males Implications - Urban males are now feeling the pressure that women have been feeling for a long time. Men are now expected to groom and primp to keep up with their idolized celebrity male counterparts and thus, are spending vast amounts of time and money dedicated to improving their appearance. The boomer generation hasn't embraced this concept, but millennial males are the demographic driving it.
Mansome Desire
Traditionally feminine beauty routines are now commonplace for urban males
9 Examples + Score + Implications


Mass De-Feminization Standard feminine products are given a hyper-masculine twist Implications - The topic of whether or not men feel properly addressed in media is not often discussed. Now, gender lines are blurred and men are more vocal about their thoughts on gender equality. Thus, companies are re-inspecting branding practices to not only include men, but to make them comfortable using products previously perceived as feminine.
Mass De-Feminization
Standard feminine products are given a hyper-masculine twist
6 Examples + Score + Implications


Bro Beauty Men's personal care is a growing market opportunity Implications - Interest in men's beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men's beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade. Today's man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance.
Bro Beauty
Men's personal care is a growing market opportunity
7 Examples + Score + Implications


Glam Gothica Dark and eerie fashion gets dressed up with sophisticated elements Implications - Gothic fashion has typically been associated with black makeup and black attire, often comprised of leather and fishnet, as well as religion-inspired accessories and piercings. In recent years, the gothic look has been more grunge than glamorous -- until now, that is. Designers are pairing the eerie nature of gothic garb with high-fashion glam, giving the look an interesting and alluring overhaul so that fashion consumers who desire sophistication can also appeal to their darker sides.
Glam Gothica
Dark and eerie fashion gets dressed up with sophisticated elements
9 Examples + Score + Implications


PLUS 10 more Grooming PRO Trends and 202 examples!


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