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About the Grooming Report - Beauty concerns are still a booming industry in contemporary society, and the Grooming Trend Report examines how processes like waxing, hair removal, threading and shaving create profit for many businesses. We feature advanced razors and shaving methods from companies such as Braun and Schick Quattro, as well as strictly feminine shavers from Veet. The pressure of keeping up one’s appearance involves everything from bikini line maintenance to stylish haircuts, which is expensive for consumers, but profitable for those willing to provide products to meet these demands.

Who It's For - The Grooming Trend Report is ideal for those in the cosmetics and beauty industry, including aestheticians, professional hairdressers and stylists. Our research will give users fresh perspective on this lucrative market.

Use the Grooming Trend Report to understand the demands of consumers and various shifts in the marketplace.

The Grooming Trend Report, last published on Aug 20, 2014, includes 20 PRO Trends and 219 examples of grooming market research and grooming consumer trends related to: beauty, razors, skin care, waxing, hair removal and grooming trends.

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trend research methodology Methodology - Our grooming research is based on Trend Hunter's 219 crowdsourced grooming trends and 2,032,000,000 total views of data. [Learn More]

What You'll Get:
• 20 Page / Slide Presentation Grooming PDF Report Grooming PPT Report
• 20 Page In-Depth Reading Report Grooming PDF Report

Contents:
• 20 Grooming PRO Trends
• 219 Grooming Examples
• 31 Grooming Videos (Online) Grooming Videos
• 1,314 Grooming Images (Online) Grooming Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Grooming Pro Trends - Each Grooming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online grooming articles, videos and images. Examples:

Branding Masculinity Targeting males, packaging designs turn to blunt macho aesthetics Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Branding Masculinity
Targeting males, packaging designs turn to blunt macho aesthetics
5 Examples + Score + Implications


Messy Couture As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Messy Couture
As brands aim to appear approachable, high fashion is given an unpolished overhaul
4 Examples + Score + Implications


Hyper-Gendered Retail Working against relaxed norms, gender-specific retail is on the rise Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Hyper-Gendered Retail
Working against relaxed norms, gender-specific retail is on the rise
4 Examples + Score + Implications


Fearless Play Activities that take kids outside their comfort zones help boost self-esteem Implications - With technology often isolating youths to the confines of their homes, encouraging confidence, particularly in the public sphere, can be difficult. Workshops based on inventive, creative experiences allow youths to tackle anxieties alongside peers, helping to improve self-esteem.
Fearless Play
Activities that take kids outside their comfort zones help boost self-esteem
4 Examples + Score + Implications


Meta Masculinity Products for men are further gendered with a hyper-masculine design Implications - Appealing to men that negate the de-gendering of society, brands are creating products that are not simply directed at men, but crafted in their patriarchal likeness. Facial hair and sports equipment is used as the epitome of toughness that is converted into everyday products that convey a man's sense of macho self.
Meta Masculinity
Products for men are further gendered with a hyper-masculine design
9 Examples + Score + Implications


Gendered Membership Membership services targeted directly and explicitly to one gender Implications - Membership programs, particularly those that operate by delivering goods to consumers, are taking a turn for the more niche. As a result, these companies and services are also becoming more explicit about what gender they target, presenting an opportunity for brands outside of this market to capitalize on specific markets in the same way.
Gendered Membership
Membership services targeted directly and explicitly to one gender
7 Examples + Score + Implications


PLUS 14 more Grooming PRO Trends and 219 examples!



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