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About the Grooming Report

Beauty concerns are still a booming industry in contemporary society, and the Grooming Trend Report examines how processes like waxing, hair removal, threading and shaving create profit for many businesses. We feature advanced razors and shaving methods from companies such as Braun and Schick Quattro, as well as strictly feminine shavers from Veet. The pressure of keeping up one’s appearance involves everything from bikini line maintenance to stylish haircuts, which is expensive for consumers, but profitable for those willing to provide products to meet these demands.

Who It's For

The Grooming Trend Report is ideal for those in the cosmetics and beauty industry, including aestheticians, professional hairdressers and stylists. Our research will give users fresh perspective on this lucrative market.

Use the Grooming Trend Report to understand the demands of consumers and various shifts in the marketplace.

The Grooming Trend Report, last published on Aug 04, 2015, includes 35 PRO Trends and 175 examples of grooming market research and grooming consumer trends related to: beauty, razors, skin care, waxing, hair removal and grooming trends.

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trend research methodology

Methodology

Our grooming research is based on Trend Hunter's crowdsourced grooming articles and 2,449,000,000 total views of data. [Learn More]

Report Contents

• 35 Grooming PRO Trends = 35 Powerpoint Pages Grooming PPT Report
• 175 Grooming Examples

Online Extras With Full Subscription

• 25 Grooming Videos (Online) Grooming Videos
• 1,050 Grooming Images (Online) Grooming Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Grooming Pro Trends

Each Grooming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online grooming articles, videos and images. Examples:

Retail Community Stores offer value beyond mere products by serving as community hubs Implications - Tapping into the modern consumer's emotional need to connect to a larger cause, brands are beginning to re-imagine the retail experience as a place for building relationships and cultivating community. The re-positioning of retail destinations as centers of local culture also speaks to the consumer interest in seeking out opportunities for sparking real-world connections in an ever-increasing digital era.
Retail Community
Stores offer value beyond mere products by serving as community hubs
5 Examples + Score + Implications


Green Grooming Personal care brands release male-targeted products with natural ingredients Implications - Companies are zeroing in on the young male market with green grooming products. Packed with natural ingredients, this approach to personal care delivers on millennial demands for sustainable, responsibly produced goods. These demands extend beyond the beauty realm however with environmentally conscious consumers desiring eco-friendly concepts in numerous industries.
Green Grooming
Personal care brands release male-targeted products with natural ingredients
4 Examples + Score + Implications


Scientific Self-Care An expanding men's cosmetics market uses unintimidating branding Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate. This is one small step in the widening of skincare as a necessity; a movement forwarded by the blogosphere.
Scientific Self-Care
An expanding men's cosmetics market uses unintimidating branding
5 Examples + Score + Implications


Eco Excursion Consumers turn to functional, eco-friendly travel products Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism.
Eco Excursion
Consumers turn to functional, eco-friendly travel products
5 Examples + Score + Implications


Instant Gratification Retail Convenient kiosks combine the best of online and in-store shopping Implications - As customization in retail continues to dominate, a desire for heightened convenience has typically time-consuming services receiving a mobile redesign. Eliminating the need for a skilled representative, retailers are making things like getting a manicure or customizing drinks more efficient through compact, automated kiosks. This allows consumers to receive the same level of customization in a more flexible and efficient way.
Instant Gratification Retail
Convenient kiosks combine the best of online and in-store shopping
5 Examples + Score + Implications


Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Indulgent Grooming Male consumers opt for a luxurious experience when it comes to personal care Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
Indulgent Grooming
Male consumers opt for a luxurious experience when it comes to personal care
10 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


PLUS 29 more Grooming PRO Trends and 175 examples!



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