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About the Grooming Report

Beauty concerns are still a booming industry in contemporary society, and the Grooming Trend Report examines how processes like waxing, hair removal, threading and shaving create profit for many businesses. We feature advanced razors and shaving methods from companies such as Braun and Schick Quattro, as well as strictly feminine shavers from Veet. The pressure of keeping up one’s appearance involves everything from bikini line maintenance to stylish haircuts, which is expensive for consumers, but profitable for those willing to provide products to meet these demands.

Who It's For

The Grooming Trend Report is ideal for those in the cosmetics and beauty industry, including aestheticians, professional hairdressers and stylists. Our research will give users fresh perspective on this lucrative market.

Use the Grooming Trend Report to understand the demands of consumers and various shifts in the marketplace.

The Grooming Trend Report, last published on Mar 30, 2015, includes 24 PRO Trends and 120 examples of grooming market research and grooming consumer trends related to: beauty, razors, skin care, waxing, hair removal and grooming trends.

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trend research methodology

Methodology

Our grooming research is based on Trend Hunter's crowdsourced grooming articles and 2,336,000,000 total views of data. [Learn More]

Report Contents

• 24 Grooming PRO Trends = 24 Powerpoint Pages Grooming PPT Report
• 120 Grooming Examples

Online Extras With Full Subscription

• 17 Grooming Videos (Online) Grooming Videos
• 720 Grooming Images (Online) Grooming Images
• Additional Niche Reports (with a full subscription): Footwear, Watch, Glasses, Handbags, Suit, Photo Editing, Heels, Street Fashion, Swimwear, T-Shirts, Lingerie, Accessories, Bags, Boots, Couture, Denim, Magazine, Ring, Jeans, Leather, Fashion Show, Geek, Dress, Beauty, Space, Cologne, Mascara, Clutch Bag, Jewelry, Ankle Boot and more!



Sample Grooming Pro Trends

Each Grooming PRO Trend is on its own slide with implications, a quantified score, and examples linked to online grooming articles, videos and images. Examples:

Exotic Minimalism Consumers incorporate a streamlined touch of exoticism in their wardrobe Implications - At one time, using the word "exotic" in a fashion context conjured images of outrageous prints, sensational colors and a generally over-the-top aesthetic. Now, consumers who are committed to a minimalist approach to fashion are searching for ways to add an exotic flair to their wardrobe without compromising their existing sense of style. Adding small doses of busy patterns to streamlined garments and accessories reveals that consumers are continually adapting ephemeral fashion trends to suit their own long-term aesthetic preferences.
Exotic Minimalism
Consumers incorporate a streamlined touch of exoticism in their wardrobe
4 Examples + Score + Implications


Indulgent Grooming Male consumers opt for a luxurious experience when it comes to personal care Implications - Once a mark of rugged masculinity reserved for outdoorsmen, the beard has become a widespread and popular facial hairstyle. When it comes to upkeep and maintenance, male consumers are keen on luxurious, high-end tools and products that augment the experience of having a beard, as opposed to just the look. The greater emphasis on indulgent grooming rituals signifies a shift in masculinity, as men are more willing to consider aesthetics, pampering and self-care.
Indulgent Grooming
Male consumers opt for a luxurious experience when it comes to personal care
10 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Pet Pride Showcasing admiration, owners turn to blunt forms of pet appreciation Implications - As consumers become more expressive due to mass media and online engagement, typically private signs of affection are becoming more blunt and publicly showcased. Using bold imagery to showcase appreciation, pet lovers are turning to clothes and accessories to show how they feel.
Pet Pride
Showcasing admiration, owners turn to blunt forms of pet appreciation
5 Examples + Score + Implications


Branding Masculinity Targeting males, packaging designs turn to blunt macho aesthetics Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Branding Masculinity
Targeting males, packaging designs turn to blunt macho aesthetics
5 Examples + Score + Implications


Haute Unkempt As brands aim to appear approachable, high fashion is given an unpolished overhaul Implications - While the traditional route for fashion brands is to create a lifestyle to aspire to, the roles have been reversed with models made to look less polished. This highlighting of imperfection relates to consumers on a more personal level and creates a relationship where viewers feel less intimidated.
Haute Unkempt
As brands aim to appear approachable, high fashion is given an unpolished overhaul
6 Examples + Score + Implications


Hyper-Gendered Retail Working against relaxed norms, gender-specific retail is on the rise Implications - While cultural norms regarding gender identity have become more relaxed, the rise of gender-specific shopping services is going against the increasingly neutral consumer mindset. This shift towards specificity in retail speaks to a demand for customized experiences, which can be applied to a wide variety of industries.
Hyper-Gendered Retail
Working against relaxed norms, gender-specific retail is on the rise
4 Examples + Score + Implications


Fearless Play Activities that take kids outside their comfort zones help boost self-esteem Implications - With technology often isolating youths to the confines of their homes, encouraging confidence, particularly in the public sphere, can be difficult. Workshops based on inventive, creative experiences allow youths to tackle anxieties alongside peers, helping to improve self-esteem.
Fearless Play
Activities that take kids outside their comfort zones help boost self-esteem
4 Examples + Score + Implications


PLUS 18 more Grooming PRO Trends and 120 examples!



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