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About the Publicity Stunts Report - The Publicity Stunts Trend Report looks at the evolution of publicity stunts, giving you an understanding of the nature of this inventive publicity strategy. Publicity stunts have always been a part of public relations; however, shortened consumer attention spans and the use of different media have turned traditional publicity stunts on their heads.

Who It's For - Publicity stunt ideas are only the beginning; a perfectly executed media stunt is only part of an entire publicity strategy, which is the basis of our crowdsourced research. This research will benefit ad agencies, public relations companies, those in affiliate marketing and all others interested in how a daring publicity strategy can lend a competitive advantage to any campaign.

The Publicity Stunts Trend Report will reveal to you the endless possibilities within the realm of publicity stunt ideas. Use the knowledge from this report to approach your strategies with more creativity and insight.

The Publicity Stunts Trend Report, last published on Feb 21, 2014, includes 31 PRO Trends and 237 examples of publicity stunts market research and publicity stunts consumer trends related to: public relations, publicity strategy, publicity stunt ideas, marketing strategy, affiliate marketing, media stunts, propaganda and publicity stunts trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our publicity stunts research is based on Trend Hunter's 2,100 crowdsourced publicity stunts trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 31 Page / Slide Presentation Publicity Stunts PPT Report

Contents:
• 31 Publicity Stunts PRO Trends
• 237 Publicity Stunts Examples
• 33 Publicity Stunts Videos (Online) Publicity Stunts Videos
• 1,422 Publicity Stunts Images (Online) Publicity Stunts Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Custom Trend Reports Platform
Sample Publicity Stunts Pro Trends - Each Publicity Stunts PRO Trend is on its own slide with implications, a quantified score, and examples linked to online publicity stunts articles, videos and images. Examples:

Projected Publicity Marketers turn to large-scale, low-cost mediums to get their message across Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
Projected Publicity
Marketers turn to large-scale, low-cost mediums to get their message across
9 Examples + Score + Implications


Pop-Uptailing Retailers use temporary concepts to create fast brand awareness Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
Pop-Uptailing
Retailers use temporary concepts to create fast brand awareness
12 Examples + Score + Implications


Social Location Branding Interactive campaigns lead consumers physically to products Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
Social Location Branding
Interactive campaigns lead consumers physically to products
6 Examples + Score + Implications


Pop-Up Portability Driving a feel of impermanence further, brands are using more temporary venues Implications - Allowing brands to avoid heavy costs associated with renting out a proper retail space, many companies are turning to alternative venues for hosting pop-up shops. This approach is beneficial when it comes to generating buzz around an event, because the novelty factor helps in terms of differentiation.
Pop-Up Portability
Driving a feel of impermanence further, brands are using more temporary venues
7 Examples + Score + Implications


Branded Living Advertising gets extremely personal with individual-oriented branding Implications - Unless they feel intense loyalty, a consumer is often disconnected from a brand. But, branding is now getting up close and personal, whether it is an invasive campaign on the part of the brand, an act of extreme loyalty on the part of the consumer, or a contractual agreement between both parties. Branding on such a personal level, regardless of motivation, is highly advantageous, as it creates a deeper connection in which brand messages no longer just skim the surface.
Branded Living
Advertising gets extremely personal with individual-oriented branding
6 Examples + Score + Implications


Functional Out-of-Home Brands are adopting useful physical advertisements to benefit consumers Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Functional Out-of-Home
Brands are adopting useful physical advertisements to benefit consumers
8 Examples + Score + Implications


PLUS 25 more Publicity Stunts PRO Trends and 237 examples!


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