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Every day, top-tier innovators rely on our idea-filled publicity stunts reports to identify new opportunities, make better decisions and deep dive new markets.

About the Publicity Stunts Report

The Publicity Stunts Trend Report looks at the evolution of publicity stunts, giving you an understanding of the nature of this inventive publicity strategy. Publicity stunts have always been a part of public relations; however, shortened consumer attention spans and the use of different media have turned traditional publicity stunts on their heads.

Who It's For

Publicity stunt ideas are only the beginning; a perfectly executed media stunt is only part of an entire publicity strategy, which is the basis of our crowdsourced research. This research will benefit ad agencies, public relations companies, those in affiliate marketing and all others interested in how a daring publicity strategy can lend a competitive advantage to any campaign. The Publicity Stunts Trend Report will reveal to you the endless possibilities within the realm of publicity stunt ideas. Use the knowledge from this report to approach your strategies with more creativity and insight.

You Might Consider Custom Publicity Stunts Research...

For as little as $500 per custom deep dive, our team will curate custom Publicity Stunts reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Publicity Stunts trend report. [Learn More]

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Methodology

Unlike our competitors, who rely on gut instinct, our publicity stunts research is based on Trend Hunter's massive database of publicity stunts articles and 2,163,000,000 total views of data. [Learn More]

The Publicity Stunts Report

Last published on Oct 15, 2014, the Publicity Stunts Report includes 38 PRO Trends (38 Pages) and 190 examples of publicity stunts market research and publicity stunts consumer trends related to: public relations, publicity strategy, publicity stunt ideas, marketing strategy, affiliate marketing, media stunts, propaganda and publicity stunts trends. The report includes all of our Publicity Stunts research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 38 Publicity Stunts PRO Trends = 38 Powerpoint Pages Publicity Stunts PPT Report
• 190 Publicity Stunts Examples
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Publicity Stunts Pro Trends

Each Publicity Stunts PRO Trend is on its own slide with implications, a quantified score, and examples linked to online publicity stunts articles, videos and images. Examples:

Projected Publicity Marketers turn to large-scale, low-cost mediums to get their message across Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
Projected Publicity
Marketers turn to large-scale, low-cost mediums to get their message across
9 Examples + Score + Implications


Pop-Uptailing Retailers use temporary concepts to create fast brand awareness Implications - As products come and go and business partnerships form and dissolve, forming a non-permanent real-life presence has become a logical, effective way to create awareness. Temporary methods that 'pop up' without notice attract costumers with the appeal of exclusivity, newness, and an enticing element of surprise.
Pop-Uptailing
Retailers use temporary concepts to create fast brand awareness
12 Examples + Score + Implications


Social Location Branding Interactive campaigns lead consumers physically to products Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
Social Location Branding
Interactive campaigns lead consumers physically to products
6 Examples + Score + Implications


Pop-Up Portability Driving a feel of impermanence further, brands are using more temporary venues Implications - Allowing brands to avoid heavy costs associated with renting out a proper retail space, many companies are turning to alternative venues for hosting pop-up shops. This approach is beneficial when it comes to generating buzz around an event, because the novelty factor helps in terms of differentiation.
Pop-Up Portability
Driving a feel of impermanence further, brands are using more temporary venues
7 Examples + Score + Implications


Branded Living Advertising gets extremely personal with individual-oriented branding Implications - Unless they feel intense loyalty, a consumer is often disconnected from a brand. But, branding is now getting up close and personal, whether it is an invasive campaign on the part of the brand, an act of extreme loyalty on the part of the consumer, or a contractual agreement between both parties. Branding on such a personal level, regardless of motivation, is highly advantageous, as it creates a deeper connection in which brand messages no longer just skim the surface.
Branded Living
Advertising gets extremely personal with individual-oriented branding
6 Examples + Score + Implications


Functional Out-of-Home Brands are adopting useful physical advertisements to benefit consumers Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Functional Out-of-Home
Brands are adopting useful physical advertisements to benefit consumers
8 Examples + Score + Implications


Curious Contest Brands create bizarre competitions to engage more customers Implications - Contests and competitions have long been used by brands to capture customer attention. However, they have typically been "predictable" and fallen under the creative category -- for instance, contests asking customers to design or create a new logo, packaging idea or music video. Now, more brands are experimenting with offbeat and incredibly bizarre contests, such as Stride's chewing contest and Holt Renfrew's bicycle scavenger hunt. The more offbeat a contest is, the more people are likely to take notice of it and participate.
Curious Contest
Brands create bizarre competitions to engage more customers
8 Examples + Score + Implications


Staged Fashion Crazy catwalks and theatrical shows take fashion marketing to new heights Implications - The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen.
Staged Fashion
Crazy catwalks and theatrical shows take fashion marketing to new heights
8 Examples + Score + Implications


Speaking in Dance The popularity of YouTube dance videos reflects a universal bond Implications - Video dance tributes have boomed in popularity due largely to the notion that anyone can partake. Whether for sheer amusement or for promotion, dance tributes foster positive connections in a universally upbeat language. They're a way to have fun, show off and bond with strangers -- without actual communication.
Speaking in Dance
The popularity of YouTube dance videos reflects a universal bond
12 Examples + Score + Implications


Street Artvertising Using graffiti-inspired campaigns to capture attention Implications - Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays.
Street Artvertising
Using graffiti-inspired campaigns to capture attention
7 Examples + Score + Implications


Supersized Selling (UPDATE) Larger-than-life marketing tactics are impossible to ignore Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
Supersized Selling (UPDATE)
Larger-than-life marketing tactics are impossible to ignore
8 Examples + Score + Implications


Riot Advertorials Boycotts and protests are serving as a new, unfiltered news source Implications - As governments in countries like Iran shut down the media and ban Internet access, web-savvy activists are turning to social news networks to deliver the real story firsthand. Advertisers are beginning to capitalize on the protest theme as they recognize the ability to reach a larger audience with a stronger trust factor.
Riot Advertorials
Boycotts and protests are serving as a new, unfiltered news source
14 Examples + Score + Implications


PLUS 32 more Publicity Stunts PRO Trends and 190 examples!



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