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Every day, top-tier innovators rely on our idea-filled branding reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Branding Report - The Branding Trend Report offers insight into the ways in which companies are changing their branding strategies. Packaging design, slogans, logos, brand names and other elements of a brand's marketing strategy experience constant change in the world of branding.

Who It's For - Ideal for any company looking to create brand recognition and secure brand loyalty, our research offers information on marketing initiatives and brand strategy, as well as some consumer reactions to radical branding moves. Our crowdsourced research imparts insight into the crowded world of corporate logos and messages, so that you can effectively brand yourself apart from the crowd. Use our Branding Trend Report to generate ideas, enhance your brand strategy and create a lasting impression among your customers.

You might also consider our CUSTOM Branding research - For as little as $500 per custom deep dive, our team will curate custom Branding reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Branding trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our branding research is based on Trend Hunter's 6,769 crowdsourced branding trends and 1,999,000,000 total views of data. [Learn More]

The Branding Report
Last published on Jul 29, 2014, the Branding Report includes 228 PRO Trends (228 Pages) and 1,593 examples of branding market research and branding consumer trends related to: packaging trends, brand strategy, slogans, logos, packaging design, brand names, online marketing, brand recognition, brand loyalty and branding trends. The report includes all of our Branding research collected over the last few years.

What You'll Get:
• 228 Page / Slide Presentation Branding PPT Report

Contents:
• 228 Branding PRO Trends
• 1,593 Branding Examples
• 223 Branding Videos (Online) Branding Videos
• 9,558 Branding Images (Online) Branding Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!


Sample Branding Pro Trends - Each Branding PRO Trend is on its own slide with implications, a quantified score, and examples linked to online branding articles, videos and images. Examples:

Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Radical Rebranding Pushing boundaries of reinvention to gain consumer attention Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
Radical Rebranding
Pushing boundaries of reinvention to gain consumer attention
7 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


Artvertising Clever advertisers are turning unique packaging into works of art Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.
Artvertising
Clever advertisers are turning unique packaging into works of art
10 Examples + Score + Implications


Smart Takeaway Designers get creative with innovative takeout food packaging Implications - The typical takeout container -- a cardboard carton or aluminum tray -- doesn't offer much in the way of imagination or creativity. Most often, the container doesn't even showcase the company's name or logo. However, more and more food brands are now embracing innovative packaging designs for their takeout containers in an effort to maintain a strong presence in consumers' minds, even after the food has been consumed. Ranging from food-cradling contraptions to slick, eco-friendly packaging, these innovative designs are a great way to set brands apart from one another.
Smart Takeaway
Designers get creative with innovative takeout food packaging
6 Examples + Score + Implications


PLUS 222 more Branding PRO Trends and 1,593 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into branding or any other category.


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