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Every day, top-tier innovators rely on our idea-filled branding reports to identify new opportunities, make better decisions and deep dive new markets.

About the Branding Report

The Branding Trend Report offers insight into the ways in which companies are changing their branding strategies. Packaging design, slogans, logos, brand names and other elements of a brand's marketing strategy experience constant change in the world of branding. [SAMPLE]

Who It's For

Ideal for any company looking to create brand recognition and secure brand loyalty, our research offers information on marketing initiatives and brand strategy, as well as some consumer reactions to radical branding moves. Our crowdsourced research imparts insight into the crowded world of corporate logos and messages, so that you can effectively brand yourself apart from the crowd. Use our Branding Trend Report to generate ideas, enhance your brand strategy and create a lasting impression among your customers.

You Might Consider Custom Branding Research...

For as little as $500 per custom deep dive, our team will curate custom Branding reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Branding trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our branding research is based on Trend Hunter's massive database of branding articles and 2,199,000,000 total views of data. [Learn More]

The Branding Report

Last published on Dec 16, 2014, the Branding Report includes 284 PRO Trends (284 Pages) and 1,420 examples of branding market research and branding consumer trends related to: packaging trends, brand strategy, slogans, logos, packaging design, brand names, online marketing, brand recognition, brand loyalty and branding trends. The report includes all of our Branding research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 284 Branding PRO Trends = 284 Powerpoint Pages Branding PPT Report
• 1,420 Branding Examples
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Branding Pro Trends

Each Branding PRO Trend is on its own slide with implications, a quantified score, and examples linked to online branding articles, videos and images. Examples:

Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Radical Rebranding Pushing boundaries of reinvention to gain consumer attention Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
Radical Rebranding
Pushing boundaries of reinvention to gain consumer attention
7 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


Artvertising Clever advertisers are turning unique packaging into works of art Implications - As ad agencies seek more inspiration from the art world, packaging is becoming more focused on creative design aesthetics. More brands are using art to appeal to visual pleasure centers, labels are becoming creative canvases and containers are morphing into sculptures.
Artvertising
Clever advertisers are turning unique packaging into works of art
10 Examples + Score + Implications


Smart Takeaway Designers get creative with innovative takeout food packaging Implications - The typical takeout container -- a cardboard carton or aluminum tray -- doesn't offer much in the way of imagination or creativity. Most often, the container doesn't even showcase the company's name or logo. However, more and more food brands are now embracing innovative packaging designs for their takeout containers in an effort to maintain a strong presence in consumers' minds, even after the food has been consumed. Ranging from food-cradling contraptions to slick, eco-friendly packaging, these innovative designs are a great way to set brands apart from one another.
Smart Takeaway
Designers get creative with innovative takeout food packaging
6 Examples + Score + Implications


Me-Wear T-shirts with personal meaning appeal to those who wear everything on their sleeves Implications - With personal attributes like favorite quotes, interests, political party and sexual preference available on social networking profiles, "me-wear" is an extension of virtual self-branding. More consumers are wearing their politics, pop culture favorites, sexual preferences—and, not to mention, their hearts—on their sleeves.
Me-Wear
T-shirts with personal meaning appeal to those who wear everything on their sleeves
11 Examples + Score + Implications


Instant Entrepreneurship Products that make launching a business easy serve a growing niche Implications - Digital business networks are allowing entrepreneurs to connect to thousands of like-minded people at the click of a button, while products, apps and special services are helping aspiring business owners realize their dreams quickly and easily. The era of “instant” entrepreneurship is here, in which anyone can become their own boss almost overnight.
Instant Entrepreneurship
Products that make launching a business easy serve a growing niche
7 Examples + Score + Implications


Artistic Selling Retailers apply art concepts to enhance customer experience Implications - More businesses are incorporating artful accents to their shops, realizing that customers are more likely to enter (and stay in) a store with artistic retail displays than one with basic white walls and grid-like shelves. Everything from oversized art installations to crafty storefronts are giving retailers attention-grabbing elements that are simply too eye-catching for a customer to ignore.
Artistic Selling
Retailers apply art concepts to enhance customer experience
8 Examples + Score + Implications


Congreenience Everyday products turned eco-friendly make going green easier Implications - While more consumers are certainly concerned with living greener lifestyles, many remain indifferent. The inconvenience associated with making eco-friendly choices may be the cause, as many consider living green to be cumbersome. Now, "congreenient" products are infusing daily habits with eco-consciousness to make going green easier for the on-the-go consumer.
Congreenience
Everyday products turned eco-friendly make going green easier
8 Examples + Score + Implications


Discreet Consumerism Stealth advertising and anti-branding lure the logo-averse Implications - The wave of consumers against branding has grown in power, fueled in great part by the recession as credit-crunched consumers blame mega-brands for rough economic times. To win over consumers, indie businesses are promoting independence, while those with big names are dropping logos and rebranding with no brand.
Discreet Consumerism
Stealth advertising and anti-branding lure the logo-averse
5 Examples + Score + Implications


Emoticon Storytelling Previously reserved for online only, emoticons are entering new territory Implications - Emoticons, particularly those used for iPhones, are being adopted by artists and marketers alike to succinctly relate and communicate to consumers. Creating an alternative mode of transmitting messages through small photos, and creating an air of exclusivity by singling out smartphone users, this often clever approach is connecting with young consumers.
Emoticon Storytelling
Previously reserved for online only, emoticons are entering new territory
7 Examples + Score + Implications


PLUS 278 more Branding PRO Trends and 1,420 examples!



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