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About the Packaging Report - The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For - Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Aug 20, 2014, includes 262 PRO Trends and 4,150 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

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trend research methodology Methodology - Our packaging research is based on Trend Hunter's 4,150 crowdsourced packaging trends and 2,032,000,000 total views of data. [Learn More]

What You'll Get:
• 262 Page / Slide Presentation Packaging PDF Report Packaging PPT Report
• 262 Page In-Depth Reading Report Packaging PDF Report

Contents:
• 262 Packaging PRO Trends
• 4,150 Packaging Examples
• 581 Packaging Videos (Online) Packaging Videos
• 24,900 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends - Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Branded Advent Advent calendars inspire brands to communicate anticipation to consumers Implications - Using the traditional advent calendar as inspiration, brands are creating campaigns that inspire anticipation with an added bonus of nostalgic appeal. Perfect for holiday products and promotions, this approach to advertising appeals to those who value brands that can entertain while selling products.
Branded Advent
Advent calendars inspire brands to communicate anticipation to consumers
5 Examples + Score + Implications


Branding Whimsicality Surreal packaging offers consumers a temporary detachment from reality Implications - Moving away from descriptive aesthetics, brands are turning to whimsical imagery to enhance visual engagement. Referencing fairytales and childhood stories, these products offer a visual escape from reality, combining familiar imagery with the need for more relatable marketing tactics.
Branding Whimsicality
Surreal packaging offers consumers a temporary detachment from reality
4 Examples + Score + Implications


Branding Masculinity Targeting males, packaging designs turn to blunt macho aesthetics Implications - Unabashedly targeting the demographic, brands are turning to overt masculine aesthetics to connect with male consumers. Referencing things like facial hair and outdoor activities, these branding examples feature aesthetics that consumers, particularly males, can relate to, helping to foster a deeper consumer-brand relationship.
Branding Masculinity
Targeting males, packaging designs turn to blunt macho aesthetics
5 Examples + Score + Implications


Social Good Snacking The charitable food market is expanded for an all-encompassing experience Implications - Charitable foods aren't a new innovation, but as consumers look for alternative ways to further immerse themselves in social good endeavors, the market is expanding with sustainable or charity-related snacks. This shift speaks to consumer preference for alternative product choices with meaning.
Social Good Snacking
The charitable food market is expanded for an all-encompassing experience
4 Examples + Score + Implications


Hyper-Portable Packaging Brands encourage product portability to appeal to the on-the-go consumer Implications - As product packaging continues to be more connected to how consumers are choosing products, the incorporation of handles and carriers in packaging is helping to draw in those looking for an on-the-go-focused product. This packaging approach also denotes a shift away from supplementary bag use, as the product is carried as is.
Hyper-Portable Packaging
Brands encourage product portability to appeal to the on-the-go consumer
6 Examples + Score + Implications


Refined Takeaway Takeout packaging incorporates upscale aesthetics to elevate appeal Implications - Heightening experiences, dining establishments are adding sophisticated elements to traditionally insignificant features. Revitalizing takeout packages with minimalist aesthetics and couture designs, these items reflect a growing desire to add exclusive appeal to even the most trivial of activities.
Refined Takeaway
Takeout packaging incorporates upscale aesthetics to elevate appeal
4 Examples + Score + Implications


PLUS 256 more Packaging PRO Trends and 4,150 examples!



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