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About the Packaging Report - The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For - Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Jul 21, 2014, includes 240 PRO Trends and 3,854 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

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trend research methodology Methodology - Our packaging research is based on Trend Hunter's 3,854 crowdsourced packaging trends and 1,992,000,000 total views of data. [Learn More]

What You'll Get:
• 240 Page / Slide Presentation Packaging PDF Report Packaging PPT Report
• 240 Page In-Depth Reading Report Packaging PDF Report

Contents:
• 240 Packaging PRO Trends
• 3,854 Packaging Examples
• 540 Packaging Videos (Online) Packaging Videos
• 23,124 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends - Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Premium Unpolished Packaging Traditionally bottled products take on a less sophisticated form Implications - Typically bottled products like wine and spirits are taking a turn for the more convenient. Being sold less expensive packaging, like cans and pouches, this shift signifies that consumers are willing to sacrifice upscale branding for portability.
Premium Unpolished Packaging
Traditionally bottled products take on a less sophisticated form
4 Examples + Score + Implications


Alcohol Nutrition Brands make unexpected alcohol infusions to convey health-consciousness Implications - Consumers are constantly looking for ways to improve their overall health, even when it comes to vices, which is being addressed with alcohol products that infuse fresh fruit or vegetable flavoring. This "healthy" approach is expanding market reach to satisfy those looking for variety and balance in their diet.
Alcohol Nutrition
Brands make unexpected alcohol infusions to convey health-consciousness
5 Examples + Score + Implications


Shipping Streamlining Mail is given a modern overhaul to support the expansion of eCommerce Implications - Consumers are online shopping at an exponential rate, which has lead to the evolution of shipping from archaic to sophisticated. Areas for concern among customers include returns and shipping, which are being addressed by brands with solutions that place timeliness and ease first, two features paramount for the modern consumer.
Shipping Streamlining
Mail is given a modern overhaul to support the expansion of eCommerce
6 Examples + Score + Implications


Botanical Branding Elements of nature are added to packaging designs to create a more organic feel Implications - Straying away from the cold and minimalist features of mass-produced products, brands are turning to more organic and nature-inspired packaging designs. Utilizing patterns and colors that reference the blossoming of flowers, these branding techniques offer a connection to the raw and untouched elements of the outdoors.
Botanical Branding
Elements of nature are added to packaging designs to create a more organic feel
6 Examples + Score + Implications


Portioned Protein Controlling necessary, yet heavy nutrition through small servings Implications - Most protein-rich foods are also fat-heavy, such as cheese and meat. This creates a stalemate for health-conscious consumers solved by portion control. This speaks to the modern view of what it means to be healthy, as consumers are placing equal focus on aesthetics and health of the human body.
Portioned Protein
Controlling necessary, yet heavy nutrition through small servings
5 Examples + Score + Implications


Eco Vintage Eco fashion is blended with retro designs to literally merge the old with the new Implications - Consumers are becoming inherently aware of their effect on the environment, which is pushing them towards eco alternatives, but not at the expense of their personal style. The blending of retro styles and sustainability in fashion is driving the industry forward by allowing consumers to dress in vogue without guilt. This converges the patterns of retro resurgence and eco-fashion to satiate the consumer desire for rebirth in a more holistic way.
Eco Vintage
Eco fashion is blended with retro designs to literally merge the old with the new
5 Examples + Score + Implications


PLUS 234 more Packaging PRO Trends and 3,854 examples!



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