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About the Packaging Report

The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For

Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on May 26, 2015, includes 425 PRO Trends and 2,125 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our packaging research is based on Trend Hunter's crowdsourced packaging articles and 2,372,000,000 total views of data. [Learn More]

Report Contents

• 425 Packaging PRO Trends = 425 Powerpoint Pages Packaging PPT Report
• 2,125 Packaging Examples

Online Extras With Full Subscription

• 298 Packaging Videos (Online) Packaging Videos
• 12,750 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends

Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Scientific Self-Care An expanding men's cosmetics market uses unintimidating branding Implications - In an effort to remain accessible to male consumers unfamiliar with the concept of a beauty regimen, cosmetics companies are using discreet, ultra-modern branding as a means to appearing more approachable. By using imagery that lends itself to scientific or clinical precision, male beauty products are being positioned as natural extensions of hygiene rather than being excessive or effeminate.
Scientific Self-Care
An expanding men's cosmetics market uses unintimidating branding
5 Examples + Score + Implications


Charitable Enrollment Consumers enroll in services for the sake of social good Implications - As consumers become more socially aware, they are more likely to search for ways to contribute to making the world a better place. Rather than seeking personal rewards, many consumers are being motivated by charitable intentions when it comes to enrolling for memberships and services, revealing a desire to achieve personal fulfillment through social good.
Charitable Enrollment
Consumers enroll in services for the sake of social good
6 Examples + Score + Implications


Pre-Packaged Parenthood New parents turn to ready-made kits to aid in everyday responsibilities Implications - Preparing for parenthood can be a daunting task, causing many consumers to turn to survival packs for assistance and peace of mind. Providing everything from infant supplies to personal hygiene products, these pre-assembled kits reveal that soon-to-be parents are searching for more convenient and customized ways to prepare for life with children.
Pre-Packaged Parenthood
New parents turn to ready-made kits to aid in everyday responsibilities
4 Examples + Score + Implications


Fast Festive QSR brands cater to time-crunched consumers with festive mealtime concepts Implications - QSR brands are delivering mealtime concepts tailored to the holidays. The widespread consumption of these products during festive gatherings signifies a movement away from traditional meals towards more convenient, readily available items. Through themed ingredients, packaging and recipes, fast food brands are evidently becoming increasingly relevant at annual celebratory occasions.
Fast Festive
QSR brands cater to time-crunched consumers with festive mealtime concepts
4 Examples + Score + Implications


Designed Dessert Consumers search for efficient forms of personalization in food Implications - DIY culture may be thriving, but many consumers don't have the time to make their own goods. Not wanting to miss out on the opportunity for customization, consumers are turning to services that let them design, as opposed to make, their own desserts. Ultimately, consumers still want to be involved, on some level, in the creation of their goods.
Designed Dessert
Consumers search for efficient forms of personalization in food
5 Examples + Score + Implications


Experiential Delivery Seeking to enhance experiences, brands integrate unexpected delivery formats Implications - Realizing the need to elevate consumers experiences, brands are turning to unexpected delivery formats for allure. Surprise and delighting consumers with packages that are sent via drones and social platforms, brands are helping to redefine typically mundane shipping procedures into more engaging activities.
Experiential Delivery
Seeking to enhance experiences, brands integrate unexpected delivery formats
6 Examples + Score + Implications


Confectionery Collaboration Chocolate and candy brands collaborate to create hybrid sweets Implications - Choosing to embrace fellow competitors, brands, like those in the confectionery industry, are choosing to collaborate with others on new flavors and formats. Seeking to capitalize on the popular fan followings of certain brands, confectionery companies are seeking to not only expand awareness to new markets, but also redefine how typically traditional products are perceived.
Confectionery Collaboration
Chocolate and candy brands collaborate to create hybrid sweets
6 Examples + Score + Implications


Minimalist Barchitecture Cocktail and bar lounges opt for subdued, understated layouts Implications - Bar and lounge owners are adopting a minimalist approach to architecture. This gets around the need for space in cramped city cores, and provides patrons with a sense of visual serenity. Moreover, this approach to bar design allows for bars to exist on a smaller scale without compromising on consumer comfort.
Minimalist Barchitecture
Cocktail and bar lounges opt for subdued, understated layouts
4 Examples + Score + Implications


PLUS 419 more Packaging PRO Trends and 2,125 examples!



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