ALL > Marketing > Packaging Trend Report


About the Packaging Report

The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For

Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Nov 25, 2014, includes 307 PRO Trends and 1,535 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Our packaging research is based on Trend Hunter's crowdsourced packaging articles and 2,162,000,000 total views of data. [Learn More]

Report Contents

• 307 Packaging PRO Trends = 307 Powerpoint Pages Packaging PPT Report
• 1,535 Packaging Examples

Online Extras With Full Subscription

• 215 Packaging Videos (Online) Packaging Videos
• 9,210 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends

Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Sustainable Scent A need for sustainability has air fresheners adopting eco-friendly elements Implications - Combating growing fears over harmful chemicals and health hazards, products like air fresheners are responding with items that take health and sustainability into consideration. Providing natural scents and environmentally friendly packaging, brands are offering a way to enjoy familiar scents, both at home and on-the-go, in a more organic and conscious manner. This ties into the overall desire for a more health-conscious lifestyle in all aspects.
Sustainable Scent
A need for sustainability has air fresheners adopting eco-friendly elements
4 Examples + Score + Implications


Unconventional Contraceptive Adjustments are added to traditional prophylactics to heighten use Implications - Heightening positive attitudes toward safe sex, prophylactic brands are incorporating both fun and functional variations in design. Reinventing contraceptives with unique features and added health benefits, brands are transforming conversations around sex to be more lax and approachable.
Unconventional Contraceptive
Adjustments are added to traditional prophylactics to heighten use
4 Examples + Score + Implications


Pop Culture Prevention Bridging the disconnect, cultural elements are added to safe sex awareness Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations.
Pop Culture Prevention
Bridging the disconnect, cultural elements are added to safe sex awareness
4 Examples + Score + Implications


Crass Prevention The conversation around safe sex goes tongue-in-cheek to get youth involved Implications - The clever use of crass or tongue-in-cheek humor often appeals to the young consumer, which is an aspect that's being adopted in the conversation around safe sex. As brands aim to educate as well as entertain, the use of humor in otherwise serious instances creates a more relaxed atmosphere more likely to be engaged with by young consumers.
Crass Prevention
The conversation around safe sex goes tongue-in-cheek to get youth involved
6 Examples + Score + Implications


Punny Branding Tongue-in-cheek wordplay is adopted by brands to convey character Implications - Packing elements of character and bragging into product marketing, the utilization of wordplay is catching attention for being off the cuff and personable. This laid back, carefree approach relates to consumers on more human level, and makes brand interactions more conversational rather than one-sided.
Punny Branding
Tongue-in-cheek wordplay is adopted by brands to convey character
4 Examples + Score + Implications


Cosmetic Obscurity As consumers covet unique goods, bizarre personal products rise in popularity Implications - Consumers are looking to broaden their horizons when it comes to products, which is being acknowledged by brands with obscure cosmetics. This shift towards strange or unappealing products denotes a preference for status over experience for consumers who want to show off originality with their unusual products.
Cosmetic Obscurity
As consumers covet unique goods, bizarre personal products rise in popularity
5 Examples + Score + Implications


Complicated Fable The original purpose of fairy tales is revisited with modern lessons Implications - For ages, fairy tales were used a device to teach children important lessons; in the modern age, the purpose of the fable persists, but the lesson is completely different. Today's fairy tale is packed with more complex lessons than their predecessors -- this is most famously seen with the retelling of Maleficent serving as a tale of non-romantic love and redemption. This speaks to the complexity of today's already-information-saturated child.
Complicated Fable
The original purpose of fairy tales is revisited with modern lessons
5 Examples + Score + Implications


Soda Upheaval The growing obesity epidemic villanizes sugary carbonated drinks Implications - Health concerns and, furthermore, the battle against child obesity has fingers pointing at soda as an "empty calorie" culprit. As a result, soda is being replaced by more health-conscious alternatives that boast the same strong flavor, caffeine content, and even in some cases, visual branding. This upheaval of a classic American beverage signifies the true strength of the health movement.
Soda Upheaval
The growing obesity epidemic villanizes sugary carbonated drinks
5 Examples + Score + Implications


PLUS 301 more Packaging PRO Trends and 1,535 examples!



Boost your packaging consumer insight!
Three options to kick-start your innovation...


1. Packaging Trend Report

307 Packaging PRO Trends
Packaging Trend Report This report is only available to full Trend Report subscribers

2. All 2015 Reports

Packaging & 100+ Reports
2013 Trend Report
$1,250

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$2,210 $1,250
Most Popular - Save 43%