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About the Packaging Report - The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For - Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Sep 10, 2014, includes 271 PRO Trends and 4,268 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

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trend research methodology Methodology - Our packaging research is based on Trend Hunter's 4,268 crowdsourced packaging trends and 2,061,000,000 total views of data. [Learn More]

What You'll Get:
• 271 Page / Slide Presentation Packaging PDF Report Packaging PPT Report
• 271 Page In-Depth Reading Report Packaging PDF Report

Contents:
• 271 Packaging PRO Trends
• 4,268 Packaging Examples
• 598 Packaging Videos (Online) Packaging Videos
• 25,608 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends - Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Soothing Consumption Consumers turn to relaxation-oriented edibles for stress relief Implications - Although products like tea are purported to have calming properties, consumers are responding to more aggressive branding that's upfront about benefits. Aimed at consumers struggling with stressful, busy schedules, products that are specifically designed for relaxation are gaining traction.
Soothing Consumption
Consumers turn to relaxation-oriented edibles for stress relief
4 Examples + Score + Implications


Sensory Branding Brands enhance sensory experiences through abstract packaging materials Implications - Heightening consumer experiences, brands are adding unique textures to their packaging for sensory enticement. Using diverse fabrics and cut-out shapes to add dimension to store-bought goods, these packaging designs help add intrigue to ordinary products.
Sensory Branding
Brands enhance sensory experiences through abstract packaging materials
6 Examples + Score + Implications


Artisanal Hydration Water bottles are artistically re-branded to generate consumer intrigue Implications - Seeking to stay relevant among big name beverage brands, water bottles are adopting more artistic packaging designs to generate consumer appeal. Experimenting with shape and abstract aesthetics, these water bottles are bringing unexpected features forward, reflecting a turn towards artisanal branding techniques.
Artisanal Hydration
Water bottles are artistically re-branded to generate consumer intrigue
5 Examples + Score + Implications


Edible Play Heightening experiences, consumers turn to elements of play that incorporate food Implications - Enhancing childhood activities with added indulgences, consumers are turning to toys that integrate confectionery goods. Incorporating sweets like chocolate and candy into board games and building blocks, these edible activities reflect a turn toward more playful methods of engagement.
Edible Play
Heightening experiences, consumers turn to elements of play that incorporate food
4 Examples + Score + Implications


Vitamin Prestige An emphasis on healthy living has brands giving supplements a stylish overhaul Implications - As the health-conscious movement continues, wellness products are incorporating more refined aesthetics as a means to heighten appeal. Offering nutritional supplements through artistic and sophisticated packaging, brands are able to combine aspects of healthy living with a sense of exclusive appeal..
Vitamin Prestige
An emphasis on healthy living has brands giving supplements a stylish overhaul
4 Examples + Score + Implications


Interactive Kitchen Enhancing routine, consumers turn to more engaging cooking devices Implications - Enhancing everyday chores like cooking, devices that encourage play and engagement are rising in popularity. Providing practical kitchenware items in the form of games and sporting equipment, these interactive cooking methods transform routine activities into unexpected forms of entertainment. This reflects a shift towards more playful methods of routine.
Interactive Kitchen
Enhancing routine, consumers turn to more engaging cooking devices
4 Examples + Score + Implications


PLUS 265 more Packaging PRO Trends and 4,268 examples!



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