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About the Packaging Report - The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For - Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Apr 18, 2014, includes 184 PRO Trends and 2,868 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our packaging research is based on Trend Hunter's 2,868 crowdsourced packaging trends and 1,908,000,000 total views of data. [Learn More]

What You'll Get:
• 184 Page / Slide Presentation Packaging PDF Report Packaging PPT Report
• 184 Page In-Depth Reading Report Packaging PDF Report

Contents:
• 184 Packaging PRO Trends
• 2,868 Packaging Examples
• 402 Packaging Videos (Online) Packaging Videos
• 17,208 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends - Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Guerilla Fast Food Art Artists pay homage to fast food culture imagery for enhanced brand status Implications - Speaking to a consumer's sense of nostalgia and the ever-present status of fast food in America, artists are remixing fast food culture as a means of creating cross-cultural community connections. The use of fast food imagery in niche art communities solidifies their status as mainstay images and does double duty as breaking down the barrier between brand and consumer by reinforcing approachability.
Guerilla Fast Food Art
Artists pay homage to fast food culture imagery for enhanced brand status
5 Examples + Score + Implications


Manufactured Fresh On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices Implications - Moving beyond existing options for the health-conscious or vegetarian consumer, brands are satisfying a desire for healthy, organic meals with recipes designed to be eaten on-the-go. Catering to the office community with limited time to choose wisely, the options help to evolve notoriously unhealthy eateries as more in touch with customer concerns for healthier lifestyle choices.
Manufactured Fresh
On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices
6 Examples + Score + Implications


Exotic Dairy A need for excitement prompts more diverse milk flavoring Implications - While dairy products like milk offer a plentiful source of nutrition, the plethora of junk food alternatives often prevents youths from choosing the former. As a means to add more appeal to traditional health beverages, brands are opting for eccentric flavor infusions to combine the nutritional qualities of milk with the allure of exotic indulgence.
Exotic Dairy
A need for excitement prompts more diverse milk flavoring
5 Examples + Score + Implications


Protein 2.0 As consumers become busier, their snacking tastes turn to meat Implications - In a society where work ethic is considered a testament to one's character, high energy levels are of the utmost importance. This, combined with an increased health-consciousness and hesitation toward chemically created products, has consumers turning to more simplistic, longer-lasting forms of energy assistance, such as meat snacks.
Protein 2.0
As consumers become busier, their snacking tastes turn to meat
4 Examples + Score + Implications


Nutritional Transparency A need for nutritional credibility prompts more organic juice packaging Implications - With societal health issues becoming more prominent, a need to distinguish nutritional goods from unhealthy alternatives has become a priority, causing a shift in packaging toward more minimalist health food aesthetics. Simplistic fruit juice labels offer health-conscious consumers greater visual assurance as to what the product contains, creating a purist aesthetic positively associated with health.
Nutritional Transparency
A need for nutritional credibility prompts more organic juice packaging
7 Examples + Score + Implications


Produce Repackaged Brands use innovative packaging to breathe life into hard-to-update foods Implications - Tackling the issue of marketing products that are largely stagnant, updating packaging for produce is a way brands have been able to reinvigorate interest in the good. Because packaging itself isn't the norm when it comes to much of the fresh produce market, any shift in this direction helps companies stand out on the shelf.
Produce Repackaged
Brands use innovative packaging to breathe life into hard-to-update foods
5 Examples + Score + Implications


PLUS 178 more Packaging PRO Trends and 2,868 examples!


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184 Packaging PRO Trends
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