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About the Packaging Report - The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For - Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Jul 30, 2014, includes 250 PRO Trends and 3,980 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

Custom Trend Reports Platform
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trend research methodology Methodology - Our packaging research is based on Trend Hunter's 3,980 crowdsourced packaging trends and 1,998,000,000 total views of data. [Learn More]

What You'll Get:
• 250 Page / Slide Presentation Packaging PDF Report Packaging PPT Report
• 250 Page In-Depth Reading Report Packaging PDF Report

Contents:
• 250 Packaging PRO Trends
• 3,980 Packaging Examples
• 557 Packaging Videos (Online) Packaging Videos
• 23,880 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends - Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Disguised Accessorizing 2.0 The idea of duality is interpreted literally in fashion Implications - Duality within one's personality is a concept as old as Greek mythology; it has since evolved beyond acceptance and into the realm of glamorization, particularly within the fashion industry. In the past, disguised accessorizing referred specifically to masks as a means of indulging in escapism. Current forms of disguise in fashion include concealed secrets, adding fuel to the idea that privacy, even in an over-communicated world, is intriguing.
Disguised Accessorizing 2.0
The idea of duality is interpreted literally in fashion
7 Examples + Score + Implications


Clothing Casing Clothing elements are added to packaging designs for aesthetic appeal Implications - Going beyond necessity, brands are turning to more sophisticated packaging materials to create consumer intrigue. Using denim and fabrics as an alternative casing, these products reference elements of fashion to add stimulating aesthetics to traditional store-bought goods.
Clothing Casing
Clothing elements are added to packaging designs for aesthetic appeal
4 Examples + Score + Implications


Nutritional Efficiency Nutritional supplements are given an even more convenient rebranding Implications - Consumers are monitoring their nutritional needs more closely than ever, which has resulted in vitamins and nutritional products that take efficiency a step further. Innovations like travel-friendly packaging and customization support busy schedules by replacing meals, and aid consumers who want to streamline the process of taking care of themselves.
Nutritional Efficiency
Nutritional supplements are given an even more convenient rebranding
5 Examples + Score + Implications


Canned Cocktail A desire for convenience has alcoholic brands turning to more accessible packaging Implications - Alcoholic brands are moving away from a sense of prestige toward providing greater consumer practicality. Offering beverages like liquor in cans, these packaging designs combine mature indulgences with low-key aesthetics. Thus, shifting perceptions of alcohol as a more common and routine part of consumption.
Canned Cocktail
A desire for convenience has alcoholic brands turning to more accessible packaging
5 Examples + Score + Implications


Cartable Branding Alcohol packaging gets a portable redesign for the convenience-loving consumer Implications - While alcohol consumption was previously centered around the ritual of mixing drinks, the modern branding of alcohol is changing the consumer experience to be centered on convenience and portability. The reformatting of alcohol with ready-to-go branding denotes preference for method over means for consumers who will sacrifice experience for time savings.
Cartable Branding
Alcohol packaging gets a portable redesign for the convenience-loving consumer
6 Examples + Score + Implications


Sophisticated Mundane Consumers who can't afford luxury opt for luxe-branded regular products Implications - Previously, the divide between the opulent and the frugal was much larger than now, with luxury companies offering bits of prestige in the form of more low-brow, day-to-day products. Consumers who can't buy off-runway clothing, yet still want to brag about their designer products flock to these mundane, yet prestigious products as a compromise.
Sophisticated Mundane
Consumers who can't afford luxury opt for luxe-branded regular products
5 Examples + Score + Implications


PLUS 244 more Packaging PRO Trends and 3,980 examples!



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