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About the Packaging Report

The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For

Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Apr 30, 2015, includes 402 PRO Trends and 2,010 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our packaging research is based on Trend Hunter's crowdsourced packaging articles and 2,349,000,000 total views of data. [Learn More]

Report Contents

• 402 Packaging PRO Trends = 402 Powerpoint Pages Packaging PPT Report
• 2,010 Packaging Examples

Online Extras With Full Subscription

• 281 Packaging Videos (Online) Packaging Videos
• 12,060 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends

Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Geometric Packaging Brands adopt unique packaging shapes for cultural appeal Implications - Moving beyond traditional aesthetic design, brands, particularly those emerging from Asia, are turning to unique packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and intricate floral shapes, brands are seeking to not only showcase a sense of cultural origin, but also enhance traditional consumer-brand experiences with heightened sensory appeal.
Geometric Packaging
Brands adopt unique packaging shapes for cultural appeal
5 Examples + Score + Implications


DIY Barista Seduced by cafe culture, consumers learn how to make their own craft coffee Implications - More than just a morning beverage, coffee has developed a culture and lifestyle of its own. Consumers are now forgoing the convenience and cost-effectiveness of ready-made coffee for the chance to learn how to brew their own cup. This shift indicates not only the strength of coffee culture, but also the pervasiveness of the artisan movement with which it is closely associated.
DIY Barista
Seduced by cafe culture, consumers learn how to make their own craft coffee
4 Examples + Score + Implications


Edible Beauty Food-based cosmetics offer buyers a more organic beauty method Implications - Responding to a growing concern over harmful chemical usage in products, beauty brands are turning to more natural, food-based ingredients for allure. The use of edibles in cosmetic and beauty products allow brands to showcase a sense of novelty while simultaneously meeting consumer demands for more health-conscious alternatives.
Edible Beauty
Food-based cosmetics offer buyers a more organic beauty method
5 Examples + Score + Implications


Nature Mimicry Beauty products reference natural elements in their packaging Implications - Recognizing the universality of the holistic health movement, many beauty brands emerging from Asia are updating packaging to reflect natural elements. Whether intended to reference the products' ingredients, or simply relate to nature on a broader level, this shift reveals that consumers respond to branding that offers a more tangible connection to nature.
Nature Mimicry
Beauty products reference natural elements in their packaging
4 Examples + Score + Implications


Animated Beauty Cosmetic products adopt animated aesthetics to retain a sense of culture Implications - Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad.
Animated Beauty
Cosmetic products adopt animated aesthetics to retain a sense of culture
4 Examples + Score + Implications


Exotic Brew Tea packaging adopts bold, abstract designs to reflect unique ingredients Implications - Recognizing the appeal of exoticism, tea brands are moving away from traditionally straight-forward aesthetics toward more unconventional designs. Using abstract shapes and dark colors to reflect equally unique ingredients, tea brands are looking to not only delight taste buds but also pique consumer interest with visual novelty.
Exotic Brew
Tea packaging adopts bold, abstract designs to reflect unique ingredients
4 Examples + Score + Implications


Curated Beverage Subscription services offer an easy introduction to alcoholic beverages Implications - Consumers without the time to educate themselves on the nuances of different beverages are turning to subscription services to streamline the process. This shift reveals two things; that consumers are interested in experimentation, but often don't have the time to carry it through themselves, and that they appreciate and rely on the advice of those whom they consider to be experts.
Curated Beverage
Subscription services offer an easy introduction to alcoholic beverages
5 Examples + Score + Implications


Taste Education The alcohol industry strives to become more accessible for novice drinkers Implications - In an effort to initiate inexperienced drinkers, the alcohol industry is introducing methods of streamlining the drink selection process. Whether it's implementing tasting profiles or opting for flavor-focused branding, the industry is committed to not only ensuring consumer satisfaction, but also encouraging easier experimentation along the way.
Taste Education
The alcohol industry strives to become more accessible for novice drinkers
4 Examples + Score + Implications


PLUS 396 more Packaging PRO Trends and 2,010 examples!



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