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About the Packaging Report

The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For

Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Aug 31, 2015, includes 495 PRO Trends and 2,475 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

Custom Trend Reports Platform
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trend research methodology

Methodology

Our packaging research is based on Trend Hunter's crowdsourced packaging articles and 2,452,000,000 total views of data. [Learn More]

Report Contents

• 495 Packaging PRO Trends = 495 Powerpoint Pages Packaging PPT Report
• 2,475 Packaging Examples

Online Extras With Full Subscription

• 347 Packaging Videos (Online) Packaging Videos
• 14,850 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends

Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Blatant Sterility Clinical products and services boast ultra-minimalism Implications - A backlash of the artisan movement, extreme utilitarian design can be seen in pharmacies, medication branding and the like. Approaching this industry with pragmatism conveys a seriousness to consumers that is often left on the back-burner in today's world of social media and brand personality.
Blatant Sterility
Clinical products and services boast ultra-minimalism
4 Examples + Score + Implications


Creative Classtime Children gravitate towards school products that offer them creative freedom Implications - In an effort to encourage creativity within education, many school suppliers are designing products with an artful flair. By bucking convention and offering children more creative licence, these manufacturers transform school supplies from strictly functional products, to something children actually want to use.
Creative Classtime
Children gravitate towards school products that offer them creative freedom
4 Examples + Score + Implications


Stylized Supply Kids search for back to school supplies that boast style as well as function Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own.
Stylized Supply
Kids search for back to school supplies that boast style as well as function
5 Examples + Score + Implications


Fashionable QSR Fast food brand extensions move beyond edibles into the apparel sector Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Fashionable QSR
Fast food brand extensions move beyond edibles into the apparel sector
4 Examples + Score + Implications


Typographic Provisions Bread and baked goods are marketed in font-focused packaging Implications - Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration.
Typographic Provisions
Bread and baked goods are marketed in font-focused packaging
5 Examples + Score + Implications


Influencer Expertise Social media influencers are consulted for their cultural know-how Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Influencer Expertise
Social media influencers are consulted for their cultural know-how
4 Examples + Score + Implications


Designer Dairy Milk and cheese products get added appeal with conceptual forms Implications - Design-focused dairy packaging are given added consumer appeal with aesthetically pleasing forms that also offer unique beneficial functions. In adding an improved customer experience through design, brands are able to distinguish themselves in a way that will appeal to discerning consumers on an aesthetic and logical basis.
Designer Dairy
Milk and cheese products get added appeal with conceptual forms
4 Examples + Score + Implications


Playful Dairy Cheese packaging borrows from fun, young motifs for experience-oriented consumers Implications - Brands playing in the cheese sphere are showcasing engaging, young motifs via youthful packaging. This design theme is optimal for companies targeting Millennials, who place high value on unique brands and branding. This has implications for Generation Z as well, as digital natives also favor the unconventional in place of dominant, established norms.
Playful Dairy
Cheese packaging borrows from fun, young motifs for experience-oriented consumers
5 Examples + Score + Implications


PLUS 489 more Packaging PRO Trends and 2,475 examples!



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