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About the Packaging Report

The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For

Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Jun 30, 2015, includes 441 PRO Trends and 2,205 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

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trend research methodology

Methodology

Our packaging research is based on Trend Hunter's crowdsourced packaging articles and 2,401,000,000 total views of data. [Learn More]

Report Contents

• 441 Packaging PRO Trends = 441 Powerpoint Pages Packaging PPT Report
• 2,205 Packaging Examples

Online Extras With Full Subscription

• 309 Packaging Videos (Online) Packaging Videos
• 13,230 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends

Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Militant Masculinity Army-inspired imagery is used to personify the classic man in marketing Implications - Diverging from the more flexible concept of masculinity seen recently, military-inspired marketing paints a picture of the classic male figure. Though this image is antiquated for some, that nostalgia adds to the charm. This points to the meaning of military -- discipline, loyalty, and measured aggression -- and its connection to manhood in the eyes of consumers.
Militant Masculinity
Army-inspired imagery is used to personify the classic man in marketing
4 Examples + Score + Implications


Augmented Military The influx of augmented and virtual reality tech finds combat applications Implications - Although a pattern that can be observed across industries, virtual and augmented reality technology has found a host of particularly effective applications for military personnel. Especially effective for replicating the emotional stresses of combat, virtual and augmented reality technology has seen militaristic applications for both in-field and training scenarios. Such uses of the technology serve to prove that these innovations are not a mere form of entertainment, but have essential and at times crucial industrial applications.
Augmented Military
The influx of augmented and virtual reality tech finds combat applications
4 Examples + Score + Implications


Undergarment Neutrality Fashion labels reject the gender binary through neutral underwear designs Implications - Gender neutrality is extending into the undergarment industry. While previously known for marketing products as either male or female, new lines are opting for a more inclusive approach. This meets the tone of the younger consumer market, which is moving away from traditionalism and towards a more progressive outlook.
Undergarment Neutrality
Fashion labels reject the gender binary through neutral underwear designs
4 Examples + Score + Implications


Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving Implications - Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability.
Giftable Confection
Seasonal treats adopt packaging designs suitable for gift-giving
5 Examples + Score + Implications


Elemental Protection Organic, all-natural sunscreen options appeal to chemical-weary consumers Implications - Organic and natural sunscreen products provide consumers with alternative options that are perceived to be easier on both the skin and the environment. Aligning with consumer concerns around chemical consumption in any form, concerned individuals take solace in the natural formulation of preventative skincare products.
Elemental Protection
Organic, all-natural sunscreen options appeal to chemical-weary consumers
4 Examples + Score + Implications


Understated Delivery The share economy has resulted in low-key methods of delivery Implications - The rise of riseshare programs and carpooling services has not only revolutionized the way people travel, but also the way that goods are being transported. Many companies have reverted to low-key methods of shipment by replacing vehicular delivery with cyclists or crowdsourced couriers on foot. Cost-effective for both businesses and consumers, as well as aligned with consumers' growing preference for sharing and crowdsourcing, this understated approach signals that downsizing and out-sourcing of distribution will continue.
Understated Delivery
The share economy has resulted in low-key methods of delivery
5 Examples + Score + Implications


Sustainable Produce Produce packaging adopts eco-friendly designs to showcase awareness Implications - Showcasing a commitment to sustainable standards, fruit and vegetable brands are turning to eco-friendly packaging designs for authenticity. Wrapping produce in packages that are biodegradable or easy to reuse, brands are seeking to not only participate in sustainable business tactics, but do so in a way that encourages consumer involvement and support.
Sustainable Produce
Produce packaging adopts eco-friendly designs to showcase awareness
4 Examples + Score + Implications


Sophisticated Produce Fresh fruit is encased in unexpected packaging for increased sophistication Implications - Redefining how traditional health foods are perceived, brands are adopting unconventional packaging designs for a refined appeal. Moving away from traditionally exposed forms, brands are packaging items like fruit in customized wrappers and containers. These designs not only add a sense of glamour and novelty, but they also allow brands to project a personalized touch on typically homogeneous items.
Sophisticated Produce
Fresh fruit is encased in unexpected packaging for increased sophistication
5 Examples + Score + Implications


PLUS 435 more Packaging PRO Trends and 2,205 examples!



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