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About the Packaging Report

The Packaging Trend Report presents innovations in various branding techniques. From sustainable packaging to bubble wrap, covering your wares in the latest encasing is as essential as the product itself. Our research highlights the most effective campaigns in design packaging, custom boxes, gift boxes, labeling and more. By tracking consumer reactions to various packages, businesses can tailor their product to reflect evolving consumer tastes.

Who It's For

Whether you are a creative director revamping a branding strategy or an entrepreneur looking to enhance the aesthetics of your product, you will gain insight from our report.

Guide your design and marketing decisions with the Packaging Trend Report.

The Packaging Trend Report, last published on Oct 22, 2014, includes 295 PRO Trends and 1,475 examples of packaging market research and packaging consumer trends related to: branding, sustainable packaging, bubble wrap, design packaging, labeling and packaging trends.

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trend research methodology

Methodology

Our packaging research is based on Trend Hunter's crowdsourced packaging articles and 2,114,000,000 total views of data. [Learn More]

Report Contents

• 295 Packaging PRO Trends = 295 Powerpoint Pages Packaging PPT Report
• 1,475 Packaging Examples

Online Extras With Full Subscription

• 207 Packaging Videos (Online) Packaging Videos
• 8,850 Packaging Images (Online) Packaging Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Packaging Pro Trends

Each Packaging PRO Trend is on its own slide with implications, a quantified score, and examples linked to online packaging articles, videos and images. Examples:

Sustainable Grocery Food retailers adopt sustainable practices to showcase eco awareness Implications - Seeking to showcase a sense of environmental awareness, food retailers and supermarkets are turning to sustainable practices for public appeal. Using alternative energy and zero-waste policies to illustrate a commitment to environmental causes, familiar retail settings are taking a more forthright step to showcase participation in environmental issues. This reflects a growing desire to integrate eco awareness into routine, everyday practices.
Sustainable Grocery
Food retailers adopt sustainable practices to showcase eco awareness
4 Examples + Score + Implications


Minimalist Nutrition Juice bars are given a stylish overhaul to broaden market appeal Implications - Marketing nutritional goods, particularly to young consumers, can be a challenge, prompting retailers to turn to modern retail aesthetics for appeal. Adding artistic decor and custom services to places like juice bars, retailers are seeking to reinvent health food stores into more engaging and visually stimulating settings.
Minimalist Nutrition
Juice bars are given a stylish overhaul to broaden market appeal
4 Examples + Score + Implications


Augmented Reality Packaging Brands increase interactivity through virtual reality packaging Implications - The shopping experience is becoming more focused on interactivity, but brands are now taking an even more in your face approach with augmented reality packaging. This shift supports consumer preference for smartphone integration into the product experience as brands compete to deliver the most immersive experience yet.
Augmented Reality Packaging
Brands increase interactivity through virtual reality packaging
5 Examples + Score + Implications


Conscious Stay Adding awareness to travel destinations, hotels adopt social good tactics Implications - Seeking to connect with travelers on a more emotional level, hotels are adopting elements of social good for consumer appeal. Exposing guests to social issues and offering chances to volunteer and give back, these travel destinations appeal to not just the need for new experiences, but the need to feel good about oneself.
Conscious Stay
Adding awareness to travel destinations, hotels adopt social good tactics
4 Examples + Score + Implications


Interactive Nutrition Making health foods fun, brands adopt engaging packaging designs for allure Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption.
Interactive Nutrition
Making health foods fun, brands adopt engaging packaging designs for allure
4 Examples + Score + Implications


Humorous Hygiene A desire for novelty has consumers seeking out eclectic hygiene products Implications - Adding an element of humor to everyday hygiene practices, consumers are turning to eccentric health products for amusement. Referencing pop culture themes, innovations like this use unexpected aesthetics to add interest to everyday routine. This reflects a desire for excitement and novelty even with respect to mundane tasks.
Humorous Hygiene
A desire for novelty has consumers seeking out eclectic hygiene products
5 Examples + Score + Implications


Simplified Takeout Food retailers heighten takeout packaging with greater on-the-go portability Implications - Focusing more on function than aesthetic appeal, fast food retailers are enhancing their packaging with features to make on-the-go consumption easier. Customizing takeout containers with drink holders and easy-to-hold frames, brands are seeking to make takeout not only mobile but conducive to individual use. This suggests a turn toward more convenient methods of consumption.
Simplified Takeout
Food retailers heighten takeout packaging with greater on-the-go portability
4 Examples + Score + Implications


Upscaling Takeout Fast food brands use upscale marketing to negate industry stereotypes Implications - Established food brands are using upscale marketing approaches to change the way consumers interpret the world of fast food. Dealing with years and years of being understood as low brow, unhealthy and unsophisticated, the QSR industry is focusing energy on re-branding itself.
Upscaling Takeout
Fast food brands use upscale marketing to negate industry stereotypes
5 Examples + Score + Implications


PLUS 289 more Packaging PRO Trends and 1,475 examples!



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