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Every day, top-tier innovators rely on our idea-filled interactive reports, trend report library, customizable dashboard and dedicated advisors to identify new opportunities, make better decisions and deep dive new markets.

About the Interactive Report - Our Interactive Trend Report presents tremendous implications for today’s marketers and advertisers. Outlining current trends in mobile marketing, online marketing and retail, our report shows how interactive marketing has become one of the most effective ways to build lasting customer relationships.

Who It's For - Showcasing inventive interactive media forms and the most innovative of interactive advertising, our research is for any marketer, advertising agency or brand aiming to apply interactivity to their own marketing efforts. The Interactive Trend Report will provide you with insight into the evolving world of interactive advertising. Whether or not you apply it to your own brand or marketing strategy, understanding its use in your industry will still give you perspective on how best to plan for the future.

You might also consider our CUSTOM Interactive research - For as little as $500 per custom deep dive, our team will curate custom Interactive reports for your project, customer segments and brand. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Interactive trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology Methodology - Unlike our competitors, who rely on gut instinct, our interactive research is based on Trend Hunter's 2,468 crowdsourced interactive trends and 2,002,000,000 total views of data. [Learn More]

The Interactive Report
Last published on Jun 18, 2014, the Interactive Report includes 98 PRO Trends (98 Pages) and 687 examples of interactive market research and interactive consumer trends related to: interactive marketing, SEM, interactive media, customer relationships, online marketing, interactive advertising and interactive trends. The report includes all of our Interactive research collected over the last few years.

What You'll Get:
• 98 Page / Slide Presentation Interactive PPT Report

Contents:
• 98 Interactive PRO Trends
• 687 Interactive Examples
• 96 Interactive Videos (Online) Interactive Videos
• 4,122 Interactive Images (Online) Interactive Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!


Sample Interactive Pro Trends - Each Interactive PRO Trend is on its own slide with implications, a quantified score, and examples linked to online interactive articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Augmented Reality Augmented reality combines reality and virtuality, offering a new way to imagine Implications - Bridging the gap between virtual reality and reality, augmented reality intensifies what is already in existence to create a unique combination of real and virtual. It allows for interactivity through digital means, augmenting real-world elements but not going as far as to make the new reality impossible. Thus, augmented reality allows users to imagine an "enhanced" world that could also be very well within reach.
Augmented Reality
Augmented reality combines reality and virtuality, offering a new way to imagine
10 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Projected Publicity Marketers turn to large-scale, low-cost mediums to get their message across Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
Projected Publicity
Marketers turn to large-scale, low-cost mediums to get their message across
9 Examples + Score + Implications


Social Appvertising Brands use Facebook apps to futher interactive campaigns Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Social Appvertising
Brands use Facebook apps to futher interactive campaigns
6 Examples + Score + Implications


PLUS 92 more Interactive PRO Trends and 687 examples!



FREE BONUS
(worth $1,000):
Buy a full trend report subscription and get one year of the customizable Trend Hunter PRO dashboard (for 1 user), including all 2000+ pages of PRO content and customizable filters to dive deeper into interactive or any other category.


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1. Interactive Trend Report

98 Interactive PRO Trends
Interactive Trend Report
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