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Every day, top-tier innovators rely on our idea-filled interactive reports to identify new opportunities, make better decisions and deep dive new markets.

About the Interactive Report

Our Interactive Trend Report presents tremendous implications for today’s marketers and advertisers. Outlining current trends in mobile marketing, online marketing and retail, our report shows how interactive marketing has become one of the most effective ways to build lasting customer relationships. [SAMPLE]

Who It's For

Showcasing inventive interactive media forms and the most innovative of interactive advertising, our research is for any marketer, advertising agency or brand aiming to apply interactivity to their own marketing efforts. The Interactive Trend Report will provide you with insight into the evolving world of interactive advertising. Whether or not you apply it to your own brand or marketing strategy, understanding its use in your industry will still give you perspective on how best to plan for the future.

You Might Consider Custom Interactive Research...

For as little as $500 per custom deep dive, our team will curate custom Interactive reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Interactive trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our interactive research is based on Trend Hunter's massive database of interactive articles and 2,198,000,000 total views of data. [Learn More]

The Interactive Report

Last published on Dec 17, 2014, the Interactive Report includes 114 PRO Trends (114 Pages) and 570 examples of interactive market research and interactive consumer trends related to: interactive marketing, SEM, interactive media, customer relationships, online marketing, interactive advertising and interactive trends. The report includes all of our Interactive research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 114 Interactive PRO Trends = 114 Powerpoint Pages Interactive PPT Report
• 570 Interactive Examples
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Interactive Pro Trends

Each Interactive PRO Trend is on its own slide with implications, a quantified score, and examples linked to online interactive articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Augmented Reality Augmented reality combines reality and virtuality, offering a new way to imagine Implications - Bridging the gap between virtual reality and reality, augmented reality intensifies what is already in existence to create a unique combination of real and virtual. It allows for interactivity through digital means, augmenting real-world elements but not going as far as to make the new reality impossible. Thus, augmented reality allows users to imagine an "enhanced" world that could also be very well within reach.
Augmented Reality
Augmented reality combines reality and virtuality, offering a new way to imagine
10 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Projected Publicity Marketers turn to large-scale, low-cost mediums to get their message across Implications - Billboards and print ads are stepping out of the spotlight as large-scale projections on buildings in pedestrian-heavy areas take center stage within the marketing realm. Advertisers and big brands have experienced success working with such a low-cost, viral medium and this form of advertising is picking up major momentum.
Projected Publicity
Marketers turn to large-scale, low-cost mediums to get their message across
9 Examples + Score + Implications


Social Appvertising Brands use Facebook apps to futher interactive campaigns Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
Social Appvertising
Brands use Facebook apps to futher interactive campaigns
6 Examples + Score + Implications


Shoppertainment Engaging customers through an exciting and entertaining retail experience Implications - To grab the attention of today's shoppers, retailers are looking for more innovative ways to create an exciting in-store shopping experience. Thus, the era of "shoppertainment" is born, in which stores are readily adding interactive and exciting elements such as theaters, musical displays, digital showrooms and more. IKEA, for example, even hosts slumber parties at its Essex store, giving customers a night of movies, food, manicures and more. Amidst heated competition and tightening wallets, it's no surprise that retailers are pulling all the stops to when it comes to giving customers an experience to remember.
Shoppertainment
Engaging customers through an exciting and entertaining retail experience
7 Examples + Score + Implications


Brand-itorials Companies use magazine-style content to enhance customer experience Implications - Although brands have traditionally relied on advertorials within popular magazines to provide their customers with product information and entertaining content, companies are beginning to create their own publications to increase customer engagement. These typically virtual branded "magazines" range from publications (such as Zappos' app) that encourage instant shopping, to promotional sites (for example, Louis Vuitton's 'New, Now' site) that offer creative content for an immersive brand experience. Such branded editorial content helps engage current fans in addition to capturing other consumers by drawing them into an interactive experience that compels them to return for more.
Brand-itorials
Companies use magazine-style content to enhance customer experience
6 Examples + Score + Implications


In-Store Social Physical retailers offer browsing customers a social media experience Implications - Some retailers who lack a strong social media presence are looking at other ways to lure digitally savvy customers into their shops. Virtual displays that allow customers to share their shopping experiences, and iPads that let patrons instantly connect to the web, appeal to the consumer who looks at shopping as a social experience, or who simply requires digitalization to be part of everything they do.
In-Store Social
Physical retailers offer browsing customers a social media experience
4 Examples + Score + Implications


Crowdsourced Campaigns Letting consumers aid in marketing and branding products Implications - Companies are involving the customer in the marketing process. When consumers have an input on a product and feel they have contributed to the advertising process, they feel a kinship with the brand; crowdsourcing fuels brand loyalty.
Crowdsourced Campaigns
Letting consumers aid in marketing and branding products
12 Examples + Score + Implications


Social Location Branding Interactive campaigns lead consumers physically to products Implications - Geography-based branding began with the development of FourSquare, which allows users to “check in” with their physical location. Social media like this transcends online confinement by physically leading consumers to specified places, a method of marketing that is more explicit and interactive, thereby appealing to a consumer need for physical interaction.
Social Location Branding
Interactive campaigns lead consumers physically to products
6 Examples + Score + Implications


Immersive Branding Fully engrossing consumers in surrounded campaigns Implications - A brand can captivate an audience through strong visuals, resonating messages and engaging interaction, but they can go above and beyond that with full immersion, creating a total brand experience in which the customer is surrounded and completely immersed in a brand. Coca-Cola and Cadbury are two brands that are trying out this new form of infectious messaging, in which campaigns include larger-than-life productions, fantasy lands, bus rides, parties and more.
Immersive Branding
Fully engrossing consumers in surrounded campaigns
7 Examples + Score + Implications


PLUS 108 more Interactive PRO Trends and 570 examples!



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