ALL > Marketing > Billboards Trend Report


Every day, top-tier innovators rely on our idea-filled billboards reports to identify new opportunities, make better decisions and deep dive new markets.

About the Billboards Report

Our Billboards Trend Report looks at new ventures in advertising media space and displays that are used within the marketing mix. Though top billboards offer exposure and capitalize on traffic, advertising initiatives have expanded beyond traditional roadside posters, giving rise to new, inventive methods to spread a message. [SAMPLE]

Who It's For

Regardless of your product, message or slogan, effective ad placement and strategy is essential to creating awareness and securing market share within any industry. Our research is for marketers and brands looking for ideas in billboard advertising that will help them go beyond traditional display advertising. The Billboards Trend Report identifies trends within outdoor advertising and mobile media advertising, giving you insight so that you can tailor your brand strategy to maximize exposure, enhance brand recognition and steal market share from your competitors.

You Might Consider Custom Billboards Research...

For as little as $500 per custom deep dive, our team will curate custom Billboards reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Billboards trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our billboards research is based on Trend Hunter's massive database of billboards articles and 2,196,000,000 total views of data. [Learn More]

The Billboards Report

Last published on Oct 28, 2014, the Billboards Report includes 21 PRO Trends (21 Pages) and 105 examples of billboards market research and billboards consumer trends related to: billboard advertising, displays, mobile media, outdoor advertising, slogans, exposure, posters, marketing mix, advertising trends and billboards trends. The report includes all of our Billboards research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 21 Billboards PRO Trends = 21 Powerpoint Pages Billboards PPT Report
• 105 Billboards Examples
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Billboards Pro Trends

Each Billboards PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboards articles, videos and images. Examples:

Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


Eccentric Media Ad agencies look beyond traditional media to unconventional space Implications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices.
Eccentric Media
Ad agencies look beyond traditional media to unconventional space
6 Examples + Score + Implications


Functional Out-of-Home Brands are adopting useful physical advertisements to benefit consumers Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Functional Out-of-Home
Brands are adopting useful physical advertisements to benefit consumers
8 Examples + Score + Implications


Peoplevertising Creative ad agencies literally use consumers as vehicles for their message Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone.
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their message
5 Examples + Score + Implications


Supersized Selling (UPDATE) Larger-than-life marketing tactics are impossible to ignore Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
Supersized Selling (UPDATE)
Larger-than-life marketing tactics are impossible to ignore
8 Examples + Score + Implications


Commuter Targeting As public transit becomes more appealing, advertisers up creativity Implications - As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
Commuter Targeting
As public transit becomes more appealing, advertisers up creativity
12 Examples + Score + Implications


Shockertainment Curiosity for gruesomeness garners unavoidable attention Implications - Society has a closeted lust and curiosity for macabre, gruesome and bizarre innovations, making shock tactics valuable marketing and advertising tools. While the public may not particularly enjoy a gory stimulus, there is high probability they will give it their attention due to sheer inquisitiveness.
Shockertainment
Curiosity for gruesomeness garners unavoidable attention
9 Examples + Score + Implications


Eccentric Media Buys Ad agencies look beyond traditional media and into unconventional space Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Eccentric Media Buys
Ad agencies look beyond traditional media and into unconventional space
6 Examples + Score + Implications


Fear Marketing Preying upon uncouth socialistic indiscretions Implications - Preying upon the social and faux-pas fears of millions, ad agencies continue to create a sense of paranoia among people with regard to committing social disgraces. Most people will do anything to avoid perpetrating a potentially awkward public display of embarrassment, therefore flocking to products offered up as solutions.
Fear Marketing
Preying upon uncouth socialistic indiscretions
6 Examples + Score + Implications


Emotiboards Evoking emotion on a large scale spawns collective responsiveness Implications - Using emotion-sensitive advertising techniques not only elicits reactions from consumers, but also captures multi-tiered attention. Engagement is key in effective advertising, so invoking deep-seated emotion through dramatic media stands to encourage brand name retention.
Emotiboards
Evoking emotion on a large scale spawns collective responsiveness
6 Examples + Score + Implications


Blatant Photoshopping Consumers are double taking surreal, digitally altered images Implications - From fashion to pet care and food, many industries are using the now age-old tool of Photoshop to create eye-catching print ads and out-of-home imagery. Rather than having a digitally altered image that ignores the face that it has been tweaked from reality, consumers are finding more in-your-face photoshopping appealing.
Blatant Photoshopping
Consumers are double taking surreal, digitally altered images
8 Examples + Score + Implications


Seductive Illusionads The use of optical illusions in advertising to coax a second viewing Implications - In today’s highly ad-saturated media, some agencies argue that capturing consumer attention is best done through confusion rather than being simple and direct. Using techniques like optical illusions relies on the hope that consumers will be compelled to take a second look.
Seductive Illusionads
The use of optical illusions in advertising to coax a second viewing
9 Examples + Score + Implications


PLUS 15 more Billboards PRO Trends and 105 examples!



Boost your billboards consumer insight!
Three options to kick-start your innovation...


1. Billboards Trend Report

21 Billboards PRO Trends
Billboards Trend Report This report is available to full Trend Report subscribers

2. All 2015 Reports

Billboards & 100+ Reports
2015 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$3,288 $1,788
Per User Per Year
Most Popular - Save 45%