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About the Billboards Report - Our Billboards Trend Report looks at new ventures in advertising media space and displays that are used within the marketing mix. Though top billboards offer exposure and capitalize on traffic, advertising initiatives have expanded beyond traditional roadside posters, giving rise to new, inventive methods to spread a message.

Who It's For - Regardless of your product, message or slogan, effective ad placement and strategy is essential to creating awareness and securing market share within any industry. Our research is for marketers and brands looking for ideas in billboard advertising that will help them go beyond traditional display advertising.

The Billboards Trend Report identifies trends within outdoor advertising and mobile media advertising, giving you insight so that you can tailor your brand strategy to maximize exposure, enhance brand recognition and steal market share from your competitors.

The Billboards Trend Report, last published on Apr 23, 2014, includes 17 PRO Trends and 137 examples of billboards market research and billboards consumer trends related to: billboard advertising, displays, mobile media, outdoor advertising, slogans, exposure, posters, marketing mix, advertising trends and billboards trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our billboards research is based on Trend Hunter's 826 crowdsourced billboards trends and 1,918,000,000 total views of data. [Learn More]

What You'll Get:
• 17 Page / Slide Presentation Billboards PPT Report

Contents:
• 17 Billboards PRO Trends
• 137 Billboards Examples
• 19 Billboards Videos (Online) Billboards Videos
• 822 Billboards Images (Online) Billboards Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Custom Trend Reports Platform
Sample Billboards Pro Trends - Each Billboards PRO Trend is on its own slide with implications, a quantified score, and examples linked to online billboards articles, videos and images. Examples:

Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


Eccentric Media Ad agencies look beyond traditional media to unconventional space Implications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices.
Eccentric Media
Ad agencies look beyond traditional media to unconventional space
6 Examples + Score + Implications


Functional Out-of-Home Brands are adopting useful physical advertisements to benefit consumers Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Functional Out-of-Home
Brands are adopting useful physical advertisements to benefit consumers
8 Examples + Score + Implications


Peoplevertising Creative ad agencies literally use consumers as vehicles for their message Implications - A true mark of success for a company is when consumers begin literally branding themselves with their mark by wearing their merchandise, or even getting tattoos of their logos. Ad agencies have caught on to this and thus, are beginning to buy this level of fandom by commissioning people to act as walking billboards. Though extreme, this method is sure to cause a stir through its shock factor alone.
Peoplevertising
Creative ad agencies literally use consumers as vehicles for their message
5 Examples + Score + Implications


Supersized Selling (UPDATE) Larger-than-life marketing tactics are impossible to ignore Implications - These days, the marketing mantra seems to be “go big or go home” as more brands look to colossal structures, ads and stunts to make an impact on consumer preference. These over-sized marketing methods are far from subtle, and perhaps that’s what makes them effective. Such grandiose advertising is not trying to deceive consumers; rather, its blatancy is a refreshing marketing tactic that not only garners attention but also appreciation from consumers.
Supersized Selling (UPDATE)
Larger-than-life marketing tactics are impossible to ignore
8 Examples + Score + Implications


Commuter Targeting As public transit becomes more appealing, advertisers up creativity Implications - As more people trade in cars for transit passes, cities are rethinking the public systems available for commuters. Public transit is becoming more accessible, affordable, eco-friendly and comfortable. At the same time, commuter advertising is being made more memorable through intensified creativity.
Commuter Targeting
As public transit becomes more appealing, advertisers up creativity
12 Examples + Score + Implications


PLUS 11 more Billboards PRO Trends and 137 examples!


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17 Billboards PRO Trends
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