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About the Shockvertising Report

The Shockvertising Trend Report divulges the most scandalous and gruesome marketing strategies released by advertising agencies. Internet marketing has gained priority in advertising strategies, as well as the prevalence of boundary-pushing commercials and new forms of persuasive advertising. Censorship is also limited in the digital sphere, and our research provides the best insight into the most effective and influential developments to help companies stay ahead of the competition.

Who It's For

This report is ideal for those in advertising and marketing. Whether your agency is seeking an additional edge to branding techniques or pushing for more creative advertising, the Shockvertising Trend Report features the best in the industry, as chosen by consumers.

Our crowd-sourced research provides the greatest insight into what works and what exceeds boundaries when it comes to consumer preferences, and will be perfect for inciting inspiration and branding strategies.

The Shockvertising Trend Report, last published on Mar 10, 2013, includes 7 PRO Trends and 35 examples of shockvertising market research and shockvertising consumer trends related to: marketing strategies, advertising agencies, internet marketing, digital, branding and shockvertising trends.

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Methodology

Our shockvertising research is based on Trend Hunter's crowdsourced shockvertising articles and 2,163,000,000 total views of data. [Learn More]

Report Contents

• 7 Shockvertising PRO Trends = 7 Powerpoint Pages Shockvertising PPT Report
• 35 Shockvertising Examples

Online Extras With Full Subscription

• 5 Shockvertising Videos (Online) Shockvertising Videos
• 210 Shockvertising Images (Online) Shockvertising Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!



Sample Shockvertising Pro Trends

Each Shockvertising PRO Trend is on its own slide with implications, a quantified score, and examples linked to online shockvertising articles, videos and images. Examples:

Suggestive Advocacy Elements of sensuality are introduced into cause campaigning Implications - When it comes to pushing important issues, the guilt angle can seem preachy, while an informative approach can be boring. Thus, ad professionals and those in the advocacy industry are turning to the tried, trusted and true strategy of sexuality. This new form of shockvertising appeals to consumers' carnality and thus, is well-received.
Suggestive Advocacy
Elements of sensuality are introduced into cause campaigning
5 Examples + Score + Implications


Eccentric Media Buys Ad agencies look beyond traditional media and into unconventional space Implications - The ad industry is abuzz about the death of print, the rise of digital, and other media-related news, with media sales often referenced as this era's most creative advertising job. Unconventional and highly creative media buys are needed now more than ever, with a crowded market making it more difficult to make a lasting impression on consumers. The world's best ad agencies are thus broadening their horizons in terms of media buying, making some very unexpected choices.
Eccentric Media Buys
Ad agencies look beyond traditional media and into unconventional space
6 Examples + Score + Implications


Eccentric Media Ad agencies look beyond traditional media to unconventional space Implications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices.
Eccentric Media
Ad agencies look beyond traditional media to unconventional space
6 Examples + Score + Implications


Deathvertising Morbidity is becoming more prevalent in advertising and art Implications - Today’s consumer is becoming increasingly desensitized to shock tactics, with murder fascination marking a milestone in what’s acceptable. With gory deaths and dark demises appearing in everything from art to fashion, feeding into the darker side of consumer behavior and the deep captivation with the end of human life may be just what helps a brand become top of mind.
Deathvertising
Morbidity is becoming more prevalent in advertising and art
6 Examples + Score + Implications


Gen Zeducation Educational tools for the web savvy generations, from elementary to university Implications - Computers and technology are being integrated in courses for students from kindergarten to university, and their evolution must be on par with the development of the students. Progressive institutes understand that their level of new tech integration directly correlates with the success of their students.
Gen Zeducation
Educational tools for the web savvy generations, from elementary to university
11 Examples + Score + Implications


Shockvertising 2.0 Marketers are sparking attention by REALLY crossing the line Implications - Web 2.0 and the blogosphere provided a platform that rewards shocking marketers more than ever before. Furthermore, with the strong emphasis our society has placed on political correctness and clean living over the past two decades, it’s not surprising that people are feeling a need to rebel.
Shockvertising 2.0
Marketers are sparking attention by REALLY crossing the line
12 Examples + Score + Implications


Fakevertising False ads, spoofs and illusions invoke shock and draw attention Implications - Honesty in advertising can describe a product, but fakevertising can drive viral awareness. Fake products and fake ads are not new, but the viral nature of the blogosphere means that ‘surprise’ is more rewarding than ever before. Fakevertising can be a useful tool for getting international attention on a budget.
Fakevertising
False ads, spoofs and illusions invoke shock and draw attention
9 Examples + Score + Implications


PLUS 1 more Shockvertising PRO Trends and 35 examples!



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