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About the Commercials Report - The Commercials Trend Report explores the realm of broadcast advertising and commercials, which is undergoing momentous change, particularly with the rise of online viewing. The report looks at the power of funny commercials, banned commercials, scandalous commercials and commercials on YouTube that have been included in the marketing strategy of various brands.

Who It's For - Excellent for any company looking to spread their message and establish a perceived brand personality among consumers, our research takes a look at broadcast promotion, from commercials online to endorsement initiatives. Whether you are creating a car commercial or a kids commercial, understanding commercials trends will help you shape your decisions.

With the Commercials Trend Report, you’ll get relevant insight into this evolving marketing channel so that you can enhance your strategy and innovate to stay ahead of competitors.

The Commercials Trend Report, last published on Apr 23, 2014, includes 60 PRO Trends and 443 examples of commercials market research and commercials consumer trends related to: advertising, ads, online commercials, funny commercials, banned commercials, endorsement, promotion, broadcast, car commercials and commercials trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our commercials research is based on Trend Hunter's 3,784 crowdsourced commercials trends and 1,919,000,000 total views of data. [Learn More]

What You'll Get:
• 60 Page / Slide Presentation Commercials PPT Report

Contents:
• 60 Commercials PRO Trends
• 443 Commercials Examples
• 62 Commercials Videos (Online) Commercials Videos
• 2,658 Commercials Images (Online) Commercials Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Custom Trend Reports Platform
Sample Commercials Pro Trends - Each Commercials PRO Trend is on its own slide with implications, a quantified score, and examples linked to online commercials articles, videos and images. Examples:

Digital Graffiti Revolutionizing street art through digital mediums Implications - You can do much more with digital art software than you can do with a can of spray paint. While most infamous street artists are happy to stick to their traditional mediums, other artists, as well as many consumers, are taking to virtual and digital tools to create graffiti art. Whether it is light graffiti or simulated street art via a projector, digital graffiti is changing the traditional definition of street art, and encouraging the participation of those who may have otherwise struggled with a real spray can.
Digital Graffiti
Revolutionizing street art through digital mediums
8 Examples + Score + Implications


Functional Out-of-Home Brands are adopting useful physical advertisements to benefit consumers Implications - Instead of mundane billboards or bus stop ads, these experiential campaigns take things to a tangible level, giving consumers a reason to engage with a brand's message physically and mentally, creating a higher likelihood of unaided awareness. Whether it be protection from the rain or added ease of travel, functional out-of-home ads are a memorable and powerful form of advertising.
Functional Out-of-Home
Brands are adopting useful physical advertisements to benefit consumers
8 Examples + Score + Implications


Involvement Marketing Including customers in film & advertising creation to enhance engagement Implications - Marketing often requires a customer-centric approach, and nothing is more customer-centric than involving customers in the creation process and final product. Crowdsourcing has already become a creation method embraced by many brands, but now brands are taking customer involvement to the next level, whether it's being part of the final product (as in the Gap's Shine On campaign), participating in the process from idea generation to production, or being cast in a movie role. Involving customers in this way stands to elevate engagement and positive brand association while also encouraging fans to share their experience with their friends and networks.
Involvement Marketing
Including customers in film & advertising creation to enhance engagement
7 Examples + Score + Implications


Bromanticism Emphasis on platonic male relationships glorifies the bachelor lifestyle Implications - More and more males are part of 'bromances,' engaging in platonic relationships solely with other males. Emphasizing same-sex relationships in this way places the single man and bachelor lifestyle in the spotlight, creating a new version of the 'modern man' in which women may, or may not, be required.
Bromanticism
Emphasis on platonic male relationships glorifies the bachelor lifestyle
5 Examples + Score + Implications


Strategic Viral The line between campaign commercial and viral meme continues to blur Implications - Today’s pop culture-savvy marketers know that a typical TV commercial is no match for a carefully planned viral video. The success of a commercial now hinges on whether or not it goes viral, and agencies are creating ads while considering first its potential on YouTube and its effect on the digital consumer. We are thus steadily moving to a point in which the difference between viral videos and carefully disguised commercials is less and less discernible.
Strategic Viral
The line between campaign commercial and viral meme continues to blur
7 Examples + Score + Implications


Mood Marketing Online campaigns elevate spirits, inspire interaction Implications - For brands seeking new methods of gaining consumer attention, one way to enhance engagement and interaction is through mood-boosting, inspiring campaigns that not only involve consumers but also make them feel good at the same time. Athletic brands such as Nike have been known for doing this (sports products tend to lend themselves to motivational themes), but inspiring, mood-based messaging can extend to different product types, from beverages to skincare products, as well.
Mood Marketing
Online campaigns elevate spirits, inspire interaction
7 Examples + Score + Implications


PLUS 54 more Commercials PRO Trends and 443 examples!


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