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About the Marketing Report - Our Marketing Trend Report provides a thorough look at today's most innovative advertising and marketing strategies and initiatives. Internet marketing has spawned mobile marketing, advertising has become more interactive and traditional commercials have given rise to viral videos, illustrating that the methods of persuasion used by brands are consistently changing.

Who It's For - Whether you are from a traditional advertising agency, an online agency or are simply a brand with the desire to enhance your marketing plan through innovative commercials, attention-grabbing print ads and creative Internet marketing, our research is for you.

Effective marketing campaigns and advertisements are necessary to boost sales and brand loyalty. Our Marketing Trend Report helps you understand today’s marketing trends and provides you with insight that will help you gain a competitive advantage.

The Marketing Trend Report, last published on Apr 09, 2014, includes 535 PRO Trends and 4,120 examples of marketing market research and marketing consumer trends related to: marketing strategy, advertising, online marketing, mobile marketing, e-marketing, commercials, shopping, marketing campaigns, publicity stunts, interactive marketing and marketing trends.

Custom Trend Reports - Jeremy Gutsche
trend research methodology Methodology - Our marketing research is based on Trend Hunter's 23,205 crowdsourced marketing trends and 1,909,000,000 total views of data. [Learn More]

What You'll Get:
• 535 Page / Slide Presentation Marketing PPT Report

Contents:
• 535 Marketing PRO Trends
• 4,120 Marketing Examples
• 577 Marketing Videos (Online) Marketing Videos
• 24,720 Marketing Images (Online) Marketing Images
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Custom Trend Reports Platform
Sample Marketing Pro Trends - Each Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online marketing articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Hyperrealism Real life is simulated in photorealistic artworks that defy deception Implications - Artists are becoming ever more concerned with the accurate representation of reality, attempting to recreate real life with photorealistic works. In an era of misleading advertising and falsehoods like airbrushing, it follows that consumers will show their concern and appreciation for realism in everything they do and see.
Hyperrealism
Real life is simulated in photorealistic artworks that defy deception
10 Examples + Score + Implications


Radical Rebranding Pushing boundaries of reinvention to gain consumer attention Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
Radical Rebranding
Pushing boundaries of reinvention to gain consumer attention
7 Examples + Score + Implications


PLUS 529 more Marketing PRO Trends and 4,120 examples!


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1. Marketing Trend Report

535 Marketing PRO Trends
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