ALL > Marketing Trend Report


Every day, top-tier innovators rely on our idea-filled marketing reports to identify new opportunities, make better decisions and deep dive new markets.

About the Marketing Report

Our Marketing Trend Report provides a thorough look at today's most innovative advertising and marketing strategies and initiatives. Internet marketing has spawned mobile marketing, advertising has become more interactive and traditional commercials have given rise to viral videos, illustrating that the methods of persuasion used by brands are consistently changing. [SAMPLE]

Who It's For

Whether you are from a traditional advertising agency, an online agency or are simply a brand with the desire to enhance your marketing plan through innovative commercials, attention-grabbing print ads and creative Internet marketing, our research is for you. Effective marketing campaigns and advertisements are necessary to boost sales and brand loyalty. Our Marketing Trend Report helps you understand today’s marketing trends and provides you with insight that will help you gain a competitive advantage.

You Might Consider Custom Marketing Research...

For as little as $500 per custom deep dive, our team will curate custom Marketing reports to deep dive further into your project, customer segments or curiosity. Each custom report is roughly 70 pages with 300 examples, including more specific lists and examples than our off-the-shelf Marketing trend report. [Learn More]

Custom Trend Reports Platform
Trend Reports Customers
trend research methodology

Methodology

Unlike our competitors, who rely on gut instinct, our marketing research is based on Trend Hunter's massive database of marketing articles and 2,200,000,000 total views of data. [Learn More]

The Marketing Report

Last published on Dec 17, 2014, the Marketing Report includes 678 PRO Trends (678 Pages) and 3,390 examples of marketing market research and marketing consumer trends related to: marketing strategy, advertising, online marketing, mobile marketing, e-marketing, commercials, shopping, marketing campaigns, publicity stunts, interactive marketing and marketing trends. The report includes all of our Marketing research collected over the last few years (roughly 25% of the collection is from this year.)

Report Contents

• 678 Marketing PRO Trends = 678 Powerpoint Pages Marketing PPT Report
• 3,390 Marketing Examples
• Additional Niche Reports (with a full subscription): Bottle, Packaging, Shockvertising, Communications, Guerrilla Marketing, Labeling, Logo, Print Advertising, Television Advertising, Billboard, Social Media Marketing and more!

Sample Marketing Pro Trends

Each Marketing PRO Trend is on its own slide with implications, a quantified score, and examples linked to online marketing articles, videos and images. Examples:

Interactive Retail Stores focus on customer engagement as primary business strategy Implications - When product differentiation is non-existent and advertising goes unnoticed, consumer engagement becomes key in business success. Many retailers are turning to interactive shopping experiences to solidify relationships. Since purchases are often the result of emotions, maximizing a customer's hands-on experience within a retail environment -- whether in a physical store or online -- may increase positive feelings and brand loyalty.
Interactive Retail
Stores focus on customer engagement as primary business strategy
12 Examples + Score + Implications


Fairytale Realism Infusing archetypal heroines into modern-day scenarios to evoke empathy Implications - Alongside the resurgence of fairytale themes to inspire nostalgia is its polar opposite, in which traditional storybook characters are brought into modern real-world scenarios. Feelings of nostalgia are replaced with empathy and heightened awareness of the human condition, society and culture.
Fairytale Realism
Infusing archetypal heroines into modern-day scenarios to evoke empathy
8 Examples + Score + Implications


Augmented Reality Shopping Virtual interactivity is changing the traditional purchasing experience Implications - The way we shop is undergoing a radical change, as retailers incorporate augmented reality by infusing traditional services with a virtual twist. The augmented reality shopping experience creates an increased ability to test out products and locate places to buy specific items, which may cause a shift in buyer behavior as the physical aspect of shopping becomes increasingly unnecessary.
Augmented Reality Shopping
Virtual interactivity is changing the traditional purchasing experience
8 Examples + Score + Implications


Perpetual Adaptation Obsessed with aesthetics, society embarks on the eternal makeover Implications - Consumers still place tremendous importance on aesthetics, despite the existence of campaigns championing inner beauty over physical attractiveness and product functionality over external design. Makeovers of every kind run the gamut, with everything from iconic cartoons to plane interiors receiving generous revamps. Technology, especially, is an area in which the continual search for aesthetic betterment seems never-ending.
Perpetual Adaptation
Obsessed with aesthetics, society embarks on the eternal makeover
10 Examples + Score + Implications


Hyperrealism Real life is simulated in photorealistic artworks that defy deception Implications - Artists are becoming ever more concerned with the accurate representation of reality, attempting to recreate real life with photorealistic works. In an era of misleading advertising and falsehoods like airbrushing, it follows that consumers will show their concern and appreciation for realism in everything they do and see.
Hyperrealism
Real life is simulated in photorealistic artworks that defy deception
10 Examples + Score + Implications


Radical Rebranding Pushing boundaries of reinvention to gain consumer attention Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
Radical Rebranding
Pushing boundaries of reinvention to gain consumer attention
7 Examples + Score + Implications


Augmented Reality Augmented reality combines reality and virtuality, offering a new way to imagine Implications - Bridging the gap between virtual reality and reality, augmented reality intensifies what is already in existence to create a unique combination of real and virtual. It allows for interactivity through digital means, augmenting real-world elements but not going as far as to make the new reality impossible. Thus, augmented reality allows users to imagine an "enhanced" world that could also be very well within reach.
Augmented Reality
Augmented reality combines reality and virtuality, offering a new way to imagine
10 Examples + Score + Implications


Nostalgia Marketing Pop culture is fascinated with storybook nostalgia Implications - Storybook sentiment has gotten hold of consumers looking to escape their stresses and find a temporary refuge from adult responsibilities. Nostalgia marketing holds great appeal in times of uncertainty as it allows consumers to reminisce, bringing them back to simpler, more carefree times.
Nostalgia Marketing
Pop culture is fascinated with storybook nostalgia
12 Examples + Score + Implications


Modern Kidvertising Marketers call on an adult sensibility to sell products to children Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Modern Kidvertising
Marketers call on an adult sensibility to sell products to children
12 Examples + Score + Implications


Shocktivism Activists take a more militant stance through provocative marketing strategies Implications - Activists are viewing marketing as less of a fringe activity and more of a necessity, competing for a piece of the marketing pie where they can. Using shock tactics that raise eyebrows, social organizations are behaving more and more like marketers—only with a different message. Consumers--those who crave social change as well as those who don’t--can’t help but absorb and respond to this provocative activism.
Shocktivism
Activists take a more militant stance through provocative marketing strategies
11 Examples + Score + Implications


Smart Selling Marketers use technology to tap into customer preferences Implications - The root of successful selling may lie in a brand’s ability to incorporate technology. Targeted selling has reached a new level: gadgets can track customer satisfaction and analyze preferences, thereby making it easier for marketers to understand their customers. On the consumer end, innovations that incorporate social networking, enhance user experience and elevate convenience provide new ways to lure buyers.
Smart Selling
Marketers use technology to tap into customer preferences
10 Examples + Score + Implications


Traveling Billboards Ads on buses and planes save money while expanding reach Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Traveling Billboards
Ads on buses and planes save money while expanding reach
11 Examples + Score + Implications


PLUS 672 more Marketing PRO Trends and 3,390 examples!



Boost your marketing consumer insight!
Three options to kick-start your innovation...


1. Marketing Trend Report

678 Marketing PRO Trends
Marketing Trend Report
$1,250

2. All 2015 Reports

Marketing & 100+ Reports
2015 Trend Report
$1,500

3. All 2015 Reports +
Trend Hunter PRO

Trend Report Elite
$3,288 $1,788
Per User Per Year
Most Popular - Save 45%